unlocking dtt in africa and the middle east - a model for ... · unlocking dtt in africa and the...

Pàgina

Unlocking DTT in Africa and the Middle East - a model for efficient switchover ITU - EBU by: Giuseppe Flores d’Arcais

October 27th, 2016

A

B

C

D

E

Benefits of citizens of anticipated

analogue switch-off

Value of spectrum

Benefits:

Broadcaster opportunity costs of

Analogue-digital simulcast

Social costs of adapting non-voluntary

households

Communication-, infrastructure- and

project management costs

Costs:

A D B C E + + ( ) - ( ) + Net Present Value Σ =

Introduction

DTT switchover - aggregate value to society

2

Introduction

Common barriers to switchover

3

lack of perceived

value

limited services

offer

unwillingness to upgrade

HH

limited consumer take-up

installed base can’t

handle premium services

purchase of basic zappers

lack of D-Book

specification poor Ux &

interoperability issues

Introduction

Common barriers to switchover

4

Lack of switchover planning

Obsolete audio-visual legislation & regulation

Insufficient territorial coverage

Resistance from existing broadcasters

“Competition” from free to air (foreign) DTH services

Lack of perceived value by citizens

Obsolete (MDU) antenna installations

Industry stakeholder motivation

Introduction

Keys to successfull switchover

5

User / consumer motivation

6

Introduction

Efficient DTT switchover model

pri

ce

$ / m

on

th

Introduction


7

0.-

HI-END PAY TV (DTH, IPTV, CABLE)

FTA ANALOGUE

TERRESTRIAL TV

Nr. of channels

size = nr of people

FTA DTH

FTA & PAY-LIGHT

DTT

PAY TV

FTA TV

8

BROADCAST

DATACAST

A new model for DTT switchover

Key elements - cross-MUX datacasting & autorec

UH

V /

VH

F f

req

ue

ncy

9


Push VOD / dripfeed scenarios 1

UH

F F

RE

QU

EN

CY

(20

Kp

bs

)

18 h

1 service

1.8 Kpbs = 1 linear channel

° ° ° ° °

1 Mpbs

6 h

1 service

1 service

1 service

1 U

HF

FR

EQ

UE

NC

Y

(20

Kp

bs

)

18 h

1 service


° ° ° ° °

1 Mpbs

6 h

1 service

1 service

1 service

VOD

1 U

HF

FR

EQ

UE

NC

Y

(20

Kp

bs

)

18 h

1 service


° ° ° ° °

1 Mpbs

6 h

1 service

1 service

1 service

1 U

HF

FR

EQ

UE

NC

Y

(20

Kp

bs

)

18 h

1 service


° ° °

3 Mpbs

6 h

1 service

1 service

1 service

: DATACASTING : BROADCASTING

19 Mpbs

14 Mpbs 17 Mpbs


Service configurations

10

FTA ENCRYPTED

AUTOREC

DATACAST

1 2

3 4

11

BROADCAST

DATACAST


Key elements - Virtual Channels

VIRTUAL CHANNEL


Services overview

12

3. SDP

1. LINEAR FTA

1. HARD DISC

4. LINEAR PREMIUM

5. VOD PREMIUM

7. VIRTUAL CHANNELS

6. VOD PUBLIC SERVICE

1. PLAY-OUT

2. DOUBLE TUNER

8. SIM / MODEM

9. NON-LINEAR OTT


Services overview

13

1. LINEAR TV FEEDS: - FTA - PREMIUM

8. LINEAR PROGRAM GRID - CHANNELS - VIRTUAL CHANNELS

9. ON DEMAND CATALOGUE

3. PUBLIC SERVICE CONTENT

4. LOCAL CONTENT

5. BRANDS

6. MARKETING PARTNER / MNO

7. OPEN WEB

2. VOD CATALOGUE

16


Key service elements

Extended SDP: SVOD, Push-VOD, Autorec, Virtual channels

Non-linear public service; Education, Health

Local content

D-Book, Local manufacturing / assembly

MNO involvement

Brand channels, content marketing and targeted advertising

1/3

consumer

1/3

1/3

1/3 1/3


Business model

17

• HDD ALLOCATION:

