unstoppable fb traffic learn the most effective facebook marketing strategies

8/10/2019 Unstoppable FB Traffic Learn the Most Effective Facebook Marketing Strategies

1/50


2/50

Terms and Conditions

LEGAL NOTICE

The Publisher has strived to be as accurate and complete as possible in thecreation o this report! not"ithstandin# the act that he does not "arrant orrepresent at an$ time that the contents "ithin are accurate due to therapidl$ chan#in# nature o the Internet%

&hile all attempts have been made to veri$ inormation provided in thispublication! the Publisher assumes no responsibilit$ or errors! omissions!

or contrar$ interpretation o the sub'ect matter herein% An$ perceivedsli#hts o speciic persons! peoples! or or#ani(ations are unintentional%

In practical advice boo)s! li)e an$thin# else in lie! there are no #uaranteeso income made% *eaders are cautioned to repl$ on their o"n 'ud#mentabout their individual circumstances to act accordin#l$%

This boo) is not intended or use as a source o le#al! business! accountin#or inancial advice% All readers are advised to see) services o competentproessionals in le#al! business! accountin# and inance ields%

+ou are encoura#ed to print this boo) or eas$ readin#%


3/50

Table o Contents

Chapter , -&h$ .aceboo)/

0 .aceboo) Is 1iral

0 Tappin# Into The Global 2ar)et

0 *eachin# Their Tar#et Audience 3irectl$

0 .indin# 2ore Inormation About Their Tar#et Audience

0 3rivin# Traic To Their &ebsite

Chapter 4 - The .an Pa#e Cra(e

0 Ever$one 5as A .an Pa#e60 The Po"er O 7Li)e8

0 5o" To Create An Irresistible .an pa#e

0 &hat To Publish On +our .aceboo) .an pa#e

Chapter 9 - .aceboo) Advertisin#

0 5o" To :etup .aceboo) Ads

0 Tar#et +our Advertisement

0 Create .aceboo) Compliant Ads0 Trac)in# The Pro#ress O +our .aceboo) Ad Campai#n

0 &hen Is The ;est Time To Post Ads On .aceboo)/

0 :ettin# the 2a- Go .urther &ith .aceboo) Connect

0 Add The 7Li)e8;utton To +our :ite

0 Ensure That The 7Li)e8 ;utton Also Enables Comments0 5i#her CT* .or 7Li)e8 ;utton &ith Photos

0 Put The 7Li)e8 ;utton At The *i#ht Location

0 Addin# Activit$ .eed To +our :ite

0 Allo"in# 2embers To Lo# In To +our :ite &ith .aceboo)


4/50

Chapter ? - Other .aceboo) 2ar)etin# :trate#ies

0 Create .aceboo) Groups

0 5ostin# .aceboo) Events

0 .aceboo) 2ar)etplace

0 .aceboo) Apps

0 .aceboo) Contest

0 Conclusion


5/50

Chapter ,

&h$ .aceboo)/


6/50

Ima#e= .ree3i#italPhotos%net

7&h$ should I mar)et on .aceboo)/8 This @uestion is oten as)ed b$ online

mar)eters "ho are unconvinced or undecided about the proitabilit$ o this

social net"or)in# "ebsite as a mar)etin# tool% 7Ater all!8 the$ sa$!

7.aceboo) is nothin# more than 'ust a "ebsite "here amil$ and old riends

can reconnect! ri#ht/8 This )ind o thin)in# is not onl$ dan#erous! it can

be costl$ as "ell! especiall$ considerin# 'ust ho" much po"er .aceboo)

"ields in the consumerist "orld toda$%

In the past $ears! .aceboo) has @uic)l$ #ro"n rom bein# a social

net"or)in# "ebsite or colle#e students in the Bnited :tates to bein# the

most popular site! surpassin# even Goo#le in terms o visitor hits% In act!

people users spend a total o billion minutes on this "ebsite on a dail$

basis! "hich is t"ice as much time that the$ spend usin# the search en#ine%

Toda$! there are over ?DD million users on the "ebsite! comprisin# a lar#e

chun) o the population that is read$ and "illin# to pa$ or an$ #oods andservices the$ perceive to be "orth the price% In act! more than hal o the

people "ho do online shoppin# actuall$ have .aceboo) accounts% .ar rom

slo"in# do"n! this number is pro'ected to rise even more in the comin#

$ears! especiall$ i the developers o the social net"or)in# "ebsite continue


7/50

to ma)e innovations to the "ebsite that "ill ma)e people )eep comin# bac)

or more% Li)e it or not! .aceboo) is no" here to sta$%

The act that a lar#e percenta#e o their tar#et audience is no" on .aceboo)

has not been lost on online mar)eters% *eco#ni(in# the potential o this

"ebsite to boost their sales! a lot o mar)eters are no" usin# this "ebsite

not onl$ to drive traic to their "ebsite! but also to increase brand

a"areness% This is because .aceboo) allo"s them to do the ollo"in#%

.aceboo) Is 1iral

1iruses arenFt all that un in real lie! but the stor$ is dierent "hen it

comes to the Internet% &hat ma)es usin# .aceboo) as a launchin# pad ormar)etin# campai#ns so eective is that it ma)es it easier or the stories

