Saratoga Country ClubBNI Presentation

Top 6 Ways to UpLevel Your BNI Experience

Why are Referrals Important

“Two-Thirds of all economic activity in the US is influenced by personal recommendations… yet only 18% of businesses have a referral program in place.” Source: eMarketer

“There is a strong correlation between a company growth rate and the percentage of its customers who recommend it.” Source: Harvard Business Review

Top 6 Ways to UpLevel Your BNI Experience

1. Use the Givers Gain Philosophy2. Consistently Do Effective 1:1s3. Train your Sales Force Properly4. Fill the Chapter with your Power Partners5. Create Co-Marketing Opportunities with

Your Power Partners6. Be a Good BNI Citizen

Use the Giver’s Gain Philosophy

Givers' Gain is the belief that when (business) people set goals to help others and honestly work to achieve these goals, they usually gained the most out of the experience - through a reciprocal benefit.

The More Marketing You Do, The More Business You Get

The More Referrals You Give, The More Referrals You Get

The More You Help Others, The More They Help You

TIP: What are three ways you can help the members of your BNI chapter today?

Consistently Do Effective 1:1s Effective 1:1s:

Begin with the End in Mind Educate Each Other on Your Business – Go Deep Brainstorm Good Referrals and Power Partners Ask for Specific Introductions

Non Effective 1:1s Are One Sided Don’t Cover Essential Business Don’t Leave with Action Items

What Consistency Buys You Builds Your Relationship (Know, Like, Trust) Check in For New Opportunities Opportunity to Give Back Brainstorm New Ideas

Train Your Sales Force Properly

Objective of your presentation: Train Your Sales Force To Be Able to Identify a Potential Prospect or Power Partner and Create a Connection

Presentation DO’s Keep your presentation engaging Spend approximately 1 minute per slide and DO NOT exceed 10 Minutes Use the KISS Method Use examples or customer testimonials Use Strong Graphics or Props Educate the audience on how to identify a referral partner or power partner Leave time for questions and testimonials Schedule 1:1s after your presentation Ask for Referrals!

Train Your Sales Force (Cont.)

Presentation Don’ts Do not tell them HOW you do something or the intricacies of

your work Do not use more than 10 slides Do not go over your 10 minutes

The “Sales Force’s” Job Pay Attention and Think “How Can I be A Good Sales Person for

Bob?” Immediately fill out the handouts Think of every potential power partner or referral that could fit

the presenters description and facilitate an introduction

Fill the Chapter with Power Partners Who is Your Target Buyer? Who are Potential Power Partners with

The Same Target Buyer? List 3 Potential That Would Be Great Go Find Them and Bring Them to BNI

Other Networking EventsAdvertisements

Co-Marketing With Power Partners

The Money is In The List Pull Together Your Lists Create Co-Marketing Opportunities

Direct Mail Internet Marketing – Email Blasts etc.Joint Events

Be a Good BNI Citizen

Know, Like and Trust…. Follow Up on All Referrals Send a Substitute if You Are Absent Keep People’s Marketing Materials on Hand –

electronically or print Bring Guests Take a Leadership Role Most of All…Be An Active Participant

Conclusion

Write down the top 3 ways you will take your BNI Role to the Next Level

Use specific numbers and deadlines What are three things you can do TODAY

before you leave this meeting. Questions?