updated 1/5/12

1
1 Updated 1/5/12 1 Why the Diabetes Awareness Month Section? $218 billion was spent on total care for diabetes in the U.S. (American Diabetes Association) 25.8 million children and adults in the U.S. have been diagnosed with diabetes (American Diabetes Association) 79 million people in the U.S. have prediabetes (American Diabetes Association) Diabetes Awareness Month 2012 (Q4) Run Dates: 11/01/12 – 12/01/12 URL: /diabetes-awareness/ Sponsorship Opportunities: 3 IAB Ads on section and story pages: Leaderboard Ad (728x90) Two Medium Rectangle Ads (300x250) Sponsor Wrapper Ad (510x60 and 510x90) 100x34 Sponsored Topper Graphic Hover Ad or Pushdown on main section page Bookend or Titlebar Ad on Tease Widget Content Integration Module* Flash Video Ad* Increase advertiser exposure through the following: • Sponsorship Logo in Promotional IAB Ads throughout the site • Sponsorship Logo in TV Web Driver and/or Pre-Roll • Teaser Widget on the stations homepage with advertiser’s logo • Section Sponsorship of Family, Health or other related content sections, driving viewers to the Diabetes *Availability varies by partner NEW FOR 2012!

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Diabetes Awareness Month 2012 (Q4). NEW FOR 2012!. Run Dates: 11/01/12 – 12/01/12 URL: /diabetes-awareness/. Why the Diabetes Awareness Month Section? $218 billion was spent on total care for diabetes in the U.S. (American Diabetes Association) - PowerPoint PPT Presentation

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Page 1: Updated 1/5/12

1Updated 1/5/12 1

Why the Diabetes Awareness Month Section?• $218 billion was spent on total care for diabetes in

the U.S. (American Diabetes Association) • 25.8 million children and adults in the U.S. have

been diagnosed with diabetes (American Diabetes Association)

• 79 million people in the U.S. have prediabetes (American Diabetes Association)

Diabetes Awareness Month 2012 (Q4)

Run Dates: 11/01/12 – 12/01/12URL: /diabetes-awareness/

Sponsorship Opportunities:• 3 IAB Ads on section and story pages:

• Leaderboard Ad (728x90)• Two Medium Rectangle Ads (300x250)

• Sponsor Wrapper Ad (510x60 and 510x90)• 100x34 Sponsored Topper Graphic • Hover Ad or Pushdown on main section page• Bookend or Titlebar Ad on Tease Widget • Content Integration Module*• Flash Video Ad*

Increase advertiser exposure through the following:• Sponsorship Logo in Promotional IAB Ads throughout the site • Sponsorship Logo in TV Web Driver and/or Pre-Roll• Teaser Widget on the stations homepage with advertiser’s logo• Section Sponsorship of Family, Health or other related content sections,

driving viewers to the Diabetes Awareness Month section

*Availability varies by partner

NEW FOR 2012!