urban prefer / apple+ products brochure 2013
DESCRIPTION
urban prefer / Apple+ Products Brochure 2013TRANSCRIPT
AppleAppleCreativity makes it more than accessoriesCreativity makes it more than accessories
urbanprefer.com
02
Brand Introduction
Apple+ Introduction
urban prefer, the brand based on our designers enthusiasm
and perception of urban life. We have our own graphic /
industrial design team and manufacturer, creating various
products of life tools, stationery and Apple accessories.
Furthermore, we receive lots of compliments and awards for
creative features and design quality that enhance urban
prefer professional brand image.
Apple+ mainly develops Apple accessories. urban prefer
re-design products with smart and creative functions, along
with classic appearance, we create series of surprising items
including COIN 4 / Take 5, which stand iPhone via tiny and
portable tools such as coins and cards, as well as SINE
integrating cable roller and holder into single item.
These make HOT TOPICS in market especially its practical
features. urban prefer provides more convenient and efficient
3C products that broaden your 3C horizons!
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04
06
08
10
12
14
16
18
20
22
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Cable StandSINE
iPhone 5 CaseTAKE 5
Portable PowerMATE
iPhone 5 CaseSIMPLE 5
Smartphone SleeveUNI
Protective Case For iPhone 4/4SCOIN 4
Protective Case For iPhone 4/4SCOIN 4 PLUS
iPad 2 & New iPad CaseCODE 2
Industrial / Graphic / Sales & Marketing teamTeam Member
Where you can find urban preferCurrent Channels
Worldwide tracks of urban preferExhibitions
Cable Stand
SINE
04
Digital
Let You
Get Chaos?
Make
Digital Life
Truly Simple.
Dimensions: 67 X 52 X 14mm
Material: ABS, Silicone
Color: White / Black / Yellow / Red / Blue / Green / Brown
Recharge as well as adjust cable length.
Watch videos, operate Apps and check notification when recharging.
Act as holder to stand iPhone as recharging.
As cable roller to store cables for easy carry.
Recharge as well as adjust cable length.
Watch videos, operate Apps and check notification when recharging.
Act as holder to stand iPhone as recharging.
As cable roller to store cables for easy carry.
iPhoneTM, iPadTM are trademarks of Apple Inc., registered in the U.S. and all other countries.
05
Single Tool,Multiple Functions
CoverMultiple Models
iPhone 5 Case
TAKE 5
06
Simply
Standing And
Operate
With Ease.
Dimensions: 126 X 61 X 13mm
Material: ABS
Color: White / Black / Gray / Pink / Blue
Applicable for 14 types of coins.
Applicable standard card such as credit card, business card.
Different angle on even the same crack.
90 degrees of viewing angle is available.
Operate horizontally or vertically as you need.
Applicable for 14 types of coins.
Applicable standard card such as credit card, business card.
Different angle on even the same crack.
90 degrees of viewing angle is available.
Operate horizontally or vertically as you need.
iPhoneTM, iPadTM are trademarks of Apple Inc., registered in the U.S. and all other countries.
07
Tiny Tools Make Entertainment Easier
Unlimited Angles Viewing The World
.25USD 50¢NZD 20P 5PGBP 0.5HKD 1CAD 0.5RMB
100JPY 20CSGD 1DKK .05 .02 .01EURO
25K 10K 5KTRY
CHF Fr
10P 2PGBP10TWD .05USD 1HKD
50¢2CAD2DKK 1RMB 500KRW
0.1EURO CARD
Credit Card
CARD
Travel Card
Portable Power
MATE
08
Multi-
Functional
Power
To Light Up
Digital Life.
