Perisqope

www.choosetothinq.com+91 98904 54910 harish@choosetothinq.com

Use Quizzes to uplevel your digital engagement

Creating “fully engaged” customers is the key to customer loyalty.

Digital content marketing is an important channel to achieve this.

Content marketing is meaningful for a brand when

• It’s connected to the core values of the brand

• Helps develops emotional connections

• Connects with people on topics of their interest

• Inclusive and not overly formal• Nudges them to impactful actions

However, conventional content marketing is typically

• Reduced to a one-way stream of information

• Depends on passive consumption• Does not elicit ‘active’ engagement

• Doesn’t help answer questions like:• what is the audience like?• what do they want?• what do they know about us?

A quiz platform to deepen your digital engagement with your market

Perisqope

Using quizzes to uplevelyour engagement

Quizzes are great channels for using content to stimulate conversations and discovery for all kinds of audiences

Use them to feed an ego,strengthen an identity, and spread the word

Complement other forms of content

Amenable to eliciting action

It’s hard to resist the challenge of a good quiz!

• You don’t know which quizzes will work with your audience

• You don’t have a team of quiz writers• You don’t know how to commission new quizzes• You don’t know how to make these quizzes work

with your existing content

But what do you do when…

Find engaging quizzes on a easy-to-plug-in mobile platform

Perisqope

A marketplace for potentially viral quizzes on a variety of topics, for different objectives

Written by experts who know how to write great questions for your objective

A platform that lets you plug quizzes into your channels in a variety of ways (and has analytics)

Perisqope

• Associate yourself with topics that fit your brand• Find what people know about you or a topic• Find out what people are like• Find out what they want• Make your existing content more active

Use Perisqope to

• Willingly share some more information with you

• Download a pdf• Visit your channels• Discover how well they really

know you• Share their love for a topic or

your brand

Get your fans and users to act

Why Perisqope?

• Perisqope is built by Choose To Thinq, pioneers in using quizzing for smart engagement• A responsive, cloud-based platform where quizzes and polls are easy to create, find

and use• Easy delivery of quizzes for a variety of channels• Short urls for use in social media, Whatsapp, etc.• Embed quizzes on your own website• Attach links to your digital content• Share buttons to spread the word• Or just play off the responsive platform

• Whitelabel and Branding options• Custom URL, background images and logo • Exclusive Brand page on Perisqope.com

• Customizable ‘Calls To Action’ to translate engagement into action• Gamify engagement using Leaderboards• Collect user data• Detailed analytics

The Perisqope platform makes quizzes work for your business

• Choose To Thinq are pioneers in using quizzes for smart engagement• 40+ years of collective experience in quizzing, content development, and engagement• Over 500 quizzes in the last decade for various brands and organisations• Created over 50,000 quiz questions• Deeply experienced with both offline and online forms of quizzing• Unique combination of backgrounds in marketing, tech, and quizzing

B V Harish Kumar studied metallurgy (COEP) and management (MDI Gurgaon) and worked in IT and marketing (at Oracle, Infosys, BMC, and Cognizant). Prior to this, he founded “Tender Leaves”, an online library service in Pune. Harish was in the semi-finals of the BBC quiz show “University Challenge”.

J Ramanand studied computer science (COEP, IIT Bombay) and worked in software research and innovation (Persistent, Cognizant, IBM). He was the youngest winner of the BBC Mastermind Quiz show. In 2014, he appeared on ‘Kaun BanegaCrorepati’ as one of the “Triguni” experts.

HARISHCo-founder

RAMANANDCo-founder

We built Perisqope

What do people say about us?Doolally Pub Quiz“When we kickstarted our weekly Pub Quizzes at the Brewhouse, little did we know that it would not only attract but create a community of quizzers. And these quizzers range from our regular beer drinkers to hardcore quizzers and everything in between. While we do have a whole bunch of people who come back every single week, the number of takers for the contest keep on growing!”

– SuketuTalekar, Co-founder, Doolally

On Social Media

Next Steps

• Identify the objectives, channels, and topics for your brand

• Choose your platform features• Choose the quiz you want

and/or Commission a quiz

Visit Perisqope

We’ve worked with some great companies!

Perisqope

www.choosetothinq.com+91 98904 54910 harish@choosetothinq.com

Quizzes to uplevel your digital engagement