untitled - cairns regional council
TRANSCRIPT
Airline Partners 2009/10
Gold Members 2009/10
Platinum Members 2009/10
Corporate Sponsors 2009/10
CONTENTS
Notes Page
Chairman’s Report
1. Performance Indicators1.1 Membership1.2 Revenue Sources1.3 Expenditure Mix1.4 Financial Strength
2. The Strategic Focus of 2009/10
3. The Next Stage of Our Strategic Focus
Chief Executive Officer’s Report
1. Domestic Market
2. International Markets
3. Aviation
4. Partners
5. Cairns Regional Council
6. Business Events
7. Events
8. Membership
9. Acknowledgements
AppendicesA Airport Arrivals Data B Market Activity Reports
TTNQ AAnnual Financial Report June 2010TTNQ Members 20099/10
1
13
14
16
48
83
NOTES
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Operations & Tourism Awards20%
Western Markets
13%
Emerging Markets
11%
Japan/Guam Markets
12%
Domestic &NZ Markets
12%
Marketing Communications8%
Digital & IT4%
Business Tourism
9%
Visitor Information
Centre8%
Destination Development
4%
Research1%
TTNQ's 2009/10 Expenditure $7.117M
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
2008 2009 2010
Financial Strength
Equity & reserves Cash Total assets
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
FY end 2007 FY end 2008 FY end 2009 FY end 2009
Total Revenue
0
50
100
150
200
250
300
350
400
Supporter Bronze Silver Gold Platinum
Membership numbers per category
2007/2008
20087/2009
2009/2010
Membership10%
Cairns Regional Council
14%
CAPL -Operational
5%
CAPL - Aviation Destination Marketing
20%Tourism
Queensland8%
Other State & Federal grants
21%
Visitor Information
Centre4%
Industry support - Marketing
activity15%
Other Income2%
LTO's1%
TTNQ's 2009/10 Sources of Revenue (Cash) $7.169M
CHAIRMAN’S REPORT11. Performance indicators
In the midst of some of the toughest trading conditions our industry has encountered, I am delighted to advise that your RTO has been able to achieve many of its KPIs due to the ongoing support from our members.
1.1 MMembership
Chart 1 illustrates the stability in our membership numbers over the past three years, which was also reflected in our membership revenue that accounted for 10% of total revenue.
Chart 1 Membership mix
11.2 Revenuee Souurces
Our total revenue of $7.17m was an increase of 28% on the prior year. This increase of $1.561m was primarily a result of significant increases from the Federal Government, the Cairns Regional Council and industry contributions. Chart 2 outlinesthe mix, whilst Chart 3 shows the trend over the past fouryears.
Chart 2 Sources of Revenue
11.3 Expenditure Mix
Chart 4 highlights that in 2009/10 we increased the proportion of funds invested in marketing activities to 80%.
Chart 4 TTTNQ Expenditure mix 2009/10
1.4 Financial Sttrength
Which brings me to the financial performance where we recorded a small net profit in 2009/10 of $51,807, exceedingour budget plans.
As an outcome of the above-mentioned activity and the effective governance of the management team and the TTNQ Board, I am delighted to report that the financial strength of the organisation is good and shows continued improvement. Equity, cash reserves, and total assets have all grown, as Chart 5 demonstrates.
Chart 5 TTNQ’s Financial Strength
I would like to particularly recognise the fine work of our Finance, Audit and Risk Management Committee that was chaired by Ross Steele, and the support of our KPMG audit team headed by Graham Coonan.
2. TThe Strategic Focus of 2009/10
In Oct 2009 when I was appointed Chair of TTNQ it gave me the unique opportunity of working closely with the Board and management team to implement the findings of the TNQ Tourism Repositioning report that I prepared in February 2009.
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The TNQ report identified new strategies for TTNQ to drive changes aimed at stimulating growth and rebuilding our industry, following the tough economic conditions created by the GFC and the tourism downturns. It also challenged the organisation and industry to accept that change was needed in how we did many things.
The TTNQ Board embraced the report and more than 12 months ago committed to the following key strategic objectives.
Boost international and domestic aviation capacityIncrease marketing activity in the domestic marketA new online/web presence to reach the consumerTarget of high yield segmentsLaunch a new brand campaign
I am pleased to report that we have been successful in achieving many of these objectives.
On the aviation front the region has secured 374,000 new airline seats in the past 12 months. International aviation capacity has increased by 24% or 3200 seats per week, whilst domestic capacity is up by 14%, providing an additional 4000 seats each week.
Chart 6 shows the domestic capacity trends whilst Chart 7 focuses on the international capacity.
Chart 6 Domestic capacity trends
CChart 7 International ccapacity trends
In the coming six months we will see the addition of a further 230,000 incoming domestic seats, as well as the boost of moving to daily services from Hong Kong with Cathay Pacific and an extra 56,000 seats from New Zealand.
Overall this will return us to a total of more than 6 million inbound and outbound international and domestic seats, the best capacity we have had since 2005, and well on the way to ensuring we will have the capacity to meet the growth demand from key markets.
The support and confidence in the region shown by the airlines, and in particular Jetstar, together with Cairns Airport management is a heartening development. TTNQ is pleased to have such a strong partnership with them and I can assure you that we will continue to play our part in growing and protecting our aviation capacity by generating promotional funds to support their campaigns.
In terms of arrivals, we are forecasting that international arrivals will grow in the second half of 2010, with Japan and China leading the way.
On the domestic front, we saw arrivals increase by 6% in the year ended March 2010, the fastest growth rate in the state, and in the month of June 2010, the biggest increase in airline passengers in Australia was on the Melbourne-Cairns route which increased 25.4% over the June 2009 loadings.
This domestic growth was driven by not only increased capacity, but also increased investment in marketing activities, from consumer advertising to online campaigns, plus consumer shows targeting the drive market and the weddings market.
We launched a new online web presence in November 2009.It has been receiving record hits and continues to provide enhancements for the region’s tourism product to promote their services. By year’s end, the new TTNQ corporate website had joined the new consumer website, providing members online access to research, images and tourism statistics.
A new events strategy has been developed with the support of Cairns Regional Council, and TQ, and increased funding support for events has been secured from the Queensland State Government to help attract high participation major events that will drive increased visitation to the region. Events such as the Yellow Pages Cardiac Challenge in September 2010, The National BMX Championship 2011 through the Cairns BMX Club, The Cairns Blues Festival, The Coral Coast Triathlon and the 2011 Adrenalin Film Festival are some examples where this support will help us develop some keystone events.
A national media campaign was launched promoting our destination for the high yield meeting, conferences and incentives market, with the support of TA and the Federal Government.
Encouraging as all this is, and gratifying that the hard work by the region’s industry and partners is being rewarded, there is still much more to do in the coming 12 months.
270,000
290,000
310,000
330,000
350,000
370,000
390,000
Domestic Seat Capacity
FY2008 FY2009 FY2010
40,00060,00080,000
100,000120,000140,000160,000
International Seat Capacity
FY2008 FY2009 FY2010
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3. TThe Neext Sttage of Ouur Sttrategic Reefocus
In essence, we have only completed stage 1 of our repositioning plan, and there is now a need to refocus on the new strategies and action plans we need for stage 2 of our program to simulate growth.
In stage 2 we will address:
Ongoing aviation developmentDevelopment of the China marketMaximising the opportunities and redefining the scope of study tourismMaking sports tourism a key part of the region’s productImproving our profitability through better yield managementAttracting new major events to the region and capitalising more on existing eventsIncreasing our reputation for adventure tourismAttracting more domestic tourists particularly from SE QueenslandCapturing the long-stay baby boomers marketThe need to secure sustainable and competitive funding streams
A new Queensland brand campaign has just been released and we will link into this and the TA campaigns to better help us position the region and its key precincts, rebuilding our reputation as the best access point for the Great Barrier Reef.
New opportunities lie in diversification and we plan to sustain efforts to present our region’s product in new ways, for new market sectors. Marketing will highlight the different experiences that the destination can provide for a diverse range of leisure and non-leisure visitors including baby boomers, families, adventure tourists, the weddings market, the bird watching community, students and business tourism.
There are challenges as well as opportunities in repositioning the destination for growth. Success will depend on a solid alliance of TTNQ with the national and state bodies, and all segments of our industry and our community to realise the benefits from these new strategies.
Whilst much is said about the need for the region to have more economic diversity, which we endorse, the reality is that tourism will for the foreseeable future continue to be the industry that drives TNQ and requires ongoing support.
Diversity of tourism will be an important development and factor in our success, and we will ensure that our various partners understand this need and the resource challenge required to make it happen.
We will continue to reinforce the fact that tourism is everyone’s business and our success is their success, regardless of which economic sector they are in.
We encourage all our members and stakeholders to work with us on this to ensure the progress we are seeing continues, and the growth trend becomes a permanent part of our future.
A challenge we will face is ensuring this region achieves sustainable and competitive funding allocations from all stakeholders to ensure we can continue to compete for domestic and international markets as aggressively as some of the southern Queensland regions, such as the Sunshine and Gold Coasts.
Our opportunity to compete requires a solid base of funds that we can use to leverage up through partner investments in our activity. TTNQ has historically been successful in achieving strong leverage and in 2009/10 we converted our core revenue of $7.17m to an overall spend of $16.998m. That is an incredible leverage multiplier of 2.37.
So every dollar invested via TTNQ converts to $2.37, conversely every dollar directed to other bodies can mean a loss of this magnitude to our region. The region cannot allow this leakage to occur.
May I take this opportunity to thank all of our members and partner organisations for the ongoing support you have given to the organisation and the Board in the past 12 months.
I also want to thank Rob and all the dedicated team at TTNQ for their efforts in a difficult period, as well as recognise the contribution made by my fellow Board members in their advocacy for our members and regions, and their support for me as Chair.
2011 is shaping up as an exciting year where various factors are converging to create an environment where our destination and region can see ongoing progress and growth. I look forward to working with you all to deliver that.
Many thanks
Bill CalderwoodCChairman
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Tropical North Queensland, 18%
Brisbane, 8%
Other Queensland, 23%
Sydney, 12%
Other NSW, 7%
Melbourne, 16%
Other Vic, 7%
Adelaide, 3%
Other SA, 2% Perth , 1%
Other WA, 0%Other states and Territories, 3%
Home Region of Holiday Visitors to TNQ YEJUN10
CEO S REPORT The past year has seen a number of improving signs. Although leisure tourism remains our major focus, we are doing things differently in diversifying our tourism focus by targeting events, sports tourism, study tourism, and business events to name a few.
and Wellness Tourism Conference with the outcome of
We uplifted our focus on the domestic market achieving growth in interstate markets and Brisbane to balance the short term losses of some international markets. We continue to develop other key market categories such as the backpacker market, cruise market, birding, romance, dive and drive tourism.
1. Domestic market With the GFC impacting heavily on many of the international markets, our decision to focus on the domestic market has been the strongest ever. During financial year 2008/9 the number of holiday visitors to this region was down, although outperforming the Queensland state average. A significant decrease in intra-regional holiday visitors this year (TNQ visitors to TNQ -51%), dragged down an otherwise generally good domestic market result for the region. Total domestic holiday visitors to TNQ declined 6% year on year. The chart below depicts the home region of our domestic visitors at year ending June 2010.
The total number of domestic visitors to TNQ at YEJUN10 was1,432,000 and the total number of domestic holiday visitors to TNQ was 794,000.
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2. International Markets Aviation access from New Zealand and Japan increased over the year while growth from China is being restricted by lack of direct air services and continued routing through southern ports. We were successful in gaining funding from the Federal Government through TA for marketing campaigns in Japan, China and New Zealand. This funding:
1. Supported the Jetstar services from Tokyo and Osaka with a TV commercial in Japan
. 2. Stimulated demand in regional Japan for
Continental services via Guam. 3. Supported holiday season charters from
China. 4. Enabled a consumer campaign in New
Zealand to support the Air New Zealand and Pacific Blue services from Auckland.
5. Promoted TNQ domestically as a Business Events destination.
The GFC has been a contributing factor to our negative performance in all of our major volume
markets, UK and North America. We leveraged a number of tactical campaigns, product and price offers to Cairns & Great Barrier Reef from the UK and the US to coax activity for volume markets where economic recovery is slow and patchy. Co-operative sales missions to each market this year introduced a new concept, the Signature Event, a relationship building opportunity for Cairns & Great Barrier Reef operators with the industry leaders in each market. TTNQ and 10 members operating in the youth/adventure and education travel markets attended World Youth & Student Travel Conference (WYSTC) in the UK to promote the new and re-energised brand Cairns Great Up Top, Fun Down Under, and conducted training for STA Travel staff. The youth/adventure market continues to deliver more than 200,000 visitors each year. Missions to Japan provided wholesale and retail training, networking opportunities with stakeholders and meetings with airlines. Members continue to strongly support our international missions and marketing activity.
Tropical Champions - Beijing UK / Europe Sales Mission - Netherlands
Japan Mission US military base- Guam
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New Zealand
4%
Japan15%
Hong Kong , 2%
Singapore1%
Taiwan1%
Korea1%China (excludes
SARs and Taiwan Province)
9%
India1%
Other Asia0%USA inc Hawaii
11%
Canada4%
United Kingdom18%
Germany8%
Scandinavia4%
France4%
Italy3%
Other Europe6%
Other Countries
4%
% of International Holiday Visitors to TNQ YEJUN10
TTNQ and 88 local tourism products attended ATE -
-and breadth of experiences available in the region.
Trade familiarisations gave us the opportunity to strengthen relationships with wholesale and retail travel sellers from the USA, Guam, India, and Russia. In partnership with TA and TQ, TTNQ and members participated in media familiarisations to lift
Europe, Canada, USA, China and Japan.
welcome media attention when Ben Southall the successful candidate in the Best Job in the World campaign, visited the region twice during the year. On the supply side, TTNQ appointed ATEC (TNQ Branch) to conduct Export Ready seminars in five regional areas to assist tourism businesses to engage with international markets. This project was funded by a Federal Government (TNQ Repositioning Study) grant.
- for ATE IInntteerrnnaattiioonnaall VViissiittaattiioonn GGrraapphh
The total number of international visitors to TNQ year ending June 2010 was 653,632 and total number of international holiday visitors to TNQ was 595,472.
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Backpacker market
33% of international visitors to TNQ are backpackers, with backpacker nights in TNQ making up 50% of our international nights. 50% of backpackers to Australia come to Queensland and 58% of those come to TNQ
Josephine Falls
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
Sydney Melbourne TNQ Brisbane Whitsundays Gold Coast
International Backpackers to Australian Destinations YEJUN10
Backpackers Backpacker Nights
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05
10152025303540
2006 2007 2008 2009 2010
Cruise Ship arrivals
Cairns Yorkey's Knob Port Douglas Cooktown Thursday Island
3. Aviation
trong support from Cairns Airport Pty Ltd which is enabling our region to negotiate with airlines to boost and sustain international and domestic capacity. Cairns Airport Pty Ltd has entered into a new three year destination marketing agreement with TTNQ to continue the momentum generated. After nine years and three submissions, the Federal Government flagged its intention to introduce in the Aviation White Paper some inducements to encourage more international carriers to boost services to regional airports such as Cairns. Charters with Qantas, Cathay Pacific and China Southern for Chinese New Year grew 25%, and for the first time charters from Taiwan with China Airlines were confirmed outside Chinese New Year.
charter program for holiday seasons in Japan, ANA and JAL carried more than 4,000 passengers on 12 charter flights between September 2009 and May 2010. International inbound capacity increased by 83,500 annually via Continental Guam service,; Pacific Blue uckland service and Jetstar Osaka. In the next financial year, Cathay Pacific will operate daily services from Hong Kong between November and March, and Jetstar will introduce a three times weekly Auckland service, adding a further 32,000 international inbound seats annually between them. Growth in domestic capacity of more than 220,000 inbound seats is the result of additional Jetstar services and larger Qantas aircraft. In the new financial, year almost 300,000 more inbound domestic seats will be introduced by Jetstar and Tiger. TTNQ, with financial support from Cairns Regional Council, worked with the Qantas group to update the destination video seen by visitors arriving in Cairns on Jetstar international flights. An Indigenous
opens the video which includes scenes of reef boats departing the Cairns Marina, Esplanade Lagoon, Macrossan Street Port Douglas, the beach at Palm Cove, the Daintree Rainforest, Australian wildlife and The Esplanade in Cairns.
The following graph shows the number of international and domestic seats into Cairns and the projected seats for April 2011, following recent announcements introducing new flights and additional seat capacity.
4. Partners Along with Cairns Airport, our partnership with TA and TQ underpins our marketing activity to support seat sales and new aviation development. Both organisations provide support and market based offerings to assist us in our campaigns and general sales activities. The TTNQ and Ports North partnership is working to develop closer links with cruise operators worldwide to impress upon them the appeal of our destination to cruise passengers. During financial year 2009/10 the region, including Cairns, Yorkeys Knob, Port Douglas, Cooktown and Thursday Island, welcomed 60 cruise liners. TTNQ, TPDD, Ports North and Cruise Down Under produced new collateral promoting the
to support the Cairns Wharf re-development, exp l in the cruise market and supporting the long-term strategy of servicing Base Porting in Cairns. The graph below highlights the increasing arrivals since 2006.
396,188 405,444 488,124 531,908
1,979,796 1,794,260 1,681,212
2,077,556
- 175,000
350,000
525,000
700,000
875,000
1,050,000
1,225,000
1,400,000
1,575,000
1,750,000
1,925,000
2,100,000
2,275,000
2,450,000
2,625,000
2,800,000
Jan - 08 Jan - 09 Jun - 10 (Projected for) April 2011
Number of Seats Per Year
For Year at Month:
# International & Domestic inbound Seats Into Cairns
International Seat Capacity Domestic Seat Capacity
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Aviation seat forecast
5. Cairns Regional Council Apart from $480,000, additional support was provided via the newly constituted Economic Development Fund (EDF). TTNQ successfully bid for funding totalling $415,000 for four projects through the EDF. Three projects, the interstate consumer marketing and advertising campaign, the domestic and international marketing campaign for Palm Cove and the intrastate television commercial advertising campaign, attracted $315,000 from the EDF and were leveraged to a total $1.9m through industry partners. The $100,000 media awareness campaign funding through EDF enabled three marketing activities to go ahead. They were the domestic media roadshow, the Channel 7 Morning Show with Kylie Gillies and Larry Emdur, video on TNQ to be seen by 2.3 million international passengers and 1.4 million domestic passengers. 6. Business Events In August we rebadged our convention bureau as Business Events Cairns and Great Barrier Reef (BECGBR) and launched the biennial Meeting and
The Pacific Islands Forum raised the profile of the destination as a conference venue as delegates including heads of state from 16 nations, observers from around the world and more than 200 media representatives met in Cairns. The Association of Australian Convention Bureaux also chose TNQ for its annual conference. To stimulate demand and maintain networks, the region was represented by BECGBR and very active business events members at trade events throughout the year including AIME, TABEE and EIBTM.
BECGBR received $265,000 from the Federal Gambitious domestic marketing campaign designed to lift awareness, generate new interest and brand recognition of the business events capabilities of the Cairns & Great Barrier Reef region. The grant was matched events suppliers. The campaign Where Big
included print and digital media, a destination showcase to Sydney, Melbourne and Brisbane, a trade famil, photography and collateral.
BBusiness Events FFY2009/10
Delegates 29,000
Delegate Days 107,000
(Source: unaudited QBES data FY09/10, business events greater than 15 delegates with a minimum overnight stay in the region)
7. Events We partnered with TQ and Cairns Regional Council to develop The TNQ Events Strategy for the region. The Australian Masters Championships for Indoor Cricket brought 450 players, managers, officials, their families and supporters to Cairns in July 2009, and the inaugural Cairns Indigenous Arts Fair attracted 10,000 locals and visitors, demonstrating the power of sporting and cultural events to drive visitation. This area will see more TTNQ involvement as we promote the diverse range of tourism segments to thousands of industry VIPs each year. 8. Membership The ongoing support of our members with marketing, activities, familiarisations, promotions and presentations, enables us to project this destination as a highly attractive holiday destination. During the year Tablelands Regional Council engaged TTNQ to market the tourism activities and experiences on the Tablelands for 12 months and a three year agreement was signed with TPDD to develop strategies to grow tourism in the Douglas region and build greater regional competitiveness. The remainder of the report details of marketing activity and I encourage you to read the valuable information on your RTO
Board Members of Cairns Airport Pty Ltd at a TTNQ networking function
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9. Acknowledgements Thank you to all local members of State and Federal Parliament for their advocacy, to Jim Turnour, the former Federal Member for Leichhardt for his support with additional Federal funds and his support for our submission to the Aviation White Paper. Thanks also to Mayor Val Schier and her fellow Councillors and staff for their positive engagement with tourism over the year. We received, as always, strong support from Advance Cairns, Cairns Chamber of Commerce, Tourism Australia, Tourism Queensland and the Queensland Government, for which I am very grateful. I also want to acknowledge the loyalty of our airline partners who supported the destination with increased capacity from domestic and international destinations. I thank Bill Calderwood our chairman for his support and guidance through a tough year. Thanks to the members of the Board for their commitment and passion in the task of rebuilding our destination. Also, thanks to the loyal corporate sponsors Cairns Airport, Qantas, Avis, Cairns Regional Council and Tourism Queensland for their support to the
tourism industry. I give special thanks to retiring director Stephen Olle who has been a member of the Board of TTNQ for 10 years. I acknowledge his collaboration, generosity, strategic advice and dedication, to TTNQ, to the tourism industry and to me personally over many years. My personal thanks to you the members for your support, with special thanks to my team, who endured a difficult year, which included many staff movements, and managed all issues, has maintained their dedicated, passionate focus as the committed professionals they are. Many thanks
Rob Giason Chief Executive Officer
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APPENDICES
Page
A Airport Arrivals Data
Domestic International
B Market Activity Reports
CCONSUMER MARKETING Brand Digital Media Visitor Information Centre
TTRADE MARKETING Domestic International
o UK / Europe o Japan / Guam o North America o China / Hong Kong o New Zealand o Emerging
BBUSINESS EVENTS RESEARCH & INSIGHTS DDESTINATION DEVELOPMENT MEMBERSHIP
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APPENDIX A: CAIRNS AIRPORT ARRIVALS - YEJUN10
80,000
90,000
100,000
110,000
120,000
130,000
140,000
150,000
160,000
DOMESTIC ARRIVALS TO CAIRNS AIRPORT
FY2005
FY2006
FY2007
FY2008
FY2009
FY2010
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
55,000
INTERNATIONAL ARRIVALS TO CAIRNS AIRPORT
FY2005
FY2006
FY2007
FY2008
FY2009
FY2010
14
Airport Pax Arrivals (Financial Year)
Total Jun-09 YTD Jun09 Jun-10 YTD Jun10 % change Month
% change YTD
Dom: 121,262 1,509,450 134,288 1,503,296 10.7% -0.4%
Int'l: 19,878 342,462 25,553 279,580 28.5% -18.4%
Int'l capacity Jun-09 Jun-10 % changeNZ 584 1,058 81.2%Guam 609 476 -21.8%Hong Kong 1,123 1,162 3.6%PNG 1,307 1,254 -4.0%Singapore 1,347 1,437 6.7%Japan 8,269 10,187 23.2%
Total / week 13,238 15,575 17.6%
Dom capacity Jun-09 Jun-10 % changeBrisbane 12,503 13,631 9.0%Sydney 8,262 9,825 18.9%Melbourne 3,783 4,892 29.3%Ayers Rock 1,344 1,541 14.7%Darwin 509 783 53.9%Alice Springs 783 783 0.1%Perth 518 639 23.4%Adelaide 679 839 23.6%
Total / week 28,380 32,934 16.0%Note: seats per week = monthly number of seats divided by number of days in month, divided by 2 (for one direction)
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APPENDIX B: MARKET REPORTS
1. CONSUMER MARKETING
BRAND
BBrand Portfolio
Tourism Tropical North Queensland nurtures and manages four primary brands across the global market place. Domestically Tropical North Queensland builds brand relationships with Social Fun Seekers, Active Explorers and Connectors, internationally Cairns & Great Barrier Reef connects with the Global Experience Seeker, Up Top Down Under resonates with the Youth Adventure visitor while Business Events Cairns & Great Barrier Reef targets the Conference, Meetings and Events market globally.