and the ads to #o viral! since the "ebsite ma)es it so much easier or people

to share inormation "ith the other individuals in their net"or)% &ith

literall$ 'ust one clic) o a button! one person can send the ne"s article

$ouFve penned about $our product to thousands o people "ith little "aitin#

time! and these individuals can in turn send that stor$ to those in their

net"or)% .aceboo) essentiall$ puts a dierent t"ist to "ordomouth

mar)etin#%

Tappin# Into the Global 2ar)et

&ith .aceboo)! $ou "ill not onl$ be able to reach the people in a small

nei#hborhood! but also to individuals rom all over the "orld% .aceboo) is

#lobal! "hich means that usin# this as a mar)etin# tool can actuall$ lead to

a lot o sales! because $ou "ill be tal)in# to a #lobal mar)et instead o 'ust

to a tin$ chun) o the population%

*eachin# Their Tar#et Audience 3irectl$

No matter ho" appealin# $our ads on billboards! T1 and radio spots! or

ma#a(ines and ne"spapers ma$ be these ma$ not actuall$ clic) "ith $our


8/50

audience! or the simple reason that these are impersonal% The person

model on the billboard "onFt be able to pr$ himsel or hersel rom the

advertisin# space to tal) "ith people about 'ust ho" appealin# the product

he or she is sellin# is ima#ine the mass panic that "ill ensue i this is

actuall$ possible6H .aceboo) actuall$ allo"s companies and mar)eters tohave direct communication "ith their tar#et mar)et% This in turn builds the

audienceFs interest in "hat mar)eters and companies "ill sa$ "hich can

then lead on to more sales% :impl$ put! the interaction bet"een compan$

and consumer throu#h .aceboo) can potentiall$ boost $our sales! because

it ma)es people more a"are about "hat the seller and its products are all

about%

.indin# 2ore Inormation about Their Tar#et Audience

&hat ma)es a lot o ad campai#ns unsuccessul is the act that these are not

desi#ned to appeal to the demo#raphics that is bein# tar#eted% Not onl$

does .aceboo) allo" them to reach their tar#et mar)et! it actuall$ provides

them "ith inormation the$ need about their audience in the irst place%

.aceboo) actuall$ contains vital inormation about members o dierent

demo#raphics that $ou can use in mar)etin#% ;ecause $ou have more

inormation about $our tar#et audience! $ou "ill be able to come up "ithmore eective ad campai#ns that "ill dra" their interest%

3rivin# Traic to Their &ebsite

A lot o online mar)eters donFt use .aceboo) or its o"n sa)e% Instead! the$

use this social mar)etin# "ebsite as a tool to brin# traic to their o"n

"ebsites! "hich in turn can result in hi#her revenue%


9/50

Chapter 4

The .an Pa#e

Cra(e


10/50


Ever$one 5as A .an Pa#e6

&hen it comes to online mar)etin# throu#h .aceboo)! havin# $our o"n

proile pa#e isnFt enou#h i $ou "ant to be successul in sellin# the products

and services that $ouFre oerin#% Instead o creatin# a proile pa#e that has

a lot o limitations! opt instead or a an pa#e%

A lot o people on .aceboo) have created their o"n an pa#es ever since

Pa#es "as launched b$ the "ebsite developers in November 4DD% Just

about ever$one! rom businesses to celebrities to even the avera#e Joe has

created their o"n an pa#es in order to interact more "ith people% ItFs

actuall$ eas$ to see "h$! considerin# that these an pa#es oer the ollo"in#

beneits=

0 The possibilit$ o #oin# viral% One reason "h$ .aceboo) allo"s $ou to

#et a lot o milea#e throu#h viral mar)etin# is because o an pa#es% Aperson "ho 7Li)es8 a an pa#e "ill automaticall$ ma)e all o the

people in his or her net"or) )no" that he or she has become a an o

a certain pa#e! "hich can then entice them to chec) such pa#e out!

"hich can lead to them becomin# ollo"ers o the pa#e themselves%

There is no limit to the number o ans a an pa#e can #et as opposed


11/50

to a personal proile pa#eH! "hich means $ou can literall$ have

millions o people ollo"in# $ou%

0 Eas$ "a$ o sharin# inormation% The an pa#e allo"s $ou to send

inormation to literall$ thousands o people "ith 'ust a clic) o a

button% +ou can #ive them inormation about ne" products! specialevents! and other such inormation to ma)e $our brand more

appealin# to $our audience%

0 Provides a ield "here the compan$ and the consumers can interact%

As mar)etin# e


12/50

The Po"er O7Li)e8

The )e$ to the eectiveness o .aceboo) an pa#es is the 7Li)e8 button! "ith

the thumbsup icon prett$ much becomin# s$non$mous "ith .aceboo)itsel% This little button that depicts a hand in a thumbsup position holds a

lot o po"er! simpl$ because it sho"s not onl$ the number o people "ho

are actuall$interested in "hat $ou have posted! but also because 7Li)in#8 a

pa#e or a status automaticall$ puts it on their o"n timelines! ma)in# it

visible to those in their o"n net"or) and #ivin# them the opportunit$ to see

"hat the uss is about% This eectivel$ saves mar)eters time and eort!

since the$ donFt have to tr$ to #rab the attention o these people themselves!

as their o"n ollo"ers can actuall$ do this or them%

The brilliance o the 7Li)e8 button is that itFs actuall$ eas$ to use% +ou

literall$ 'ustclic) on that small button and thatFs it% ThereFs no need or $ou

to create $our o"n personal messa#e beore postin# this on $our o"n

.aceboo) &all% &ith a sin#le clic)! $ou can actuall$ broadcast to other

people in $our net"or) ne"s and inormation that cau#ht $our e$e%

.or companies! the 7Li)e8 button also holds certain appeal! because it

actuall$ #ives them an idea "hat their customers are loo)in# or! based on

"hat updates receive the most number o 7Li)es8% .urthermore! the 7Li)es8

on updates can also be used as a #au#e to see 'ust ho" eective $our

current mar)etin# eorts are% The more 7Li)es8 $ou #et! the more li)el$ it is

that the mar)etin# route that $ou too) appealed to $our audience%

5o" to Create an Irresistible .an pa#e

No" that $ouFve seen 'ust "hat a .aceboo) an pa#ecan do or $ou! itFs no"time to come up "ith a .an pa#e o $our o"n that "ill appeal to $our

audience%

Creatin# a an pa#e is actuall$ simple% Once $ou lo# in to $our account! head

over to the 7Pa#e 2ana#er8 application and then ill up the online orm in

order to #enerate $our o"n an pa#e% The actual creation o the an pa#e!


