PROPOSED “PHASE 1”STRATEGIC INITIATIVES

Creative Connection ConceptS Meaningful Engagement to Educate & Empower

“WE ARE CHESTER”

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Designed by Chrissy Stanojev

Phase 1: Creating the New Story of “Us”NEIGHBORHOODS

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It's about expanding our

definition of self to include

those who live above us,

below us, and next to us. It's

a call to action of the most

important kind: to let our

neighbors in, and to build

more self-reliant streets,

blocks, and neighborhoods,

together.

It’s about creating a new story. It's about transcending

the old story of “self”to create a new story of “us.”

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poet Wendell Berry reminds us, “this revival would have to be accomplished mainly by the community itself. It would have to be done not from the outside, but from the inside, by the ancient rule of neighborliness, by the love of precious things, and by the wish to be home.”

“But to be authentic,”

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VIBRANCY.“WE ARE CHESTER” ONLINE & SOCIAL MEDIA RE-BRANDING INITIATIVE

PHASE 1: Creating the New Story of “Us” / INITIATIVE #1

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MARK the TownCommunicate, Connect and Educate Through Street Art

Street Art Collaborative & Communication Platform

PHASE 1: Creating the New Story of “Us” / INITIATIVE #2

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PICTURE THIS. #WEARECHESTER

#CHESTERSTREETARTWITH MEANING

PHASE 1: Creating the New Story of “Us” / INITIATIVE #2

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PHASE 1: Creating the New Story of “Us” / INITIATIVE #2

CampaignCREATE & COMMUNICATEStreet ART

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PHASE 1: Creating the New Story of “Us” / INITIATIVE #2

Street ART STENCIL Campaign

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PHASE 1: Creating the New Story of “Us” / INITIATIVE #2

WINDOW DECAL CAMPAIGNTELL PEOPLE HOW TO FIND YOU. BUILD A FOLLOWING.

SPREAD THE WORD. WE ARE CHESTER.

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A MESSAGE FROM MAYOR JOHN LINDER

IF YOU WALK WITH ME,I WILL WALK WITH YOUTOGETHER, WE ARE CHESTER.

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DISCLAIMER: This in no way represents the thoughts or opinions of the Mayor or Chester, PA. This presentation was created on my own accord and are solely for the purpose of sharing my ideas and deck conceptualization capabilities. ***The show quote from the Mayor is not an actual quote. It would be included as a strategic recommendation and is being used solely in that capacity in the slide deck.

BASIC HUMAN INTER-CONNECTEDNESS POWERS GREAT NEIGHBORHOODS. IT’S A B.O.N.D.

WE ARE CHESTER

BETTERING. OUR. NEIGHBORHOODS. DAILY.

B.O.N.D.

PHASE 1: Creating the New Story of “Us” / INITIATIVE #3

A SOCIAL CHANGE PLATFORM FOCUSING ON SOCIAL RELATIONSHIPS IN CHESTER’S NEIGHBORHOODS

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And to do that, we must understand that the quality of life is more important than the standard of living. To sit on the front steps--whether it's a veranda in a small town or a concrete stoop in a big city--and to talk to our neighborhoods is infinitely more important than to huddle on the living-room lounger and watch a make-believe world in not-quite living color.

And I hardly need to tell you that in the 19- or 24-inch view of the world, cleanliness has long since eclipsed godliness. Soon we'll all smell, look, and actually be laboratory clean, as sterile on the inside as on the out. The perfect consumer, surrounded by the latest appliances. The perfect audience, with a ringside seat to almost any event in the world, without smell, without taste, without feel--alone and unhappy in the vast wasteland of our living rooms.

I think that what we actually need, of course, is a little more dirt on the seat of our pants as we sit on the front stoop and talk to our neighbors once again, enjoying the type of summer day where the smell of garlic travels slightly faster than the speed of sound.”

― Harvey Milk

PHASE 1: Creating the New Story of “Us” / INITIATIVE #3

- COMMUNITY SKILL SHARE- Neighborhood Labs: Open-Sourced

Community Problem-Solving

- FRONT PORCH FORUMS

- “ON MY BLOCK” FILM INITIATIVES,

- CREATIVE SOCIAL CHANGE SEMINARS http://onmyblockfilms.com/

- COMMUNITY MENTORSHIP VOLUNTEERS Desi

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