Update – March 2008

Girls Get IT

Our Vision - To Educate and Empower young women in the state of Florida to Explore careers in Science, Technology, Engineering and Math (STEM)

Year 1

Goal: Educate young women on careers in Information Technology (IT)

Impact:

Year 2

Goal: Explore opportunities for girls to participate in the Cisco Networking Academy Program

Impact:

Year 3

Goal: Track the percentage of females in pilot

sites and increase participation and competition

(baseline data)

Build a sustainable and scaleable model for

recruitment and retention of females in IT

Impact:

Q1 06 Promo Items/Tool Kits

$2,000

Q2 06

Q3 06 Training $2,000

Q4 06 Promo Items $2,000

Q1 07 Printing/Catering $6,000

Q2 07

Q3 07 Logo and Printing of Posters

$2,000

Q1 08 MOSI Conference Support

$550.00

Q2 08 Miami/Jax Events (catering)

$375 & $375

Funding – anything else to add?

Marketing Resources

• Award winning Marketing campaign

• Created Media Campaign

• 3,000 Posters – distributed 3,000; distributed to x guidance counselors

• Toolkits - Developed x and delivered x

Online Resources (E Newsletter) – 2,400 members subscribe

Partners - Academies

•Florida Community College in Jacksonville

•Miami Dade Public Schools

•Seminole Community College - NEW!

•Tallahassee Community College - NEW

Activities to Date – Miami Dade Public schools

November 19, 2007 – Miami Central Senior High School IT Women Event – 200 students

November 30, 2007 – John A. Ferguson Senior High SchoolGirls Get IT – In House Luncheon with Role Models

Impact: 27 females who attended have signed up for Web Design, CCNA (3) and Digital Design

December 18, 2007 - Felix Varela Senior High School Girls Get IT - In House Luncheon with Roles Models

February 20, 2008 - Mast AcademyEngineering Symposium

April 25 2008 – Competition Event

Summer 2008 – Robotics Symposium Youth Competition winners

IMPACT?? % of females

Activities to Date – FCCJ 10/06 Girls Get IT Kick off 40 students

4/07 Seven mentoring sessions 145 students

6/07 CIS Summer Camp 16 students

7/07 CIS Summer Camp 19 students

10/07 Girls GET IT Kickoff 79 students

What impact?? - scanned questionnaires from Terri Staten

Example: 250 girls attended.. 30% are interested in IT

% Girls now interested in IT…. Cisco.. Other??

What’s Next 2008 and Beyond?

Partners – Exposure • Cisco Systems, Inc.

• National Science Foundation – NGCP

• Florida Department of Education

• Florida Community Colleges and Universities

• Private Businesses (Apple, IBM, Raytheon)

• State and Federal Govt. (Space Florida, NASA, AWI)

• Chambers of Commerce

• CROP – College Reach Out Program

• FL Virtual High School

• Florida IT Board

• Florida Newspapers & Periodicals (e.g. Florida Trend Magazine)

Current Metrics & Measures of Success• Grants Submitted (CY07 submitted 4 – NSF, Space

Florida, FSU, FLDOE)

• Grants Received – Leah.. Please fill in.. $$$ amount???

• Newspaper Coverage – Miami Herald, Tallahassee Democrat – this one did..

• Invitations to speak, write articles, present at state functions

• New Franchises in Key Media Markets – 2 this year, 1 pending (Miami-Dade, Tampa, Brevard pending)

• New Partners (business & community based organizations)

• New Events – 4 by End of FY08

How did this impact the Academy Program? If not, we will delete

BrandingProduce a cool branded campaign to get girls’ attention, drive them to the Web site, get them hooked. Partner with school guidance counselors to promote the Web site and special GGIT initiatives through posters, brochures, other collateral.

Won 3 ADDY Awards in March 08 for promo materials.