13/50

ho"ever! is not the issue! but ho" to ma)e a )iller one that "ill entice

people to become ollo"ers o it% :ome tips that $ou can use in order to

ma)e a an pa#e more appealin# to $our audience are=

0 Choose a #ood name or $our an pa#e% 2a)e sure that $ou name $our

an pa#e "ell% This doesnFt 'ust reer to "hat "ill appear on the

banner o the pa#e! but also to the actual B*L o the an pa#e% Choose

a name that is eas$ to remember so that $our readers "onFt have a

diicult time in rememberin# "hat the address is i the$ "ant to visit

it%

0 :et an e$ecatchin# landin# pa#e% The landin# pa#e "ill be the irst

thin# that visitors "ill see "hen the$ drop b$ $our an pa#e! so ma)e

sure that itFs done reall$ "ell to hoo) the attention o $our tar#et

mar)et% Ater all! humans are visual creatures! so $ou "ill "ant to set

up a desi#n that "ill surel$ dra" their interest% &hatFs #reat about the

an pa#es is that these are ull$ customi(able! allo"in# $ou to t"ea)

"ith it so that it loo)s 'ust the "a$ $ou "ant it% 2a)e sure to put a

#ood proile picture as "ell% As chees$ as it ma$ sound! a picture does

paint a thousand "ords! and it "ill also #ive visitors an idea about

"hat the pa#e is about even "ithout havin# to read throu#h mounds

o te


14/50

0 Bpdate it re#ularl$% 2a)e sure to post updates re#ularl$ on to $our

an pa#e su##estions on "hat content to post on $our an pa#e "ill be

discussed in the ne


15/50

to mar)et "hat $ouFre sellin#! ri#ht/ 5o"ever! $ou shouldnFt 'ust ocus on

postin# about "hat $ou have to oer% Not onl$ "ill $ou run the ris) o

runnin# out o thin#s to sa$ thereFs onl$ so much $ou can sa$ about a

toaster! no matter ho" a"esome it ma$ beH! $ou ma$ also end up borin#

$our audience% The$ ma$ be interested in $our product! but probabl$ not somuch that the$ "ant to be bombarded "ith praises about it on a dail$ basis%

Aside rom 'ust postin# about "hat $our brand is all about! consider postin#

other thin#s as "ell% :ome su##estions $ou ma$ "ant to loo) into "hen

postin# content on $our .aceboo) an pa#e are=

0 Bse teasers% 3onFt 'ust cop$ and paste the content $ou put on $our

"ebsite on to $our .aceboo) an pa#e% Not onl$ is this redundant! it

can also mean potentiall$ losin# traic to $our o"n "ebsite% &hat $ou

can do instead is to post a teaser that "ill dra" the attention o $ourollo"ers and then include a lin) to the pa#e on $our "ebsite that

#ives indepth inormation about this% 2a)e the teaser catch$% I

possible! include an e$ecatchin# photo that "ill increase the

li)elihood o $our ollo"ers clic)in# the lin) that $ouFve posted% ItFs

also a #ood idea to use a shortened version o the actual B*L! as this

"ill help $ou avoid havin# a lon#! lon# lin) appearin# on $our update!

as "ell as to urther dis#uise "hat the actual post is about! thereb$

addin# more m$ster$ to it and #eneratin# even more interest on "hat$ou have to sa$% There are "ebsites that allo" $ou to ma)e B*Ls

shorter or ree! so #ettin# this done shouldnFt be a problem%

0 Post creative content% Content on .aceboo) isnFt the same as "ritin#

droll! dull ne"s articles% In act! #oin# do"n the borin# route can

actuall$ mean losin# customers instead o "innin# them over% 2a)e

sure that the copies that $ou post are "ritten in a "a$ that "ill appeal

to $our audience% 3onFt be araid to use a casual tone "hen $ou "rite%

That "a$! $ou "ill be seen as more approachable b$ $our audience!"hich can do "onders or consumer relationship% +ou can even use

humor! not onl$ because unn$ thin#s easil$ catch the e$e o people!

but also because it can ma)e $ou more li)eable%


16/50

0 Post a call to action% 3onFt 'ust post bland inormation% Invite $our

ollo"ers to ta)e action! even i the action is as simple as as)in# them

to 7Li)e8 the post $ouFve 'ust put up%

0 Post photos! videos! and sound clips alon#side the te


17/50

ollo"ers "ill "ant to share these #reat deals "ith the people in their

net"or)! and an increased number o sales! since the discounts "ill

ma)e $our products more aordable to bu$ers%

The important thin# about an pa#es is that $ou need to ma)e sure that $ou

constantl$ post updates% 3onFt become so involved in all o $our other

mar)etin# eorts that $ou i#nore $our an pa#eK other"ise! $ou ma$ end up

indin# $our pa#e a #host to"n "hen $ou return to it% Tr$ to post updates

dail$ or at least a e" times in a "ee)% Not updatin# can be $our bi##est

mista)e! since this can lead to $our ollo"ers losin# interest and

unsubscribin# rom $our an pa#e! "hich means all o $our eort "ill end

up "asted%

O course! $ou need to ma)e sure that $ou donFt end up spammin# in theprocess% &hile itFs important that $ou )eep $our an pa#e updated! donFt

ma)e the mista)e o postin# 'ust about an$thin# that pops in $our head 'ust

to provide content to $our "ebsite% 3onFt post meanin#less #ibberish! or

$ouFll end up turnin# o a lot o ollo"ers% 2a)e sure that the content $ou

post are inormative! stimulatin#! and "ill leave $our ollo"ers as)in# or

more% Also! donFt or#et to respond to an$ messa#es thro"n $our "a$ b$

$our ollo"ers% +ou can even drop b$ and leave them messa#es on their

"alls rom time to time to let them )no" that $ouFre still around% That "a$!