• 20% PUBLIC SERVICE

• 20% BRANDS

• target advertising

• brand channels & content marketing

• 60% PSB & PRIVATE TV SERVICES

$ 35.-

paid for by:

40%

“Operator”:

- broadcaster

- ,, consortium

- dedicated operator

- MUX operator

- brand partner

- MNO

1/3

rights

MGs

SVOD / TVOD $

• HDD ACCESS FEE

• VIRTUAL CHANNEL FEE / USER


Business model

18

$ 35.-

1/3

1/3

1/3

paid for by:

40%

1/3

1/3

SVOD / TVOD

$ MNO

DTT switchover

project office

rights

MGs


Business model

19

$ 35.-

1/3

1/3

1/3

paid for by:

40%

1/3

1/3

SVOD / TVOD

$ MNO

DTT switchover

project office

rights

MGs

20


Business model elements

Recurring SVOD revenues

2 price point model: entry level & hi-end

Various HDD solutions possible

Hybrid DTT-OTT version: further monetisation opportunities

Recurring HDD access fees

Localisation

Business-to-business


Value drivers

21


Cost drivers

22

Cable & IPTV DTH DTT

Infrastructure

costs

Content

Delivery

costs

Overall

Platform

costs

23


Other considerations

Content production, local content sindication

Local STB manufacturing / assembly

DTH programme for last coverage % or hi-end version

Mobile-first extension

24


Regulatory aspects

Licencing regime: Free vs Pay

License object: content, channel, frequency

Mux operator, value added services provider

Transmission standards, 4K, UHD, D-Book, interoperability

Switchover legislation, -regulation, -project & -task force

regulation in support of pluralism, diversity and local content

Giuseppe Flores d’Arcais [email protected] tel. +39 3291015007

For more information:

25

26


Consumer / citizen positioning

Access to

public services

“More services”

“Better quality /

HD”

“Portable TV”

“Ease of use” “Free quality TV”

27

Ingest

third party

channels

Schedu-

ling &

Play-Out

Ingest

VOD

content

Channel

Encrypt

(CAS)

Service

encapsu-

late

M U X

Ad

Server

Video

Staging Adaptive

streaming

SMS OSS /

BSS

SDP

Payment

handling

Audience

Measurem.

MAM /

NAS

Pre-

encrypt

(DRM)

Provision /

Key

generation

CRM

Segmen-

tation

Recommen-

dation CDN

Third

party

content

: New SDP modules

: Existing SDP modules

: OTT extension

: optional

STB NL service

provisio-

ning


System overview

28


System overview

Introduction


29

DVB-T switchover Spain

MINISTERIO

DE INDUSTRIA, TURISMO

Y COMERCIO

30

• After the first wave of successful analogue-to-digital television switchover projects, a large group of ITU member states is now starting to prepare for DTT switchover. While the level of preparation and starting conditions for fast and smooth switchover differs widely between the different countries, most countries are now aware that a serious project approach is required and that further postponing of the process is no longer possible.

• The switchover to DTT is considered by most countries because it can bring important benefits to citizens, industry and and governments:

• While DTT presents clear opportunities to most countries, only few have come to grips with the actual process that should be implemented to facilitate the switchover.