Brand Positioning Tropical North Queensland has been guided by a detailed and thorough brand strategy fed by the Tourism Queensland Domestic Segmentation and Tourism Australia Experience Seeker insight. The brand has guided the destination to an authentic, evocative, distinctive and quality brand position embraced by industry organisations and tourism operators alike.
Brand RRe-PPositioning Through 2009/10 the TTNQ marketing team has been working closely with Tourism Queensland on the development of a new destination brand and positioning for Queensland and the Tropical North. The new brand project represents a major opportunity to position and differentiate Tropical North Queensland and Cairns & Great Barrier Reef in the minds of priority customers. The following pyramid summarises the new Tropical North Queensland brand and positioning. We wait with great anticipation to launch in October 2010.
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DIGITALIntroduction The digital world is expanding at a rapid rate and 2009/10 has seen a landmark period for TTNQ in developing a
rock solid base to launch its future digital platform. TTNQ develops, manages and drives a number of websites, content management systems (CMS) and online portals communicating with consumers, members, industry, media and travel trade.
Strategy Mid 2009 TTNQ launched its Digital Strategy including specific integrated strategies across Social Media and Site Commecialisation. As a result numerous targeted consumer and corporate websites were developed and launched through 2009/10 including the new flagship destination consumer web site www.cairnsgreatbarrierreef.org,au in November 2009. This new consumer site has performed well above industry benchmarks with bounce rates below 16%, time on site above 5 minutes and page 1 organic rankings on leading regional keywords.
Online PPresence
In February 2010 www.eclipse2012.org.au was launched to capture and convert interest surrounding this special and rare opportunity. In April 2010 the Business Events team launched www.businesseventscairns.org.au including extensions to Japan through www.businesseventscairns.jp. The new Up Top Down Under site was launched in May 2010 as the new Youth Adventure website www.uptopdownunder.com. A series of new micro sites were developed for future commercialisation opportunity under www.cairnstours.org.au;www.cairnsaccomodation.org.au and www.portdouglasaccomodation.org.au and a rebuild is underway of www.birdingtropicalaustralia.com.au; www.planetsaferesearch.com.au and www.selltnq.com
Infrastructureaand Content
TTNQ invested in the development of new backend digital infrastructure and communication platforms through a new corporate web site www.ttnq.org.au and membership management system (CRM) developed to replace the ageing Sugar system. Ensuring tight control of digital content is essential to communicate timely and accurate online information to potential visitors, travel trade and media. Late 2009 saw the replacement of Squiznet website management system with a centralised and database centred Content Management System to manage all TTNQ existing and future sites. Content has been enhanced through development of a member driven Video Gallery containing more than 100 member product videos hosted through TTNQ and eight live regional cams bring the destination to life through live imagery viewed across the globe.
Skills DDevelopment
Skills development has also been high on the agenda with significant training provided to the TTNQ digital team across SEO, SEM, html coding and Adobe Creative suite. Members were also presented with the opportunity to sharpen their digital skills through a series of nine Tech Talk seminars conducted by Travelism throughout the region.
Future This innovative and solid base will enable TTNQ to work in new and contemporary digital environments through 2010/11 and beyond. These include social media, viral marketing, brand partnerships and permission based marketing programs. The future looks bright for an exciting 2010/11.
MEDIAIntroduction TTNQ experienced a stellar media year throughout 2009/10 generating an estimated $46.7m in media publicity
value. TTNQ and our members participated in more than 200 individual opportunities reaching an estimated global audience of near 70 million people.
Focus The publicity benefits were spread throughout the region, with media interest and activity from Mission Beach through the Tablelands and on to Cape York. Stories on Cairns & Great Barrier Reef circulated across all target markets including Japan, New Zealand, USA, China, UK and Europe.
TV Australian audiences saw 12 experiences from Mission Beach to Cape York featured on the TV travel program Getaway. Queensland Weekender was a frequent visitor to the destination. Better Homes and Gardens filmed here twice, and the breakfast and morning shows on Channel 7 and Channel 9 conducted live broadcasts and on-site weather presentations to a national audience on four occasions. Miguel's Tropical Kitchen (TV) was one of 2009/10 highlights featured on Lifestyle Food Channel (Australia), Good Living Channel (New Zealand), Gamberro Rosso (Italy), Canal Plus (Poland), Red Media (Russia), Liv TV (Finland) and Ananey Channel (Israel) with an estimated media value of $2.6m.
Magazines Print media highlights included multiple publications in Jetstar, Voyeur, Qantas and Emirates in-flight magazines; and placements in a range of lifestyle and specialist magazines including Delicious, Queensland Bride, Caravanning Australia, Mercedes Magazine, Lexus, Country Style, Australian Traveller and Outdoor magazine.
Press A multitude of press articles on the destination were published in target national print such as The Australian, Sunday Times, The Age, The Courier Mail and Herald Sun. Queensland and regional print also gave tourism in the region great exposure through publications from Bendigo and Ballarat to Coffs Coast and Tweed Heads.
Thank you TTNQ would like to thanks its media partners and the generous member support which enabled such an amazing media year.
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VISITOR INFORMATION CENTREOverview The Visitor Information Centre has continued to grow in 2009-2010 and has benefited from having
dedicated sales team focused on converting customers to sales for the centre and our members’ products. We continue to attract great volunteers. Ongoing sales training has helped with the growth. Group and online business has increased and with the added bonus of a new booking system and website, the future focus for the VIC is ongoing steady growth and expansion.
Visitor SStats The VIC received 75,909 visitors in 2009-2010, an increase of 0.5% on the previous year. The greatest number arrived in July (10,258) and the least in February (3,741) with an average of 6325 per month.The majority of visitors were from overseas (54%), followed by (36%) from interstate and (10%) from intrastate.
Origin of Visitors
Member OOpportunities
Number of Members that took advantage of Product Presentations104 Members
Number of Member Monthly Displays in Centre16
Cruise SShipServicing
Number of Ships in Cairns Port – 24Number of Passengers – 24,694Number of Crew – 11,581Number of Ships not serviced by VIC- 4Number of Ships into Yorkeys Knob not serviced - 11
Famils 148 Famils and Agents days attended by our volunteers and staff on member products
Sales Results Booking Revenue - $276,540Compared to 08-09 – Plus 6.14%Gross Sales of Member product - $2,105.101Number of Visitors to VIC – 75,909Emails received – 905 with 143 bookings made with gross value of $84,948Group Bookings – 4 Groups with gross member sales of $995,024
Promotion Further Signage inside the VIC to promote salesLocal RadioTQ national TV awareness advertising campaignCairnsgreatbarrierreef.org.au
10%
36%54%
Intrastate Interstate International
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2. TRADE MARKETING - DOMESTICMARKET: DOMESTICOverview At year end June10, Tropical North Queensland welcomed 794,000 (-6%) domestic holiday visitors who spent
5.2million nights (+22%) in the region. Stronger than expected results showed for visitors to TNQ from Brisbane (+30%) and other Queensland (+17%) with the NVS indicating that the total 6% loss in holiday visitors to TNQ was influenced by the 51% loss of “local” intra-regional visitors to TNQ.
Quarter Visitors Nights ALOSJune 09 847,000 4.2 m 5June 10 794,000 5.2 m 7
However, TNQ has with the recent growth in airline capacity to Cairns, showed a 15% increase in the number of our interstate holiday visitors which was combined with a 42% increase (equivalent to more than one million nights) in the number of nights spent in the region.
Other (regional) NSW (+11%) and other (regional) VIC (+22%) were strong results from these important source markets. At the same time, Melbourne recorded a 15% increase in the last 12 months supported by a growth in airline seats (currently 6,130 per week without the added Tiger Airways daily flights). Sydney continues to be a challenge with a 5% decline in visitors.
In October, $415,000 funding was secured from the Cairns Regional Council’s Economic Development Fund. All domestic consumer campaigns and trade activities were supported through this funding and TTNQ successfully leveraged a further $1.6 million from our industry partners.
All campaigns are planned and implemented on the basis of the new psychographic segmentation prepared by Tourism Queensland. Hence, TNQ’s interstate targets are the Active Explorer and Social Fun-Seeker. Our intrastate sales and marketing efforts are aimed at the Connector market for which the region is extremely attractive as itoffers the right mix of accessibility, activities and benefits.
Tactical campaigns were supported by Tourism Queensland, Cairns Airport, Sunlover Holidays, Qantas Holidays, Viva Holidays, Blue Holidays, and Infinity/Flight Centre.
In 2010, TTNQ and the industry embarked on a trade sales mission campaign entitled “Passport to Paradise”. Seven member companies representing 15 accommodation and touring experiences put the region on show in four states and across 20 regional towns and cities, with more than 500 trade retail direct contacts made through a series of workshops and sales calls. Workshops for retail agencies, wholesaler account managers and business development managers were held in Brisbane, Gold Coast, Coffs Harbour, Sydney (Neutral Bay), Sydney (Parramatta), Melbourne (Docklands), Melbourne (Hawthorn), Ballarat, Canberra, and Wollongong.
TTNQ members continue to have access to a variety of subsidised press advertising options. In 2009-10 cooperative advertising campaigns were launched in publications such as Australian Geographic, Spirit of Regional Australia (Qantas Link’s in-flight magazine), Holiday with Kids and also through TQ’s Best Holidays campaigns targeting source markets through major newspapers such as Brisbane’s Sunday Mail.
The domestic/New Zealand strategic panel held four meetings over the year – with a specific focus on the sharing of intelligence from the domestic wholesalers, direct to consumer campaigns, trade sales mission and self-drive market. The main issue continually raised is the need for stronger, direct to consumer campaigns with an online focus.
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Aviation Passenger data from the Federal Bureau of Infrastructure, Transport and Regional Economics comparing June 2010 to June 2009 showed the Melbourne and Sydney routes growing by 25 and 19 per cent respectively in passenger numbers, displaying a Jetstar effect from prior growth.
Jetstar will further expand its domestic services to Cairns from early 2011 with the airline announcing additional daily services from Melbourne, Sydney and Brisbane and building to a daily return Gold Coast-Cairns flight.
Jetstar’s new capacity represents 25 additional weekly return services to Cairns, increasing to 93 weekly return low fare flights serving seven Australian cities from the airline’s expanding Cairns hub.
Year to date statistics provided by Cairns Airport for the 12 months up to September 2010 show our total domestic capacity has grown to 37,700 seats per week.
This includes the April announcement of Tiger Airway’s introduction of daily flights (1,260 seats per week) from Melbourne set to begin on September 16.
Trade aandConsumer SShows
Sydney Travel Expo – March 2010Brisbane Travel Expo – April 2010 “Passport to Paradise” domestic trade sales mission April/’May 2010Brisbane Caravan and Touring Holiday Show – June 2010
Sales Calls April/May 2010 - Wholesalerso Sunlover Holidays – Skye Cruden, Daniel Toby (BDMs – NSW)o Sunlover Holidays – Kaitlyn Coombes, Brisbaneo Qantas Holidays – Paula Donaldson, Product and Marketing Unit – Brisbaneo Qantas Holidays – Danielle Flegg, Louisa Berkman, Mascot, Sydney o Blue Holidays – Dennis Basham, Claire Boulton, Brisbaneo Traveltrain Holidays – Brisbaneo Abercrombie and Kent – Claire Willis, Melbourneo Creative Holidays – Andrew Simms, Brisbane (Campaign/Famil planning)
Media and TTrade Famils,, PR
Domestic media and PR activities involving domestic press and electronic media outlets generated more than $42.2 million worth of publicity.
We hosted four trade famils with a total of 120 retail agents experiencing the region. We also hosted 40media famils for national and State newspaper and magazine journalists, inflight magazines plus film crewsincluding live broadcasts direct from the region.
Campaigns TNQ “Tropical BBreaks” Intrastate Campaign – OOctober 09 for 12 monthsPartners: TTNQ/Industry/Seven Cairns
Since October 09, TNQ industry has invested $1 for $1 with TTNQ.Total industry investment stands at $49,000 in cooperative airtime with TTNQ.
TNQ Viva Holidays Caampaign – JJanuary 2010Partners: TTNQ $10,000, Qantas Holidays $185,000
Call to action: vivaholidays.com.auTarget Market: Active, Explorers, Social Fun Seekers.Duration: 16 – 31January, 2010.Media: Press media, TV (Ch 9 Today Show), digital (EDM sent to all Viva Holidays retail travel agents, website, 16 page flyer.Markets: Sydney, Melbourne, Brisbane.Product featured: The campaign promoted Viva Holidays packages to Tropical North Queensland.
ROI: Total sales revenue for TNQ region $91,000.
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Campaiggns TNQ Blue Holidays Campaign –– Feb/March 2010PPartners: TTNQ $50,000, Tourism Queensland $90,000, Cns Airport $40,000. Total regional investment: value $180,000
Call to action: virginblue.com.au/cairnsTarget Market: Social Fun Seekers.Duration: 14 March to 31 March 2010.Media: Print, online and radio.Markets: Sydney , Melbourne, Brisbane.Product featured: The campaign promoted Blue Holidays packages to Tropical North Queensland.
ROI: Total sales revenue for TNQ region $212,323.
TNQ Sunlover Holidays CCampaign “Tropical Treats” – 111 April/8 May 2010Partners: TTNQ $50,000, Industry $100,000. Total regional investment: $150,000
Call to action: tropicalholidays.com.auTarget Market: Active Explorers and Social Fun Seekers.Media: Print advertising, trade newsletter, consumer e-blast, digital and radio.Markets: Sydney , Melbourne, Brisbane primarily but also national coverage.Product featured: The campaign promoted Sunlover Holidays packages to Tropical North Queensland.
ROI: Total sales revenue for TNQ region $909,000 from 4,495 nights in the region.
Total measurable sales from tactical wholesale campaigns in 09/10 was $$1,212,323
Holiday with Kids –– Domestic family market campaign: March –– May 2010
Families were one of the drivers of growth in intrastate holidays. The accommodation choices of families displayed an interesting divergence, with growth occurring in caravanning and or camping (both of which could be considered more affordable options), and also in luxury accommodation.
Media used in campaign to target families:Holiday with Kids Magazine: 600,000 readership is the leading family travel magazine with the highest circulation. Publication is also placed in Qantas, Virgin and Air New Zealand lounges in Australian and NZ. Also with inflight exposure on Qantas, Emirates and Garuda flights. Placement in Mc Donald’s Restaurants, VIC centres, Toys R Us, Family travel expos and in family resorts.
Holiday with KKids website: 160,300 unique visitors per month and is the most comprehensive family travel website in Australia.
Seventeen member operators contributed $10,149 to this campaign, which meant a break-even position for TTNQ.
QantasLink –– National network campaign: March –– May 2010To drive airline revenue to Tropical North Queensland during the low shoulder period of February –June 2010.To continue to create awareness of Tropical North Queensland destination amongst QF Link corporate, FIT and VFR passengers.To increase overnight stays in Tropical North Queensland area during this period.To increase brand awareness of Tropical North Queensland.
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The media utilised for this campaign will include the in-flight magazine Spirit of Regional Australia containing 12 pages in total on TNQ region. Also online, with the magazine being uploaded for 12 months on the publisher’s website www.endless-summer.com.au.
This support for the region from the publisher was in its self worth approximately $20,000. Our industry members, many of whom were our smaller accommodation and tour operators supported the initiative with approximately $7000 in advertising, with 15 operators purchasing a panel at the special discounted rate brokered by TTNQ.Winter Getaways –– Direct Mail promotion: March –– May 2010Target: Active Explorers and Social Fun-seekers in our primary Brisbane, Sydney and Melbourne targets. were targeted by this magazine called Tropical Holidays to Cairns & Great Barrier Reef.
PRINT –– Tropical Holidays to Cairns && Great Barrier Reef:The publication was circulated through 75,000 letterboxes in TTNQ’s core domestic markets of Brisbane, Sydney and Melbourne in March 2010 to market the destination to potential visitors in time for them to make winter holiday decisions for the Tropical North.
As part of our campaign, TTNQ took out a double page spread at the front of the publication, to introduce and welcome the reader to our region – as well as to ensure industry were encouraged to support the publication –the only one of its kind being directly mailed to a targeted audience.2010 Domestic Trade Sales Mission SEQ, NSW, ACT and VIC: April/May 2010Domestic trade sales mission involving sales calls to retail agencies, and major domestic wholesalers as well as evening training workshops for domestic retail travel agents.
Targeted areas were Brisbane, Sunshine Coast, Gold Coast, Byron Bay, Coffs Harbor, Sydney (Neutral Bay) and Sydney (Parramatta). In the second half, targeted areas were Melbourne (Docklands), Melbourne (Hawthorn), Dandenong, Oakleigh, Geelong, Ballarat, Canberra, Wollongong.
Sales calls/training was conducted in Brisbane with Traveltrain Holidays, Blue Holidays and in Sydney at Mascot for the first time Qantas Holidays with 25 call centre staff.Sales calls were conducted in Sunshine Coast (Maroochydore, Mooloolaba, Caboolture, Coloundra, Robina etc on day one.Sales calls were conducted from Gold Coast to Coffs Harbor, including key backpacker agents in Byron Bay.In total, more than 450 retail travel agents received their “TNQ Passport to Paradise” booklet promoting the region, participating suppliers and their special agent discounts.
Great Tropical Drive Distribution of 10,000 GTD/RACQ maps to all accredited VICs in Qld, and all RACQ, RACV and RACT travel centres. Cooperative GTD stand at Brisbane Caravan and Camping Show.GTD maps and brochures distributed through Queensland Parks stand at all Caravan/Camping Shows.New GTD brochure redesigned and 40,000 copies printed.
Cruise Attended the 2009 Annual Cruise Down Under Conference in August.
From the strength of feedback directly from the cruise industry, developed fact sheets for the leisure cruise industry specifically on the ports of TNQ including:
Cairns, Port Douglas, Cooktown, Lizard Island, Thursday Island, Cape York and the Far Northern Anchorages
Developed a CD-Rom with Ports North and Tourism Port Douglas Daintree exclusively for the Miami Seatrade which was attended by Jill Abel from Cruise Down Under as well as Tourism Queensland.
This CD-Rom which contains destinational videos, maps and the series of fact sheets on the ports of TNQ was hand delivered during CDU’s sales calls in Seattle to:
Holland America LineRoyal Celebrity ToursPrincess ToursWick and AssociatesCruise West
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Cruise News
MMSCTim Skinner, Executive Hotel ControllerRafaella del Prete
Finally, after many years of discussion on bringing a ship in to the region, MSC has announced it will be coming to Australia in 2012/13. They are still considering which of their ships they will bring out, however, it is likely to be one of their Lirica class ships (1600 passengers) and will be focusing on a Sydney/Brisbane to the South Pacific itinerary plus a Sydney to New Zealand itinerary.
RCI/ CelebrityCraig Milan, President Celebrity ToursJuan Trescastro – VP Land Operations Guest Port Services
Rhapsody of the Seas to be in the region 2010/11 with a combination of Australia/NZ, circumnavigation of Australia (including PNG), Australia/South Pacific. Radiance of the Seas introduced in 2011/12 as the second ship in region.
Saga Cruise LineJames Buchanan, Manager Shore Excursions
They are now planning to extend the Spirit of Adventure out of Singapore our way and include West Timor, Darwin, Thursday Island, Cook Island and Dunk Island.
SeabournPeter Cox, Director Itinerary and Land Dvpt
Seabourn is also scheduled to visit in 2011 with the Seabourn Spirits’ Grand Voyage. The ship will be coming from Asia, through Indonesia to Darwin, Cooktown and Cairns, and will then do a turnaround in Cairns and head back to Singapore via Darwin and Indonesia. There will be a big push to sell pre and post tours on these itineraries.
HALGil Erikson - Manager Tour OperationsShips in Market: Amsterdam, Rotterdam, Statendam, Volendam and Zaandam
Volendam will be deployed in the Australian/South Pacific region again for 2010/11 and the Zaandam will be an additional ship into the region for 2011/12.
Princess ToursMark Alfano – Product Manager – Escorted Programs
Always looking for new product and happy with ground operator services. Noted hotel choices must have a decent capacity to be considered – 80 rooms up. Very committed to market now with additional ship announced for 2011/12 (Sea Princess) increasing the fleet based here to four.
Celebrity ToursAndy Nelson – Vice President, Tour OperationsAimee Price – Manager, Product support
Celebrity has announced the return to Australian waters with Century in 2011/12.
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3. TRADE MARKETING - INTERNATIONALMARKET: UK EUROPEOverview UNITED KINGDOM
The June IVS for 2010 indicated a 10% decrease in holiday visitors and 4% decrease in visitor nights in comparison to the June quarter for 2009.
Year Ended Visitors Nights ALOSSJun 09 120,465 994,588 8June 10 107,956 957,941 9
Tourism Australia had an industry round table in June 2009 to ascertain the general mood of the market in light of the GFC and the ongoing affect on consumer travel. The industry believed the market had bottomed out as the third quarter was showing growth, giving a positive feel for the 2009/2010 period.
General feedback from operators was of relative buoyancy for business across all segments for the market. Wholesale operators were still sourcing competitive deals, value adds and offers to remain competitive. Consumers’ later booking patterns remain unchanged from 08/09.
There is a perception, potentially as a result of the GFC held by many ITOs and wholesalers that there has been no new development within the region. As a region we need to ensure regular product updates with in the region. The luxury market, however, has been a constant performer with several operators reporting excellent bookings.
Employment forecasts and the negative impact this news had on the broader economy had most Britons reluctant to take long holidays, as they were concerned about job security. However, during 2009 there was a tendency for job-redundant 30-year-olds to take holidays rather than look for work.
The UK election held in May 2010 created a mood that a change in government could prove a positive affect on the general public and this would reflect on changes in lifestyle including planning holidays. That said, the UK market typically stops travelling for about six weeks during an election and this coupled with the competitive impact of the World Cup Soccer in South Africa has seen a suppressed outbound market for Australia over the second and third quarters of 2010. The UK government also planned to introduce a new “per plane” tax replacing the current Air Passenger Duty (APD) which would lead to a possible reduction of excess seat capacity (service/aircraft) and higher airfares. This has not yet been confirmed.