$ou "ill be able to establish $our presence "ith them so $ou "ill become

relevant to these individuals% Thin) o all o these eorts as $ou buildin# a

virtual communit$% +ou "ill "ant to do "hat $ou can in order to ma)e the

communit$ rich and interactive%


18/50

Chapter 9

.aceboo)

Advertisin#


19/50


Another reason "h$ $ou should consider mar)etin# on .aceboo) is because

o .aceboo) Ads! "hich are deemed to be serious competition to Goo#le Ad

&ordsas i trumpin# Goo#le as the most visited "ebsite isnFt enou#h6H At

this point! .aceboo) Ads have an ed#e over Goo#le Ad &ords! not onl$

because it oers more eective tar#etin# "hich "ill be discussed later onH!but also because $our ads "ill have a hi#her chance o bein# sho"n "hen

$ouFre usin# .aceboo) ads versus Goo#le Ad &ords% :ome have even

reported #ettin# their ads displa$ed over ,DD!DDD times in a sin#le da$!

"hich is a lot more compared to the number o times $our ads "ill appear

on Ad &ords! "hich avera#es to onl$ about ?DD per da$%

There are t"o )inds o .aceboo) Ads! the .aceboo) Ad and the :ocial Ad%

.aceboo) Ads "or) prett$ much in the same "a$ as other online ads! and

"hat $ou t$picall$ see on the ri#ht sidebar "hen $ouFre lo##ed in to.aceboo)% Advertisers can ma)e these ads lin) bac) to their .aceboo) an

pa#e! application! or their o"n "ebsite in order to #enerate traic% :ocial

Ads! on the other hand! are intimatel$ tied to#ether "ith the activities o a

.aceboo) user on the "ebsite! as "ell as those o the people in their

net"or)% There are three )inds o :ocial Ads=


20/50

0 .an st$le ads% These are tied to#ether "ith .aceboo) an pa#es% Once

users 7Li)e8 an ad! the$ "ill automaticall$ become ollo"ers o the

brandFs an pa#e! allo"in# them to receive updates about the brand%

This is a popular choice amon# established businesses! since their

mar)et alread$ )no" "ho the$ are%0 Comment st$le ads% These ads allo" users to actuall$ leave comments

about it! similar to ho" the$ can ma)e "all posts%

0 1irtual Gits ads% Bsuall$ ound on .aceboo) apps! this t$pe o ad

allo"s users to share virtual items that bear the name o the brandH

to other users%

3o note! ho"ever! that unli)e .aceboo) .an pa#es! .aceboo) Ads are paid

services! "hich means $ou "onFt be able to avail o these services unless

$ouFre "illin# to shell out the mone$% 5o"ever! this investment ma$ be

"orth it! provided that $ou handle $our advertisin# campai#n eectivel$%

5avin# .aceboo) post $our ad "onFt automaticall$ incur costs% Instead!

$our ees "ill be based either on the number o clic)s $ou #et CPCH or the

number o impressions o $our ad CP2H% +ou "ill be able to control 'ust

ho" much $ou "ill be pa$in# b$ settin# a bud#et dail$ or lietimeH so that

$ou donFt end up pa$in# more than $ou can aord% +ou can ad'ust the

bud#et at an$ point in time%

5o" to :etup .aceboo) Ads

:ettin# up a .aceboo) Ad is prett$ strai#htor"ard! althou#h the process

ta)es several steps% The irst thin# $ou "ill need to do is to si#n in to $our

.aceboo) account% :croll to the bottom o the pa#e% +ou should see

7Advertisin#8 on the bottom ri#ht portion% Clic) on this! and then clic) on

the 7Create an Add8 button! "hich can be ound on the upper ri#ht section

o the pa#e% This "ill brin# $ou to the pa#e "here $ou can customi(e "hat

ad "ill be appearin#% The items that $ou can customi(e include=

0 The destination B*L% +ou "ill be able to speci$ "hat pa#e $ou "ant

users to be brou#ht to "hen the$ clic) the ad% +ou can either lin) bac)

to an internal .aceboo) lin) such as $our an pa#e! an events pa#e!

or an application $ou have developedH or to $our o"n "ebsite%


21/50

0 Te


22/50

2a)e sure to previe" and test the ad beore $ou submit it to .aceboo) or

approval% Testin# is crucial "hen it comes to .aceboo) Ads% It ma$ not loo)

the "a$ $ou "ant it! or there ma$ be bu#s "ith the ad that $ou have made%

2a)e sure to test the ad to see i itFs "or)in# as it should% It "ouldnFt do to

deplo$ an ad that actuall$ "onFt brin# people to the pa#e that $ou "antthem to see%