Dimension : 187 X 236 X 230mm(5600 mAh)
Material: Aluminium, ABS, Translucent PC
Color: White / Black / Yellow / Red / Sliver
2800/5600 mAh available
As LED flashlight with 3 flashing modes
Triangular prism shape prevents rolling away
High quality battery for safety
2800/5600 mAh available
As LED flashlight with 3 flashing modes
Triangular prism shape prevents rolling away
High quality battery for safety
09
Smart Integration Offers More Convenience
iPhoneTM, iPadTM are trademarks of Apple Inc., registered in the U.S. and all other countries.
5600 mAh
2800 mAh
For all mobile deviceswith USB cable
iPhone 5 Case
SIMPLE 5
10
Not Only
iPhone,
We Still
Protect
Your Case.
Dimensions: 127 X 62 X 10 mm Material: ABS
Color: Blue / Green / Orange / Purple
Transparent Color: Transparent White / Transparent Gray
0.45mm concave case back prevents scratches
Simple but colorful design meets essencial case requirement
Transparant case shows iPhone 5 classic back design
0.45mm concave case back prevents scratches
Simple but colorful design meets essencial case requirement
Transparant case shows iPhone 5 classic back design
iPhoneTM, iPadTM are trademarks of Apple Inc., registered in the U.S. and all other countries.
11
Bright Colors KeepYou Cheerful Always
Show Classic Apple Design
Smartphone Sleeve
UNI
12
Genius
Leather,
Durable
As Your
Memory.
Dimensions: 78 X 142 X 18mm
Material: Leather(plain/oil)、 Microfiber Fabric
Color:Brown / Red / Gray / Blue / Green
iPhoneTM, iPadTM are trademarks of Apple Inc., registered in the U.S. and all other countries.
13
Pure Style With Impressive Quality
Provide plain texture and oily leather
Include string for hanging, or replace with other accessories
Microfiber fabric lining, as buffer reduce damage and clean screen as well
Provide plain texture and oily leather
Include string for hanging, or replace with other accessories
Microfiber fabric lining, as buffer reduce damage and clean screen as well
Protective Case For iPhone 4/4S
COIN 4
14
Smart
Universal
Design
With
Just A Coin.
Dimensions: 117 X 61 X 14.5mm
Material: Hard ABS
Color: White / Black / Gray / Pink / Yellow / Blue
Applicable for 14 types of coins.
Get different angle by even the same crack.
90 degrees of viewing angle is available.
Operate horizontally or vertically as you need.
Applicable for 14 types of coins.
Get different angle by even the same crack.
90 degrees of viewing angle is available.
Operate horizontally or vertically as you need.
iPhoneTM, iPadTM are trademarks of Apple Inc., registered in the U.S. and all other countries.
15
Add Some FunsInto Daily Life
Excellent AccessoryFor Travelers
TYPE II
TYPE I10P 2PGBP10TWD .05USD 1HKD
50¢2CAD2DKK 1RMB 500KRW
0.1EURO
.25USD 50¢NZD 20P 5PGBP 0.5HKD 1CAD
0.5RMB100JPY 20CSGD 1DKK .05 .02 .01EURO
25K 10K 5KTRY
CHF Fr
16
Protective Case For iPhone 4/4S
COIN 4 PLUS
Smart
Universal
Design
With
Just A Coin.
Dimensions: 117 X 61 X 14.5mm
Material: Hard ABS
Color:Silver Gray / Silver Purpley / Army Green
Applicable for 14 types of coins.
Get different angle by even the same crack.
90 degrees of viewing angle is available.
Operate horizontally or vertically as you need.
Applicable for 14 types of coins.
Get different angle by even the same crack.
90 degrees of viewing angle is available.
Operate horizontally or vertically as you need.
17
New StylishMetallic Colors
Add Some FunsInto Daily Life
TYPE II
TYPE I10P 2PGBP10TWD .05USD 1HKD
50¢2CAD2DKK 1RMB 500KRW
0.1EURO
.25USD 50¢NZD 20P 5PGBP 0.5HKD 1CAD
0.5RMB100JPY 20CSGD 1DKK .05 .02 .01EURO
25K 10K 5KTRY
CHF Fr
iPhoneTM, iPadTM are trademarks of Apple Inc., registered in the U.S. and all other countries.
iPad 2 & New iPad Case
CODE 2
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Simply
Enhance
Your iPad
Experience.