There has also been some serious consolidation of operators in the Australian industry here: Austravel, Travelmood purchased by TUI and restructured (ongoing), Thomas Cook having exercised their option to purchase the balance of Gold Medal; AOT announced the procurement of Pacific Spirit Travel and South Bound Australia closed.
IRRELANDThe continued state of the Irish economy and its growing unemployment level attributed dramatically to the decline in visitors to the region for 09/10. The generally stable youth market has also been hit with consumers looking for more value for money when sourcing travel. The USA has proved a popular destination due to low airfares and a more favourable exchange rate. TTNQ didn’t do any campaign activity in Ireland for the 09/10 period.
NORDICThe Nordic region saw significant growth in late 2009 and early 2010. This market was driven primarily by the youth/adventure and first time visitors. Consumer confidence returned along with a stable economy. However, consumers were still conscience of getting value for money on packages. Trade commented that Australia was becoming more desirable and booking lead times were starting to increase. TTNQ partnered with TQ and QF to run the “Great Barrier Reef on sale” campaign which included seven wholesalers.
56% of Finnish packages were booked online during 2009, an increase of 8% from 2008.Skyscanner search engine in Europe launched a dedicated site for the Swedish market. STA Travel Norway launched in May 2010 targeting the youth travel market and appears to be performing strongly in the Nordic market.Team Benns opened an office in Norway.
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UK /Ireland/NNordicTrade Famils aand Educational
UK/Qantas Holidays/Travel Counsellors Famil: Pax: 23 - 09/09UK/Destinology/Emirates Trade Famil: Pax: 7 - 06/10UK/Europe Corroboree Trade Famil: Pax: 7 - 05/10Nordic/Qatar Airway Nordic Trade Famil: Pax: 9 - 06/10
UK /Ireland/NNordicMedia Famils
Ireland/Swede /CMP - Country Media Program: Pax: 5 - 01/10UK/Best Job In The World UK Press Trip: Pax: 2 - 10/09UK/David Attenborough Documentary Film Shoot: Pax: 7 - 12/09UK/UK Press - Simon Edge: Pax:1 - 02/10UK/Wanted Down Under BBC Film Crew: Pax: 3- 04/10UK/UK Daily Telegraph: Media Famil Pax:1 - 04/10UK/Inspired by Australia - Lucy Whittington: Pax: 1 - 05/10UK/Wanderlust: Pax: 1 - 05/10UK/Bridge and Wickers UK Media Famil: Pax: 2 - 05/10Netherlands/Mr Jan Ligthart from De Telegraaf: Pax:1 - 08/09Netherlands/Going Down Under Magazine: Pax: 2 - 05/10Switzerland/Thomas Borowski Reiseblick: Pax: 1 - 05/10
Team CairnnsAcctivityUK/Ireland//Nordic
UNITED KINGDOMTeam Cairns: Qantas Holiday/Travel Counsellors Incentive and TVC: Sep-Dec 2010Team Cairns: Bridge & Wickers luxury campaign: Oct 2009 & Jan-Mar 2010Austravel First Timer campaign – Sydney and Reef. 9 Jan-9 Feb 2010Trailfinders First Timer campaign – Sydney and Reef: Mar-Jun 2010No Barriers to the Great Barrier Reef: Mar-May 2010 ( Partners: STA (Youth); QFH (Mainstream); Premier Holidays)NORDICThe Great Barrier Reef Holiday Sale: Jan-Feb 2010(PPartners: Team Benns/MyPlanet/Nyhavn/Kilroy Travels/Jysk: Sweden, Denmark, Norway/Finland Risskov and Tour Pacific) Primary: Sweden/Denmark.. Secondary: Norway/Finland
Campaigns Austravel and Etihad: September – December 2009Bird Fair Campaign Cooperative with Discover the World July - September
Trade Shows aand/or Consumer SShows
UK Europe Mission :: 22 November –– 6 December 2009Cities: London, Manchester TNQ Members: 13 (10 Mission /Signature event & 3 Signature event)Lunches with product managers, Workshops for trade and meetings with TQ/TA meeting were arranged. 25product mangers and 49 retail travel agents were seen during this time. Seven UK product mangers attended the signature weekend. London feedback: Most operators reported strong rebound in bookings for next year. Airfares returned to reasonable levels, however, not to the same levels they were prior to the GFC. The economy seems to have bottomed out and some confidence was returning to the market. Manchester feedback:: The Gold Coast and New Zealand have been highly focused on the UK.TNQ needs to reposition itself and we need to concentrate on new experiences/region exposure.
Ovverview Europe
GERMANYThe June IVS for 2010 indicated a decrease of 3% in holiday visitors, however there was a13% increase in visitor nights in comparison to the June quarter for 2009.
Year Ended Visitors Nights ALOSJun 09 48,252 434,152 9June 10 47,028 489,146 10
The German market has been relatively stable with primary visitors being traditional holiday makers and youth adventure. The Icelandic volcano eruption caused flight disruption across Europe in May and June which severely impacted on arrivals to Australia during this time.
Trade sentiment from early 2009 was of “cautious optimism” with rapidly changing booking patterns and lead in times as consumers were looking for the best deals. Airlines offered low fares to stimulate interest and noted a significant drop in business class bookings.
An improvement in inquires and bookings started in the last quarter in comparison to 2009. The trend for late bookings is still prevalent with FITs out-performing group travellers and growth was seen in the campervan/self drive holidays area compared to escorted groups.
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Events that impacted on visitation to Australia was Winter Olympics February 2010 – Canada, World Soccer Cup June 2010 –South Africa, Olympics July - August 2012 UK
The introduction of a new air passenger tax was heavily criticised by trade, it is estimated to raise €1 billion Eurosper year.
FRANCEThe June IVS for 2010 indicated an increase of 12% in holiday visitors and an 11% increase in visitor nights in comparison to June quarter for 2009.
Year EEnded Visitors Nights ALOSJun 09 20,904 232,577 11June 10 23399 257,510 11
The French market has seen a significant increase in visitors to the Cairns and GBR region for each quarter of 2009-2010, trade indicated an increase in enquiries and bookings in the first two quarters of 2010. Discounted airfares and packages increased the appeal for Australia compared to other Asia/Pacific destination for the French summer. The growth in the French market is being driven by the under 30s backpacking market.
October Australie Tours has been acquired by the small upmarket tour-operator TERRES DE CHARME. Jun 10 IVS ffor other Europe
.YE JUN 009 YE JJUN10 Change %
Visitors Nights ALOS Visitors Nights ALOS Visitors Nights ALOS
Scandinavia 21982 250910 11 22707 225235 10 3 -10 -13
Italy 14355 108272 8 15507 121856 8 8 13 4
Netherlands 13568 134281 10 15612 173828 11 15 29 13
Switzerland 10331 76204 7 10655 70932 7 3 -7 -10.
Europe TradeFFamils and Educational
France/Australie Tours Famil: Pax: Pax: 8 - 10/09France/Australie Tours Trade Famil: Pax: 11 - 06/10Italy/Viaggidea Trade Famil Group #1: Pax: 14 - 03/10Italy/Viaggidea Trade Famil Group #2: Pax: 16 - 03/10UK/Europe/Corroboree Trade Famil: Pax: 7 - 05/10
Media / PR aandFamiliarisations
Demark/Timm Vladimir and Katrine Engberg Team Benns: Pax: 2 - 10/09Denmark/Gitte Holtze: Pax: 2 - 11/09France/ATRE TV: Pax: 3 - 02/10France/Italy /French and Italian: Pax: 7 - 05/10Germany/99Pro Media TV Crew: Pax: 5 - 03/10German /Glamour Magazine: Pax: 1 - 03/10Germany/Rheinischer Merkur: Pax: 1 - 06/10Italy/Rasso Knoller - Australien Magazin: Pax: 2 - 12/09Italy/Dreams Road - Rai Uno TV Italy: Pax: 5 - 02/10
TMC CCampaigns
GermanyBoomerang Reisen: Dec 09 – March 10Meiers Weltreisen:Mid Oct 09 brochure sent out to VIP-clients (21 Oct – 25 Oct)Explorer Fernreisen: Dec 09 – March 10FTI: Jan 10 – March 10STA Travel: Feb 10 (4 weeks)Expedia: (30 Nov – 20 Dec 09)Frrance: Australie Tours: Feb-April 10Italy:: Viaggidea:: Jan 10 - March 10
Trade Shows aand/or Consumer SShows
UK Europe Mission : 22 November –– 6 December 2009Cities: Amsterdam, Milan, Paris, Munchen, Frankfurt, Trier TNQ Members: 13 (10 Mission /Signature event & 3 Signature event)Lunches with Product Managers (Milan, Munchen, Frankfurt), Workshops for trade and meetings with TQ/TA meeting were arranged. 21 Product Mangers and 262 Retail Travel Agents were seen during this time. Six European/Nordic product managers attended the signature weekend. Dedicated workshops for FTI (17) and Boomerang(52)
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+AVIATION Airlines had significant disruptions across the UK and Europe in April/May. With Iceland’s Eyjafjallajokull volcano
causing flight cancellations and delays in both UK and Europe. IATA reported an airline revenue loss of an estimated$1.7 billion.
Etihad Airways increased the destinations available for passengers travelling to Australia by expanding its codeshare agreement with Qantas. As part of the agreement, the Etihad two-letter ‘EY’ code is now placed on flights from Sydney to Ayers Rock (Uluru), Alice Springs, Canberra, Hobart and Melbourne and flights from Brisbane to Cairns.
Qatar Airways announced flights to Melbourne starting 6 December 2009. The route was serviced by a Boeing 777LR three times a week and subsequently daily from Spring 2010. Furthermore, a connection between Doha and Sydney was planned for 2010.
Many of the additional aircraft will be deployed on long haul routes such as Australia–Europe (via hubs in the Middle East and Asia) and on direct routes from Asia and the United States. In particular, the number of seats supplied by Middle Eastern carriers will increase substantially following significant expansions to their aircraft fleets in the next few years.
Strong growth in seats was expected from low cost carriers such as Air AsiaX and Jetstar making more seats available in peak periods while also placing some downward pressure on airfares.
STRATEGIC PPANEL MEETING
Three strategic panel meetings where held during the 09/10 period. (Dec 09, May10 , Jul10)The main outcomes to follow up were decline in group series travel, market analysis, UK/Europe mission, OTA opportunities and airline connectivity/campaign opportunities.
MARKET: JAPAN / GUAMOverview Year ended Visitors Nights ALOS
Jun 09 117,962 593,066 5June 10 90,683 550,558 6
The 2009/2010 fiscal year continued to be extremely challenging for the Japan market due to limited direct airservices, on-going affects of the Global Financial Crisis and H1N1 flu, which was responsible for the collapse of the Japan study tours market into Australia in 2009.
Japanese outbound travellers for 2009 decreased to 15.45 million, a decline of 3.4% compared to previous year (15.98 million). This decline may be the result of a depressed economy which has seen the second lowest level of Japan outbound travel for the past 10 years since the SARS outbreak in 2003 (13.29 million).
In contrast, the future looks positive as JTB Foundation reports that Japanese outbound travel is expected to increase by 9.4% to 16.90 million in the year 2010. This trend is expected to continue with an increase in operational capacity with the Narita Airport expansion, Haneda’s fourth runway and regional airport development.
For our region, the future also looks positive as there is evidence that the market is gradually recovering. From mid-March Continental Micronesia increased its four weekly services to a seasonal daily service for three weeks until early April 2010; Air Niugini commenced their additional Wednesday service from Tokyo/Port Moresby to connect to their Port Moresby/Cairns service at the end of March 2010; and Jetstar reinstated its Osaka/Cairns four services weekly from the beginning of April 2010.
This boosted figures for the year ending June 2010,with visitor numbers to the region 97,435 (holiday visitors 90,683),indicating a recovery of the Japan market, especially when compared to the figures three month ago for the year ending March 2010, where visitor numbers to the region were 95,186 (holiday visitors 87,901). The Japan market has 15% market share of holiday visitors to our region, which is our second largest international source market for holiday visitors. Cairns & Great Barrier Reef remains the second most popular international holiday destination for the Japan market.
One of the major challenges currently being faced in a market that has historically been so heavily trade focused is the change in travel trends and patterns. We have seen an increase in FIT business; a significant decline in group business and a shift from trade package tours to direct online business. We have also seen a significant decrease in the core market segment of young office ladies (YOL) in the past 18 months.
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Over the past year TTNQ has implemented joint marketing activities and promotions to support the direct flights and indirect flights into the region with our key partners TQ, TA, airlines (JQ & CO) and the Japanese travel industry to try and arrest any further decline to this market. With more consumers now going through various online channels to book their holiday, TTNQ, with its key partners, has also undertaken campaigns focusing on consumer direct marketing which consist of online promotions with online distributors and wholesale trade online sections. One of the highlights of the joint activities was a Jetstar Becky TV Commercial Shoot in Cairns in April 2010. The 15 and 30-second TV commercials were aired in Tokyo and Osaka to stimulate holiday travel to Cairns using the JQ Tokyo and Osaka/Cairns direct services. This promotion was financially supported by the Federal Government.
In line with TTNQ’s Japan market strategy, TTNQ once again conducted the Japan mission in July 2009 to continue to show our commitment to the market. The workshops and networking functions were held in Fukuoka, Hiroshima, Okayama, Osaka, Nagoya and Tokyo to reaffirm our regional commitment and to provide updated information. In addition, there was a focus on school and corporate group businesses due to the damage that had been caused bythe reduction in Osaka services and the effects of H1N1 flu.
Over the past year, TTNQ has worked with TQ, TA and key trade partners to secure 12 ANA/JAL charters to support school excursions from the Kyushu region and peak periods of demand from Fukuoka, Nagoya and Tokyo in 2009/10. These charters injected significant dollars into the Cairns & Great Barrier Reef region’s economy.
TTNQ continues to work on increasing air access to the region and marketing the destination with our joint partners to capture consumer demand for Cairns & Great Barrier Reef region and reclaim the No. 1 spot as most popular destination in Australia for Japanese visitors.
Trade SShows and/orrConsumer SShows
JAPANTTNQ Japan Mission 2009 (Fukuoka, Hiroshima, Okayama, Osaka, Nagoya, Tokyo) – Jul 09Kick Off KIX JQ OSK/CNS Inaugural Flight Function and Consumer events in Osaka – Feb 10 TA Japan Australia Mission (JAM) 2010 in Tokyo – Feb 10Tokyo Marine Diving Fair 2010 – Apr 10
GUAMAir Force & Navy Travel Fair – Oct 09Wedding in Paradise Show – Mar 10TTNQ Guam Mission – May 10
Sales Calls JAPANPost TTNQ Japan Mission 2009 Sales Calls (Tokyo) – Jul 09JQ & CO Strategic Meeting & Sales Calls with Japanese Trade (Sapporo, Tokyo, Nagoya, Osaka) – Oct 09Post Kick Off KIX Sales Calls in Osaka, Nagoya, Tokyo – Feb 10
GUAMMeetings with CO; Air Force & Navy; Guam travel trade – Oct 09
Famils aandEducationals
JAPANCCO Trade Famils – 66
CO Sendai Trade Famil – 8 pax (07/09)CO Sapporo JTB Hokkaido Trade Famil – 10 pax (09/09)CO Nagoya HIS Koala Tai Trade Famil – 10 pax (10/09)CO Sapporo/Sendai/Nagoya/Okayama/Hiroshima/Fukuoka Mega Famil – 30 pax (03/10) CO Sendai Trade Famil – 10 pax (06/09)CO Nagoya Trade Famil – 10 pax (06/10)
JQ Trade Famils –– 4TQ/TA/JATA Wedding Famil – 10 pax (01/10)TQ/TA Teachers Famil – 4 pax (03/10)HIS Tokyo Retailers Trade Famil – 18 pax (04/10) JQ Tokyo/Osaka Mega Famil – 43 pax (06/10)
Strategic PPackage Planningg Meeting –– 1JTB World Japan & JTB Australia Planning Meeting – 11 pax (04/10)
GUAMContinental Holidays Trade Famil – 10 pax (09/09)
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Campaigns JETSTAR // TTNQ // TQ Joint Campaign 09//10 – JJul 09 to Jun 10Marine Diving Fair 2010 & Marine Diving Magazine Campaign – Oct 09 to Apr 10Zexy World Bridal Wedding Promotion – Oct 09 to Jun 10NTA Tokyo Cairns Promotion – Oct 09 to Mar 10KNT Holiday Tokyo Cairns Retail Promotion – Nov to Dec 09JTB World Tokyo Cairns Promotion – Jan to Mar 10HIS 30th Anniversary Australia Promotion (CNS/GC/SYD) – Oct 09 to Mar 10AVIS Fly & Drive Promotion (CNS/GC) – Dec 09 to Mar 10
COONTINENTAL / TTTNQ / TTQ / TTA Joint Campaign 09/10 – JJul 09 to Jun 10Sapporo – Famils, Newspaper Ads, Display Ads, FM Radio, Special Brochure x 16Sendai – Famils, Booking Contest, Special Brochure, Newspaper Ads x 21Niigata – Newspaper Ads, TV program, Special Brochure x 20Nagoya – Famils, Seminars, Special Brochure, Newspaper Ads X 34Osaka – Seminars, Special Brochure, Promotion Poster & POP X 19Okayama – Famil, Special Brochure, Newspaper Ads, Travel Fair x 18 Hiroshima – Famils, Magazine, Special Brochure, Newspaper Ad x 9Fukuoka – Famil, Seminars, Special Brochure, Newspaper Ads x 21
JETSTAR // TTNQ / TTA / TTQ - BBecky Campaign - AApr 10 to Jun 10Jetstar Becky TV commercial shooting in Cairns – Apr 10Cairns New Creative TV commercial aired in Osaka and Tokyo – June 10Cairns New Creative Newspaper Ads on Asahi & Yomiuri Newspaper in Tokyo and Osaka – June
CONTINENTAL / TTTNQ / TTA / TTQ / RAKUTEN ONLINE -- HIS Media CCampaign – MMay 10 to Sep 110Rakuten Travel – Online Tie Up Pages, Super Points Campaign – May 10 to Aug 10HIS Nagoya Online & TV media Campaign – Jun 10 to Sep 10
ANA//JTB KYUSHU / TTNQ // TQ // TA –– Three EEducation Charters Campaign –– Oct 009Fukuoka – Newspaper advertising/brochures and seminars.
Media / PR JAPANTQ Japan Tourism Ambassador Mieko Kobayashi Visit – 1 pax (08/09)Zexy Wedding Magazine – 8 pax (10/09)Tentomushi Magazine – 2 pax (11/09)Globe Trotter Travel Guide Book – 1 pax (11/09) Departure Magazine Queensland – 2 pax (11/09) AKB 48 NEMOUS TV – 25 pax (12/09) Continental Niigata TV Japan –3 pax (02/10) ADK Tokiiro – 3 pax (02/10) TA Story Teller Toshio Shiba Visit – 1 pax (03/10) Jetstar BeckyTV Shooting – 30 pax (04/10) Glamorous Women’s Magazine – 1 pax (05/10) Cafeglobe Japan – 2 pax (06/10) Fed Fund Continental HIS Cairns Campaign Aichi TV – 6 pax (06/10) Jetstar Promotion TQ Media Famil – 10 pax (06/10)
GUAMCO Media Famil – 11 pax (08/09)
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MARKET: NORTH AMERICA Overview The North America market continues to perform well for Australia, however, not for the TNQ region. One
year after the GFC there continues to be a decline in overall holiday visitation to the region from North America. Overall, holiday visitors to Cairns & Great Barrier Reef ex-USA for year ending June 2010 was 68,412, a decrease of 12% (Australia market share 27%; Queensland market share 62%) and ex-Canada was 22,395, a decrease of 4% (Australia market share 29%; Queensland market share 53%).
USAYear ended Visitors Nights ALOS
Jun 09 77,809 385,903 5June 10 68,412 348,595 5
CANADAYear ended Visitors Nights ALOS
Jun 09 23,335 230,846 10June 10 22,395 179,551 8
USA/Canada wholesalers have indicated that enquiries and forward bookings to Australia have increased and cancellations appear to have returned to pre-recession levels. Forward booking trends between booking and travel have shortened with lead time for bookings remaining at an average three months. Travellers are seeking shorter, cheaper and closer vacations.
Marketing of super cheap airfares on travel websites is having the desired stimulus effect on consumer inquiry and bookings. Whilst inquiries and bookings tend to be holding, overall yield is down for sellers. Very minimal cancellations were made throughout the year - once travelers have booked for Australia they are committed to making the trip. With online travel agents increasing their long haul travel offerings it has been identified that there is a need for greater engagement with online travel agents.
An unknown factor in forward business is airfares – consumers are stimulated by competitive airfares and still hunt for the best deal. The wholesale market has returned to growth as boomers and retirees feel more confident to purchase travel, whereas the retail market is still fragile as consumers look for the same deals they have seen in the previous year. Group series into the region has significantly decreased with a reported 35% decline. Overall, the Group Series saw a decline during the GFC, however, this market is now showing signs of recovering and is growing to other destinations. The consumers are travelling to exotic regions e.g. South America, Africa and Asia. The decline in the Group Series market to the TNQ region has contributed greatly to the North America market being down. The People to People Ambassadors Program is still one of the main Group Series visiting TNQ.
Although FIT business remains strong and VFR is growing to Australia, domestic airline connectivity to Cairns from the gateways is proving to be one of the region’s greatest challenges in growing this market.
Australia sits as the ‘number one desired holiday destination’ with the Great Barrier Reef a necessity to include in any Australian holiday itinerary. The common travel pattern for North Americans is they arrive in Sydney and catch connecting flights to Cairns, visiting the region for no more than four nights. The most popular tours include the Great Barrier Reef, Kuranda Scenic Rail and Skyrail Rainforest Cableway plus overnight stays in Port Douglas. internet-savvy consumers are doing in-depth research before confirming their holiday to Cairns.
Short term visa applications were up for the months of March and April 2010 compared to the same months in 2009, although US Tourist visa applications were down for the months of March and April 2010, working holiday maker visa applications and business visas were up compared to the same months in 2009.
The overall air capacity for 2009/2010 into Australia’s gateways has increased (Direct aviation capacity for USA into Australia forecast to grow 9% in 2010), but the challenge for TNQ lies in the domestic connectivity capacity and dispersal from the entry ports of Sydney, in particular.
The aviation capacity on the US-Australia route which increased 9% in 2009, was mainly driven by V Australia and Delta Air Lines entering on the route. This more than offset Qantas Group capacity reductions (-13%) as V Australia and Delta Air Lines launched their services. As a result ‘never seen before fares’ helped stimulate travel in 2009 (Australians travelling to the US increased 15%) with US tourists to Australia increasing by 6% as the weaker US economy/dollar suppressed overall outbound travel from the US (down 3.3% in 2009).