Once $ou are satisied "ith the ad $ou have made! $ou can then submit it to

.aceboo) or approval% +ou "ill be brou#ht to a secure pa#e "here $ou "ill

need in order to enter $our credit card inormation% This inormation "ill

be used b$ .aceboo) to bill $ou in e


23/50

musicrelated ads! "hile someone "ho loves ood "ill #et ads on

restaurants! coee shops! and other such establishments%

This is "here the po"er o .aceboo) Ads trul$ lies% Instead o creatin# ads

directed to the #eneral public in the hope that some members o thepopulation "ill be interested in "hat $ou have to sa$! $our ads on .aceboo)

can be directed to tar#et a speciic demo#raphic% A case stud$ posted on

.aceboo) itsel sho"s the successul advertisin# campai#n o a photo#raph$

compan$ on .aceboo)% Its tar#et demo#raphic is actuall$ prett$ speciic=

$oun# adult "omen bet"een the a#es o 4> and 9D "ho are en#a#ed to be

married% ;$ usin# .aceboo) ads! the photo#raph$ compan$ #enerated

M>D!DDD in revenue solel$ than)s to their ad campai#n on .aceboo) a

si#niicant amount! especiall$ considerin# that the compan$ invested MDD

in the campai#nH! and thatFs not even countin# their @ualiied leads "ho areinterested in doin# business "ith the compan$ in the uture%

+ou can actuall$ see ho" man$ .aceboo) users belon# to the demo#raphics

$ou plan on tar#etin#% +ou can vie" this b$ speci$in# the demo#raphics%

.aceboo) "ill then #ive $ou the number o users "ho it the criteria $ou

have speciied% +ou can mi< and match the criteria i $ou "ant to reach a

broader audience%

&hat e


24/50

speciicall$ address this demo#raphic in order to ma)e $our products and

services more appealin#% This in turn can lead to hi#her revenue! especiall$

since the people "ho "ill be seein# $our ads are those "ho are actuall$

interested in "hat $ou have to sa$%

A note= "hile microtar#etin# is all "ell and #ood! donFt become so speciic

that onl$ a handul o people "ill end up ittin# into the criteria $ouFve set%

Tr$ to balance bet"een the #eneral and speciic so that $ou "ill be able to

come up "ith a niche mar)et that belon# to the same demo#raphics "ithout

bein# so speciic that $ou practicall$ identi$ the names o the people "ho

"ill onl$ be able to it in the criteria $ouFve speciied%

Create .aceboo) Compliant Ads

O course! $ou canFt 'ust create an$ ad that $ou "ant% .aceboo) has

established a set o advertisin# #uidelines that $ou "ill need to conorm

"ith i $ou "ant $our ads to be approved and displa$ed on the social

net"or)in# site%

The advertisin# #uidelines o .aceboo) include rules in=

0 Privac$% Ads that are posted on .aceboo) should not contain user

data! even i the person consents to its use% .urthermore! data

collection and user data inormation should be used ollo"in#

.aceboo)Fs privac$ polic$! as "ell as the privac$ polic$ o the sites

directl$ connected to the advertisement% Ads should not violate the

ri#hts o an$ third parties%

0 Content% All o the components in the ad! rom the te


25/50

the products andor services should be clearl$ seen in the proposed

landin# pa#e%

0 Landin# pa#e% The destination site o the ad should not prevent a user

rom navi#atin# a"a$ rom said pa#e% Ads that lin) to landin# pa#es

that are deemed b$ .aceboo) to contain mal"are or lead to similart$pes o sot"are "ill not be allo"ed b$ .aceboo)%

0 :ubscription services% Ads or subscription services ma$ be allo"ed

on .aceboo)! provided that the cop$ clearl$ stipulates the billin#

aspect o the service% Also! the landin# pa#e should clearl$ stipulate

ho" much the subscription ees "ill be! come "ith an unchec)ed

chec) bo< or subscription! and provide users inormation on ho"

the$ can opt out o the service%

0 Prohibited content% The ad should neither contain inormation nortar#et people "hose personal characteristics all "ithin the ollo"in#

cate#ories= reli#ion or philosophical belie! race or ethnic ori#in! a#e!

se


26/50

0 Others% An$ ad that is deemed b$ .aceboo) to be contrar$ to the

"ebsiteFs advertisin# philosoph$! an$ la"s or re#ulations! communit$

standards! and the li)e "ill not be approved% .urthermore! ads should

not impl$ that .aceboo) endorses the products and services bein#

promoted b$ the advertisement% Ads should also not contain an$ othe cop$ri#hted material o .aceboo)%

Accordin# to .aceboo)! these #uidelines are sub'ect to chan#e at an$ time!

so be sure to chec) the "ebsite re#ularl$ to )eep $oursel updated on the

rules established b$ the social net"or)in# "ebsite "hen it comes to ads%

Trac)in# The Pro#ress O +our .aceboo) Ad Campai#n

+ou "ill need to )eep trac) o the pro#ress o $our ad campai#n so $ou "ill

be able to determine "hether or not $our mar)etin# eorts have been

successul% Than)ull$! .aceboo) allo"s $ou to trac) ho" $our ads have

been doin#% ;$ lo##in# in to .aceboo) Ad 2ana#er or .aceboo) Insi#ht and

then #oin# to the 7*eports8 section! $ou "ill be able to #et the relevant

statistics about $our ad campai#n% These report sites #ive three )inds o

reports that $ou can chec) in order to see ho" $our ad campai#ns are

doin#% 7Advertisin# Perormance8 anal$(es the number o clic)s that $our

ad #ets! allo"in# $ou to see 'ust ho" eective the ad $ou made is in pullin#

peopleFs attention to"ard $our landin# pa#e%

7*esponder 3emo#raphics8 provides $ou "ith inormation on the

demo#raphics o the people "ho clic) on the adsH $ou post on .aceboo)!

