Update

Update

Mary NeisterVice President Meet Hawai‘i

Contact info:e: mneister@hvcb.org

d: 808 924 0253m: 808 265 3398

Structure of Meet Hawai‘i

2015 Recap

Overview

Key Tentatives / Next Steps

Vertical Market Segments

Initiatives to Attract MCI SP Business

Enhanced Sales Tools

Agenda

HTAMeet

Hawai‘i CEO HVCB

John Monahan

VP Meet Hawai‘iMary Neister

Sr. Director of Accounts

Adele Tasaka

Regional Director of Accounts

Joan Palmtag

Regional Director of Accounts

Kathy Dever

Regional Director of AccountsMeredith Parkins

HCC GM

Teri Orton

VP Meet Hawai‘i Citywide Sales &

MarketingVickie Omura

Sr. Director of Accounts

Grant Hickman

Regional Director of Accounts

TBD

Director of Sales, Service

& SupportLee Conching

Director of Accounts –Asia Pacific

Janet Kuwata

Sales Manager –

Hawai‘i Lois Asato

Meet Hawai‘i Team Structure

Kaua‘i Visitors Bureau:

Director of SalesLisa Nakamatsu

O‘ahu Visitors Bureau:

Director of SalesMarie

Watanabe

Big Island Visitors Bureau:

Director of Sales

Debbie Hogan

Maui Visitors & Convention

Bureau:Director of

SalesSherry Duong

HCC Corporate CW Prospecting

Contractor

North America

Jason Hull

HCC CWProspecting Contractor

Oceania

Rochelle Uechtritz

HCC CWProspecting Contractor

Europe/Eastern Seaboard

Patrick Blangy

Meet Hawaii

Meredith Parkins

Joan Palmtag

Adele Tasaka

Kathy Dever

Meet Hawaii 2015

SP CW Total

194,467 199,639 394,106

2015 (FY)

Finalized Room Nights Booked Definite during 2015

Overview on MICE market

Even in the digital age, the meetings business remains very

much a high-touch sales proposition.

Top 10 Tentatives

Single Property

Type of Group Year

Room

NightsGovernment Training Conference 2016 815

Food Association Annual 2017 1,590

Student Group 2016 425

Medical Association 2019 2,300

Nature Conversancy Assocation 2018 1680

Association of Medical Professionals 2018 2,300

Corporation 100th year 2020 3,600

Food Industry 2019 8,000

Technology Group 2017 2,430

Annual industry conference 2018 -2020 2,800

Vertical Markets 2016 - 2022

Top three vertical markets that we will target in the upcoming years:

• Medical/Pharmaceutical• Insurance• Trade Associations

… selected due to past history of success

2015 Top 10 Market Segments –

Consumed Room Nights Single Property

2016 Top 10 Market Segments

OTB as of 3.20.16

Attracting more MCI business

Be agile. Capitalize on short term opportunities!

• Virgin America • Heightened travel advisories in Europe • Dengue• Prospecting: Short Term Phone Blitz• Prospecting: SimpleView CRM• Assist to Hotels with their leads/groups

• Keeping our international contractors involved with each opportunity that presents

Phone Blitz/So. California

Results to date

Potential Room Nights 4,795

Potential Revenue 599,375.00$

Destination Marketing

Association International

Rich with new Prospecting

Tradeshows and Events

42 Scheduled April to DecemberJoin us!

Highly Visable

V MPINCC …. IMEX v

Attract High Profile

Potential events for future years • SITE

Society for Incentive Travel Excellence

• IRFIncentive Research Foundation 2017

• GLISAInternational Sport Association for 2020

Enhanced Tools

Meeting Planner Guide –

Featuring Islands and HCC

Vickie Omura

Hawai‘i Convention Center

Wednesday, April 6, 2016

A. 2015 Recap

B. Citywide Overview

C. Key Groups Closing in Next 90 Days

D. Key Tentatives / Next Steps

E. Citywide Target Years

F. Citywide Market Segments

G. Initiatives to Attract Citywide Business

Citywide Overview Agenda

Lee ConchingDirector of Sales,

Service and SupportWest Coast,

Southwest, Europe, Oceania

Grant HickmanRegional Director

of Accounts Midwest

TBDRegional Director

of AccountsEast Coast

Janet Kuwata

Director of AccountsAsia Pacific

Citywide Sales Team

So Close, Yet So Far…

2015 Citywide Definites Recap

99%90%

Concerns / Objections

• Potential Decline in Attendance

• Distance, Perception

• Budgets, Costs (Flights, Shipping)

General Observations

The Response

• Focus on Asia Pacific Potential

• Share Successes and Results of

Similar Type Meetings

• Give Examples of the Value

• Focus on the Partnerships Within

the Destination, All Levels

General Observations

Key Groups Closing in Next 90 Days

Type of Group Year Room NightsSMERF 2016 1,250

Arts Association 2016 10,800

Arts Association 2017 13,500

Arts Association 2018 16,500

Engineering Association 2018 2,859

Professional Association 2019 3,655

Scientific Association 2020 8,500

Medical Association 2020 7,400

Medical Association 2024 11,124

Medical Association 2029 14,292

Key Tentatives

Type of Group Year Room NightsEngineering Association 2017 1,500

MLM Corporate 2017 12,000

Scientific Association 2019 6,855

Scientific Association 2020 8,500

Medical Association 2020 7,400

Insurance Association 2021 52,934

Insurance Corporate 2021 5,600

Hawaii R/N 2016 2017 2018 2019 2020 2021 2022 2023 TOTAL

Definite Room Nights 119,992 86,709 93,222 96,248 118,758 58,028 29,746 20,885 623,588

Pace Targets 160,012 145,662 129,314 121,539 111,660 93,875 76,038 62,051 900,151

Variance (40,020) (58,953) (36,092) (25,291) 7,098 (35,847) (46,292) (41,166) (276,563)

Tentative Room Nights 9,155 16,450 8,109 17,360 12,645 52,934 0 0 116,653

Hawaii Events 2016 2017 2018 2019 2020 2021 2022 2023 TOTAL

Definite Events 13 14 7 10 5 3 2 2 56

Pace Targets 21 15 15 8 8 8 3 1 79

Variance (8) (1) (8) 2 (3) (5) (1) 1 (23)

Tentative Events 4 4 2 4 2 1 0 0 17

Citywide Target Years

Citywide Market Segments

5,500

7,173

11,090

14,395

15,000

17,906

40,068

40,400

56,538

84,241

A: Culture, Arts

A: Educational

A: Religious

C: High Tech

A: Sports

A: Technology

A: Insurance

A: Labor Union

A: Scientific

A: Medical,…

Citywide Market Segments 2016-2020

• ‘Elele and AlohaConnects

• East Meets West Events

• HCC Prospecting Contractors

• Volleyball Courts / Sports Expos

Initiatives To Attract Citywide Business

• Attendance Promotions

• International Contractor

Partnerships

• 20th

Anniversary Offer

Initiatives To Attract Citywide Business

Key Highlights

• Teams Expo; SPORTS The Relationship

Conference – September 2016

• Sport Courts Coming to the HCC – Fall 2016!

• 28 Volleyball & Badminton Courts

• 19 Basketball Courts

• 12 Futsal Courts

Initiatives To Attract Citywide Business

Happy Anniversary HCC!

• The Offer

• $20,000 Credit to HCC Master Account

• 10 Airline Tickets

• Cultural Element to Kick-Off Opening

Session or Event

• A Welcome Banner at Honolulu

International Airport on Arrival

Initiatives To Attract Citywide Business

Are YOU Lucky?