upc codes: universal product codes or universally producing confusion?
TRANSCRIPT
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UPC Codes:
Universal Product Codes or Universally Producing Confusion?
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Agenda• Kroger• Grocery store evolution• UPC codes – History• UPC/Bar Codes• Global Data Synchronization Network (GDSN) - GS1 • GDSN Standards• Other item identifiers• Mfr/Retailer UPC challenges• Other Retailer WIC challenges
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Kroger• Started in 1883
• 20 divisions
• 385,000 Associates
• 2,640 stores
• 34 states and D.C.
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Grocery Store
Grocery Store Evolution
General Store
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Grocery Store EvolutionToday
• 1,173,507 active items• 377,121 new items last year
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• 8,307 Discontinued items last year
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Universal Product Codes (UPC)• Several groups working on technology in 1960s • IBM UPC technology adopted in April, 1973• Marsh Supermarket – Troy Ohio – 1974
Wrigley’s gum – first item scanned
• Technology slowly gained foothold– 1978 – less than 1% of grocery stores had scanners– 1981 – 10 percent– 1984 – 33 percent– 2011 – 60+ percent
• Scanning Technology has continued to evolve– Self Checkout– Mobile scanning– Smart Phones
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UPC/Bar Codes continued• Advantages of UPC bar codes
– In-expensive for suppliers to apply– Easily recognized by scanners– Shrink to fit smaller items
• Evolving Types– UPC A – classic format– UPC E – shorter format of UPC A– EAN-13 – International Article Number– GS1-128 – additional information pieces– GTIN – Global Trade Identification Number– GS1 Databar – reduced space version of GTIN
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UPC AGS1-128
UPC E
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UPC/Bar Codes - continued• PLU – price look up codes
– Standardized for Produce – 4011 Bananas– 8 lead for Genetically Modified– 9 lead for Organic Produce– Retailer defined – store made items, Meat, Seafood
• “Type 2 UPCs” – Random Weight items– Bar code reflects Item and weight/price
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Global Data Synchronization Network (GDSN)
• International Non-Profit Association
• Members in 100 countries
• Development of Global Standards
– Business to Business standards
– Business to Consumer standards
– Supply Chain efficiency gains
• Sectors– Retail– Health Care– Logisitics– Others
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GS1 Standards – GTIN Allocation
A separate unique GTIN is required whenever any of the pre-defined characteristics of an item are different in any way that is relevant to the trading process. The guiding principle is if the customer is expected to distinguish a new trade item from an old trade item and purchase accordingly, a new GTIN should be assigned.
Key standards• Any change in Net contents requires a new GTIN• Changes to Gross Measures of Trade Items that are less than 20% do not require
new GTINs
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Retailer Challenges
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Retailer Challenges
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Retailer Challenges - WIC• New Items – proper coding
• Food list changes – proper coding
• Exempt versus Contract Baby Formulas
• “Store brand if available” vs. “Least expensive Brand”
• Change timing – store scanners and tags
• E-WIC – branded items included in APL for smaller
retailers
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Retailer Challenges
[http://www.gs1.org/barcodes/support/check_digit_calculator] 14
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Questions?
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Thankyou!
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