Marketing & Communications Organization Chart

CLINICAL

DirectorJackie Carr

Press OfficersKim Edwards

Michelle Brubaker

AssistantMelanie Treco

RESEARCH

DirectorDeb Kain

Press OfficerScott Lafee

Press & Media Relations

Executive Director Kim Kennedy

Financial Analyst Jerome Fitts

Service Line Marketing

Director of Service Line MarketingKaren Shea

SERVICE LINES

Service Line Marketing ManagersAlma Fisher

Anne SantoroErin Lavigna

Jennifer ArevaloErika Caampued (Contract)

Director of Web OperationsTim Ciraolo

Sr Web DesignerAmber Shaffer

Web DeveloperWill Hutchinson (contract)

Social Media SpecialistLogan, Jessica (contract)

Service Line Web Manager

Sturak, Jennifer (contract)

Online Marketing Manager

Lawrence, Jennifer

Web AuthorParks, Ryan (contract)

Internet Marketing

DirectorLeslie Webb

SpecialistNadia Alvarado Binetti

Internal Communications

_________________________________________________________________

Assistant Caitlyn Vo

Production ManagerBeth Regan

Creative Services Manager

Scott Parish

Traffic Manager Ronnie Pait

Senior WriterSybilla Dorros

DesignersMarina Woods (Contract)

WritersFreelance

Design & Production

Marketing & Communications Functions

Crisis communications

Media monitoring

Press releases

Press conferences

Story development and pitching

Video production

Press & Media Relations

[Corporate Identity]

Marketing strategy

Advertising and media buying

Branding and identity management (logo and naming)

Publications

Sponsorships

[Service Line]

Service line marketing strategy

Advertising and media buying

Publications and collateral

Events

Social media

Marketing

Website management + strategy of

health.ucsd.edu

Website design, branding + templates

Website coding + application development

Platform administration

Social media and content

Web Marketing

E-mail Marketing

Internet Marketing

Making the Rounds

All-staff e-mails

Screen savers

Digital displays

Internal communications boards

Posters

Intranet banners

Banners (limited)

HR Materials

Internal Communications

_________________________________________________________________

Press & Media Relations Coverage

Jackie Carr

Director of Press & Media – Clinical

Health SystemSurgery

Debra Kain

Director of Press & Media – Research

Health Sciences ResearchSchools of MedicineSchool of Pharmacy

Kim Edwards

PIO

Sulpizio Cardiovascular CenterMoores Cancer Center

Emergency Preparedness

Michelle Brubaker

PIO

Women & InfantsOrtho/Trauma/Burn/ED

Bariatric Metabolic InstituteEmergency Preparedness

Scott Lafee

PIO

Basic and Translational Research

Neurosciences

Melanie Peters

Media Relations Assistant

Media Relations SupportMedscape Outreach

Tumblr Blog

Service Line Marketing Chart

Sponsorship and Advertising Manager

AdvertisingClinical Trials

Nursing

FunctionSponsorships

Alma Fisher Anne Santoro

Service Line Marketing Manager

SurgeryOrtho

Sports MedicineNeurosurgery

FunctionOnline Advertising

Service Line Marketing Manager

Women and InfantsMed Group

Guest RelationsConcierge Medicine

FunctionDirect Mail

Email newsletters

Erin Lavigna (Contract)

Service Line Marketing Manager

Transplant

Corporate and Strategic Business

Government & Community Affairs

FunctionWriting

Sr. WriterSybilla Dorros

Offsite Freelance Writers

Jennifer Arevalo

Karen Shea

Director of Service Line Marketing

CardiovascularCancer

Medical Center ServicesMisc.

Erika Caampued (Contract)

Marketing Project Manager

Center for the Future of Surgery

____________________________________________________________

Event Manager

All Service lines

Reyna Stallings

Marketing Organization Chart

Kim KennedyExecutive Director

o

Design & Production

Production ManagerElizabeth Regan

Traffic Creative Services

Traffic ManagerRonnie Pait

Creative Services ManagerScott Parish

Onsite DesignerMarina Woods