BENEFITS TO CITIZENS:

- Increased channel offer

- Reduction of the digital divide

- Improved picture-and sound quality

- Portability of television services

- New television services

- New services for people with disabilities

- Channels for linguistic & cultural minorities

- Protection & strengthening of local TV

BENEFITS TO INDUSTRY:

- Boost to the content production industry

- Stimulation of demand for

television sets and set-top boxes

- Upgrade of antenna installations

BENEFITS TO GOVERNMENT:

- Opportunities to improve public service

and local / national television

- Improved service for citizens and

industry in general

- Opportunity to put order to

spectrum utilisation

- Freeing up of spectrum capacity

- Channel for eGovernment services

Managing the switchover to digital terrestrial broadcast

Introduction

31

• While rapid DTT switchover brings important social and economic benefits, in practice these are hardly obtained, as switchover turns out to be a slow and complex endeavour. Too many regulatory authorities have set ambitious switch-off dates without really contemplating how to achieve them and a growing number of authorities have had to revise the switch-off date, with serious consequences for the credibility of the switchover project and significant social and economic costs.

• A DTT switchover project is a complex process that requires careful preparation and detailed planning. The complexity of a switchover project has various causes:

– First and foremost, DTT switchover is an enormous social event that requires the mobilisation of millions of households.

– DTT switchover is also a massive engineering effort requiring the upgrade or redesign of entire transmission networks

– Many different entities are involved in DVB-T switchover; governments, regulatory bodies, broadcasters, network operators, producers, antenna installation companies, consumer organisations, and many others.

– The shift from analogue to digital television multiplies the available number of TV channels, causing profound economic impact in the content industry

– DTT switchover occurs in a period of constant technological change


Introduction

32

% o

f D

TT

ho

use

ho

lds

4/2007 4/2010

Analogue switch-off

DTT penetration at start of project

Delay in DTT penetration

in case of no DTT switchover

planning

% o

f D

TT

ho

use

ho

lds

4/2007 4/2010

Analogue switch-off

Acceleration achieved

through project

Switchover Project Plan – main goals:

- Increase control of the process

- Increase speed of the process


Methodology

33

• In order to deal with the multiple dimensions of DTT switchover, we have developed a methodology that consists of 6 phases. The implementation of the methodology varies, depending on the status of digital broadcast in a country. Even if some countries may today have skipped some of the mentioned steps, a successful, efficient switchover requires governments and media authorities to address all aspects indicated below in some form.

VISION

MAPPING

Target A/V model

development

Target service

definition

2

DTT LAUNCH

PLANNING

Spectrum & network

Planning

Standardisation

3

DTT

LAUNCH

DTT

Introduction

4

Switchover

strategy definition

Switchover

planning

Legislative

design

SWITCHOVER

PLANNING

5

Switchover

Management

IMPLEMENTATION

ANALOGUE

SWITCH-OFF

6

Industry

analysis

Spectrum

analysis

ANALYSIS

1

Legislative

analysis


Methodology

34

Digital

Switch-on logic

Analogue

Switch-off logic

• After “switching on” DTT, the DTT “switch-off plan” (S.O.) had to be prepared. The S.O. plan has to cope with two opposing planning aspects: the top-down expansion of DVB-T transmitters and the bottom-up logic for analogue switch-off. The success of a S.O. plan depends, to a large extend, on how well these two opposing processes are managed..


Methodology

35

• In order to facilitate the project, S.O. has to be implemented around “manageable units” or Switchover Units (S.O. units).

• Each S.O. unit is a unique identifiable geographical area (and its corresponding transmitters), which:

– Is defined by analysing analogue broadcast network configuration and the dependencies between parents, child and peers in a broadcast network

– Can be considered a unity from a social point of view

– Can absorb project resources in an efficient manner

– Does not create to many interferences with boundary S.O. units

Transmitter

Network A

Transmitter

Network B

S.O.

Unit


Methodology

36

• The definition of S.O. units requires a detailed analysis of service areas of all analogue transmitters of a broadcast network…

Source:


Methodology

37

• The S.O. units are grouped into “switchover projects” (S.O. projects) that cover areas with between 100.000 and 500.000 inhabitants approximately…

Transmitter

Network A

Transmitter

Network B

S.O.

Unit 1

Transmitter

Network C

S.O.

Unit 2

S.O.

Project I


Methodology

38

S.O.

