up asterisk exeminar
TRANSCRIPT
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EVENTS HISTORY
The organization has three Constitutionally-
mandated events: KwenKap, Workshop, and
Sining Series.
Freelikula was originally a part ofSining Seriesbut bureaucratic changes in mid-2009 led to
Freelikula being a stand-alone activity.
Among the organizations activities, the
KwenKap is the least distinguished primarily
because every organization does it.
Sining Series became the most convenient event,
as it requires minimal participation.
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EVENTS HISTORY
Prior to Gagita, the last major
KwenKap/Workshop held by the organization is
Sining Natin, Buhayin Natin!as part of the
organizations 3
rd
anniversary (A
STEruggle) The Estetiko February Event is the most
disastrous in the organizations history. Not only
did we cancel events, almost all of the
organizations trademark events were scrapped
and replaced with convenient fillers.
Since Sentenaryo, the organization aimed to have
the following events during February: KwenKap,
Workshop, Sining Series, and Exhibit
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STATE OF THE EXHIBIT
The last successful exhibit the organization held
was in 2009 with ASTEruggle. The best exhibit
however was held in 2008 with Sentenaryo.
None of the major artists from 2009 returned in2010. Estetiko, by far, is the least successful
exhibit the organization held.
Despite its terrible performance, the 2010 exhibit
is the first to have a theme: Seeing Whole in
Multiplicity, tied to the February Events theme,
EstetiKO: Sarili bilang bumubuo sa lipunan o
lipunang binubuo ng sama-samang Sarili.
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STATE OF THE KWENKAP
After Sining Natin, Buhayin Natin, there were
sporadic attempts to revive the KwenKap.
Informal KwenKaps have been introduced in
2008 to revitalize small-group settings theoriginal idea for the KwenKap. Beginning 2008
however, the KwenKap has been envisioned as a
magnum opus of all events held by CAL
Organizations.
Prior to Gagita, the last formal KwenKap as a
stand-alone activity cannot be recalled. It has
gone beyond recent memory.
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STATE OF THE WORKSHOP
On a normal basis, the organization holds 4-7Workshops every semester since 2007. Lastsemester, we only had two: Sculpture andKabuki.
Since 2010, the organization relies on theapplication process to produce a larger-than-lifeWorkshop, putting the burden of ourshortcomings to the applicants.
Asterisk IDOLandBanda Rito Banda Roon werecriticized based on three tenets: (1) Lack ofpromotion, (2) Lack of preparation, and (3) Failedexecution These reflect the incapacity of theorganization to transfer what we know down tothe applicants.
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STATE OF THE SINING SERIES
Prior to 2010, the organization would be lucky
enough to hold at least ONE collective Sining
Series.
One neglected aspect of the Sining Series is theField Trip. Although logistically impossible,field
trips provide members and applicants with much-
needed exposure.
Art exhibits are poorly-attended by members,
reflecting the diversity of our tastes and
preferences. Although abysmal, we should at
least try to focus on reviving this aspect as it
caters specifically to Art Studies majors.
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REVIEW OF STANDING COMMITTEES
Academics
Externals
Internals
Finance
Secretariat
Publicity
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WHYIT HAS COME TO THIS
The last special assembly enumerated three
particular reasons why were not functioning the
way we should be.
y Laziness
y Academic-centrism
y Tambay
Varying tastes and preferences also prevent
members from being involved in what others
interests are.
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GENERAL COMMENTS
In every big-time event, the priority of allmembers should be theguests. We should not beprimadonnas sitting around and waiting to beserved. While attendees are appreciated,
organization members are expected to work. Small-time or informal events can be intimate
provided that we do not constrain or pressureourselves much just because we want somethingto be a success. If we can talk like acquaintances
or friends in the kubo, informal events shouldalso have the same vibe.
Never forget to have fun. Remember that we areall members following a set of principles andobjectives NEVER SHYAWAYFROM IT.
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GENERAL COMMENTS
The Academics Committee should not be
expected to cover the entire event. Standing
committees who have nothing to do during the
event itself can be assigned to do other things.
Case in point: Gagita. The Internals Committee
took charge ofLogistics.
Sec, Pub, Fin, and Extes tasks do not stop with
simple promoting and walking papers. They can
be involved in decision-making processes relatedto the events of the organization.
One simple rule: CONSULT.
Another simple rule: If you cant do it, dont do it.
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SIMPLE PRACTICABILITYTEST
Are members willingto do it?
Are members ready to do it?