allo"in# $ou to compare the population o people clic)in# $our ads vs% $our

actual tar#et audience do note that 7*esponder 3emo#raphics8 does not

provide speciic inormation about each .aceboo) user "ho clic)s on $our

ads% Instead! it "ill #ive a more #eneral picture on the demo#raphics othose clic)in# the adsH% +ou can also use the inormation that $ou #et rom

the 7*esponder 3emo#raphics8 report to ma)e a ne" ad campai#n based

on "hat $ou see "ill appeal to the audience $ouFre #ettin#% 7Conversions b$

Impression Time8 reports the avera#e time it ta)es .aceboo) users to

convert into leads ater the$ clic) on $our ads%


27/50

O course! itFs one thin# to "ant to )no" the statistics involvin# $our ad

campai#n! and itFs another to actuall$ tr$ to decipher a bunch o #raphs

"ithout actuall$ )no"in# "hat the elements are% :ome o the elements $ou

"ill "ant to )eep an e$e out on are=

0 Total impressions% 7Impressions8 reers to the number o times $our

ad "as displa$ed on pa#es o .aceboo) users%

0 Bni@ue impressions% 7Bni@ue impressions8 reers to the number o

times $our ad appeared on the pa#es o uni@ue .aceboo) users% This

eliminates the possibilit$ o the ad appearin# t"o or more times on

the pa#es o a sin#le user%

0 Total clic)s% 7Total clic)s8 reer to the number o clic)s $our .aceboo)

ads #ot%

0 Bni@ue clic)s% 7Bni@ue clic)s8 reers to the number o times uni@ue

users have clic)ed on $our ads% This eliminates the number o times

the same person clic)ed on $our ad t"o or more times that is reported

in 7Total clic)s8%

0 Total clic) throu#h rate CT*H% Clic) throu#h rate CT*H reers to the

number o clic)s that an ad #ets divided b$ the number o

impressions "ithin a certain time rame%

0 Bni@ue total clic) throu#h rate Bni@ue CT* reers to the number o

uni@ue clic)s that $ou #et divided b$ the number o uni@ueimpressions%

0 Total spent% 7Total spent8 reers to the amount $ou "ill be pa$in#

based on "hat $ou a#reed upon at the be#innin# "hen $ou si#ned up

to create a .aceboo) ad%

+ou can #et "ee)l$ or monthl$ reports! dependin# on $our preerence%

&ee)l$ reports "ill start on the :unda$ that starts the "ee) that $ou "ant

to #et the report on! "hile monthl$ reports start on the irst o the month%


28/50

&hen Is The ;est Time To Post Ads On .aceboo)/

Just because $ou can ma)e ads doesnFt mean that $ou should% There are

some instances "herein itFs better to hold o in postin# ads and "aitin# or

the ri#ht moment beore $ou have these deplo$ed in order to #et a #ood

return on investment% :ome #uidelines to help $ou determine the best time

to post ads to increase *OI are=

0 Puttin# $oursel in the shoes o $our tar#et audience% &hen e


29/50

chec) out "hat time the$ usuall$ post updates so $ou can #et an idea

on "hat time the$ are usuall$ online% Once $ou ind out their schedule

in usin# .aceboo)! $ou can then schedule $our ads to appear at the

same time and da$ that most o $our tar#et mar)et "ill be online%

0 3o $our research% I $our ads are relativel$ ne" or i $ou eel that thestatistical reports that $ou are #ettin# are not providin# $ou "ith

enou#h inormation to #au#e the best schedule in "hen to post

.aceboo) ads! $ou can also ta)e a loo) at the pa#es and ads o $our

competitors to see i the$ ollo" a schedule on "hen their ads "ill

appear% A#ain! it mi#ht be a #ood idea to monitor this or at least a

e" "ee)s to chec) or patterns instead o 'ust 'umpin# in ater a e"

da$sF "orth o observations so $ou "ill actuall$ be able to see i there

reall$ is an emer#ent pattern or i those irst instances "ere 'ust alu)e%

:ome other tips $ou can also ollo" "hen it comes to postin# .aceboo) ads

are=

0 Chan#in# ads re@uentl$% Even i $ou have the bud#et to have $our

ads appear on the site or a lon# time! people ma$ become

disinterested in clic)in# $our ads 'ust because the$ see the same

advertisement over and over a#ain% Chan#in# ads re@uentl$ as "ell

as chan#in# $our landin# pa#es or $our adsH "ill mean that people

"ill continue to be interested in "hat $ou have to sa$! because $ou are

oerin# them somethin# ne" ever$ time%

0 *ec$cle ads% I $ouFre not a an o creatin# multiple ads! $ou can

actuall$ pause ads and then reactivate these later on in order to )eep

$our ad rom becomin# old as "ell as to save mone$H% :ome e


30/50

0 Tr$ out Geotar#etin#% Geotar#etin# simpl$ means settin# a tar#et

mar)et that is rom the same location% This allo"s $ou to create an

advertisin# campai#n that is speciicall$ tailored or them to increase

the chances o lead conversion%

0 Launchin# ad campai#ns% Instead o 'ust deplo$in# one ad at a time!"hat $ou can do instead is to create an ad campai#n "herein $ou "ill

be releasin# dierent ads at rou#hl$ the same time% This "ill not onl$

#enerate more interest in "hat $ouFre promotin#! but "ill also #ive

$ou an idea on "hat t$pes o ads #enerates more responses as seen in

the number o clic)s and even lead conversionsH% That "a$! $ou "ill

be able to desi#n $our mar)etin# eorts to ollo" "hat $our audience

is actuall$ loo)in# or%

As "ith other t$pes o advertisements! the perormance o .aceboo) ad

campai#ns "ill de#rade over time! no matter ho" "ell"ritten the cop$ is

or ho" oten people have clic)ed it at the be#innin#% This is because as time

passes! the novelt$ o $our ad "ill "ane! since most o the people "ho are

interested in the advertisement "ill have alread$ seen the ad and sho"n it

to other people the$ )no" "ho mi#ht be interested in "hat $ou have to sa$%

As such! "hile it ma$ be possible or $ou to len#then the duration in "hich

$our ads "ill be available or displa$ to .aceboo) users! this ma$ not be the

most costeective "a$ o advertisin#% ;$ choosin# the ri#ht schedule or$our ads to appear! $ou "ill not onl$ be able to save mone$ in the process!

