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ANALYSIS OF CURRENT USAGE

NEW FUNCTIONS INSIDE MESSENGERS

INFOTAINMENT MESSAGING

FUTURE USABILITY

SUMMARY

ANALYSIS OF CURRENT USAGE1

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>50

SMS Instant Messenger

2011 2012 2013 2014

Totaling more than 70 billion text messages in 2014, more than 50 billion were sent by messenger

The number of messages sent via messenger has more than doubled from 2012 to 2013

Over the same period the proportion of SMS has grown worldwide less than 2 percent

From 2013 to 2014 the number of SMS messages increased by less than 0.5 percent

NEW FUNCTIONS INSIDE MESSENGERS 2

Example Facebook Pay

Next to classical text and image messaging, customers can transfer money with facebook messenger.

The service lets users pay friends within the private messaging app with just a few taps, a bank debit card is used a payment source.

The service is free, easy and secure according to Facebook.

Users who have recent iPhone models can choose to use Touch ID to authorise transactions with their fingerprint.

INFOTAINMENT MESSAGING3

Example Express News

Readers of this popular news paper from Germany receive local, regional and international news directly via push notifications onto mobile phones.

Express uses the messenger WhatsApp to send breaking news, traffic alerts, as well as news about the local soccer club.

Messages also provide a link to online articles.

FUTURE USABIL ITY4

Users will increase to share data, articles via messengers.

The future trend will not be limited to messaging but also incorporate money transfers, picture sharing, health consultation, or classes:

Example Math Chat

Get help from a chat community over live-chat.

Teachers use MathChat in the classroom to enable student collaboration and enhance math practice classwork.

SUMMARY5

1Usage of IP Messages has increased dramatically compared to classical SMS.

2As function features increase, the use of messengers in daily life activities like messaging, money transfer or media sharing also continues to grow.

3 News and information via push notifications to mobile phones continues to grow.

4In the future messengers will become part of broad communication like classes, ticketing, news delivery, image sharing, and mass communication.

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