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Aviation update into Australia since July 2009:
Air Canada – remains unchanged with the seven weekly direct services from Vancouver to Sydney (2024 seats/week)V Australia introduced trice weekly LA-Melbourne services from 5 September 2009. The carrier has since temporarily reduced its Sydney flights to six and Melbourne to two, but will operate original schedules from 9 December 2010. (4242 seats/week)Delta Air Lines launched daily Atlanta-LA-Sydney services in July 2009 and will rearrange their Australia flights from June 2010 to offer a one-stop service from NY to Sydney, using a 757 from LA. (2085 seats/week)V Australia and Delta Air Lines commenced code sharing on particular routes (Delta’s Los Angeles to New York JFK, Salt Lake City, Orlando and Cincinnati; V Australia’s Sydney, Melbourne and Brisbane services) from 18 January 2010.From January 2010 Jetstar reduced its Honolulu-Sydney services from five to four per week. (1276 seats / week)Qantas upgraded three of its Los Angeles-Sydney (total daily) services and one Los Angeles-Melbourne service (total three weekly) with an A380 aircraft in January 2010. Qantas also plans to replace its current daily 747-400 New York-Los Angeles services with five weekly A330 services from July 2010. (13734 seats / week)Continental Airlines introduced an additional two services to the Guam/Cairns route (now four weekly) in 2009, but this will be reduced to two in October 2010 with the plan to re-instate the two seasonal services for the month of January 2011.
Seats available from North America to Australia in June 2010 - 119,220QF: 13734/week; UA: 5610/week; DL: 2085/week; JQ: 1275/week; HA: 836/week; VA: 4241/week; AC: 2024/week;
MMAAPP OOFF AAIIRR SSEERRVVIICCEESS FFRROOMM UUSS TTOO AAUUSSTTRRAALLIIAA
TTrraaddee aannddCCoonnssuummeerr SShhoowwss
Corroboree – Adelaide (Sept 09) TTNQ Trade Roadshow plus Signature Weekend Event – USA/Canada (Feb / Mar 10) Australian Tourism Exchange – Adelaide (June 10)
TTrraaddee FFaammiillss
CCAANNAADDAAAir New Zealand Ensemble Canada – 11 pax (11/09)Air New Zealand Ensemble Canada – 10 pax (04/10)
UUSSAABoomerang Tours x 21 pax (09/09)Pamela Kniss – Discover Down Under USA x 1 pax (09/09)DUA & ATT Post Corroboree Famil x 9 pax (09/09)Swain Tours x 10 pax (04/10)Qantas Vacation – Ensemble Travel Group x 11 pax (06/10)
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Campaigns
Team Cairns, is in its fourth year running and once again created never before seen inexpensive airfares through to Cairns ex USA.
Promoting $778 round trip airfares including a stopover in Brisbane, Sydney, Melbourne or Auckland, these brought an increase of 34% in bookings over the year.Enabled all consumers to book this fare through majoritykey wholesale partners based in North America.
First Launch US $898 plus taxes round trip ($449 each way) ex San Francisco or LAX to Cairns. Includes additional stopovers either in Brisbane, Sydney, Melbourne or Auckland Stella Travel Services created microsite including vacation packages to Cairns & Great Barrier Reef
Campaign extensionLaunched 15 March 2010 - US $778* round trip LAX to Cairns. Includes bonus stopover in either Brisbane, Sydney or Melbourne
Digital BBillboards Ten digital billboards running for a week from 22 March 2010 in target areas of Los Angeles, including SMS text response for tracking and consumer data collection San Francisco Examiner Press Ads from 21 to 28 March 2010 Direct mail piece to QF Conde Nast Leads on 15 March 2010
Billboard @ Venice Blvd and Overland Blvd, West Los AngelesMedia / PR Mike Lewis Senior Editor Bonnier Corporation x 2 pax (07/09)
Our Place Publishing Mike McNamara x1 pax (09/09)Doug Olander Sport Fishing x 2 pax (10/09)Orbitz Travel Blog Lena Katz x 1 pax (10/09)Outside Magazine x 2 pax (11/09Island Caretaker Helper competition x 4 pax (11/09)Rooi Rose Journalist adventure Famil x 1 pax (03/10)Si Si Penaloza US x 1 pax (03/10)Insider Magazine/Radio x 2 pax (04/10)The Plain Dealer x 1 pax (05/10)Jonathan Bird’s Blue World US x 3 (06/10)
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MARKET: CHINA/HONG KONGOverview China
Quarter Visitors Nights ALOSJune 09 29,869 87,652 3June 10 51,466 122,949 2
Hong Kong
Quarter Visitors Nights ALOSJune 09 13,417 53,760 4June 10 12,036 56,428 5
Recovery from the GFC and no health epidemics during the year allowed the Chinese economy to strengthenand desire to travel to the Cairns & Great Barrier Reef region increased with December 09 up by 41% on year end December 2008.
The Chinese outbound travel market reached 26.8million in the first half 2010, up 1.1% year on year. The top destinations were Hong Kong, Macau, Japan, Korea, Taiwan (arrivals up 101%), Vietnam, America, Singapore, Thailand and Malaysia.
CNTA expects that the Chinese outbound market will reach 52 million in 2010, up 7% on 2009 due to strong economic growth, improved consumer sentiment and appreciation of the RMB. Outbound from Shanghai was up 16.31% in 2009 which outperformed the national average growth rate of 3.95%. With the very positive news Australia was fifth most popular destination outside of Greater China behind Japan, Thailand, Indonesia and Korea.
TTNQ, with the support of Tourism Queensland, Tourism Australia and members, actively promoted the destination via sales calls/missions, trade famils and campaign activities. The increased support and activity by Cairns Airport Ltd visiting airlines and key wholesalers has also led to positive discussions with movement for the introduction of charter services on a longer basis (outside Chinese New Year) and leading to the possibility of scheduled services in the near future.
Many of our region’s activities are heavily supported by Tourism Australia and Tourism Queensland. To assist with our aviation development/charter opportunities, additional marketing support for our wholesale partners and advertising is required to ensure maximum exposure is in market, which in turn drives the demand. Funding received from TA also enabled TTNQ to implement the Tropical Champions training programme for China and was supported by members. Another key programme funding TA supported was the Cairns Integrated Chinese Branding Group – training, familiarisation programme and shop branding.
Chinese New Year was a little later in 2010 with charter flights commencing 11 February until 19 February 2010. This included two new charter services from Beijing to Cairns, giving a total of eight charters and sixsupplementary services with Qantas (HKG/CNS/HKG). Average load factor for the charters ex Beijing and Guangzhou was 84%. The number of charters was up on the previous Chinese New Year.
TTNQ and the industry increased their marketing activities in Hong Kong and China and and there has been a significant increase in visitation from both markets.
There was an opportunity to conduct more training in-market and host more trade and media famils throughout the year, as staff were available to participate for a longer length of time.
Team Cairns activity was held from September 2009 to May 2010, with the key objective being increase length of stay and precinct dispersal. Our agent partners accepted this challenge as traditionally the length of stay is aminimum two nights (maybe three) but with both nights being Cairns. New itineraries and packages were included and sold; these are a minimum 3 nights with overnight Cape Tribulation or Port Douglas. Results from Team Cairns provided significant return on investment for all campaign partners.
Aviation is a crucial element for the Cairns & Great Barrier Reef region to continue to grow the Chinese market.Talks continue with airlines and we welcome the new services from Guangzhou to Brisbane by China Southern Airlines – commencing November 2010.
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Trade SShows and/or CConsumer Shows
Cairns & Chinese Integrated Branding Group (incl Sales Training) – July 09 to May 09World Routes Forum – August 09Qld on Tour (TQ event) – March 10ATEC Symposium Hobart – April 10ATE 10 Adelaide – May/June 10Tropical Champions – September 09 & March 10
Sales Calls Shanghai, Beijing Guangzhou, Nanjing, Hangzhou, Shenzhen & Hong Kong Calls – wholesalers & front line training, Airline meetings, (GZL, CTS, CITS, Qantas etc) – August, September 09 & March 10
o Objective: to provide greater awareness of the region and identify future opportunities (as part of Team Cairns activity or via direct consumer/in-house activity).
Famils and EEducational
HuaYuan Travel Charters x 2 pax (11/09)Yue Qiao Southern China x 12 pax (12/09)PAS China x 12 pax (03/10)Team Cairns China x 3 pax (03/10)TQ China Mega Trade Famil #1 x 7 pax (04/10)TQ China Mega Trade Famil #2 x 6 pax (04/10)Edward Chen & Faline Chen TA Trade Famil x 2 pax (06/10)Hong Kong China VIP Agents x 10 pax (07/09)
Campaigns Team Cairns – Hong Kong (QF, TQ & TTNQ) – March to June 2010o Miramar Bookings – 660 paxo Hong Thai Bookings – 702 paxo Wing On Bookings – 930 paxo QF Holidays – 12 paxo TOTAL – 2,304 pax
o New products featured, length of stay increased; Newspaper, Magazine, Online and in store displays completed
Team Cairns – China (Shanghai, Beijing & Guangzhou) – Nov 09 to June 10o Consumer Show Event – Guangzhouo 15,000 Team Cairns brochures distributedo 15,000 Agency brochures distributedo Est PR Value – AUD$20,000o Advertorials – Est AUD$40,0000
Chinese New Year Charters – China Southern Airlines, China Airlines & Qantaso Partners for CChina Southern Airlines charters – Yue Qiao & GZL, both based in Southern China.o Flights CAN/CNS/CAN – 1,518 Seatso Load factor – GZL – 86%, Yue Qiao 80%o Packages – 4N/5D all inclusive (3 – 5 star) with Reef & Rainforest tourso Mediums: flyers throughout retail outlets; newspaper ads, radio advertisingo Partners for CChina Southern Airlines charters – Hua Yuan based in Beijingo Flights BJS/CNS/BJS – 586 seatso Load factor – 89%o Packages – 4N/5D all inclusive (3 – 5 star) with Reef & Rainforest tourso Mediums: flyers throughout retail outlets; newspaper ads, radio advertising and online
Great Barrier Reef Themed Shops (CICBG)o 3 Shops throughout Chinao Key partners, and comprehensive itineraries that range from 3 – 5 night stays and non-traditional
touring (aside from Reef & Rainforest)o Famil component for the GBR Specialists x 40 agents plus travel agents receive extensive training on
all products featured, plus destination training in marketTropical Champions Training Programme (Module Two) – March 10
o Cities – more than 400 frontline staff trained (Shanghai, Guangzhou, Shenzhen, Dongguan, Foshan, Nanjing, Hangzhou and Hong Kong)
o 7 participating TNQ operators
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Media / PR Cairns & GBR Promotion TVBS x 2 pax (07/09)Shanghai Morning Post World Expo x 5 pax (07/09)TQ Shanghai Mega Media x 9 pax (01/10)TQ China Mega Media #2 x 6 pax (04/10)TQ China Media Mega #3 x 1 pax (04/10)Gateway Magazine China x 1 pax (04/10)TQ China Media Mega #4 x 11 pax (04/10)KidSmart Family China x 7 pax (06/10)Sky Publishing – Guidebook x 1 pax (03/10)TVB Travelogue x 12 pax (04/10)Karen Mok Álbum Crew Recci x 4 pax (06/10)Now TV Programme x 12 pax (10/09)China Airlines Charter Flights (TPE) x 10 pax (05/10)Fun Asia Program (TPE) x 5 pax (03/10)Pre-Charter Taiwan x 10 pax (05/10)
Business TTourism Activity
Attended Business Events Australia Program at World Expo, Shanghai (06/10)
MARKET: NEW ZEALANDOverview There has been a decrease of 10% in the overall number of holiday visitors to the region from New
Zealand for the year ending June 2010.
Year ended Visitors Nights ALOSJun 09 29174 345627 12June 10 26138 210014 8
Although Australia attracts more than 400,000 visitors from NZ, the TNQ region only captures approximately 6%. However, the future looks positive as we see great potential and opportunity to grow this market with the new aviation access introduced and the additional new services announced by Jetstar to commence in April 2011. With the introduction of the new services, we anticipate an increase in competitive airfares across the Tasman. Recent research of NZ consumers conducted by Tourism Australia also identified a great potential for the TNQ region.
The New Zealand economy and consumer confidence is beginning to stabilise. As there is a trend for cheap airfares, consumers are continuing to wait for the best deals, creating shorter lead times and making forecasting difficult for the industry. With the cheap airfares in market, it is driving the component buying, with consumers buying air now and land later.
Inquiries for the region are solid, but still with continued short booking lead times. Short stay travel continues with minimal booking lead times of two to three weeks. Special events travel is growing in demand. Melbourne Cup sits as most popular. Word of mouth, followed by internet travel sites (including Facebook and You Tube) sits as the highest form of research before consumers book their holiday.
Aggressively priced Tasman airfares from low cost carries continue to stimulate the market and position Australia well. There is a creeping return of consumer confidence and Kiwis are travelling. Australia still holds its position as the number one holiday destination of choice with the Gold Coast sitting as the most popular Australian holiday destination. Families are still a very strong market with increasing numbers of youth market due to the low trans-Tasman airfares.
Consumers are staying in the region for 10-12 nights, in Cairns for no more than two nights, thenbasing themselves in Port Douglas. Touring and self-drive is becoming more popular. With the influx of online tactical fares, wholesalers have seen an increase in interest and bookings.
The Pacific islands, which include the Cook Islands and Fiji, are still a major competitor especially with Fiji continually being in market and spending a massive amount of marketing dollars. Consumers and trade have indicated they feel Fiji and Cairns & Great Barrier Reef region are similar destinations which identifies a re-education process is required to showcase the vast experiences available in the TNQ region that cannot be had in the Pacific Islands .
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Consumers have more knowledge of the destination compared to the retail travel agents. This is a result of consumers researching their holiday online before confirming their trip. Retail travel agents have proven they still have minimal knowledge of the destination. They are aware of the Great Barrier Reef and Port Douglas, but have minimal knowledge of the other parts of the region and its vast array of activities and tours.
The overall air capacity during July 2009 to June 2010 has increased and will continue to increase in 2011. Current airlines into Cairns & Great Barrier Reef region are;
Air New Zealand still supports direct air access ex Auckland into Cairns three times a week. Pacific Blue commenced direct services ex Auckland into Cairns in March 2010 three times a week.Pacific Blue has announced it will cease flying New Zealand domestic routes and redeploy its New Zealand-based aircraft on to trans-Tasman and medium haul international routes, which will create additional competition for the direct Cairns services in the future.Jetstar has announced that new direct Auckland to Cairns services will commence in April 2011.
Trade and CConsumer Shows
Oz Talk New Zealand (Trade & Consumer show) – March 2010ATE – June 2010
Famils and EEducationals
Air New Zealand retail agent famil -15 pax (11/09)NZ Pacific Blue Trade retail agent famil – 16 pax (06/10)
Campaigns TROPICAL NORTH QUEENSLAND MAJOR CAMPAIGN (x 3 campaign components)Generate consumer destination awareness and convert to bookings to Cairns & GBR destination.
Partners: TTA/TTNQ/TQ/Air New ZealandCampaign supported by retailers Flight Centre; First Travel; House of Travel & Harvey World Travel.Campaign included: Wholesale fares; on-line advertising (retail & Air NZ homepage); flyers in store; print; retail press advertising (holiday packages to the region); destination advertising – 30” TVC
Sales period: 23-31 May 2010Travel period: 1 June – 15 Dec and 17 Jan – 31 March 11Price: $299 one-way online fully inclusiveRoute: Ex AKL/WLG/CHC-CNS
Prromotional activity included:Press advertising; 30” TVC on SkyTV and Transit TV (on some buses); Story in Kia Ora magazine; Online advertising – Air NZ home page, NZH, Stuff, 1 Day, Facebook; Sent to Air NZ followers on Twitter; Air NZ Airpoints fairy gave away 2 tickets Cairns; Retail and wholesale support by Harvey World Travel, Travelplan and Go Holidays
Results:BBooking Channel: Over 60% of the bookings to Cairns came via Air NZ online; 40 % via
trade; Flight Centre generated the largest amount of bookingsPassengers: Over campaign period Air NZ increased passenger numbers by over 200%
vs an average non-sale week.Travel Month: Most popular month for travel was September, followed by August
Partners: TTA/TTNQ/TQ/Pacific BlueJune print advertising in Herald on Sunday and NZ Herald MagazinesBlue Holidays package
Partners: TTA/TTNQ/TQ/Sunlover Holidays/Pacific BlueJune print advertising in Herald on Sunday; NZ Herald; Sunday Star Times; Christchurch Press; Waikato Times; Bay of Plenty Times
Results:Bookings: 1375 room nightsTNQ Product: 114 TNQ product received bookingsBooking Channels: 23% of bookings to Cairns came via House of Travel; 22% Flight Centre;
12% United Travel with the rest evenly shared between 8 other agentsMedia / PR Helen Jackson Radio Live NZ – 1 pax (09/09)
Let’s Travel Magazine – 1 pax (09/09)Sunglass Hut Photoshoot – 6 pax (0909)Air NZ Inflight Magazine – 1 pax (05/10)Metropol Magazine – 1 pax (05/10)
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MARKET: EMERGING (INDIA, KOREA & RUSSIA)Overview India
Quarter Visitors Nights ALOSJune 09 8,934 29,286 3June 10 4,514 15,413 3
small sample sizes mean these figures should be interpreted with caution.
After a turbulent year with the Mumbai bomb attacks, late 2008, it was perceived that outbound travel for Indian holiday makers would increase for 2009. This was the case, but unfortunately June 2009 saw unrest in Australia’s southern states which led to a decline in Indians wishing to travel to Australia. Publicity of Australia was very negative and this had a major effect on the perception of safety in Australia.
TTNQ continued to participate and promote our region in India, but minimised our approach, given the power of the negative publicity. Tourism Australia, Tourism Queensland also minimised their activity in India.
Early 2010 we commenced the Team Cairns activity as the publicity had died down somewhat. TTNQ with TNQ operators also attended the India Mega Famil & Workshops on the Gold Coast. This TA event is primarily held in India (ITM) but due to the unrest it was felt TA and the industry should bring the agents to Australia and allow them to experience how safe Australia is. TTNQ also participated on the Qld on Tour India mission – November/December 200.9
Outbound travel has remained strong throughout the first half of 2010; although holiday travel to Australia continues to trend lower than the previous years. The appreciation of the Australian dollar and depreciation of the Euro and UK Pound against the Rupee has also resulted in Indian consumers who may have been considering Australia to choose Europe for their holidays instead.
As at June 2010, 1,257 agents were registered for the Aussie Specialist Program, of which 527 were fullyqualified.
Korea
Quarter Visitors Nights ALOSJune 09 10,165 245,049 24June 10 8,834 312,854 35
The outbound market continued to grow, continuing the unprecedented boom after a difficult 2009. Some agents are finding it difficult to secure seats for groups due to airlines increasing allocations for direct bookings from FIT travellers and foreign sales.
South Korea is an extremely tech-savvy market and many agents, airlines and competing destinations are leveraging new technologies to promote their products aggressively and expand their distribution network.
More than 30,000 people visited and 220 companies exhibited at the ‘2010 Hana Tour Travel Exhibition’ at Ilsan KinTex. According to Hana Tour, there were approximately 40,000 reservations for outbound travel made during the Exhibition, which TTNQ supported with TQ. In previous years TTNQ combined the mission and this event prior to charters operating.
KE Charters did not operate in August 2009 due GFC still impacting on the Korean economy. Agent partners and airline did not see how a positive return on investment could be received.
TTNQ also attended QoT Korea in September 2009, being the only operator from our region. Members will still continue to support this market via famils, campaigns etc, but are questioning the ROI to travel in market. TQ continue to include Cairns & Great Barrier Reef region advertising opportunities on our behalf – with positive outcomes – eg: Cantata/Lotte JTB campaign.
Russia
TTNQ undertook an exploratory programme to investigate the market potential from Russia. Objective being to introduce Cairns & GBR as a key destination to Russian wholesalers, introduce the region as a key holiday destination to the ITO’s contracted for the Russian market. Raise awareness of the Cairns & GBR as an ideal holiday destination to the Russian traveller attending the show.
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Identify key market segmentation (eg: Game fishing; islands; beaches; luxury/yield; spa; resort style; cultural programmes)
o Strategy for 09/10 post aattendance at OtdykhTarget wholesalers & ITO’s – build relationshipFamil programme for identified trade & media partners (scheduled for pre-XMAS 2009) including ITO’s & WholesalersITO sales call pattern (as per Marketing Plan)TNQ industry briefing (Oct/Nov 09)Brochure period/product opportunitiesKey travel times/trends
Approximately 76,000 visitors will attended 2009 Otdykh – 82% are trade visitors including travel agencies and tour operators (ITO’s & Wholesalers)
Agent training was organised by TA during this trip. As relationships have been formed with the leading ITOsand famils have occurred. Cairns & Great Barrier Reef is now included in the luxury itineraries. Due to small sample sizes IVS figures are not available for our region, but Australia receives approximately 12,500 total visitors per year; with 50% of this being leisure.
Trade SShows and/or CConsumer Shows
IMFW (TA event) – August 09Qld on Tour India (TQ event) – Nov/Dec 09ATEC Symposium Hobart – April 10ATE 10 Adelaide – May/June 10Qld on Tour Korea (TQ event) – Sept 09Otdykh (Lifestyle Leisure Trade Event) (Russia) – Sept 09
Famils and EEducationals
IndiaPre IMFW 2009 x 6 pax (08/09)Post IMFW 2009 x 15 (pax) (08/09)Post-ATE Indian Trade Famil x 3 pax (06/10)KoreaMs Jusil (Korean Air) x 3 pax (08/09)Bussan Agent TNQ famil x 20 (08/09)Kelly Choi, Marketing Coordinator, TQ Korea x 1 (10/09)RussiaJAL Russia Famil x 13 (11/09)
Campaigns Inndia Team Cairns Campaign – QF, TQ & TTNQ o KEsari/Strawberi Holidays - Port Douglas, Palm Cove & Cairns Cityo FIT Bookings *Travel for June to August, and November/December
o April – May – 8 pax (30 enquiries)o June – July – 14 pax (20 enquiries)
o GIT Bookings *Travelled during campaign period April – May 2010o April – 46 paxo May – 50 pax
Performance Indicators (not Team Cairns packages)Bookings generated during the campaign period and subsequent months after the campaign – from interest generated by exposure
Australia & NZ PackagesApril – May 23 paxJune – July 23 pax
Australia OnlyApril – May 16 pax June – July 14 paxFIT Bookings *Travel for June
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Korea – Lotte JTB/Cantata – CX, TQ & TTNQ (Jan – Feb 10)Joint affinity marketing campaign with Cantata Coffee, Lotte Chilsung – leading drinks company in Korea and Lotte JTBLotte JTB new wholesaler, main purpose is to increase the brand images/destination and sale of product for both Lotte Chilsung & Lotte JTBCompetition/prize for everyone that purchases Cantata Coffee registers and becomes part of a database, which Lotte JTB will then use promoting packages to the Cairns & GBR region – 20 winners with prize being a trip to the regionResults - 20 prize winners travelled and blogged all activitiesLeverage of media spend
o TV – AUD$145,633.00o CATV – AUD$97,087.00o Internet – AUD$97,087.00o Newspaper – AUD$145,630.00o TOTAL –– AUD$485,437.00
Total PR Value = AAUD$5,048,560.00
Cairns product now in Lotte JTB programme and packages being sold
Media / PR IndiaLonely Planet India 09-10 x 2 pax (02/10)Femina Magazine x 1 pax (02/10)Indian Travel Writers x 2 pax (04/10)KoreaKorea - Tropical North Queensland x 5 pax (09/09)Korea QLD Online x 5 pax (11/09)Korea - TNQ Adventure x 4 pax (02/10)Korea - Best Cairns Camp x 20 pax (03/10)S Magazine Korea x 2 pax (05/10)
Business TTourism Activvity
Platinum Australia II – Business Events publicationsWel Travel - ITO
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4. BUSINESS EVENTSMARKET: BUSINESS EVENTS
Overview In total, business events for the Cairns & Great Barrier Reef region in 2009/10 (July 09-June10) attractedmore than 29,000 delegates contributing more than 107,000 delegate days and generating more than $43 million directly into the regional economy. (unaudited QBES Data 09/10).