$ou "ill also have a better chance o reachin# $our tar#et mar)et%

:ettin# the 2a


31/50

The ma


32/50

have to "orr$ about spendin# over $our bud#et 'ust because some

overenthusiastic .aceboo) users clic) $our ads several times% Aside rom

allo"in# $ou to control $our ma


33/50

Given all o these! "hich is actuall$ the better option! CPC or CP2/ The

ans"er is= it depends% Each advertiser "ill have a dierent set o needs!

"hich is "h$ some people are better suited or CPC "hile others "ill proit

more "ith CP2% .or e


34/50

Chapter >

Go .urther &ith

.aceboo) Connect


35/50


;$ no"! $ou should have a .aceboo) an pa#e and some ads to #et $ou

started on .aceboo) mar)etin#% &hile these t"o comprise the bul) o usin#

.aceboo) as a mar)etin# tool! these arenFt the onl$ thin#s $ou can do "ith

the site% A common mista)e online mar)eters ma)e is that the$ onl$ stic) to

.aceboo) "hen desi#nin# and e


36/50

&hat some advertisers actuall$ do is that the$ combine the .aceboo) Ads

and an pa#e "ith .aceboo) Connect in order to #reatl$ increase the

amount o traic #oin# to $our "ebsite% The an pa#e and the ads are used

in order to dra" the interest o their tar#et audience% Once the$ have #otten

their attention! the$ "ill then #raduall$ redirect them to #o to $our"ebsite! even as the$ decrease the amount o investment both in terms o

mone$ and eortH in the Ads and an pa#e so as to encoura#e the readers to

become more involved in the activities in their o"n "ebsite%

Add the 7Li)e8 ;utton to +our :ite

The 7Li)e8 button is easil$ the "ellloved eature on .aceboo)! so it ma)es

sense that $ou inte#rate it on to $our "ebsite% The beaut$ about addin# the

7Li)e8 button to $our o"n site is that not onl$ "ill $ou be able to )no" "hat

topics $our readers "ill be most interested in! $ou "ill also be able to

receive milea#e rom those "ho have 7Li)ed8 $our posts% 2uch li)e in

.aceboo) itsel! an$ 7Li)es8 made b$ people on $our posts "ill

automaticall$ be displa$ed on their "all! "hich means that people in their

net"or) can also be enticed into #oin# to $our "ebsite and readin# "hat

$ou have posted%

&hatFs #reat about addin# the 7Li)e8 button to $our "ebsite is actuall$ eas$

to inte#rate to $our "ebsite% In act! .aceboo) itsel has made these little

thumbsup button available to 'ust about an$one and ever$one "ho o"ns

the "ebsite! b$ introducin# a plu#in that allo"s users to implement this

button to their o"n site%

There are actuall$ t"o 7Li)e8 button plu#ins that $ou can choose rom%

;oth irame and Java:cript or Q.;2LH allo" users to customi(e the

7Li)e8 button that "ill appear on their "ebsite to ma)e it loo) better "henput on their "ebsite% The dierence is that Java:cript oers more

versatilit$ this "ill be discussed in #reater detail in the ne


37/50

the code and then paste it on to the 5T2L source o $our "eb post to have

this button inte#rated into this entr$% +ou can also t"ea) "ith $our

"ebsiteFs settin#s itsel so that the Li)e button "ill automaticall$ sho" up

on each post and pa#e on $our "ebsite% 5o"ever! this "ill mean chan#in#

the pro#rammin# code o $our "ebsite! so i $ouFre not amiliar about ho"to do that! $ou can hire a pro#rammer to do this or $ou%

Ensure That the 7Li)e8 ;utton Also Enables Comments

A 7Li)e8 button can alread$ #o a lon# "a$ in #ivin# $ou milea#e! but puttin#

in .aceboo)Fs commentssection "ill practicall$ ta)e it out o the ball par)%

One reason "h$ people love .aceboo) so much is that the "ebsite allo"s

them to interact "ith each other! re#ardless o "here their ph$sical

locations ma$ actuall$ be% ;$ inte#ratin# the comments section on to $our

"ebsite! not onl$ "ill the stor$ that the person has posted on $our post be

published to their .aceboo) "all! it "ill also provide a medium or users to

interact "ith each other! "hich in turn can #enerate even more interest to

$our "ebsite%

As mentioned earlier! there are t"o )inds o plu#ins that allo" $ou to

inte#rate the 7Li)e8 button to $our "ebsite% I $ou "ant to enable comments

to $our "ebsite! be sure to choose the Java:cript Q.;2LH version instead

o the irame one% Not onl$ "ill the Java:cript option #ive $ou the option

to include a comments section directl$ lin)ed to .aceboo)! eectivel$

ma)in# each o $our blo# posts resemble a .aceboo) "all "here $ou and

$our site visitors can interact "ith each other! $ou "ill also be able to en'o$

other per)s! includin# #ivin# users the option to resi(e the button

important "hen there are pictures that "ill be postedH! allo"in# $ou to

receive an update ever$ time a site visitor 7Li)es8 one o $our posts! and

automaticall$ postin# thumbnail versions o the pictures o the people "hohave 7Li)ed8 $our posts%

