university health services, tang center kim jarboe lapean, communications manager...
TRANSCRIPT
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Creating Voice Ellen Topp, Director of Communications,
Student AffairsKim Jarboe LaPean, Communications Manager,
University Health Services, Tang Center
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Today’s Agenda● Welcome + Introduction
○ Ellen Topp○ Kim LaPean
● Case Studies○ Career Center Messaging Session and Website
Transformation: career.berkeley.edu○ Be Well Branding: Be Well Cal + Be Well at Work
● Q+A
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Case Studies
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Case Study Career Center
Messaging Session &
Website Transformationcareer.berkeley.edu
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INTRODUCTION
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ICE BREAKER
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DEFINITION
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AUDIENCE
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Feel/Think/Do
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RELEVANCE
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VALUE PROP NARRATIVE
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Case Study Be Well Branding
Be Well Cal + Be Well at Work
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Wellness in your
feed
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Creativebrief
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Styleguide
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Q+A
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Take it home: What ideas will you try?