universities and social networking

http://www.flickr.com/photos/juanillooo/1231088474/

Universities: Social

NetworkingToday and Tomorrow

http://flickr.com/photos/generated/416810/

SocialSocial

NetworkingNetworking

Agenda

• Things Change• Social Networking and Web 2.0• Problems and Solutions• The Future is almost here• University as Hollywood studio• In Conclusion

Things change?

http://www.flickr.com/photos/riverwatcher09/1833276063/

The machine is Us/ing Us?

• The Machine is Us/ing Us?• http://www.youtube.com/watch?

v=6gmP4nk0EOE

Competent JerkIncompetent Jerk

Lovable StarLovable Fool

Affable

Jerk

CompetentFool

Competent Jerks, Lovable Fools, and the Formation of Social Networks – Casciaro, Lobo, Harvard Business Review 2005

With whom do you want to work?

Competent JerkIncompetent Jerk

Lovable StarLovable Fool

Affable

Jerk

CompetentFool

Competent Jerks, Lovable Fools, and the Formation of Social Networks – Casciaro, Lobo, Harvard Business Review 2005

How do you find more ‘Lovable Stars’?

Other people around the world

Colleagues around the world

Colleagues in your country

Co-Workers

Friends

YouJimMary

Your manager

Jim’s manager

Susan

JohnHelen

Roberto

Akira

Chris

Peter

Frequent emails

Infrequent emails, IM

Social Networking

Web 2.0

{web two-ohh}A network of data and people

Collaboration &Content Management

InformationBusiness process

Interaction and client services (online or offline)

Rich Clients PortalBrowser Mobile Content Content FeedsFeeds

IBM Lotus Collaboration Strategy

Applications &Integration

Communications& Social Software

Task Specific Task Specific ApplicationsApplications

O

n Pr

emis

e

and/

or

W

eb A

s A

Plat

form

(Saa

S)

Teamspace

Blogs, Wikis,

RSS

Int / Ext

Social Networks, Facebook, Bebo,

MySpace

TWITTER

Flickr

SlideShare

VirtualWorlds

SecondLife Revver – Current

WidgetsMashups

University

Corporate Systems

Browser Mobile PDARSS Portal

Google Web Content

Records

StudentsEducators / Researchers

Instant Messaging

Web conferencing

Telephony

Podcasting

E-Learning

Blogs, Wikis, forums

RSS

Int / Ext

Widgets

University


Students

Instant Messaging

Web conferencing

Telephony

Podcasting

Educators / Researchers

Lotus Sametime

www.ibm.com/software/lotus/products/sametime/unyte/

Lotus Sametime UnyteTM - Web Conferencing Service

…easy to access, easy to use, easy to integrateWeb conferencing service

Lotus Sametime

Teamspace

Blogs, Wikis,forums

RSS

Int / Ext


MySpace

Widgets

Mashups

University

Corporate Systems


StudentsEducators

Podcasting

Lotus Connections

Teamspace

Blogs, Wikis, RSS

Int / Ext

University


Web Content

Records

Students

Instant Messaging

Podcasting


•http://www.nytimes.com/

2007/02/21/education/21wikipedia.html?

_r=1&ex=1174622400&en=4a6d488fe3415799&ei=5070&oref=slogin

Lotus Quickr

RSS

Int / Ext

Flickr

Mashups

University


Web Content

StudentsEducators / Researchers

•http://flickr.com/photos/ha112/901660/

Art History with Flickr

Teamspace

Blogs, Wikis,

RSS

Int / Ext


MySpace

TWITTER

Flickr

SlideShareWidgets Mashups

University

Corporate Systems


Web Content

Records

Students

Instant Messaging

Podcasting


Lotus Mashups

Mashup Growth

Web 2.0

Mashup

Time

Marke

t Pre

senc

e &

Visib

ility

2 years

Early

Ado

pter

s

Mainstream

Adoption Trend

Mashup Usage is Growing Rapidly

> 2500Total Mashups Listed:3.19Mashups/Day:

Source: http://www.programmableweb.com/mashups

Programmableweb.com statistics (December 2007)

22% of organizations surveyed are using mashups now and 42% plan to use within two years (Economist Intelligence Unit Survey, January 2007)

Lotus Mashups

IBM Web 2.0 University References

Sorry - Confidential

Teamspace

Blogs, Wikis,

RSS

Int / Ext


MySpace

SlideShare

VirtualWorlds

SecondLife

E-Learning

Widgets

University


Google Web Content

Students

Web conferencing

Telephony

Podcasting


Virtual Worlds

IBM in SecondLife

Metaverse

http://www.youtube.com/watch?v=XfzR_I9N15k

http://www-304.ibm.com/jct09002c/university/scholars/academicinitiative/

Academia and Metaverse?

Innov8

Web 3.0 At the Seoul Digital Forum in May 2007, Eric Schmidt, CEO of Google,

was asked to define Web 2.0 and Web 3.0.

He responded:

“Web 2.0 is a marketing term, and I think you've just invented Web 3.0. but if I were to guess what Web 3.0 is, I would tell you that it's a different way of building applications... My prediction would be that Web 3.0 will ultimately be seen as applications which are pieced together. There are a number of characteristics: the applications are relatively small, the data is in the cloud, the applications can run on any device, PC or mobile phone, the applications are very fast and they're very customizable. Furthermore, the applications are distributed virally: literally by social networks, by email. You won't go to the store and purchase them... That's a very different application model than we've ever seen in computing.”

Content Hyper-syndication(Fox)

Model with secure, professional content available online and on

standard devices

Source: IBM Institute for Business Value (IBV)

Four Business Models 2006—2010

Media Industry Business Models

Walled Communities(Current TV)

Model integrates user- and community-content within a

“walled” access environment

Traditional Media (SKY TV)

Model relies on professional, branded content within a “walled” access environment; incumbents

have legacy position

Open Proprietary Distribution and Device Platforms

New Platform Aggregation (Revver, Heavy & SL)

Model relies on user-generated content and open distribution platforms; most disruptive for

media industry

User/ Community Contribution

Produced by Professionals

ContentSource

Content Hyper-syndication(Podcasts – research papers,

via website)

Model with secure, professional content available online and on

standard devices

Source: IBM Institute for Business Value (IBV) Modif ied by Chris Sparshott for University Sector.

Four Business Models 2006—2010

Universities as Hollywood studios?

Walled Communities(Distance Learning)

Model integrates user- and community-content within a

“walled” access environment

Traditional Media (Lecture theatre)

Model relies on professional, branded content within a “walled” access environment; incumbents

have legacy position

Open Proprietary Distribution and Device Platforms

New Platform Aggregation (Not happening???)

Model relies on user-generated content and open distribution

platforms.

User/ Community Contribution

Produced by Professionals

ContentSource

“content is content is content”

The Future Business Model – Students get paid for content by

distributors?

University

Internet Student

Learning

The Future Business Model – The Universities pay Students for

content?

University

Internet Student

Learning

Do things change?

http://www.flickr.com/photos/riverwatcher09/1833276063/

Where to next?

http://www.flickr.com/photos/5ubxtanc3/40997434/

Conclusion

Your students have changedYour industry has changeYour turn….

Chris Sparshott(Sparkbouy)[email protected]

Portfoliohttp://www.slideshare.net/sparkbouy/slideshows

Bloghttp://chrissparshott.com

[email protected]

Can I help?

mailto:[email protected]

http://www.slideshare.net/sparkbouy/slideshows

http://chrissparshott.com/

mailto:[email protected]

Credits

• Michael Wesch: Assistant Professor of Cultural Anthropology, Kansas State University.

• Karl Fisch: Director of Technology for Arapahoe High School in Centennial, Colorado.

• Ed Yourdon: CEO of NODRUOY Inc. New York State.