The irame version o the 7Li)e8 button can also allo" comments rom

users! but onl$ i $ou are usin# .aceboo)Fs 7standard8 la$out "ith a pa#e

"idth o at least >DD pi


38/50

5i#her CT* .or 7Li)e8 ;utton "ith Photos

Puttin# ima#es on $our posts can actuall$ increase the possibilit$ o #ettin#

more 7Li)es8! as "ell as #ettin# hi#her CT*% One reason "h$ photos arepopular is because these brea) up the monoton$% Ater all! not a lot o

people #et e


39/50


40/50

to $our site% :hould a person be lo##ed in to .aceboo) "hile chec)in# out

$our "ebsite! the eeds "ill also sho" content about an$ activities done on

$our site b$ those in his or her circles%

Li)e the 7Li)e8 button! $ou can actuall$ #et the Activit$ .eed plu#in directl$

rom .aceboo) itsel% All $ou "ill need to do is to #et the code rom

.aceboo) and then paste it to $our o"n site% A#ain! $ou can also #et a

developer to inte#rate the Activit$ .eed to $our "ebsite i $ou donFt "ant to

bother "ith t"ea)in# "ith the content $oursel%

Allo"in# 2embers to Lo# In To +our :ite "ith .aceboo)

2embership "ebsites are a #reat option or advertisers and "ebsite o"ners"ho "ant to oer e


41/50

Chapter ?

Other .aceboo)

2ar)etin#:trate#ies


42/50


Given all o the inormation mentioned in the past sections! $ou ma$

alread$ be thin)in# that ever$thin# that can be said about .aceboo)

mar)etin# has alread$ been said! but this is ar rom the truth! as there are

other .aceboo) strate#ies that $ou can use to #enerate traic and increase

lead conversion% The important thin# is or $ou to en#a#e $our communit$

and encoura#e them to participate in an$ events and activities that $ou plan

on hostin#! even i these events are onl$ online%

Create .aceboo) Groups

.aceboo) Groups is actuall$ the predecessor o the .aceboo) .an pa#es%

&hile itFs true that Groups does not provide as much interactivit$ and

le


43/50

messa#es directl$ into the inbo< o the members o the #roup% Another per)

oered b$ .aceboo) Groups is that the #roups a person is a member o "ill

appear on his or her proile pa#e! providin# an opportunit$ or more clic)s!

since other individuals can clic) on the #roupFs lin) on the proile pa#e to

see "hat the #roup is about%

The do"nside o .; Groups is that it limits the number o members "ho

can be part o it% Currentl$! #roups are allo"ed to have a ma


44/50

small ee% &hatFs #reat about 2ar)etplace is that unli)e other classiieds

"ebsites! .aceboo) is prett$ strin#ent "ith their nospammin# polic$! so

$ou are less li)el$ to become a victim o a scam should $ou be interested in

chec)in# out some o the oers in 2ar)etplace% .urthermore! since

2ar)etplace is tied "ith .aceboo)! $ou "ill actuall$ be able to see theproile o the person oerin# the deal! allo"in# $ou to #et an idea about

"hether or not this individual is trust"orth$ enou#h to transact "ith%

.aceboo) Apps

O course! a discussion about .aceboo) "ouldnFt be complete "ithout

tal)in# about the apps! especiall$ .aceboo) #ames% Accordin# to 2ar)

Ruc)erber#! the man behind .aceboo)! one reason "h$ .aceboo) is such a

hit amon# people is because o the #ames on the "ebsite% In act! more than

hal o the user base o .aceboo) actuall$ pla$s these #ames! "ith a lar#e

percenta#e o them actuall$ pla$in# these #ames on a dail$ basis% There are

even users "ho are "illin# to shell out mone$ in order to #et the e


45/50

.aceboo) Contest

I $ou donFt "ant to have to create an app but nonetheless "ant to #enerate

as much activit$ as "hat $ou can #et b$ launchin# an app! a #reat option

that $ou can ta)e "ould be to run a contest on .aceboo)% Luc)$ dra"s are

al"a$s a #ood choice! as are contests that allo" other members to vote on

"hich entr$ the$ eel deserves to be the "inner% These contests are eas$ to

hold and eas$ to mana#e! so $ou shouldnFt e


46/50

Clic) 5ere= http=#uideri#ht#roup%com5$per.ace;oo)Traic


47/50

Clic) 5ere= http=#uideri#ht#roup%comGodadd$

Clic) 5ere= http=#uideri#ht#roup%com5ost#ator

Clic) 5ere= http=#uideri#ht#roup%comNameCheap

Clic) 5ere= http=#uideri#ht#roup%com:ocialAdr


48/50

Clic) 5ere= http=#uideri#ht#roup%comTraic&ave

Clic) 5ere= http=#uideri#ht#roup%comImnica2ail


49/50


50/50

Clic) 5ere= http=NN#uideri#ht#roup%comNRa((leiPhoneCasesPreorder:tore

Clic) 5ere= http=NN#uideri#ht#roup%comNRa((le:aveThe3ate:tore

Clic) 5ere= http=NN#uideri#ht#roup%comNRa((le:aveThe3ate2a#nets:tore

Clic) 5ere= http=NN#uideri#ht#roup%comNRa((le&rappedCanvas:tore

Clic) 5ere= http=NN#uideri#ht#roup%comNRa((leGitCenter:tore

Clic) 5ere= http=NN#uideri#ht#roup%comNRa((le:hopAndCreateInB:A

unstoppable fb traffic learn the most effective facebook marketing strategies

Documents