Update
Update
Mary NeisterVice President Meet Hawai‘i
Contact info:e: [email protected]
d: 808 924 0253m: 808 265 3398
Structure of Meet Hawai‘i
2015 Recap
Overview
Key Tentatives / Next Steps
Vertical Market Segments
Initiatives to Attract MCI SP Business
Enhanced Sales Tools
Agenda
HTAMeet
Hawai‘i CEO HVCB
John Monahan
VP Meet Hawai‘iMary Neister
Sr. Director of Accounts
Adele Tasaka
Regional Director of Accounts
Joan Palmtag
Regional Director of Accounts
Kathy Dever
Regional Director of AccountsMeredith Parkins
HCC GM
Teri Orton
VP Meet Hawai‘i Citywide Sales &
MarketingVickie Omura
Sr. Director of Accounts
Grant Hickman
Regional Director of Accounts
TBD
Director of Sales, Service
& SupportLee Conching
Director of Accounts –Asia Pacific
Janet Kuwata
Sales Manager –
Hawai‘i Lois Asato
Meet Hawai‘i Team Structure
Kaua‘i Visitors Bureau:
Director of SalesLisa Nakamatsu
O‘ahu Visitors Bureau:
Director of SalesMarie
Watanabe
Big Island Visitors Bureau:
Director of Sales
Debbie Hogan
Maui Visitors & Convention
Bureau:Director of
SalesSherry Duong
HCC Corporate CW Prospecting
Contractor
North America
Jason Hull
HCC CWProspecting Contractor
Oceania
Rochelle Uechtritz
HCC CWProspecting Contractor
Europe/Eastern Seaboard
Patrick Blangy
Meet Hawaii
Meredith Parkins
Joan Palmtag
Adele Tasaka
Kathy Dever
Meet Hawaii 2015
SP CW Total
194,467 199,639 394,106
2015 (FY)
Finalized Room Nights Booked Definite during 2015
Overview on MICE market
Even in the digital age, the meetings business remains very
much a high-touch sales proposition.
Top 10 Tentatives
Single Property
Type of Group Year
Room
NightsGovernment Training Conference 2016 815
Food Association Annual 2017 1,590
Student Group 2016 425
Medical Association 2019 2,300
Nature Conversancy Assocation 2018 1680
Association of Medical Professionals 2018 2,300
Corporation 100th year 2020 3,600
Food Industry 2019 8,000
Technology Group 2017 2,430
Annual industry conference 2018 -2020 2,800
Vertical Markets 2016 - 2022
Top three vertical markets that we will target in the upcoming years:
• Medical/Pharmaceutical• Insurance• Trade Associations
… selected due to past history of success
2015 Top 10 Market Segments –
Consumed Room Nights Single Property
2016 Top 10 Market Segments
OTB as of 3.20.16
Attracting more MCI business
Be agile. Capitalize on short term opportunities!
• Virgin America • Heightened travel advisories in Europe • Dengue• Prospecting: Short Term Phone Blitz• Prospecting: SimpleView CRM• Assist to Hotels with their leads/groups
• Keeping our international contractors involved with each opportunity that presents
Phone Blitz/So. California
Results to date
Potential Room Nights 4,795
Potential Revenue 599,375.00$
Destination Marketing
Association International
Rich with new Prospecting
Tradeshows and Events
42 Scheduled April to DecemberJoin us!
Highly Visable
V MPINCC …. IMEX v
Attract High Profile
Potential events for future years • SITE
Society for Incentive Travel Excellence
• IRFIncentive Research Foundation 2017
• GLISAInternational Sport Association for 2020
Enhanced Tools
Meeting Planner Guide –
Featuring Islands and HCC
Vickie Omura
Hawai‘i Convention Center
Wednesday, April 6, 2016
A. 2015 Recap
B. Citywide Overview
C. Key Groups Closing in Next 90 Days
D. Key Tentatives / Next Steps
E. Citywide Target Years
F. Citywide Market Segments
G. Initiatives to Attract Citywide Business
Citywide Overview Agenda
Lee ConchingDirector of Sales,
Service and SupportWest Coast,
Southwest, Europe, Oceania
Grant HickmanRegional Director
of Accounts Midwest
TBDRegional Director
of AccountsEast Coast
Janet Kuwata
Director of AccountsAsia Pacific
Citywide Sales Team
So Close, Yet So Far…
2015 Citywide Definites Recap
99%90%
Concerns / Objections
• Potential Decline in Attendance
• Distance, Perception
• Budgets, Costs (Flights, Shipping)
General Observations
The Response
• Focus on Asia Pacific Potential
• Share Successes and Results of
Similar Type Meetings
• Give Examples of the Value
• Focus on the Partnerships Within
the Destination, All Levels
General Observations
Key Groups Closing in Next 90 Days
Type of Group Year Room NightsSMERF 2016 1,250
Arts Association 2016 10,800
Arts Association 2017 13,500
Arts Association 2018 16,500
Engineering Association 2018 2,859
Professional Association 2019 3,655
Scientific Association 2020 8,500
Medical Association 2020 7,400
Medical Association 2024 11,124
Medical Association 2029 14,292
Key Tentatives
Type of Group Year Room NightsEngineering Association 2017 1,500
MLM Corporate 2017 12,000
Scientific Association 2019 6,855
Scientific Association 2020 8,500
Medical Association 2020 7,400
Insurance Association 2021 52,934
Insurance Corporate 2021 5,600
Hawaii R/N 2016 2017 2018 2019 2020 2021 2022 2023 TOTAL
Definite Room Nights 119,992 86,709 93,222 96,248 118,758 58,028 29,746 20,885 623,588
Pace Targets 160,012 145,662 129,314 121,539 111,660 93,875 76,038 62,051 900,151
Variance (40,020) (58,953) (36,092) (25,291) 7,098 (35,847) (46,292) (41,166) (276,563)
Tentative Room Nights 9,155 16,450 8,109 17,360 12,645 52,934 0 0 116,653
Hawaii Events 2016 2017 2018 2019 2020 2021 2022 2023 TOTAL
Definite Events 13 14 7 10 5 3 2 2 56
Pace Targets 21 15 15 8 8 8 3 1 79
Variance (8) (1) (8) 2 (3) (5) (1) 1 (23)
Tentative Events 4 4 2 4 2 1 0 0 17
Citywide Target Years
Citywide Market Segments
5,500
7,173
11,090
14,395
15,000
17,906
40,068
40,400
56,538
84,241
A: Culture, Arts
A: Educational
A: Religious
C: High Tech
A: Sports
A: Technology
A: Insurance
A: Labor Union
A: Scientific
A: Medical,…
Citywide Market Segments 2016-2020
• ‘Elele and AlohaConnects
• East Meets West Events
• HCC Prospecting Contractors
• Volleyball Courts / Sports Expos
Initiatives To Attract Citywide Business
• Attendance Promotions
• International Contractor
Partnerships
• 20th
Anniversary Offer
Initiatives To Attract Citywide Business
Key Highlights
• Teams Expo; SPORTS The Relationship
Conference – September 2016
• Sport Courts Coming to the HCC – Fall 2016!
• 28 Volleyball & Badminton Courts
• 19 Basketball Courts
• 12 Futsal Courts
Initiatives To Attract Citywide Business
Happy Anniversary HCC!
• The Offer
• $20,000 Credit to HCC Master Account
• 10 Airline Tickets
• Cultural Element to Kick-Off Opening
Session or Event
• A Welcome Banner at Honolulu
International Airport on Arrival
Initiatives To Attract Citywide Business
Are YOU Lucky?