Is the organization capable of handling such
tasks and responsibilities? Does the event advance orpromote our principles
and objectives?
Does the event advance orpromote our interests?
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WHAT WE CAN DO
Be involved in the planning process share
ideas, events, and other interests that you think
will contribute to the organizations welfare
Try something different, for a changeDont think of events as something you wouldnt
like. Learning something new is always a good
conversation point, or find others who share the
same passion as you
Finish everything you need to finish by
4PM so that there will be more time for
Tambay Business first policy. Save chikahan
for later.
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PROJECT PLANNING
There are three basic tenets to a successful
project plan: (1) Timeliness, (2) Practicability
and; (3) Returns
Given the organization highlights alternativeover mainstream, timeliness therefore should be
a criticism orjudgment of a prevailing mood or
preference.
racticability involves managing resources,
effective utilization of manpower, and
resourcefulness.
Returns ask the question: What happens after
this?
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CREATING A TIMELINE
A timeline is a detailed framework of all events
the organization wants to hold until the end of a
semester.
Normally, events need at least TWO weeksinterval so that members are better prepared.
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SAMPLE TIMELINE
SUN MON TUE WED THU FRI SAT
SEC
Shouldwalk
papers
PUB
shouldstart
concepts
FIN
shouldensure
budget
SEC and
PUBokay
INTE
invite the
apps and
mems
PUB
starts
posting
ACADS
finalize
speakers
PROMO PROMO PROMO PROMO EVENT
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COMPONENTS OF A GOOD PROJECT PLAN
Clarity Everyone should understand WHY and
HOW
Brevity Make everyone understand by keeping
it simple and clean. Consistency Events should always promote
something from the organizations principles and
objectives.
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COMPONENTS OF A GOOD PROJECT PLAN
Rationale MethodologyDesiredOutcome
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FOLLOW-THROUGH
Every good event has a follow-through.
y For KwenKap, it can be followed by a promotional
material detailing the things we learned.
y For Workshops, it can be followed by an EXHIBIT of
works produced during the actual workshop
y For Sining Series, it can be followed by pictures or
promotional materials highlighting the events we
attended or the things we discovered during the
course of the event.
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BRANDING
Each event has a specific target. Determine
proper brandingandpositioningso that the
organization will benefit much from the publicity.
How does this work?
Example: The organization has a Writing
Workshop. How do you market this?
General target: Everyone interested in writing Specific target: Writers and Literary enthusiasts
Twist: There are writing orgs. What makes the
Asterisk Writing Workshop different?
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POSITIONING
Propose a specific title for the event. Make it
catchy.
Propose the Asterisk Twist. This can be done via
combining writing with the other arts, orexploring an entirely different perspective when
it comes to writing.
ositioning challenge:Another organization
intends to promote a writing workshop. Theirs
will focus on techniques in Poetry. How can theorganization promote a writing workshop that
will not directly compete with the event and still
provide the Asterisk twist?
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BUDGET CONSTRAINTS
Determine how much the organization is willing
to spend for the event by experience, KwenKap
demands more money.
Ask the question: When should we conduct IGPs?
Ask the question: When should we start
marketing?
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PUBLICITY
There are three ways to promote an event:Publicity Materials, Direct Interaction, andOnline
Publicity materials are catchy, but if theres no
follow-through, nothing will happen. Direct Interaction is one of the most effective
marketing techniques. It engages listeners to feelinvolved and it allows organization members toexplain events in detail.
Online Marketing is the most convenient sinceyou only need web connection. This, however,should be done days before an event since noteveryone goes online every night.
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COMPONENTS OF A GOOD PUBLICITY
MATERIAL
Organizational excellence is shown.
Details of the events are carefully highlighted
and easily seen.
Promotional materials are directly tied to theorganizations events |In cases where this does
not happen, make the promotional material
different from what one should usually expect
from such events.
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EXERCISES (WORKSHOP)
For this planning model, we will use the
February Event as a working guide as to how we
can effectively plan our projects. So far, we have
five mandated events: Exhibit, Workshop,
KwenKap, Freelikula, and Cultural Night.
We have sixstanding committees: Internals,
Externals, Academics, Finance, Secretariat, and
Publicity
Lets prepare a logistics plan for each committeebeginning January 2011
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PREVAILING CONDITIONS
An application process is on-going (Internals
Committee)
The organization is the Chair of the Academic
Core (Externals + Szusza) The organization has no money.
The organization is recuperating from general
exhaustion.
The organization is ill-prepared to handle majorevents (case: Gagita)
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