university of hull
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University of Hull. 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield. NO!. NO!. Why?. speculation, not science they could be true how can we prove they are true?. How:. measurement prediction comparison. Getting noticed. Getting noticed. - PowerPoint PPT PresentationTRANSCRIPT
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University of Hull
27th April 2007
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Tom Stafford,Department of Psychology,University of Sheffield
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NO!
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NO!
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Why?
•speculation, not science•they could be true•how can we prove they are true?
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How:•measurement•prediction•comparison
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Getting noticed
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Getting noticed
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Getting noticed
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Getting noticed
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Finding game
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•measurement•prediction•comparison
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number of distractors
time
to f
ind
x x x x
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number of distractors
time
to f
ind
x x x x
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Think of a vegetable
• What is 1+15?
• What is 10 + 6?
• What is 5 + 11?
• What is 8 + 8?
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Pick a vegetable:• Aubergine• Broccoli• Carrot• Green bean• Lettuce• Marrow• Onion• Parsnip• Rhubarb• Onion• Spinach• Tomato
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TABLE
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CHAIR
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SWING
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BLUE
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GREEN
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How to you make noticing something automatic?
• Repetition• Repetition• Repetition• Repetition• Repetition• Repetition• Repetition• Repetition
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How do adverts work?
• Information?
•Persuasion?
•Repetition?
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Who would like £300?
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Who has bought something in the last week?