While this reporting represents a significant decrease from previous years it is consistent with the market trends to conference in the major cities and “close to home”. As a result Brisbane Convention Bureau is the only Queensland organisation predicted to record an increase in activity over the financial year.
While comparative figures from other QLD bureaux are only available for July-Dec 09, we are confident that our position remains the third highest region for business events statewide, with funding arrangements remaining the same for 2010/11.
Lead GGeneration DDetails
A total of 73 direct leads were distributed to BECGBR members over the financial year with 16 confirmed and 18 lost to the region with a total of 39 leads still pending. It should be noted that the majority of these leads were generated in the second half of the financial year, which indicates a small but renewed confidence in the business events sector and also the region. A monthly breakdown of leads generated and events won is found in the tables following this report.
In addition, a large number of indirect leads and inquires were generated via the website and as a result of promotional activities undertaken during the year. Unfortunately, due to the redesign of the website we are not able to provide accurate statistics on web traffic for the previous financial year.
Database MManagement
As previously reported, Business Events Cairns utilises the TTNQ database Sugar CRM to record the contact details and event history of clients and potential clients. A Business Events trade database will be developed in collaboration with Zoik in late 2010.
The new Business Events Cairns website, www.businesseventscairns.org.au, was launched on April 29and includes the 2010/11 meeting planner guide.
Trade SShows and/or CConsumer Shows
PAICE, August 2009 – Amba ThistlethwaiteSell TNQ 2009 Workshop November – Palm CoveDreamtime- October 12-16 2009- Bi-annual BEA event, Anne Marie Coulton EIBTM: BECGBR together with CCC co-exhibited as part of the Australia stand at EIBTM 2009. 32 new requests for further information for Incentive and conference programs were received directly by BECGBR. Convention Centre Roadshow – BRIS/SYD/MEL – 15-19 February – Anne Marie CoultonAIME Melbourne 1 – 3 March 2010 – Anne Marie, Amba Thistlethwaite, Annie Riddet, 8 member partnersTABEE – 15 - 18 March – Beijing – Anne-Marie CoultonWorld Expo Business Event at Shanghai – Rob Giason – BEA Event.Business Events Cairns Regional Showcase (replaced Sell TNQ follow up lunches) – 12 July-16July 2010– Darlene Holdsworth, Allana Bartels – 10 Member partners (supported by member funding and BEA Co-op Campaign FY09/10)
Member EEngagement
Member Update : December 2009 – BES FY08/09 unaudited figures presentedMember Update: 29 April 2009 – BES FY08/09 audited figures presented, BEA Co-op Campaign, Kylie Wilson presented.Regular updates on Business Events Activities were generated via the In Touch members newsletter and ad hoc email blasts
Sales Calls Melbourne & Sydney – May 2010 – Darlene Holdsworth
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FFaammiillss aanndd EEdduuccaattiioonnaallss
Micenet Famil – August 2009Business Media Famil 14-16 July 2009, Simon Canning The AustralianPost Touring Sell TNQ 9th – 11th 2009 November (Port Douglas and Cairns)
SSiittee IInnssppeeccttiioonnss
Mina Patel, American Express Corporate Groups & Events –Dec 2009Mark Langford, Game Traders 28 Jan 2010 Sherrie Chelini, Par Avion Incentives (LA) – October 2009Lynn Wedderman, United Franchise Group February 2010
MMeeddiiaa // PPRR MMeeddiiaa CIM Feature and Micenet Sell TNQ write up, December 2009European/UK Trade Press: EIBTM attendance and destination update, December 2009Business Events Bureau Brief distributed March 2010 to BEC database.Trade publication features/editorial: MIX magazine Asia – follow up piece on our attendance at TABEE, May 2010Press Releases: Release for IMEX trade media to TA and CCC regarding recent developments and updates in the region. May 2010Press Release distributed for BECGBR Roadshow, and provided for BEA Campaign Press Release for BEA.
BBuussiinneessss EEvveennttss AAuussttrraalliiaa CCaammppaaiiggnn
In January 2010 Tourism Australia secured funds from the Federal Government to help drive awareness of Business Events in the domestic market. The money was available on a contestable basis, to be matched dollar for dollar by bureau’s and their members, and BECGBR was successful in their bid of $250,000. The strategic campaign, designed to raise awareness of Cairns and the Great Barrier reef region, focused on the Corporate market and Business Events Trade (including PCO’s, Incentive Houses and DMC’s). A range of mediums were utilised, including:
Target: Conferences: 466,000Print Campaign live: May 28-Aug
Reach : Reach 87.6% ; Frequency: 4.33 OTSPrint media used: AFR, Good Weekend, Qantas, Trade: Executive PA, Company Director, Micenet, Spice (trade not calculated in Reach/Freq.)
Display: Fairfax Digital and BBC – Live: Combination of medium rectangle display advertising and multi-links.
Digital Campaign
Search: Live 23 May – 31 August 2010 – Currently Impressions 3,296,445 clicks through to BECGBR website 2,233 Average CPC $3.48
Press relations to local, state and national mainstream and trade mediaMedia and Public Relations
Editorial Submissions
Business presentation to 120 key corporate and business events trade in Brisbane, Sydney and Melbourne.
Regional Showcase
10 industry partners participated in the event.
DDiissttrriibbuuttiioonn ooff TTNNQQ bbuussiinneessss eevveennttss mmaarrkkeett sshhaarree
OOrriiggiinn CCoorrppoorraattee42.%
GGoovveerrnnmmeenntt24.6%
AAssssoocciiaattiioonn23%
IInncceennttiivvee10.4%
TToottaall
International 49 6 48 35 113388
National 128 27 29 18 220022
State / Local66 109 56 7 223388
TToottaall mmeeeettiinnggss 224433 114422 113333 6600 557788
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5. RESEARCH & INSIGHTS
RESEARCH & INSIGHTS Overview The Research Department of TTNQ helps us get to know our customers. Many research and
statistical projects were undertaken during the year, including looking at customer insights, researching visitor behaviour, business intelligence and knowledge management to deliver contemporary and relevant research to industry. Much of the information produced is provided to our members as a membership benefit and placed on the corporate site to provide critical information to assist with marketing and strategic planning. Close partnerships are maintained with James Cook University, Tourism Queensland, Tourism Australia, Tourism Research Australia and Cairns Airport, along with many others to identify opportunities to work collaboratively. To ensure insights and research outcomes are consistent with industry needs, and with the objective of achieving a truly sustainable nature-based tourism industry, TTNQ successfully managed $30,000 from the Commonwealth funded Marine & Tropical Science Research Facility for communication, engagement and enhanced delivery for tourism operators in the Wet Tropics rainforests areas. The MTSRF program finished on June 30, 2010 and will be followed by a new program, NERP, to commence in January 2011. A transition program was funded to bridge the gap between July 2010 and January 2011. The transition fund will be administered by Reef & Rainforest Research Centre in Cairns. The only tourism project funded by the transition program was a small project to continue the airport surveying until December 2010 and to analyse existing data to develop a segmentation of Cairns visitors. The reef and rainforest monitoring projects finished in May 2010. Final reports have been submitted but have yet to be cleared for publication. Throughout the year, the Research Department responded to many direct inquiries from members and TTNQ staff for specific statistical information and research. We are proud of our capabilities now, and as a Regional Tourism Organisation we are well positioned to assist with strategic insights for future planning.
Customer Insights Review of international and domestic market trends and reports to assist with enhanced and targeted marketing activity links provided through electronic newsletters This year saw the introduction of specific forecasting for TNQ as a result of the Federal Government funding from the TNQ Rescue Package for our main international markets and the domestic market. TRA liaises with TNQ prior to publishing the results to gain local knowledge and insights as to aviation and future developments to assist in their analysis of the forecasting.
results and the IVS and NVS results at year ending December and June. Review of relevant literature on contemporary consumer research and disseminated as appropriate to staff and members.
Research Visitor BBehavior
IVS and NVS production of quarterly updates for IVS and NVS origin markets for staff and members posted on the TTNQ corporate website. Survey of Tourist Accommodation and update to members quarterly posted on the TTNQ corporate website.
x 2 a small comprehensive foldout with highline statistical results for YEJUNE09 and YEDEC09. Regular review of other statistical information as required. Promotion quarterly basis on their surveys conducted on all visitors at Cairns airport, and on surveys conducted to profile marine and rainforest visitation.
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o Work with JCU to assist them in the delivery of specific tourism fact sheets on niche markets.
o Work with JCU to add additional questions to the airport survey for specific TTNQ requested research to enrich our understanding of customers ie
requirements. Business Intelligence Tourism Barometer
The Tourism Barometer was introduced in October 2009 through funding from Tourism Queensland and is run by an independent consultant. Over 100 participants each month have contributed (including regional visitor information centres), and a comprehensive report is compiled for each month and provided to participants only. A summary is provided to all members through In Touch. A summary report on 8 months was produced, looking at trends over that period. This was initially a 12 month funded project and TTNQ will be working towards the future of this project.
AAccommodation Monitor rooms available and usage by analysing statistics from Survey of Tourist Accommodation for hotels, motels and serviced apartments with 5 or more rooms, and holiday flats, units and houses with the number of owners, managers or real estate agents with 15 or more self-contained units. In the early part of the year, the ABS advised of the cessation of the expanded scope arrangements to collect data for hotels, motels and serviced apartments (HMSA) of 5-14 rooms, holiday units/houses, caravan parks and hostels. TTNQ has written to ABS expressing our concerns, as it is extremely difficult to capture any regional data. The loss of the regional data for holiday units/houses and caravan parks is a critical issue for this region as we have no other way due to lack of resources to capture this information. Units/house are increasingly more utilised in TNQ by domestic and international visitors, and therefore imperative to track. Other states have also expressed concern and we await the outcome.
Knowledge MManagement
Continued strengthening of partnership with TA, TQ, CRC, JCU, CPA and MTSRF through regular meetings. Steering and Operations Committee position on MTSRF committees to facilitate industry-driven research agendas. With funding from the Commonwealth Government under the MTSRF program, the further development of Planet Safe Research webpage (www.planetsaferesearch.com.au) designed to be a user friendly navigation portal to the Reef and Rainforest Research
s from the entire North Queensland research program. Information dissemination
o Two Research & Insights Forums were held with guest speakers from Tourism Queensland and Tourism Research Australia.
o Tourism Queensland facilitated a research forum for members. o Two market update briefings were held by TTNQ for member.s
Enhanced delivery of research to industry and stakeholders through the development of a s website by publishing statistical information and
releasing research presentations to the site for member consumption and linking to other .
Tourism Awareness SStrategy
With funding from Tourism Queensland to enhance the community and business awareness of tourism, one component of the project was to determine the awareness, understanding and effect of tourism in the region to the community and businesses. An independent consultant undertook two surveys, one with the community, the other direct to businesses. The research results showed that there was an extremely high awareness of tourism, but
This research assists in driving the planning for the Awareness Strategy within the tourism industry to the wider community.
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6. DESTINATION DEVELOPMENT
DESTINATION DEVELOPMENTOverview The Destination Development Unit facilitates initiatives that provide opportunities for operators to grow
their business and to remove barriers to tourism growth. Our natural assets are governed by an array of legislation and managed through various government departments and therefore the need to engage with these stakeholders across strategic development issues is fundamental. It is the role of TTNQ to inform and be informed on issues that can affect the tourism industry and recommend appropriate responses where necessary.
The unit maintains continuous relationships with a plethora of government stakeholders including but not limited to: TQ, DRET, DEEDI, DEEWR, QPWS, DERM, DIP and regional councils. Maintaining communication between Local Tourism Organisations and other industry bodies such as QTIC and ATEC,allows TTNQ to understand issues the industry and members are dealing with – working together to achieve positive outcomes for a profitable and sustainable industry and region at large.
The DMO role is funded by TQ with a three year arrangement under the Queensland Tourism Strategy. Seeking-- new eexperiences- nnewopportunities-- new support ffor tourism
National Landscapes:Working with more than 20 organisations, members and government agencies, TTNQ in partnership with Wet Tropics Management Authority, developed its application for involvement in Tourism Australia’s National Landscapes Program. If accepted into the program, it will uncover new experiences targeting high yield market segments and give rise to a new wave of interest in the region from those who perhaps thought there was ‘nothing new’ to do.
Tourism Opportunities Plan:TTNQ worked with TQ to develop the Tourism Opportunities Plan which will provide direction for the sustainable development of tourism in the Tropical North, for the next ten years. Eighteen catalyst projectswere identified for our region and TTNQ will endeavor to focus on the opportunities to emerge.
Events SStrategy: The Tropical North Queensland Events Strategy was a joint undertaking by Cairns Regional Council, Tourism Queensland and Tourism Tropical North Queensland to review the region's events structure, analyse and identify unique selling points and plan for the future of the region's events industry.
TTNQ drove the development of the strategy in response to the TNQ Repositioning Study that recommended diversification of tourism experiences. The report confirms that major events have the capacity to attract overnight and longer stay participants and spectators from outside the region.
We will be vigorously pursuing a strategy to secure major events with high participation that will boost visitor numbers to our region. Major cultural events, national and international sporting events, national championships, and events that capitalise on the region's adventure experiences are high on our target list and we will seek to encourage events during the trough and shoulder tourism seasons to extend the period of economic activity for the region.
Tourism Awareness StrategyWith the tourism industry the economic driver and wealth creator in our regional economy, it is critical that the business and general community are supportive of tourism and its importance to the economy of the region. A strategy was developed and funding received from Tourism Queensland to drive a Tourism Awareness Strategy.
This strategy involves:Research to benchmark whole-of-region community attitudeTourism employment and infrastructure study in Cairns Regional Council area;Workshops with key whole-of region stakeholder groups;A coordinated media campaign with testimonials from tourism operators, suppliers
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Daintree Discovery Centre Tourist Attraction Undara Experience Festivals and Events Jungle Surfing Canopy Tours Ecotourism Paronella Park Heritage and Cultural Tourism Spirit of the Rainforest Tour Indigenous Tourism Mission Beach Business and Tourism Visitor Information and Services Shangri-La Hotel The Marina Cairns Meetings and Business Tourism Passions of Paradise Major Tour and/or Transport Operator Torres Strait Heritage Tour and/or Transport Operator Passions of Paradise Adventure Tourism Australian Tourist Publications Tourism Marketing Savannah Guides Ltd Tourism Education and Training Australian International Gourmet Publications Tourism Restaurant and Catering Services Cairns Coconut Holiday Resort Tourist and Caravan Parks The Northern Greenhouse Backpacker Accommodation Red Mill House Hosted Accommodation Eden House Retreat and Mountain Spa Unique Accommodation Novotel Cairns Oasis Resort Deluxe Accommodation Peppers Bale Luxury Accommodation Herberton Historic Village New Tourism Development Skyrail Rainforest Cableway Sustainable Tourism 22009 Young Achiever Jason Chuck Eden House Retreat and Mountain Spa
Future OOpportunities TTNQ has developed a new role within the department designed specifically to
engage with members on a one on one basis and can be conducted on or off site. It is anticipated that the role will be able to assist members with managing their online presence at www.cairnsgreatbarrierreef.org.au and will also provide an avenue of feedback and higher communication between TTNQ and members in a more tailored environment.
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7. MEMBERSHIP
MEMBERSHIPOverview Membership provided approximately 16% of TTNQ’s total funding base for 2009/10, representing 472
businesses represented from Cardwell to Cape York.Engaging WWith Our Meembers
Providing opportunities for members to engage with one another is one of the core roles of TTNQ. Member functions provide opportunities for networking, development of business relationships and the flow of knowledge from region-experienced members to those who are new to the industry and/or region. These functions also allow TTNQ employees to network directly with members.
Opportunities for members during the year included:Two Elders functionsFour new member inductionsTen corporate seminars delivered by industry expertsMarket briefings (held at networking functions)Four member networking functions held at various member venuesVarious Key Stakeholder, Corporate and Platinum member functionsStrategic Panel meetings between members and TTNQInvolvement in various road shows and campaigns with TTNQ staff throughout the yearRegional ‘Tech Talks’ (Tablelands, Port Douglas, Mission Beach and two in Cairns)Research & Insights forum x 2
Member CCommunications
TTNQ communicated on a weekly (alternating) basis via two electronic newslettersE-newsletter “In Touch with TTNQ” x 26E-newsletter “This week at your RTO” x 26
In addition to these newsletters, members were kept informed of marketing opportunities via ‘E-blasts’ where necessary.
Celebrating EExcellence in TTourism
The 2009 Tropical North Queensland Tourism Awards was a major success with over 500 attendees on the night. The theme was ‘Bollywood’ and featured several tourism businesses providing the laughs on the night with an entertaining dance competition “So you think you can Bollywood”.
Winners of the various categories in 2009 were:
Hall of Fame IInductees:Murdering Point WineryThe Lakes Cairns Resort and SpaKuku Yalanji Dreamtime Tours.
Chairman’s Awards:Angela Freeman - Outstanding Contribution by an IndividualJohn O’Brien and the O’Brien family – Chairman’s Award for Excellence.Jim and Jo Wallace - Life Member
2009 CCategory WinnersHartley’s Crocodile Adventures – Major Tourism AttractionDaintree Discovery Centre – Tourist AttractionUndara Experience – Festivals and EventsJungle Surfing Canopy Tours – EcotourismParonella Park – Heritage and Cultural TourismSpirit of the Rainforest Tour – Indigenous TourismMission Beach Business and Tourism – Visitor Information and ServicesShangri-La Hotel The Marina Cairns – Meetings and Business TourismPassions of Paradise – Major Tour and/or Transport OperatorTorres Strait Heritage – Tour and/or Transport OperatorPassions of Paradise – Adventure TourismAustralian Tourist Publications – Tourism Marketing
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Savannah Guides Ltd – Tourism Education and TrainingAustralian International Gourmet Publications – Tourism Restaurant and Catering ServicesCairns Coconut Holiday Resort – Tourist and Caravan ParksThe Northern Greenhouse – Backpacker Accommodation Red Mill House – Hosted AccommodationEden House Retreat and Mountain Spa – Unique AccommodationNovotel Cairns Oasis Resort – Deluxe AccommodationPeppers Bale – Luxury AccommodationHerberton Historic Village – New Tourism DevelopmentSkyrail Rainforest Cableway – Sustainable Tourism
2009 YYoung Achiever Jason Chuck – Eden House Retreat and Mountain Spa
Future OOpportunities
TTNQ has developed a new role within the department designed specifically to engage with members on a one on one basis and can be conducted on or off site. It is anticipated that the role will be able to assist members with managing their online presence at www.cairnsgreatbarrierreef.org.au and will also provide an avenue of feedback and higher communication between TTNQ and members in a more tailored environment.
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Far North Queensland Promotion Bureau Ltd Trading as
Tourism Tropical North Queensland
ACN 009 953 084 ABN 94 009 953 084
ANNUAL FINANCIAL REPORT
30TH JUNE 2010
Note: The TTNQ Annual Financial Report has been individually page numbered by KPMG. All page numbers referred to in the body of the TTNQ Financial Report relate
to those page numbers only.
48
FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND ABN 009 953 084
ANNUAL FINANCIAL REPORT
30 JUNE 2010
49
FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
CONTENTS
Page
1
Statement of financial position 7
Statement of comprehensive income 8
Statement of changes in equity 9
Statement of cash flows 10
Notes to the financial statements 11
29
Independent 30
32
50
1
FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
FOR THE YEAR ENDED 30 JUNE 2010
The directors present their report together with the financial report of Far North Queensland Promotion Bureau Limited (the Company)
DIRECTORS
The directors of the Company at any time during or since the end of the financial year are:
Name and qualifications Experience and special responsibilities
Mr Bill Calderwood (Appointed 20 October 2009) Bachelor of Commerce, UNSW
Chairman Director Chairman Alliance for Sustainable Tourism Chairman Japan Strategic Panel Chairman Destination & Government Committee PATA Managing Director The Ayre Group Chairman Arts Nexus
Mr James Dixon Deputy Chairman Director Director Down Under Tours
Ms Wendy Morris (appointed November 2009) Bachelor of Science (Hons), JCU / Murdoch University Grad Cert Mgmt (UNE) Cert IV TAA
Director Cairns North Zone Chairman Marine Strategic Panel Marketing Director Port Bajool Pty Ltd Director Tourism Port Douglas Daintree
Mr Stephen Olle Bachelor of Business, Victoria University GAICD
Director Cairns South Zone Chairman LTO/LTA Strategic Panel Manager Strategic Partnerships Host Plus Director Queensland Hotels Association
Mr Ross Steele Bachelor of Business (Acc), Deakin University Certified Practising Accountant
Director Chairman Finance & Risk Management Committee Chairman Business Events Strategic Panel General Manager Cairns Convention Centre Treasurer ICCA Australia BECA Alternative Committee member
Mr Michael Trout ATEC
Director Chairman Eastern Markets Strategic Panel General Manager Mungalli Pty Ltd Chairman Tropical Tablelands Tourism Queensland President Australian Horse Riding Centres
Mrs Cheryl Kelly (Elected 20 October 2009) Director Chairman Western Markets Strategic Panel Tourism Marketing Services Committee Member ATEC North Queensland
Mr Stephen Gregg (Appointed 20 October 2009) MBA Griffith University
Director Chairman Events Strategic Panel CEO Cairns Airport Pty Ltd CEO Mackay Airport Pty Ltd Director QLD Events Corporation Chairman QLD Rail Ltd Chairman QLD Tourism Industry Council Chairman CRC for Sustainable Tourism Ltd
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2
FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
(CONTINUED)FOR THE YEAR ENDED 30 JUNE 2010
Mr Rodger Robertson Bachelor of Science, UNSW Master of Commerce, UNSW
Director Chairman Aviation Strategic Panel Director Robertson Strategic Solutions Pty Ltd
Mr Richard Blanchette Diploma - Business
Director Southern Zone Chairman Youth Adventure Strategic Panel Vice Chairman Tropical Coast Tourism Inc. General Manager Calypso Dive Pty Ltd Mission Beach Business & Tourism Management Executive Committee
Mr Bram Collins Savannah guide
Director Tropical Tablelands/Remote Area Zone Chairman Membership Strategic Panel Deputy Chairman Tropical Tablelands Tourism Director Dutana Pty Ltd T/A Undara Experience Director Undaval Pty Ltd Director SWA International Pty Ltd T/A Success With Attitude
Mr Rob Weeden (Elected 20 October 2009) Masters Business Administration (Marketing), CSU
Director Chairman Domestic Strategic Group General Manager Shangri-La Hotel, Cairns FNQ Committee AICD HR Management Course Advisory Board, CSU
Mr Michael Healy (Ceased 20 October 2009) Director Chairman Emerging Markets Strategic Panel Director Access Community Housing Company Ltd Group Director Sales & Marketing Quicksilver Group
Mr Michael Coe (Ceased 1 November 2009) AICD
Director Cairns North Zone Chairman Finance and Risk Management Committee Chairman Port Douglas & Daintree Tourism Limited Regional General Manager Mantra Group
Mr Todd Parker (Ceased 20 October 2009) Director Chairman Domestic Strategic Group Managing Director Parker Travel Collection
COMPANY SECRETARY
Ms Andrea Fogarty CA GAICD was appointed to the position of company secretary in March 2004.
