Michael A. LaRocca

2281 Lake Forest Ave Spring Hill, Fl 34609Cell (352) 428-5897 – Email: larocca_51@hotmail.com

OBJECTIVESeeking a position with an established organization that will provide challenging opportunities to further apply and develop my marketing, sales, and communication skills.

Sales and Marketing ExperienceTen years of broad based experience in diagnostic, medical device, pharmaceutical, and construction material sales and marketing throughout the west coast of Florida.

Sales and Marketing Consultant- Nation Wide with a focus on FL.Amortized Energy and Umbra Applied Technologies July.2014-present

Generate new business leads Implement sales strategies and marketing goals Product education and installation methods Coordinate project estimation

Sales and Marketing Representative West Coast of Fl.Boral Industries July 2012-July 2014

Managing existing business accounts as well as new development Contract Negotiations Developmental marketing strategies Network consulting Price point distribution and product rebates Field service calls Sample distribution and model referencing Implemented territory price increase by 2.8% each fiscal year Negotiated a price increase with mid level builders by 1.9% each fiscal year Maintained growth in sales while price points pushed market trend Met or exceeded planned budget each fiscal year Gross profit of $10,491,912 in sales

Sales and Marketing Representative Tampa Metropolitan AreaArmada Medical Sept. 2011- July 2012

Product Management Generate new business leads Contract Negotiations Operating room assistance to physician Company support assistance

Sales and Marketing Representative Spring Hill, FLSpring Hill MRI Oct.2006- Nov-2010

Negotiate contracts with independent care facilities Generate new business leads Educate clients on equipment and procedures Support front and back end office staff with account processing Coordinate business functions Increased gross profit revenue by 12%-37% each fiscal year Gross profit of $7,884,000 in sales

Military Experience Tallahassee, FlUnited States Marine Corps- Corporal July, 99-July 2005

Fire team leader/Vehicle Commandero Djibouti, North Africa (July 04-March 05)o Administered deployment of personnel throughout specific locationso Conducted Inventory checks of sensitive and serialized equipmento Direct supervision of up to thirty marines

Supply Administrationo Development and support C. Company 8th Tank BN with on time logistical support

Primary Marksmanship Instructoro Conducted battalion wide marksmanship tactics on the M-16A2 service riffle and M-9

service pistolo Training pass/fail ratio as an instructor set as 98% pass/ 2% fail with 100% on

requalification Recruiter Assistant

o Coordinate the “Young Marine Program”o Direct liaison for the U.S. government o Managed public relations for the Tampa Metropolitan Area

Computer Skills Microsoft Windows Microsoft Office

EducationB.S. December 2005 Human SciencesFlorida State University Tallahassee, FL

A.A. April 2002 General EducationTallahassee Community College Tallahassee, FL

Awards and Recognitions United States Marine Corps

o Meritorious Mast – 3xo Letter of Appreciation – 2xo Global War on Terrorism Service Medalo Global War on Terrorism Expeditionary Medalo Sea Service Deployment Medalo National Defense Medalo Marine of the Quartero Honorable Discharge- 2005

Professional references available upon request