Units

Interference Roll-out

costs

S.O

Project

grouping

MDU

adaptation

effort

TECNICAL CRITERIA: SOCIO-ECONOMICAL CRITERIA:

Alternative

content

offer

Socio-

Political

priority

1

2

3

4

5

6

7

8

9

..

44

2

3

1

4

5

7

6

..

..

..

44

4

5

7

6

8

9

10

..

..

..

44

4

5

7

6

8

9

10

..

..

..

22

4

5

7

6

8

9

10

4

5

7

8

6

9

10

4

5

7

6

8

9

10

..

..

..

22

..

..

..

22

..

..

..

22

Final

order

4

5

7

6

8

9

10

..

..

..

22

S.O. Project 1

S.O. Project 2

S.O. Project 3

S.O. Project 4

Etc.

© Copyright Nextudio

• The S.O. units and S.O. projects are then prioritised on the basis of technical and socio-economical criteria…


Methodology

39

Pàgina Pàgina

Example S.O. unit

- Ayamonte

Methodology - tools used

1. Definition of Switchover Units

Pàgina Pàgina

Private TV coverage

areas -

Huelva Transmitter


1. Definition of Switchover Units

Pàgina Pàgina

PT 1

Grouping of different

S.O. units into

S.O. Projects


2. Definition of Switchover Projects

Pàgina Pàgina


2. Definition of Switchover Projects

1/4/2007 1/4/2010

PT 1

31/12/2008 31/12/2007 31/12/2009

PT 2

PT 3

PT 4

PT 5

PT 6

PT 7

PT 8

PT 9

PT 10

PT 11

PT 12

PT 13

PT 14

PT 86

PT 87

PT 88

PT 89

PT 90

PT 91

PT 92

PT 93

PT 94

PT 95

PT 96

PT 97

PT 98

PT 99

PT 85

PT 84

PT 83

PT 82

PT 15

PT 16

Etc.

Grupo A:

14 PTs

< 500.000

habitantes / PT

Grupo B:

68 PTs

entre 500.000 y 700.000

habitantes / PT

Grupo C:

17 PTs

> 700.000 habitantes / PT

Fase 0 Fase 1 Fase 2 Fase 3


Methodology

44

Model 1 Model 2 Model 3 Model 4 Model 5 Model 6

“MARKET”

“COMMUNICATION”

“COORDINATION +

COMMUNICATION”

“ACCELERATION”

“OBLIGATION”

“ANALOGUE

SWITCH-OFF”

ACELERATION MODELS SWITCH-OFF MODELS

Le

ve

l o

f in

terv

en

tio

n

Low

High

• The S.O. projects are managed towards complete switchover by implementing different project management models in which communication and industry coordination are gradually increasing the awareness and motivation for citizens and industry to switch…

© Copyright Nextudio


Methodology

45

• The author assists governments, media regulators and DTT project offices in the definition, planning, and implementation of Digital Terrestrial Television switchover plans.

• The services provided cover the following areas:

• For DTT switchover projects, we bring clients an experienced team of seasoned broadcast- and telecommunications professionals and a proven methodology for switchover planning.

✓ Digital switchover planning

✓ Economic analysis and business planning

✓ Legislative design

✓ D-Book development & Standardisation

✓ Institutional support & international coordination


Introduction

46

Giuseppe Flores d’Arcais [email protected] tel. +39 3291015007

For more information:

47

Introduction


48

% o

fho

useh

old

s w

ith

DT

T

2018? ?

ASO

with new services

ASO

without new services

Switchover acceleration

because of value added services

2016

100%

Introduction


49

FTA TV Pay TV

Cost of service / month

40,- 0.-

Nu

mb

er

of

se

rvic

es

<10

10-40

40-80

>80

DTH

Cable

IPTV

Analogue TV

Unfeasible

value proposition

Unattractive

value proposition

? Efficient DTT model

opportunity

unlocking dtt in africa and the middle east - a model for ... · unlocking dtt in africa and the...

Documents