52
3
FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
(CONTINUED)FOR THE YEAR ENDED 30 JUNE 2010
the financial year are:
Director No of full meetings No of meetings of of directors committees A B A BWilliam Calderwood 8 8 4 6 James Dixon 6 8 Wendy Morris 8 8 Stephen Olle 8 8 2 2 Ross Steele 8 8 5 5 Michael Trout 7 8 Cheryl Kelly (elected 20 October 2009) 3 5 Stephen Gregg (appointed 20 October 2009) 5 5 Rodger Robertson 7 8 Richard Blanchette 6 8 Bram Collins 4 8 Rob Weeden (elected 20 October 2009) 5 5 Michael Healy (ceased 20 October 200) 1 3 Michael Coe (ceased 1 November 2009) 2 3 - 3 Todd Parker (ceased 20 October 2009) 2 3
A = Number of meetings attended B = Number of meetings eligible to attend.
*Reflects the number of meetings held during the time the director held office during the year.
FINANCE AND RISK MANAGEMENT COMMITTEE MEETINGS
The Finance and Risk Management Committee comprising Michael Coe as Chairman (ceased November 2009), Ross Steele as Chairman (appointed November 2009) Stephen Olle (ceased October 2009), William Calderwood (appointed October 2009), KPMG partner Graham Coonan, met during the financial year. The purpose is to discharge the board responsibilities as they relate to:
The financial reporting process; The existence and maintenance of internal controls and accounting systems; and Corporate governance
PRINCIPAL ACTIVITIES
The principal activities of the Company during the course of the financial year related to tourism promotion of Tropical North Queensland.
There were no significant changes in the nature of the activities of the Company during the year.
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4
FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
(CONTINUED)FOR THE YEAR ENDED 30 JUNE 2010
OPERATING AND FINANCIAL REVIEW
Objectives
Australia and international markets to deliver maximum visitor numbers and expenditure. We will meet these objectives through:
Industry leadership Marketing the region to convert interest to sales Provide advocacy Secure and leverage funds Provide insights, monitoring and strategic direction Boost positive perceptions of industry Maximise collective economical benefit for the region Stimulate sector development and diversification.
The principal activities of the Company, detailed above, assist in achiev
Performance is measured by the following key performance indicators: Aviation - Increased seat capacity and charters Increased consumer website visitation Increased international and domestic media visits Increased international and domestic trade engagement activities Increased domestic visitation International visitation movements in line with forecasts Increased business event visitation (meetings, delegates and delegate days) Increased funding Membership retention Industry stakeholder engagement.
The surplus from ordinary activities after income tax amounted to $51,807 (2009: $175,206 surplus).
2010 2009 $ $ Operating surplus from ordinary activities before depreciation and amortisation expenses, and Tropical North Qld Future Proofing Project (TNQFPP) grant income and expenditure 175,494 74,919 Depreciation and amortisation expenses (220,396) (206,321) Expenditure of Government funds recognised as revenue in 2008/2009 (AASB 1004 Contributions) (98,850) (203,000) Receipt of prepaid Government funds recognised as revenue in 2009/2010 (AASB 1004 Contributions) 506,321 98,850 TNQFP Project grant income 10,000 475,000 TNQFP Project expenditure (320,762) (64,242)
Net surplus for the year 51,807 175,206
DIVIDENDS
The Company is a company limited by guarantee. Accordingly, no dividends were paid or declared by the Company since the end of the previous financial year. Each member of the Company undertakes to contribute to the assets of the Company in the event of it being wound up while that person is a member or within one year after that person ceased to be a member for payment of the debts and liabilities of the Company contracted before that person ceased to be a member and of the costs, charges and expenses of winding up and for adjustment of the rights of the contributors amongst themselves, such amount as may be required, not exceeding $10.
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5
FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
(CONTINUED)FOR THE YEAR ENDED 30 JUNE 2010
CORPORATE GOVERNANCE STATEMENT
Responsibilities
The directors are responsible to the members for the performance of the Company in both the short and the longer term and seek to balance these sometime competing objectives in the best interests of the Company as a whole. Their focus is to enhance the interests of members and other key stakeholders and to ensure the Company is properly managed. The board draws on relevant corporate governance best practice principles to assist it to contribute to the performance of the Company.
The functions of the board include:
Review and approval of corporate strategies, the annual budget and financial plans
objectives Monitoring financial performance including approval of the annual financial reports and liaison with the
Appointment of, and assessment of the performance of, the chief executive officer Ensuring there are effective management processes in place and approving major corporate initiatives Enhancing and protecting the reputation of the Company Ensuring the significant risks facing the Company have been identified and appropriate and adequate control, monitoring and reporting mechanisms are in place, and Reporting to members
Board members
Details of the members of the board, their qualifications, term of office and independent status are set out in the
The board is comprised of not less than 9 and not more than 12 directors. At the date of this report the board consisted of 12 members The chairman of the board is elected by the full board. There shall be up to 9 elected directors. The board has the power at any time and from time to time to appoint no more than 3 directors.
EVENTS SUBSEQUENT TO REPORTING DATE
There has not arisen in the interval between the end of the financial year and the date of this report any item, transaction or event of a material and unusual nature likely, in the opinion of the directors of the Company, to affect significantly the operations of the Company, the results of those operations, or the state of affairs of the Company, in future financial years.
LIKELY DEVELOPMENTS
The Company will continue to pursue its principal activities during the next financial year.
Further information about likely developments in the operations of the Company and the expected results of those operations in future financial years has not been included in this report because disclosure of the information would be likely to result in unreasonable prejudice to the Company.
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6
FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
(CONTINUED)FOR THE YEAR ENDED 30 JUNE 2010
INDEMNIFICATION AND INSURANCE OF OFFICERS AND AUDITORS
Indemnification
Since the end of the previous financial year, the Company has not indemnified or made a relevant agreement for indemnifying against a liability any person who is or has been an officer or auditor of the Company.
Insurance premiums
Since the end of the previous financial year, the Company has not paid or agreed to pay any premium for insurance
s independence declaration is set out on page 32 financial year ended 30 June 2010.
This report is made with a resolution of the directors:
William Calderwood Chairman
Dated at Cairns this 14th day of September 2010
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FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
STATEMENT OF FINANCIAL POSITION AS AT 30 JUNE 2010
2010 2009 Note $ $ ASSETS Cash and cash equivalents 4 1,947,422 1,097,891 Trade and other receivables 5 554,542 970,565 Inventories 6 3,584 2,685 Prepayments 28,535 21,031
Total current assets 2,534,083 2,092,172
Property, plant and equipment 7 699,995 762,235
Total non-current assets 699,995 762,235
Total assets 3,234,078 2,854,407
LIABILITIES Bank overdraft 4 - 54,795 Trade and other payables 8 1,469,266 1,117,246 Employee benefits 9 122,838 103,225
Total current liabilities 1,592,104 1,275,266
Employee benefits 9 27,782 16,756
Total non-current liabilities 27,782 16,756
Total liabilities 1,619,886 1,292,022
Net assets 1,614,192 1,562,385
EQUITY Retained surplus 1,614,192 1,562,385
Total equity 1,614,192 1,562,385
The accompanying notes are an integral part of these financial statements.
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FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
STATEMENT OF COMPREHENSIVE INCOME FOR THE YEAR ENDED 30 JUNE 2010
2010 2009 Note $ $ INCOME Revenue 12 7,147,536 5,581,306
7,147,536 5,581,306
EXPENSES Administration 1,109,193 1,078,242 Depreciation and amortisation expenses 220,396 206,321 Industry representation 138,705 142,735 Marketing and promotion 5,598,899 3,950,987 Research 50,032 67,407
7,117,225 5,445,692
Results from operating activities 30,311 135,614
Finance income 21,496 40,101 Finance costs - (509)
Net finance costs 14 21,496 39,592
Net surplus before income tax 51,807 175,206 Income tax expense 3(m) - -
Net surplus for the year 51,807 175,206
Other comprehensive income - -
Total comprehensive income for the year 51,807 175,206
The accompanying notes are an integral part of these financial statements.
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FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND STATEMENT OF CHANGES IN EQUITY FOR THE YEAR ENDED 30 JUNE 2010
2010 2009 Note $ $ RETAINED SURPLUS Opening balance at 1 July 1,562,385 1,387,179 Surplus for the year 51,807 175,206
Closing balance at 30 June 1,614,192 1,562,385
The accompanying notes are an integral part of these financial statements.
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FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
STATEMENT OF CASH FLOWS FOR THE YEAR ENDED 30 JUNE 2010
2010 2009 Note $ $ CASH FLOWS FROM OPERATING ACTIVITIES Cash receipts from customers 7,420,842 6,237,194 Cash paid to suppliers and employees (6,379,303) (5,961,007)
Cash generated from operations 1,041,539 276,187 Interest received 21,496 40,101 Interest paid - (509)
Net cash from operating activities 16 1,063,035 315,779
CASH FLOWS FROM INVESTING ACTIVITIES Proceeds from sale of property, plant and equipment - 17,228 Acquisition of property, plant and equipment (158,709) (11,904)
Net cash from investing activities (158,709) 5,324
CASH FLOWS FROM FINANCING ACTIVITIES Repayment of borrowings - (24,567)
Net cash from financing activities - (24,567)
Net increase in cash and cash equivalents 904,326 296,536
Cash and cash equivalents at 1 July 4 1,043,096 746,560
Cash and cash equivalents at 30 June 4 1,947,422 1,043,096
The accompanying notes are an integral part of these financial statements.
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FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 JUNE 2010
1. REPORTING ENTITY CONCEPT
Far North Queensland Promotion Bureau Limited (the Company) is a not-for-profit company domiciled in Australia. The address of the C 51 The Esplanade, Cairns, QLD, 4870. The Company primarily is involved in the promotion and development of tourism in north Queensland
2. BASIS OF PREPARATION
(a) Statement of compliance
The financial report is a general purpose financial report which has been prepared in accordance with Australian Accounting Standards (AASBs) (including Australian Interpretations) adopted by the Australian Accounting Standards Board (AASB) and the Corporations Act 2001. Because the Company is a not-for-profit- entity and AASBs include requirements for not-for-profit entities which are inconsistent with International Financial Reporting Standards (IFRS), the financial report of the Company does not comply with IFRSs and interpretations adopted by the International Accounting Standards Board.
(b) Basis of measurement
The financial report has been prepared on the historical cost basis.
(c) Functional and presentation currency
(d) Use of estimates and judgements
The preparation of financial statements in conformity with AASBs requires management to make judgements, estimates and assumptions that affect the application of accounting policies and the reported amounts of assets, liabilities, income and expenses. Actual results may differ from these estimates. Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimates are revised and in any future periods affected.
(e) Changes in accounting policies
Starting as of 1 July 2009, the Company has changed its accounting policies in the following areas: Accounting for borrowing costs Presentation of financial statements
3. SIGNIFICANT ACCOUNTING POLICIES
The accounting policies set out below have been applied consistently to all periods presented in these financial statements, except as explained in Notes 2(e) and 3(c).
(a) Foreign currency
Transactions in foreign currencies are translated to Australian dollars at exchange rates at the dates of the transactions. Monetary assets and liabilities denominated in foreign currencies at the reporting date are translated to Australian dollars at the foreign exchange rate at that date. Foreign currency differences arising on translation are recognised in income or expense.
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FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 JUNE 2010
2. BASIS OF PREPARATION (CONTINUED)
(b) Financial instruments
(i) Non-derivative financial assets
The Company initially recognises loans and receivables and deposits on the date that they are originated. All other financial assets are recognised initially on the trade date at which the Company becomes a party to the contractual provisions of the instrument.
The Company derecognises a financial asset when the contractual rights to the cash flows from the asset expire, or it transfers the rights to receive the contractual cash flows on the financial asset in a transaction in which substantially all the risks and rewards of ownership of the financial asset are transferred. Any interest in transferred financial assets that is created or retained by the Company is recognised as a separate asset or liability.
Financial assets and liabilities are offset and the net amount presented in the statement of financial position when, and only when, the Company has a legal right to offset the amounts and intends either to settle on a net basis or to realise the asset and settle the liability simultaneously.
The Company has the following non-derivative financial assets:
Loans and receivables
Loans and receivables are financial assets with fixed or determinable payments that are not quoted in an active market. Such assets are recognised initially at fair value plus any directly attributable transaction costs. Subsequent to initial recognition loans and receivables are measured at amortised cost using the effective interest method, less any impairment losses.
Loans and receivables comprise trade and other receivables.
Cash and cash equivalents
Cash and cash equivalents comprise cash balances and call deposits with original maturities of three months or less. management are
included as a component of cash and cash equivalents for the purpose of the statement of cash flows.
(ii) Non-derivative financial liabilities
The Company initially recognises debt securities issued and subordinated liabilities on the date that they are originated. All other financial liabilities are recognised initially on the trade date at which the Company becomes a party to the contractual provisions of the instrument. The Company derecognises a financial liability when its contractual obligations are discharged or cancelled or expire. Financial assets and liabilities are offset and the net amount presented in the statement of financial position when, and only when, the Company has a legal right to offset the amounts and intends either to settle on a net basis or to realise the asset and settle the liability simultaneously.
The Company has the following non-derivative financial liabilities: bank overdrafts, trade and other payables.
Such financial liabilities are recognised initially at fair value plus any directly attributable transaction costs. Subsequent to initial recognition these financial liabilities are measured at amortised cost using the effective interest rate method.
(iii) Compound financial instruments
The Company has not issued any compound financial instruments.
(iv) Derivative financial instruments, including hedge accounting
The Company holds no derivative financial instruments.
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FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 JUNE 2010
3. SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
(c) Property, plant and equipment
(i) Recognition and measurement
Items of property, plant and equipment are measured at cost less accumulated depreciation and accumulated impairment losses.
Cost includes expenditures that are directly attributable to the acquisition of the asset. The cost of self-constructed assets includes the cost of materials and direct labour, any other costs directly attributable to bringing the asset to a working condition for its intended use, the costs of dismantling and removing the items and restoring the site on which they are located, and capitalised borrowing costs (see below). Purchased software that is integral to the functionality of the related equipment is capitalised as part of that equipment.
When parts of an item of property, plant and equipment have different useful lives, they are accounted for as separate items (major components) of property, plant and equipment.
Gains and losses on disposal of an item of property, plant and equipment are determined by comparing the proceeds from disposal with the carrying amount of properin the statement of comprehensive income.
Change in accounting policy
In respect of borrowing costs relating to qualifying assets for which the commencement date for capitalisation is on or after 1 July 2009, the Company capitalises borrowing costs directly attributable to the acquisition, construction or production of a qualifying asset as part of the cost of that asset. Previously the Company immediately recognised all borrowing costs as an expense. This change in accounting policy was due to the adoption of AASB 123 Borrowing Costs (2007). In accordance with the transitional provisions of that standard, comparative figures have not been restated. The change in accounting policy h
(ii) Subsequent costs
The cost of replacing part of an item of property, plant and equipment is recognised in the carrying amount of the item if it is probable that the future economic benefits embodied within the part will flow to the Company and its cost can be measured reliably. The carrying amount of the replaced part is derecognised. The costs of the day-to-day servicing of property, plant and equipment are recognised in expenses as incurred.
(iii) Depreciation
Depreciation is recognised in expenses on a straight-line basis over the estimated useful lives of each part of an item of property, plant and equipment. Leased assets are depreciated over the shorter of the lease term and their useful lives unless it is reasonably certain that the Company will obtain ownership by the end of the lease term. Land is not depreciated.
The estimated useful lives for the current and comparative periods are as follows:
Leasehold improvements 7-10 yearsOffice Furniture 3-20 yearsComputer equipment 3 years
Depreciation methods, useful lives and residual values are reviewed at each reporting date.
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FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 JUNE 2010
3. SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
(d) Leased assets
Leases in terms of which the Company assumes substantially all the risks and rewards of ownership are classified as finance leases. Upon initial recognition the leased asset is measured at an amount equal to the lower of its fair value and the present value of the minimum lease payments. Subsequent to initial recognition, the asset is accounted for in accordance with the accounting policy applicable to that asset.
Other leases are oper statement of financial position.
(e) Inventories
Inventories are measured at the lower of cost and net realisable value. The cost of inventories is based on the first-in first-out principle, and includes expenditure incurred in acquiring the inventories, production or conversion costs and other costs incurred in bringing them to their existing location and condition. Net realisable value is the estimated selling price in the ordinary course of business, less the estimated costs of completion and selling expenses.
(f) Impairment
(i) Financial assets
A financial asset is assessed at each reporting date to determine whether there is any objective evidence that it is impaired. A financial asset is impaired if objective evidence indicates that a loss event has occurred after the initial recognition of the asset, and that the loss event had a negative effect on the estimated future cash flows of that asset that can be estimated reliably.
An impairment loss in respect of a financial asset measured at amortised cost is calculated as the difference between its
interest rate. Losses are recognised in finance costs and reflected in an allowance account against receivables. Interest on the impaired asset continues to be recognised through the unwinding of the discount. When a subsequent event causes the amount of impairment loss to decrease, the decrease in impairment loss is reversed through income.
(ii) Non-financial assets
-financial assets are reviewed at each reporting date to determine whether
The recoverable amount of an asset or cash-generating unit is the greater of its value in use and its fair value less costs to sell. As the entity is a not-for-profit entity, value in use is the depreciated replacement cost of an asset as the future economic benefits of tentity would, if deprived of the asset, replace its remaining future economic benefits.
An impairment loss is recognised if the carrying amount of an asset or its cash-generating unit exceeds its recoverable amount. Impairment losses are recognised in expenses.
Impairment losses recognised in prior periods are assessed at each reporting date for any indications that the loss has decreased or no longer exists. An impairment loss is reversed if there has been a change in the estimates used to
does not exceed the carrying amount that would have been determined, net of depreciation or amortisation, if no impairment loss had been recognised.
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FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 JUNE 2010
3. SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
(g) Employee benefits
(i) Defined contribution plans
A defined contribution plan is a post-employment benefit plan under which an entity pays fixed contributions into a separate entity and will have no legal or constructive obligation to pay further amounts. Obligations for contributions to defined contribution plans are recognised as a personnel expense in the periods during which services are rendered by employees. Prepaid contributions are recognised as an asset to the extent that a cash refund or a reduction in future payments is available. Contributions to a defined contribution plan that are due more than 12 months after the end of the period in which the employees render the service are discounted their present value.
(ii) Other long-term employee benefits
-term employee benefits is the amount of future benefit that employees have earned in return for their service in the current and prior periods plus related on-costs; that benefit is discounted to determine its present value, and the fair value of any related assets is deducted. The discount rate is the yield at the reporting date on AA credit-rated or government bonds that have maturity dates approximating the terms
ion is performed using the projected unit credit method. Any actuarial gains or losses are recognised in expenses in the period in which they arise.
(iii) Termination benefits
Termination benefits are recognised as an expense when the Company is demonstrably committed, without realistic possibility of withdrawal, to a formal detailed plan to either terminate employment before the normal retirement date, or to provide termination benefits as a result of an offer made to encourage voluntary redundancy. Termination benefits for voluntary redundancies are recognised as an expense if the Company has made an offer encouraging voluntary redundancy, it is probable that the offer will be accepted, and the number of acceptances can be estimated reliably. If benefits are payable more than 12 months after the reporting period, then they are discounted to their present value.
(iv) Short-term benefits
Short-term employee benefits are measured on an undiscounted basis and are expensed as the related service is provided. Non-accumulating non-monetary benefits, such as cars and free or subsidised goods and services, are expensed based on the net marginal cost to the Company as the benefits are taken by the employees.
(h) Provisions
A provision is recognised if, as a result of a past event, the Company has a present legal or constructive obligation that can be estimated reliably and it is probable that an outflow of economic benefits will be required to settle the obligation. Provisions are determined by discounting the expected future cash flows at a pre-tax rate that reflects current market assessments of the time value of money and the risks specific to the liability. The unwinding of the discount is recognised as finance costs.
(i) Revenue
(i) Goods sold
Revenue from the sale of goods is measured at the fair value of the consideration received or receivable, net of returns. Revenue is recognised when persuasive evidence exists, usually in the form of an executed sales agreement, that the significant risks and rewards of ownership have been transferred to the buyer, recovery of the consideration is probable, the associated costs and possible return of goods can be estimated reliably, there is no continuing management involvement with the goods, and the amount of revenue can be measured reliably. If it is probable that discounts will be granted and the amount can be measured reliably, then the discount is recognised as a reduction of revenue as the sales are recognised.
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FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 JUNE 2010
3. SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
(i) Revenue (continued)
(ii) Services
Revenue from services rendered is recognised in income in proportion to the stage of completion of the transaction at the reporting date. The stage of completion is assessed by reference to surveys of work performed.
(iii) Commissions
When the Company acts in the capacity of an agent rather than as the principal in a transaction, the revenue recognised is the net amount of commission made by the Company.
(iv) Rental income
Rental income is recognised as it accrues.
(j) Government grants
(i) Grants received
Grants in respect of operating expenses (operating or revenue grants) and grants for the purchase of property, plant and equipment (capital grants) are accounted for, based on the nature of any attached conditions to the grants, as either reciprocal or non-reciprocal grants.
Reciprocal grants received
Grants where the Company is obliged to repay unutilised funds or has a return obligation that implies the existence of a reciprocal transfer are initially brought to account as revenue in the years in which they are received. A liability is recognised to the extent it is probable that the funds are likely to be returned and considering the percentage of completion achieved
Non-reciprocal grants received
Grants where the Company is not obliged to repay unutilised funds or does not have a return obligation that implies the existence of a reciprocal transfer are brought to account as revenue in the years in which they are received.
(ii) Contributions
Contributions of assets, including the right to receive cash or other forms of assets without directly giving approximately equal value to the other party or parties to the transfer, are recognised as revenue at fair value when the Company obtains control of the contribution or the right to receive the contribution, it is probable that the economic benefits comprising the contribution will flow to the Company and the amount of the contribution can be measured reliably.
(k) Lease payments
Payments made under operating leases are recognised in expense on a straight-line basis over the term of the lease. Lease incentives received are recognised as an integral part of the total lease expense, over the term of the lease.
