universal analytics (webexpo prague 2013)
DESCRIPTION
Universal Analytics: Current status and expected newsTRANSCRIPT
![Page 1: Universal Analytics (WebExpo Prague 2013)](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c655e94a7959b1098b46a3/html5/thumbnails/1.jpg)
Jan Tichý @jantichy
Universal Analytics
![Page 2: Universal Analytics (WebExpo Prague 2013)](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c655e94a7959b1098b46a3/html5/thumbnails/2.jpg)
User centric
Source: http://seo-hacker.com/developing-user-centric-content-strategy/
![Page 3: Universal Analytics (WebExpo Prague 2013)](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c655e94a7959b1098b46a3/html5/thumbnails/3.jpg)
Single user ID
f47ac10b-58cc-4372-a567-0e02b2c3d479
![Page 4: Universal Analytics (WebExpo Prague 2013)](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c655e94a7959b1098b46a3/html5/thumbnails/4.jpg)
Multiple devices & browsers
Source: http://analytics.blogspot.cz/2012/10/universal-analytics.html
![Page 5: Universal Analytics (WebExpo Prague 2013)](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c655e94a7959b1098b46a3/html5/thumbnails/5.jpg)
New tracking code
<script>ga=window.ga||function(){(ga.q=ga.q||[]).pushs=a.createElement(f),t=a.getElementsByTagName(f)[0];s.async=true;s.src='//www.google-analytics.com/analyt
ga('create', 'UA-123456-1');ga('send', 'pageview');
</script>
https://developers.google.com/analytics/devguides/collection/analyticsjs/
![Page 6: Universal Analytics (WebExpo Prague 2013)](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c655e94a7959b1098b46a3/html5/thumbnails/6.jpg)
Tracking from anywhere
Measurement protocol
www.google-analytics.com/collect?v=1&tid=UA-123456-1&cid=202574990.757069417&t=pageview&…
https://developers.google.com/analytics/devguides/collection/protocol/v1/
![Page 7: Universal Analytics (WebExpo Prague 2013)](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c655e94a7959b1098b46a3/html5/thumbnails/7.jpg)
Mobile apps tracking
![Page 8: Universal Analytics (WebExpo Prague 2013)](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c655e94a7959b1098b46a3/html5/thumbnails/8.jpg)
Daily costs uploads
https://developers.google.com/analytics/solutions/articles/cost-data-import
![Page 9: Universal Analytics (WebExpo Prague 2013)](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c655e94a7959b1098b46a3/html5/thumbnails/9.jpg)
Custom dimensions & metrics
https://developers.google.com/analytics/devguides/collection/analyticsjs/
![Page 10: Universal Analytics (WebExpo Prague 2013)](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c655e94a7959b1098b46a3/html5/thumbnails/10.jpg)
Multichannel attribution
![Page 11: Universal Analytics (WebExpo Prague 2013)](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c655e94a7959b1098b46a3/html5/thumbnails/11.jpg)
Data-driven attribution
http://analytics.blogspot.cz/2013/08/data-driven-attribution-better.html
![Page 12: Universal Analytics (WebExpo Prague 2013)](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c655e94a7959b1098b46a3/html5/thumbnails/12.jpg)
Campaign management
![Page 13: Universal Analytics (WebExpo Prague 2013)](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c655e94a7959b1098b46a3/html5/thumbnails/13.jpg)
Segment builder
https://support.google.com/analytics/answer/3249729
![Page 14: Universal Analytics (WebExpo Prague 2013)](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c655e94a7959b1098b46a3/html5/thumbnails/14.jpg)
User segmentation
http://cutroni.com/blog/2013/07/16/google-analytics-segmentation/
![Page 15: Universal Analytics (WebExpo Prague 2013)](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c655e94a7959b1098b46a3/html5/thumbnails/15.jpg)
User segmentation
http://cutroni.com/blog/2013/07/16/google-analytics-segmentation/
![Page 16: Universal Analytics (WebExpo Prague 2013)](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c655e94a7959b1098b46a3/html5/thumbnails/16.jpg)
Sequence segmentation
http://cutroni.com/blog/2013/07/16/google-analytics-segmentation/
![Page 17: Universal Analytics (WebExpo Prague 2013)](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c655e94a7959b1098b46a3/html5/thumbnails/17.jpg)
Cohort analysis
http://cutroni.com/blog/2013/07/16/google-analytics-segmentation/
![Page 18: Universal Analytics (WebExpo Prague 2013)](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c655e94a7959b1098b46a3/html5/thumbnails/18.jpg)
Better Adwords integration
http://analytics.blogspot.cz/2013/07/bid-adjustment-reporting-in-google.html
![Page 19: Universal Analytics (WebExpo Prague 2013)](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c655e94a7959b1098b46a3/html5/thumbnails/19.jpg)
What is still missing?
• Custom user ID coupling
• Individual user reports
• Individual user paths
• Offline conversions & revenues import
• Usable A/B and multivariate testing
![Page 20: Universal Analytics (WebExpo Prague 2013)](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c655e94a7959b1098b46a3/html5/thumbnails/20.jpg)
Sometime or never?
• E-Commerce transaction cancellation
• Asynchronic collection, statistics recalculation
• Daily-based metadata
• General structured data import
• Advanced BI tools
• Social data and events beyond the web
• Heatmap & session tracking analysis
![Page 21: Universal Analytics (WebExpo Prague 2013)](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c655e94a7959b1098b46a3/html5/thumbnails/21.jpg)
Jan Tichý @jantichy
Questions?