Dimensions: 245 X 189 X 12mm
Material:TPR, ABS
Color: White / Gray / Pink / Yellow / Blue
Provides storage for earphone.
Flexible viewing angle with triangle stand plug in any hole.
Cooling effect prevent overheating with holes.
TPR materials have shock-reducing effect.
Provides storage for earphone.
Flexible viewing angle with triangle stand plug in any hole.
Cooling effect prevent overheating with holes.
TPR materials have shock-reducing effect.
iPhoneTM, iPadTM are trademarks of Apple Inc., registered in the U.S. and all other countries.
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Flexible Usage Improves Operation
Meet Different3C Requirements
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Service
Industrial Design
Department
Graphic Design
Department
Sales and Marketing
Department
Product appearance design
Product marketing plan
Product development
UI design
Corporate Identity Design
Brand Identity Design
Brand Messaging Development
Brand Strategy Definition
Naming
Design Implementation
Point-of-Sales Materials Design
Catalogue Design
Website Design
Packing Design
Advertisement
Market Strategies
Product Developing Strategies
Domestic/Overseas Sales
Market Survey
Promotion Plan
Brand Image Management
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Team Member
Chris Chienwei Huang
Head of Creative
Victor Chen
Creative Director
Tobi Chou
Executive Industrial Designer
Ace Tsai
Project Manager
Vic Chen
Executive Industrial Designer
Tim Peng
Senior Art Director
Gong
Assistant Art Director
Alvin Chen
Art Director
Patrick Ku
Senior Graphic Designer
Tata Shih
Marketing Manager
Doris Shi
Account Executive
Vicky Lu
Marketing Planner
Julian Chou
Director of Sales and Marketing
Lender Liao
Account Executive
David
Warehouse Keeper
Dada Jiang
Executive Industrial Designer
Ellen Yen
Industrial Designer
22
Current Channels
Social Network
Asia Taiwan
China
Japan
Korea
Hong Kong
Thailand
Malaysia
Europe Italy
Germany
Belgium
Netherlands
Luxembourg
Austria
America USA Canada
www.facebook.com/urbanprefer
twitter.com/urban_prefer
www.thefancy.com/urbanprefer
pinterest.com/urbanprefer/
www.behance.net/urbanprefer
FANCY
Behence
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Exhibitions
2009
2010
2011
2012
2013
Taiwan / Taipei International Book Exhibition
Taiwan / Guling Street Books & Creative Bazaar
Taiwan / IDA CONGRESS TAPEI
Taiwan / Taiwan Designers’ Week
Taiwan / IDA CONGRESS TAPEI
Taiwan / Taiwan Designers’ Week
Taiwan / IDA CONGRESS TAPEI
China Shanghai /100 Percent Design
Japan / GIFTEX World
Hong Kong / Gifts & Premium Fair
Taiwan / Taiwan Designers’ Week
Taiwan / Taiwan Design Expo
Hong Kong / Gifts & Premium Fair
Tokyo / International Stationery & Office Products Fair
Paris / Maison & Objet
CeBit Germany Hannover / CeBIT
Hong Kong / Gifts & Premium Fair
Tokyo / International Stationery & Office Products Fair
New York / NY International Gifts Fair
Taiwan / Taiwan Designers’ Week
Taiwan / Taiwan Design Expo
Tent London / TENT LONDON
Hong Kong / Business Of Design Week
Growing... urban prefer is still young but very energetic, we do look
forward to working with you for spreading creativity and
increasing coverage!
urbanprefer.com / [email protected]
2F, No. 29, Sec. 2, Anhe Road, Daan District, Taipei, Taiwan, 106, R.O.C.
P+886.2.2704.3737 F+886.2325.7633