Minimum lease payments made under finance leases are apportioned between the finance costs and the reduction of the outstanding liability. The finance costs are allocated to each period during the lease term so as to produce a constant periodic rate of interest on the remaining balance of the liability.
Contingent lease payments are accounted for by revising the minimum lease payments over the remaining term of the lease when the lease adjustment is confirmed.
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FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 JUNE 2010
3. SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
(k) Lease payments (continued)
Determining whether an arrangement contains a lease
At inception of an arrangement, the Company determines whether such an arrangement is or contains a lease. A specific asset is the subject of a lease if fulfilment of the arrangement is dependent on the use of that specified asset. An arrangement conveys the right to use the asset if the arrangement conveys to the Company the right to control the use of the underlying asset. At inception or upon reassessment of the arrangement, the Company separates payments and other consideration required by such an arrangement into those for the lease and those for other elements on the basis of their relative fair values. If the Company concludes for a finance lease that it is impracticable to separate the payments reliably, an asset and a liability are recognised at an amount equal to the fair value of the underlying asset. Subsequently the liability is reduced as payments are made and an imputed finance charge on the liability is
(l) Finance income and finance costs
Finance income comprises interest income on funds invested. Interest income is recognised as it accrues in the finance income, using the effective interest method.
Finance costs comprise interest expense on borrowings. Borrowing costs that are not directly attributable to the acquisition, construction or production of a qualifying asset, are recognised in the statement of comprehensive income using the effective interest method.
(m) Income tax
The Company is exempt from income tax under Division 50 of the Income Tax Assessment Act 1997.
(n) Goods and services tax
Revenues, expenses and assets are recognised net of the amount of goods and services tax (GST), except where the amount of GST incurred is not recoverable from the Australian Taxation Office (ATO). In these circumstances, the GST is recognised as part of the cost of acquisition of the asset or part of the expense.
Receivables and payables are stated with the amount of GST included. The net amount of GST recoverable from, or payable to, the ATO is included as a current asset or liability in the statement of financial position.
Cash flows are included in the statement of cash flows on a gross basis. The GST components of cash flows arising from investing and financing activities which are recoverable from, or payable to, the ATO are classified as operating cash flows.
(o) Presentation of financial statements
The Company applies revised AASB 101 Presentation of Financial Statements (2007), which became effective as of 1 January 2009. As a result, the Company presents in the statement of changes in equity all owner changes in equity, whereas all non-owner changes in equity are presented in the statement of comprehensive income.
Comparative information has been re-presented so that it also is in conformity with the revised standard.
(p) New standards and interpretations not yet adopted
The following standards, amendments to standards and interpretations have been identified as those which may impact the entity in the period of initial application. They are available for early adoption at 30 June 2010, but have not been applied in preparing this financial report:
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FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 JUNE 2010
3. SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
(p) New standards and interpretations not yet adopted (continued)
AASB 2009-5 Further amendments to Australian Accounting Standards arising from the Annual Improvements Process affect various AASBs resulting in minor changes for presentation, disclosure, recognition and
statements, are not expected to have a significant impact on the financial statements. AASB 124 Related Party Disclosures (revised 2009) amends the definition of a related party. The IASB made the
s
significant impact on the financial statements. AASB 9 Financial Instrumentsproject to replace IAS 39. It deals with classification and measurement of financial assets. The requirements of this standard represent a significant change from the existing requirements of AASB 139 in respect of financial assets. The standard contains two primary measurement categories for financial assets: amortised costs and fair value. The standard eliminates the existing AASB 139 categories of held to maturity, available for sale and loans
Company has not evaluated the potential effect of this standard. Given t
2010 2009 $ $ 4. CASH AND CASH EQUIVALENTS
Bank balances 1,463,459 634,344 Call deposits 483,963 463,547
Cash and cash equivalents 1,947,422 1,097,891 Bank overdrafts repayable on demand - (54,795)
Cash and cash equivalents in the statement of cash flows 1,947,422 1,043,096
in Note 10.
5. TRADE AND OTHER RECEIVABLES
CurrentTrade receivables 554,542 970,565
554,542 970,565
disclosed in Note 10.
6. INVENTORIES
Finished goods 3,584 2,685
3,584 2,685
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FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 JUNE 2010
7. PROPERTY, PLANT AND EQUIPMENT
Leasehold improvements
Motor vehicles
Computer equipment
Officefurniture
Total
$ $ $ Cost Balance at 1 July 2008 1,605,153 47,050 113,047 90,540 1,855,790 Additions - - 3,164 8,740 11,904 Disposals - (47,050) (11,330) (3,754) (62,134) Balance at 30 June 2009 1,605,153 - 104,881 95,526 1,805,560 Balance at 1 July 2009 1,605,153 - 104,881 95,526 1,805,560 Additions 16,606 - 63,357 78,746 158,709 Transfers (11,106) - - 11,106 - Disposals - - (4,395) (6,448) (10,843) Balance at 30 June 2010 1,610,653 - 163,843 178,930 1,953,426 Depreciation and impairment Balance at 1 July 2008 (752,741) (13,439) (61,913) (38,289) (866,382) Depreciation for the year (162,263) (1,191) (30,424) (12,444) (206,322) Disposals - 14,630 11,330 3,417 29,377 Balance at 30 June 2009 (915,004) - (81,007) (47,316) (1,043,327) Balance at 1 July 2009 (915,004) - (81,007) (47,316) (1,043,327) Transfers 4,330 - - (4,330) - Depreciation for the year (164,354) - (28,210) (27,832) (220,396) Disposals - - 4,395 5,897 10,292 Balance at 30 June 2010 (1,075,028) - (104,822) (73,581) (1,253,431) Carrying amounts At 30 June 2009 690,149 - 23,874 48,210 762,235 At 30 June 2010 535,625 - 59,021 105,349 699,995
2010 2009 Note $ $ 8. TRADE AND OTHER PAYABLES
Trade payables 393,432 322,422 Membership subscriptions received in advance 216,036 144,140 Accrued expenses 637,177 239,003 Deferred revenue 48,643 263,257 Other payables 173,977 148,425
1,469,265 1,117,247
disclosed in Note 10.
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FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 JUNE 2010
9. EMPLOYEE BENEFITS
2010 2009 $ $ Current Long service leave 10,005 8,746 Annual leave 112,833 94,479
122,838 103,225
Non-current Long service leave 27,782 16,756
The Company makes contributions to defined contribution plans. The amount recognised as an expense was $151,243 for the year ended 30 June 2010 (2009: $153,310).
Long service leave
earned. The amount and timing of the associated outflows is uncertain and dependant on employees attaining the required years of services. Where the Company no longer has the ability to defer settlement of the obligation beyond 12 months from the reporting date, liabilities are presented as current. This would usually occur when employees are expected to reach the required years of service in the 12 months from reporting date. The discount rate used to determine the present value of future benefits at 30 June 2010 was 4.88% (2009: 4.53%).
10. FINANCIAL INSTRUMENTS
(a) Financial risk management
(i) Overview
The Company has exposure to the following risks from its use of financial instruments: credit risk liquidity risk market risk.
s, its objectives, policies and processes for measuring and managing risk, and the management of capital. Further quantitative disclosures are also included in this note and throughout this financial report.
The Board of Directors has overall responsibility for the establishment and oversight of the risk management framework. The Board has established the Finance and Risk Management Committee, which is responsible for developing and monitoring risk management policies. The committee reports regularly to the Board of Directors on its activities.
Risk management policies are established to identify and analyse the risks faced by the Company, to set appropriate risk limits and controls, and to monitor risks and adherence to limits. Risk management policies and systems are reviewed regularly to reflect changes in market conditions The Company, through its training and management standards and procedures, aims to develop a disciplined and constructive control environment in which all employees understand their roles and obligations.
The Finance and Risk Management risk management policies and procedures and reviews the adequacy of the risk management framework in relation to the risks faced by the Company.
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FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 JUNE 2010
10. FINANCIAL INSTRUMENTS (CONTINUED)
(a) Financial risk management (cont.)
(ii) Credit risk
Credit risk is the risk of financial loss to the Company if a customer or counterparty to a financial instrument fails to .
Trade and other receivables
The Com
has less of an influence on credit risk.
At the reporting date there were no significant concentrations of credit risk.
The Company has established a credit policy under which each new customer is analysed individually for creditworthiness. The Company reviews external ratings, when available, and in some cases bank references.
The Company does not require collateral in respect of trade and other receivables.
(iii) Liquidity risk
Liquidity risk is the risk that the Company will not be able to meet its financial obligations as they fall due. The
to meet its liabilities when due, under both normal and stressed conditions, without incurring unacceptable losses or
Typically the Company ensures that it has sufficient cash on demand to meet expected operational expenses for a period of 60 days, including the servicing of financial obligations; this excludes the potential impact of extreme circumstances that cannot reasonably be predicted, such as natural disasters. The Company also maintains a contingency fund in the amount of: $483,963 at 30 June 2010 (2009:$463,546).
(iv) Market risk
Market risk is the risk that objective of market risk management is to manage and control market risk exposures within acceptable parameters, while optimising the return.
(b) Credit risk
(i) Exposure to credit risk
maximum exposure to credit risk at the reporting date was: 2010 2009
$ $
Cash and cash equivalents 1,947,422 1,097,891 Trade and other receivables 554,542 970,565
2,501,964 2,068,456
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FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 JUNE 2010
10. FINANCIAL INSTRUMENTS (CONTINUED) 2010 2009
$ $
at the reporting date by geographic region was:
Australia 554,542 969,701 Other regions - 864
554,542 970,565
at the reporting date by type of customer was:
Government entities 57,621 187,528 Non-government entities 496,921 783,037
554,542 970,565
significant customer, Cairns Airport Pty Ltd, accounts for $420,246 of the trade receivables
carrying amount at 30 June 2010 (2009: $724,612).
(ii) Impairment losses
Gross Impairment Gross Impairment 2010 2010 2009 2009
$ $ $ $
Not past due 513,070 - 941,370 -Past due 0-30 days 28,921 - 25,526 -Past due 31-120 days 12,551 - 3,669 -Past due 121 days to one year - - - -More than one year - - - -
554,542 - 970,565 -
(c) Liquidity risk
The following are the contractual maturities of financial liabilities, including estimated interest payments and excluding the impact of netting agreements:
2010 Carrying amount
Contract-ual cash
flow6 months
or less 6-12
months 1-2 years 2-5 years
More than 5 years
$ $ $ $ $ $ $
Trade and other payables 1,469,266 1,469,266 1,469,266 - - - - 1,469,266 1,469,266 1,469,266 - - - -
2009 Carrying amount
Contract-ual cash
flow6 months
or less 6-12
months 1-2 years 2-5 years
More than 5 years
$ $ $ $ $ $ $
Trade and other payables 1,117,246 1,117,246 1,117,246 - - - - Bank overdrafts 54,795 54,795 54,795 - - - -
1,172,041 1,172,041 1,172,041 - - - -
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FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 JUNE 2010
10. FINANCIAL INSTRUMENTS (CONTINUED)
(d) Currency risk
The Company has minor exposure to foreign currency risk on some sales, purchases and borrowings. At reporting date there were no significant foreign currency translations to Australian dollars.
(e) Interest rate risk
(i) Profile
interest-bearing financial instruments was: 2010 2009
$ $
Variable rate instruments Financial assets 1,947,422 1,097,891 Financial liabilities - (54,795)
1,947,422 1,043,096
(ii) Cash flow sensitivity analysis for variable rate instruments
A change of 100 basis points in interest rates at the reporting date would have increased (decreased) equity and net surplus by the amounts shown below. This analysis assumes that all other variables remain constant. The analysis is performed on the same basis for 2009.
Profit or loss Equity 100bp increase 100bp decrease 100bp increase 100bp decrease
2010 $ $ $ $
Financial assets 19,474 (19,474) - -
Cash flow sensitivity (net) 19,474 (19,474) - -
2009
Financial assets 10,431 (10,431) - -
Cash flow sensitivity (net) 10,431 (10,431) - -
(f) Fair values
The fair values of financial assets and liabilities approximate the carrying amounts shown in the statement of financial position.
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FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 JUNE 2010
11. CAPITAL AND RESERVES
Company limited by guarantee
The Company is a company limited by guarantee. Accordingly, each member of the Company undertakes to contribute to the assets of the Company in the event of it being wound up while that person is a member or within one year after that person ceased to be a member for payment of the debts and liabilities of the Company contracted before that person ceased to be a member and of the costs, charges and expenses of winding up and for adjustment of the rights of the contributors amongst themselves, such amount as may be required, not exceeding $10.
2010 2009 $ $ 12. REVENUE
Industry contributions 3,846,368 4,124,855 Government and institutional grants 2,347,559 836,492 Services 460,921 319,689 Sponsorship 157,920 176,543 Sale of goods 6,995 7,039 Sundry other 327,773 116,688
7,147,536 5,581,306
13. PERSONNEL EXPENSES
Included in expenses for the year are the following personnel expenses:
Salaries and wages 1,750,871 1,755,038 Contributions to defined contribution plans 151,243 153,310 Increase in liability for annual leave 18,354 1,568 Increase in liability for long service leave 12,285 2,354
1,932,753 1,912,270
14. FINANCE INCOME AND FINANCE COSTS
Recognised in net surplus
Interest income on bank deposits 21,496 40,101
Finance income 21,496 40,101
Interest expense on borrowings - (509)
Finance costs - (509)
Net finance income 21,496 39,592
15. OPERATING LEASES
The Company leases a number of motor vehicles under operating leases. The leases typically run for a period of 2-3 years, with an option to renew the lease after that date.
During the year ended 30 June 2010, $17,384 was recognised as an expense in respect of operating leases (2009: $14,800).
74
25
FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 JUNE 2010
2010 2009 $ $ 16. RECONCILIATION OF CASH FLOWS FROM OPERATING ACTIVITIES
Cash flows from operating activities
Net surplus for the year 51,807 175,206
Adjustments for: Depreciation 220,396 206,321 Loss on sale of property, plant and equipment 551 15,527
Operating surplus before changes in working capital and provisions 272,754 397,054
Change in trade and other receivables 416,023 337,046 Change in inventories (899) 677 Change in prepayments (7,504) (3,053) Change in trade and other payables 352,022 (410,120) Change in provisions and employee benefits 30,640 (5,826)
Net cash from operating activities 1,063,036 315,779
17. RELATED PARTIES
(a) Transactions with key management personnel
In addition to their salaries, the Company also provides non-cash benefits to key management personnel, and contributes to a post-employment defined contribution superannuation fund on their behalf.
The following were key management personnel of the Company at any time during the reporting period and unless otherwise indicated were key management personnel for the entire period.
Directors ExecutivesWilliam Calderwood (Chairman) Rob Giason (Chief Executive Officer) James Dixon (Deputy Chairman) Andrea Fogarty (Company Secretary and Director Corporate Services) Richard Blanchette Michael Coe (to November 2009) Ross Steele Bram Collins Stephen Olle Stephen Gregg (from October 2009) Michael Healy (to October 2009) Todd Parker (to October 2009) Rodger Robertson Michael Trout
David Rose (Group Director Marketing) (to August 2009) Anne-Marie Coulton (Director Business Events Cairns & Great Barrier Reef) (from October 2009) Brian Hennessy (Director of Sales & Marketing) (from October 2009) Angela Uhlig (Director Cairns and Regional Convention Bureau) (to May 2009) John McIntyre (Director Destination Development (to August 2009)
Wendy Morris Cheryl Kelly (from October 2009) Rob Weeden (from October 2009) Anthony Hayes (to 30 June 2009) Angela Freeman (to 1 November 2008) Ian MacLaughlin (to 15 December 2008)
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FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 JUNE 2010
17. RELATED PARTIES (CONTINUED)
(a) Transactions with key management personnel (continued)
(i) Key management personnel compensation
2010 2009 $ $
Short-term employee benefits 480,780 479,561 Other long term benefits 4,861 657 Post-employment benefits 42,762 43,671
528,403 523,889
(ii) Loans to key management personnel
There were no loans made, guaranteed or secured by the Company to key management personnel during the year (2009: nil).
(iii) Key management personnel and director transactions
A number of key management personnel, or their related parties, hold positions in other entities that result in them having control or significant influence over the financial or operating policies of these entities.
A number of these entities transacted with the Company during the year. The terms and conditions of the transactions with key management personnel and their related parties were no more favourable than those available, or which might reasonably be expected to be available, on similar transactions to non-key management personnel related
The amounts recognised during the year relating to other related parties were as follows:
2010 2009 Sales Purchases Sales Purchases
$ $ $ $
William Calderwood The Ayre Group 875 26,444 - -
James Dixon Down Under Tours 9,700 3,972 13,025 15,783
Stephen Olle Host Plus/(Cairns Gateway Resort (2009) 3,280 - 4,285 -
Wendy Morris Port Bajool Pty Ltd - - - -
Todd Parker Parker Travel Collection 15,500 - 19,125 770
Rodger Robertson Robertson Strategic Solutions - - - -
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FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 JUNE 2010
17. RELATED PARTIES (CONTINUED)
(a) Transactions with key management personnel (continued)
(iii) Key management personnel and director transactions (continued)
2010 2009 Sales Purchases Sales Purchases
$ $ $ $
Michael Coe Stella Group 30,625 1,654 23,985 -
Michael Trout Blazing Saddles/Mungalli 1,120 2,997 3,280 2,906
Bram Collins Undara Experience 3,252 2,443 2,830 3,904
Ross Steele Cairns Convention Centre 27,678 55,475 26,295 5,477
Michael Healy Quicksilver Group of Companies 21,635 - 35,235 88,758
Richard Blanchette Calypso Dive Pty Ltd 1,775 - 985 - Port Hinchinbrook Resorts and
Cruises - - 2,920 300
Cheryl Kelly Tourism Marketing Services 4,045 110 - -
Rob Weeden Shangri-La Hotel Cairns 32,977 8,870 - -
Stephen Gregg Cairns Airport P/L 1,995,372 - - -
Angela Freeman - - 18,535 475
North Qld Wildlife Trust - - - -
Ian Maclaughlin Skybury Coffee - - 1,370 304
Anthony Hayes Tourism Queensland - - 1,004,111 1,134,718
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FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 JUNE 2010
17. RELATED PARTIES (CONTINUED)
(b) Other related party transactions
Amounts receivable from and payable to other related parties at reporting date arising from these transactions were as follows:
2010 2009 $ $ Current receivables Trade and other receivables 427,848 -
Current payables Trade and other payables 7,130 235,284
18.
Audit services Auditors of the Company KPMG Audit of the financial reports 17,000 16,250
17,000 16,250
Other servicesAuditors of the Company KPMG Other assurance services - 1,585 Taxation services 732 905
732 2,490
19. ECONOMIC DEPENDENCY AND GOING CONCERN
The financial statements have been prepared on a going concern basis which contemplates continuity of normal business activities and the realisation of assets and settlement of liabilities in the ordinary course of business.
The ability of the Company to continue its operations at current levels is dependent upon future ongoing funding being provided by the funding bodies. The directors believe that the necessary funding will be forthcoming.
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29
FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
In the opinion of the directors of Far North Queensland Promotion Bureau Limited (the Company):
(a) the financial statements and notes, set out on pages 7 to 28 are in accordance with the Corporations Act 2001, including:
(i)2010 and of its performance for the year ended on that date; and
(ii) complying with Australian Accounting Standards (including the Australian Accounting Interpretations) and the Corporations Regulations 2001;
(b) there are reasonable grounds to believe that the Company will be able to pay its debts as and when they become due and payable.
Signed in accordance with a resolution of the directors:
William Calderwood Chairman
Dated at Cairns this 14th day of September 2010.
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30
TO THE MEMBERS OF FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
We have audited the accompanying financial report of Far North Queensland Promotion Bureau Limited (the Company), which comprises the statement of financial position as at 30 June 2010, and the statement of comprehensive income, statement of changes in equity and statement of cash flows for the year ended on that date, a summary of significant accounting policies and other explanatory notes 1 to 19 .
The directors of the Company are responsible for the preparation and fair presentation of the financial report in accordance with Australian Accounting Standards (including the Australian Accounting Interpretations) and the Corporations Act 2001. This responsibility includes establishing and maintaining internal control relevant to the preparation and fair presentation of the financial report that is free from material misstatement, whether due to fraud or error; selecting and applying appropriate accounting policies; and making accounting estimates that are reasonable in the circumstances.
Our responsibility is to express an opinion on the financial report based on our audit. We conducted our audit in accordance with Australian Auditing Standards. These Auditing Standards require that we comply with relevant ethical requirements relating to audit engagements and plan and perform the audit to obtain reasonable assurance whether the financial report is free from material misstatement.
An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial
misstatement of the financial report, whether due to fraud or error. In making those risk assessments, the auditor
design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on
policies used and the reasonableness of accounting estimates made by the directors, as well as evaluating the overall presentation of the financial report.
We performed the procedures to assess whether in all material respects the financial report presents fairly, in accordance with the Corporations Act 2001 and Australian Accounting Standards (including the Australian
and of its performance.
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion.
Independence
In conducting our audit, we have complied with the independence requirements of the Corporations Act 2001.
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31
TO THE MEMBERS OF FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND (CONTINUED)
In our opinion the financial report of Far North Queensland Promotion Bureau Limited is in accordance with the Corporations Act 2001, including:
(a) 2010 and of its performance for the year ended on that date; and
(b) complying with Australian Accounting Standards (including the Australian Accounting Interpretations) and the Corporations Regulations 2001.
KPMG
Graham Coonan Partner
Cairns14 September 2010
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32
UNDER SECTION 307C OF THE CORPORATIONS ACT 2001 TO THE DIRECTORS OF FAR NORTH QUEENSLAND PROMOTION BUREAU LIMITED TRADING AS TOURISM TROPICAL NORTH QUEENSLAND
I declare that, to the best of my knowledge and belief, in relation to the audit for the financial year ended 30 June 2010 there have been:
No contraventions of the auditor independence requirements as set out in the Corporations Act 2001in relation to the audit; and No contraventions of any applicable code of professional conduct in relation to the audit.
KPMG
Graham Coonan Partner
Cairns 14 September 2010
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1. AACCOMMODATION
1.1 Backpacker Hostel BHA Central Backpackers Cairns Cairns South Cairns Sharehouse.com Cairns South Calypso Inn Backpackers Cairns South Cape Trib Beach House Cairns North Gilligans Backpackers Hotel and Resort Cairns South Global Backpackers Central Cairns North Scotty's Beach House Southern The Friendly Backpacker Group - Northern Greenhouse Cairns South
1.2 Bed & Breakfast, Farmstay Red Mill House Cairns North
1.3 Caravan & Camping Parks Atherton Hallorans Leisure Park Tableland Beachcomber Coconut Caravan Village Southern BIG4 Atherton Woodlands Tourist Park Tableland BIG4 Cairns Crystal Cascades Holiday Park Cairns South BIG4 Port Douglas Glengarry Holiday Park Cairns North Cairns Coconut Holiday Resort Cairns South Cairns Holiday Park (Aust. Tourist Park Management) Cairns South Cairns Sunland Leisure Park Cairns South Cooktown Orchid Travellers Park Tableland Discovery Holiday Parks - Lake Tinaroo Tableland Echo Adventure & Cultural Camp Southern Ellis Beach Oceanfront Bungalow & Leisure Park Cairns South Weipa Camping Ground Tableland
1.4 Hotel/Motel/Apartments/Resorts 4 & 4.5 star 201 Lake Street (Dreamtime Resorts) Cairns South Accor Hotels North Queensland Cairns South All Seasons Cairns Cairns South Amaroo at Trinity Cairns South Bay Villas Resort - Port Douglas Cairns North Bloomfield Wilderness Lodge Tableland Blue Lagoon Trinity Beach Cairns South Breakfree Royal Harbour Cairns South Cairns Beach Resort Cairns South Cairns Central Plaza Cairns South Cairns Colonial Club Resort Cairns South Cairns Harbour Lights Cairns South Cairns Queens Court Cairns South Cape Tribulation Resort and Spa Cairns North Central Plaza Port Douglas Cairns North City Plaza Cairns South Club Tropical Resort Cairns North Comfort Suites Trinity Beach Club Cairns South Coral Sands on Trinity Beach Cairns South Daintree Eco Lodge & Spa Cairns North Dunk Island Southern Elysium Apartments Cairns South Ferntree Rainforest Lodge & Jungle Lodge Cairns North Freestyle Apartments Cairns North Grand Mercure Rockford Esplanade Apartments Cairns South Grosvenor In Cairns Cairns South Hibiscus Gardens Cairns North
Holiday Inn Cairns Cairns South Il Palazzo Boutique Hotel/Apartments Cairns South Kewarra Beach Resort & Spa Cairns South Kuranda Resort Tableland Mantra Amphora Cairns South Mantra Aqueous on Port Resort Cairns North Mantra Esplanade, Cairns Cairns South Mantra Heritage Port Douglas Cairns North Mantra in the Village Port Douglas Cairns North Mantra Links Resort Cairns North Mantra on the Inlet Port Douglas Cairns North Mantra Portsea Cairns North Mantra Trilogy Resort Cairns South Marlin Waters Beachfront Apartments Cairns South Martinique on Macrossan Cairns North Melaleuca Resort Cairns South Mercure Port Douglas Treetops Cairns North Novotel Cairns Oasis Resort Cairns South Novotel Rockford Palm Cove Cairns South Oaks Lagoons Cairns South Oasis at Palm Cove Cairns South Ocean Hotels Cairns South Orpheus Island Resort Southern Pacific International Hotel Cairns South Palm Royale Cairns Cairns South Paradise on the Beach Cairns South Park Regis City Quays Cairns South Piermonde Apartments Cairns South Pink Flamingo Cairns North Port Douglas Peninsula Boutique Hotel Cairns North Quality Hotel Sheridan Plaza Cairns South Reef Gateway Apartments Cairns South Regal Port Douglas Cairns North Royal Palm Villas Cairns South Roydon Beachfront Apartments Cairns South Rydges Esplanade Resort Cairns Cairns South Rydges Plaza Cairns Cairns South Rydges Sabaya Resort Port Douglas Cairns North Rydges Tradewinds Cairns Cairns South Silky Oaks Lodge & Healing Waters Spa Cairns North Southern Cross Atrium Apartments Cairns South Sovereign Resort Hotel Pty Ltd Tableland The Boutique Collection Cairns South The Canopy Rainforest Treehouses and Wildlife Sanctuary Tableland The Elandra Mission Beach Southern The Hotel Cairns Pty Ltd Cairns South The Lakes Cairns Resort & Spa Cairns South The Meridian at Port Douglas Cairns North The Reef Retreat Cairns South The Sebel Reef House & Spa Cairns South The Villas Palm Cove Cairns South Tropic Towers Apartments Cairns South Verandahs Port Douglas Cairns North Villa Paradiso Palm Cove Cairns South Villa San Michele Cairns North
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1.5 Hotel/Motel/Apartments/Resorts 5 star Angsana Resort & Spa Cairns South Bedarra Island Southern Bellevue at Trinity Beach Cairns South Cairns Luxury Apartments Cairns South Coconut Grove Pty Ltd Cairns North Green Island Resort Cairns South Hilton Cairns Cairns South Lizard Island Tableland Mandalay Luxury Beachfront Apartments Cairns North Mantra Group Cairns South Mirvac Cairns South Peppers Beach Club & Spa Palm Cove Cairns South Peppers Beach Club Port Douglas Cairns North Saltwater Luxury Apartments Cairns North Sanctuary Palm Cove Cairns South Sea Temple Resort & Spa Palm Cove Cairns South Sea Temple Resort & Spa Port Douglas Cairns North Shangri-La Hotel The Marina Cairns Cairns South Shantara Resort & Spa Port Douglas Cairns North Sheraton Mirage Cairns North Thala Beach Lodge Cairns North The Reef Hotel Casino Cairns South The Sebel Cairns Cairns South Vue Apartments Trinity Beach Cairns South Waters Edge Cairns Cairns South
1.6 Hotel/Motel/Apartments/Resorts below 4 sstar All Seasons Cairns Gateway Resort Cairns South Atherton Rainforest Motor Inn Tableland Bay Village Tropical Retreat Cairns South Cairns Queenslander Apartments Cairns South Castaways Resort & Spa Mission Beach Southern Coral Towers Holiday Suites Cairns South Discovery Cairns Cairns South Gateway Torres Strait Resort Tableland Getaway On Grafton Cairns South Hides Hotel Cairns Cairns South High Chaparral Motel Cairns South Mercure Cairns Harbourside Cairns South Port Douglas Retreat Cairns North Reef Club Port Douglas Cairns North Reef Palms Motel Cairns South Rendezvous Reef Resorts Port Douglas Cairns North Tropical Queenslander Cairns South Villa Marine Holiday Apartments & Motel Cairns South
1.7 Lodges / Guest Houses Allawah Retreat Tableland Eden House Retreat and Mountain Spa Tableland Executive Retreats Cairns South Il Centro Apartment Suites Cairns South Kehoe's Rainforest Retreats Tableland Kingfisher Park Birdwatchers Lodge Tableland Rose Gums Wilderness Retreat Tableland Sicklebill Safaris Tableland
2. AACTIVITIES
2.1 Festivals & Events The Cairns Amateurs Cairns South The Cairns Show Cairns South
2.2 SSporting Cable Ski Cairns Cairns South Half Moon Bay Golf Club Cairns South Paradise Palms Resort & Country Club Cairns South Prize Golf Driving Range Cairns South Sea Temple Golf Club Port Douglas Cairns North Taipans Basketball Inc Cairns North
2.3 Water Sports NQ Watersports Cairns South
3. AASSOCIATIONS & AGENCIES
3.1 Business / Industry Groups Advance Cairns Cairns South Cairns Airport Pty Limited Cairns South Cairns Chamber of Commerce Cairns South Cape York Sustainable Futures Tableland Chamber of Commerce & Industry Queensland Cairns North Conservation Volunteers Australia Cairns South DIVE Queensland Cairns South Savannah Guides Cairns South Super Yacht Group Great Barrier Reef Inc. Cairns South
3.2 Government Agencies / Councils Barron River Electoral Office Cairns South Branch office in Cairns, Consulate-General of Japan at Brisbane Cairns South Burke Shire Council Tableland Cairns Electoral Office Cairns South Cairns Regional Council Cairns South Cassowary Coast Regional Council Southern Cook Shire Council Tableland Cooktown Chamber of Commerce & Tourism Tableland Department of Tourism, Regional Development and Industry Cairns South Etheridge Shire Council Tableland Member for Leichhardt Cairns South Mulgrave Electoral Office Cairns South Tablelands Regional Council Tableland Torres Shire Council Tableland Wet Tropics Management Authority Cairns South
3.3 Tourism Organisations Australian Tourism Export Council Cairns South Bed & Breakfast & Farmstay Ass of FNQ Inc Tableland Caravan Parks Association of QLD Cairns South FNQ Tour Operators Association Inc Cairns South Great Green Way Tourism Inc. Southern Gulf Savannah Development Cairns South Local Tourism Network Cairns South Mission Beach Business & Tourism Inc. Southern The Savannah Way Cairns South Tourism Australia Other
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Tourism Kuranda Tableland Tourism Palm Cove Cairns South Tourism Port Douglas Daintree Cairns North Trinity Beach Promotion Association Other Tropical North Queensland Backpacker Hostel Ass. Cairns South Tropical Tablelands Tourism Tableland
4. CCONVENTIONS & INCENTIVE SERVICES
4.1 Event Managers A List Events International Cairns South Absolute Events & Marketing Cairns South Bright Black AV and White Light Events Cairns South Events NQ Cairns South Excita Group Cairns South Hannafords Events Cairns South Managing Australian Destinations Cairns North MEA Entertainment & Team Building Cairns South Off-Site Connections Cairns South Port Douglas Catering & Events Cairns North Reef Catering Cairns Cairns South Russell Harris Entertainment Cairns South Staging Connections Cairns South Success With Attitude Cairns South Underwood Party Hire Cairns South
4.2 Venues Australian Muster Experience Cairns North Cairns Convention Centre Cairns South Whitfield House Cairns South
5. DDINING & ENTERTAINMENT
5.1 Nightclubs / Bars / Entertainment Cazalys Cairns Ltd Cairns South Flames of the Forest Cairns North Paddywhacks Cairns South The Pier Bar Cairns South Woolshed Chargrill and Saloon Bar Cairns South
5.2 Restaurants / Cafes Adelfia Greek Taverna Cairns South Bang Espresso Cairns South Barnacle Bill's Cairns South Beach Almond Cairns South Bushfire Flame Grill Cairns South C`Est Bon French Restaurant Cairns South Café China Cairns South Cairns RSL Club Ltd Cairns South Dundees Licensed Grill Cairns South Golden Boat Chinese Restaurant Cairns South Hanuman Restaurant Cairns Cairns South Kani's Restaurant Cairns South La Fettuccina Restaurant Cairns South McDonalds Family Restaurants Cairns Cairns South Ochre Restaurant and Catering Cairns South Oliver's - Australian Fine Cuisine Cairns South Outback Jacks Bar & Grill Cairns Cairns South
Salt House Cairns South Splash Seafood Restaurant Cairns South
6. PPROFESSIONAL & OTHER SERVICES
6.1 Design / Printing / Publishing Bolton Print Cairns South Cairns Plan Printing Service P/L Cairns South Cairns Visitors Guide Cairns South Create Design Print Exhibit Cairns South Expressway Signs Cairns South Gateway Media Group Cairns South Geon Cairns South Lotsa - Print Design Web Cairns North Pacific Coast Publishing Group Other
6.2 Education / Training Cairns College of English Cairns South Cairns Language Centre Cairns South Education by Recreation Cairns South First Response Australia Pty Ltd Cairns South James Cook University of North QLD Cairns South Kaplan International College Cairns Cairns South Study Cairns Cairns South Sun Pacific College Cairns South TNQ Institute of TAFE Cairns South William Angliss Institute Cairns North
6.3 Financial & Legal BDO Kendalls North Queensland Cairns South CBA Local Business Banking Cairns South Cummings Economics Cairns South Exportise Cairns South Farrellys Lawyers Cairns South Host Plus Cairns South Intrust Super Cairns South JLT Cairns South KPMG Chartered Accountants Cairns South MacDonnells Law Cairns South National Australia Bank Cairns South OAMPS Insurance Brokers Cairns South Sunsuper Cairns South Westpac Banking Corporation Cairns South WHK Cairns South
6.4 IT / Web / Digital cityofcairns.com Cairns South Escape2.tv Cairns South Jen E Marketing Cairns South Tourstogo.com Cairns South Zoik Cairns South
6.5 Marketing Representation Airport Media Cairns South Australian Farm Tourism Pty Ltd Other Beijing Consulting Group Other Colleen Were Marketing Cairns South Etch Tourism Marketing Cairns South Fuel Creative Design Cairns South
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G Force 9 Cairns South Koolivoo Cairns South Livingston Tourism Marketing Cairns South Morgan Freeman Promotions Cairns South Parker Travel Collection Cairns South Ros Harries Marketing Cairns South Simpson Marketing Cairns South The 20/20 Group Cairns South The Ayre Group Cairns South Tourism Marketing Services Cairns South Wed In Paradise.com.au Cairns North
6.6 Media / Communications Australian Tourist Publications Cairns South Cairns Backpacker Xpress Magazine Cairns South Cairns Bulletin Cairns North Cairns Radio Centre Hot FM & Sea FM Cairns South Cairns Sun Cairns South CityLife Magazine Cairns South Digital Memories Cairns South Impact Publications Other In Touch In Business Cairns North Jason Travel Media Pty Ltd Other Kids Hype Cairns South Libra Communications Cairns South Living In Cairns Cairns South Liz Inglis Freelance Journalist Cairns South Lovegreen Photography Cairns South Mice.net Magazine (BT Publishing) Other Northern Herald Tableland Pip Miller PR Cairns South Port Douglas and Mossman Gazette Other Respax Cairns South Seven Cairns Cairns South Spice Magazine, SpiceNews.com.au Other Text Pacific Publishing Other The Cairns Post Pty Ltd Cairns South Tour Radar Cairns South Travelism Cairns South WIN Television QLD Pty Ltd Cairns South Zinc102.7FM/4CA Cairns South
6.7 Medical / Health Cairns Fertility Clinic Pty Ltd Cairns South
6.8 Other A.J Burton Plastering Cairns South Australian Tourism Network Cairns South Blockey Consulting Cairns South Bob Manning Cairns South Cairns Regional Gallery Cairns South Closehaven Marina Cairns North CQLA (Cairns Quality of Life Australia) Cairns South Export Grant Professionals Cairns South George Chapman Cairns South Ken Duncan Gallery Cairns South Multimedia Languages & Marketing Cairns South Pathways To The Future Pty Ltd Cairns South Phoenix Healthcare Group Cairns South
Ports North Cairns South Probe Tableland
6.9 Photography / Videography Brad Newton Photograhpy Cairns South Calypso Productions Cairns South
6.10 Project Development / Research Australian Rainforest Foundation Cairns South BrandCentral Cairns South Felan Consulting & Event Services Cairns South Freeman Productions Pty Ltd Tableland Kleinhardt - FGI Pty Ltd Cairns South W.C Kelly Project Management Cairns South
6.11 Real Estate / Developers Cayman Properties Cairns North CB Richard Ellis Cairns South Quaid Real Estate Cairns South Redlynch Valley Property Company Cairns South
6.12 Recruitment / Personnel CBC Staff Selection Cairns South Signature Staff Cairns South
6.13 Retail / Supplier AAB Office Equipment Cairns South Australia Post Cairns South Bunzl Ltd Cairns South Cairns Central Shopping Centre Cairns South Cairns Stationery Supplies Cairns South Castlemaine Perkins Pty Ltd Cairns South Corporate Express Australia Cairns South DFO Cairns South DFS Galleria Cairns South Ergon Energy Corporation Ltd Cairns South Fridgeridoo Other Garozzo Agencies Bidvest Cairns Cairns South JC's Fresh Fruit and Veg Cairns South Kenny Industries Pty Ltd Cairns South Louis Vuitton Cairns South Noki Noki Cairns North OK Gifts Shop (Aust) Pty Ltd Cairns South Pacific Toyota Cairns South Piccones Shopping Village Cairns South Smithfield Shopping Centre Cairns South Telstra Country Wide Cairns South The Pier at the Marina Cairns South Trinity Petroleum Cairns South Waterfarms Australia Pty Ltd Southern Wheelie Easy Pty Ltd Tableland
6.14 Wedding Services Cairns Ceremonies Cairns South Dynamic Weddings Cairns South Kuraudia Australia Pty Ltd Cairns South Port Douglas Ceremonies (Natasha Kollosche, Civil Celebrant) Cairns North Port Douglas Mobile Disco & Karaoke Cairns North Posh Photography Cairns South
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7. TTOURISM BOOKINGS / AGENCIES
7.1 Inbound Tour Operators Diversion Dive Travel Cairns South H.I.S Australia Cairns South Jalpak International Oceania Pty Ltd (Cairns) Cairns South Nippon Travel Agency ( Australia ) Pty Ltd Cairns South Orbitz Worldwide Cairns South Small World Journeys Cairns South TP Oceania Cairns South
7.2 Tour Desk Cairns & Tropical North Visitor Information Centre Cairns South
7.3 Travel Agents Cairns Family Holidays Southern Cairns Holiday Specialists Cairns South Cairns Reef Charter Service Cairns South Cairns Tour Advice & Booking Centre Cairns South Far North Queensland Tourist Information Cairns South Holiday Cairns Management Group Cairns South Port Douglas Accommodation Cairns North The Accommodation Centre (DCM) Cairns South Ticketmates Australia Cairns South Travstar.com Pty Ltd Cairns South
7.4 Wholesale Travel Kintetsu International Express (Oceania) Pty Ltd Cairns South
8. TTOURS, CRUISES & ATTRACTIONS
8.1 Adventure A J Hackett Bungy Cairns South Australian Skydive Company Cairns South Back Country Bliss Adventures Cairns North Blazing Saddles Cairns South Foaming Fury Cairns South Ocean Safari Cairns North R n R White Water Rafting Cairns South Raging Thunder - White Water Rafting Cairns South Skydive Australia (Byron Bay) Cairns South Tandem Cairns Cairns South
8.2 Cultural Guurrbi Tours Tableland KuKu Yalanji Dreamtime Tours Cairns North Rainforestation Nature Park Tableland Tjapukai Aboriginal Cultural Park Cairns South Torres Strait Heritage Pty Ltd Tableland
8.3 Day & Half Day Tours Adventure North Australia Cairns South Australian Pacific Touring Cairns South Blue Sky Brewery Cairns South
BTS Tours Cairns North Cairns Discovery Tours Cairns South Cairns Harley Rides & Tours Cairns South Cairns Kuranda Steam Limited Partnership Cairns South Capta Group of Companies Cairns South Cobbold Gorge Tours Tableland Cooper Creek Wilderness Walks Cairns North Crocodile - Express Daintree Connection Cairns South Crocodile Explorer Cairns South Daintree Discovery Centre Cairns South Doki Doki Cairns South Down Under Tours Cairns South Fishing Cairns Cairns South Golden Pride Wineries Tableland Herberton Historic Village Tableland JPT Tours Cairns Cairns South Jungle Adventures Cape Tribulation Cairns North Jungle Tours - CaPta Cairns South Kuranda Scenic Railway Cairns South Mamu Rainforest Canopy Walkway Southern Mareeba Wetlands Reserve Tourism Naturally Tableland Mason's Tours Cairns North Mighty Aussie Adventures Cairns South Murdering Point Winery Southern New World Tour Service Cairns South Paronella Park Southern Reef & Rainforest Connections Cairns North Skyrail Rainforest Cableway Cairns South The Coffee Works Australia Tableland Trek North Safaris Cairns South Tropic Wings Cairns South Tropical Horizons Tours Cairns South Tropical Wonderland Tour Services Cairns South Undara Experience Tableland Wetherby Station Tableland Wooroonooran Safaris Cairns South
8.4 Food & Wine Tours de Brueys Boutique Wines Tableland Food Trail Tours Cairns South Mungalli Creek Dairy Pty Ltd Tableland Nerada Tea Visitors Centre Tableland
8.5 Galleries Pandanus Gallery Cairns South
8.6 Other Cape Trib Exotic Fruit Farm Cairns North Lake Tinaroo Cruises Tableland Skybury Coffee Tableland
8.7 Reef Tours / Cruises Aristocat Reef Cruises Cairns North Big Cat Green Island Reef Cruises Cairns South Cairns Dive Centre Cairns South Cairns Premier Reef & Island Tours Cairns South Calypso Adventures Southern Calypso Reef Charters Pty Ltd Cairns North Coral Princess Cruises Pty Ltd Cairns South
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Deep Sea Divers Den Cairns South Down Under Dive Ltd Cairns South Enterprise Charters Cairns North Fitzroy Island Cairns South Frankland Islands Cruise & Dive Pty Ltd Cairns South Galaxy I Superyacht Charters Other Great Adventures Cairns South Haba Dive Cairns North Meridien Marinas Cairns North Mike Ball Dive Expeditions Cairns South Ocean Spirit Cruises Pty Ltd Cairns South Passions Of Paradise Cairns South Poseidon Outer Reef Cruises Pty Ltd Cairns North Pro Dive Cairns Cairns South Quicksilver Group of Companies Cairns North Reef Magic Cruises Cairns South Rum Runner Dive & Sail Cairns North Sailaway IV - Low Isles Cairns North Seastar Cairns South Seawalker Australia Pty Ltd Cairns South Silver Series Cairns North Spirit Of Freedom Cairns South Sunlover Reef Cruises Cairns South Synergy Reef Sailing Cairns North Taka Dive Adventures Cairns South Tusa Dive Charters Cairns South Vagabond Dive 'n Sail Cairns South
8.8 Safari & AWD Tours Billy Tea Bush Safaris Cairns South De Luxe Safaris Cairns North Heritage 4WD Tours & Kamp Out Safaris Cairns South North West Australian Safaris & Tours Tableland Oz Tours Safaris Cairns South Tagalong Tours of Australia Cairns South Wilderness Challenge Pty Ltd Cairns South
8.9 Scenic Flights / Charters Cairns Heli Scenic Tours Cairns South Cairns Seaplanes Cairns South Daintree Air Services Cairns South Great Barrier Reef Helicopters Cairns South Heli Charters Australia Cairns South Hot Air Cairns South North Queensland Aero Club Cairns South Raging Thunder - Hot Air Ballooning Cairns South Skysafari Cairns North
8.10 Wildlife Experience Australian Butterfly Sanctuary Cairns South Cairns Tropical Zoo Cairns South Cairns Wildlife Dome Cairns South Cairns Wildlife Safari Reserve Tableland Cape York Turtle Rescue Tableland Fine Feather Tours Tableland Hartley's Crocodile Adventures Cairns North Wait-a-While Rainforest Tours Cairns South Wildlife Habitat Cairns North
9. TTRANSPORT SERVICES (AIR, SEA & LAND)
9.1 Airlines / Air Charters Air Australia Charters & Tours Cairns South Air New Zealand Cairns South Air Niugini Cairns South Cathay Pacific Airways Cairns South Continental Airlines Cairns South Qantas Cairns South Qantas Link Other Virgin Blue Other
9.2 Coach Operators / Charters Coral Reef Coaches Cairns North Global Travel Services Cairns South
9.3 Limousines Black & White (Quick Service) Taxis Ltd Cairns South International Coaches & Tours Pty Ltd Cairns South Sun Palm Express Coaches Limousines & Taxis Cairns North
9.4 Local Scheduled Services Peddells Ferry & Tour Bus Service Tableland Port Douglas Connections Cairns South Sunbus Cairns South
9.5 Vehicle Rental Apollo Car Rentals Cairns South Apollo Motorhome HolidaysPty Ltd Cairns South Avis Australia Cairns South Britz Australia Cairns South Budget Rent A Car Cairns South Exemplar Coaches & Limousines Cairns North Mini Car Rentals Cairns South Travellers Auto Barn Cairns South
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