unitstyle magazine issue n.2

DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 1

Sonohra new MuSic Videoclip

police TV coMMercial SiGned BY uniTSTYle

MorellaTo colourS adV caMpaiGn

dieSel new caTaloGue

issue n. 2

VIDEO

COMMUNICATION AGENCY

PRINT

VIDEO

The oFFicial uniTSTYle MaGaZine coMMunicaTion aGencY STore windowS new Tech For BuSineSS prinT

YES WE ARE SIMPLY PEOPLE DECEMBER 20112

NOW THIS MAGAZINEIS ON YOUR

DOWNLOAD ITON APPLE STORE

iPAD

You will always be in our hearts: Unitstyle team

NEW TECH FOR BUSINESS


VIDEO

PRINT

VISUAL MERCHANDISING

SUMMARY2issue

12

26

7

4

18

22

42

MorellaTo colourS

MorphicK

YeS i ad

police doMinaTor

Sonohra MuSic Video

new caTaloGue dieSel

MaliparMi ViSual MerchandiSinG

New experimental images with Morphick

New world of advertising

The New Police TV commercial signed by Unitstyle

Sonohra videoclip from the new album

The Diesel Island passport printed by Unitstyle

The role of Art buyer

Cover Picture - Photographer: Zatac - Model: Anna Zatachetto

The new ADV campaign of Morellato Colours signed by Unitstyle

3 DECEMBER 2011 YES WE ARE SIMPLY PEOPLE


THE NEW POLICE TV COMMERCIAL SIGNED BY UNITSTYLE

VIDEO POLICEDOMINATOR

Ha un mood decisamente metropolitano lospot realizzato per l’orologio “da duri” di casa Police. Il look del Dominator è senza dubbio inusuale: due quadranti, incastonati su base acciaio o nera e un possente cinturino in pelle nera effetto coccodrillo rendono questo

The advert created for the "tough guy’s" watch by Police has a decidedly urban feel. The look of the Dominator is undoubtedly unusual: two faces set on a steel or black base and a powerful black alligator-effect leather strap make this watch a perfect cult object for those who love "rock fashion" style.The watch dominates the advert, standing out in the foreground, set against the rapidly moving urban footage in the background. There are three key words: Choose, Fight

and Seduce, which summarize in 10 seconds the actions that represent the ideal character of men who wear the dominator.

segnatempo un perfetto oggetto cult per chi ama lo stile “rock fashion”.L’orologio in primo piano domina lo spot, mentre un filmato metropolitano scorre veloce sullo sfondo. Tre parole chiave: Choose, Fight, Seduce, sintetizzano in 10 secondi le azioni che idealmente rappresentano il carattere di chi indossa il dominator.


“Choose, Fight, Seduce, summarize in 10 seconds the Dominator character”

TV SPOT POLICE DOMINATORTV SPOT POLICE DOMINATOR

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product by

.com


NEW WORLD OF ADVERTISING

Cosa vuol dire iAd?iAd, sta per advertising. E’ il nuovo strumento messo a disposizione per gli sviluppatori della mela, per creare dei bannerini pubblicitari che verranno inseriti all’interno delle applicazioni presenti nell’App store. La sostanziale innovazione rispetto alle precedenti pubblicità è che con iAd, cliccando sul bannerino non si esce dall’applicazione per essere spostati sul web, ma semplicemente, come nel multitasking, la schermata dell’app passa sotto a quella

dell’adv. Se si è interessati, sul bannerino si potranno vedere filmati, animazioni 3d, e tutto quello che l’agenzia di comunicazione avrà studiato per rendere più accattivante possibile la campagna pubblicitaria. Per ritornare alla tua App, ovviamente basterà un semplice “tocco”.

What does iAd mean?iAd means advertising. It is the new tool provided to Apple developers for the creation of advertising banners to be included in the applications available at the App Store. The main innovation by comparison to the advertising previously found on the applications is that with iAd, when you click on the banner, you are not taken out of the application and thrown onto the Web, but it simply works like multitasking, place the app screen beneath the advertising screen. If the advertising campaign interests you, you can click on the banner, watch the clips, 3D animations and whatever else the media agency has designed to make the advertising

campaign as appealing as possible. And of course, if you want to return to your App, all you have to do is click on it.

YES

iADNEW TECH FOR BUSINESS

“Advertising banners available at the App Store”

YES I ADYES I AD



PERCHÈ INVESTIREIN MOBILE ADV?Se vi interessano i numeri, basterà digitare su google “investimenti mobile advertising”e potrete divertirvi a leggere decine di statistiche effettuate dai vari istituti di ricerca. Chi come noi da parecchi anni si dedica allo studio degli strumenti di diffusione pubblicitaria è assolutamente convinto che il web sarà sempre più il posto dove verranno dirottati gli investimenti. I vari palmari e tablet pc sono, ovviamente, l’interfaccia più “friendly user” di questo mondo digitale.

WHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTWHY INVESTIN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?IN MOBILE ADVERTISING?If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to If it is figures that you are interested in, all you need to do is to

google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself google "investments in mobile advertising" and amuse yourself

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research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to research institutes. They, like us, have devoted themselves to

the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced the study of advertising tools and are absolutely convinced

that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are that the Web will always be the place where investments are

channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-channelled. The various PDAs are of course the most user-

friendly interface in this digital world.friendly interface in this digital world.friendly interface in this digital world.friendly interface in this digital world.friendly interface in this digital world.friendly interface in this digital world.friendly interface in this digital world.friendly interface in this digital world.friendly interface in this digital world.friendly interface in this digital world.friendly interface in this digital world.friendly interface in this digital world.friendly interface in this digital world.friendly interface in this digital world.friendly interface in this digital world.friendly interface in this digital world.friendly interface in this digital world.friendly interface in this digital world.friendly interface in this digital world.friendly interface in this digital world.

COME CAMBIERÀ IL MONDO DELL’EDITORIA?“La carta stampata esisterà sempre” dice qualcuno... “ vedere una rivista su un e-reader è scomodo…non vedo niente di sconvolgente, hanno fatto un pdf del magazine e l’hanno buttato su iPad … sì forse sarà il futuro ma ancora molto lontano...”Volete sapere come la pensiamo noi? Beh... se disponete di un iPad o un collega che ve lo può prestare per cinque minuti, scaricate una delle tante newsletter gratuite di BMW o un numero qualsiasi di Wired. Guardatele, divertitevi, e capirete perché riteniamo che forse è arrivato il momento di smettere di abbattere alberi, quantomeno per fare la carta per libri e riviste (tranne quella per i libri che leggeremo ancora in spiaggia sotto il sole o in viaggio se non vogliamo portarci dietro un e-reader)

WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE WHAT WILL CHANGE IN THE PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?PUBLISHING WORLD?Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading Some says that the printed world will always exist... reading

a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I a magazine using an e-reader is inconvenient... Personally, I

cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine cannot see what's so terrible: they make a pdf of the magazine

and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but and they bung it on an iPad. Perhaps it will be the future, but

it is a long way off...it is a long way off...it is a long way off...it is a long way off...it is a long way off...it is a long way off...it is a long way off...it is a long way off...it is a long way off...it is a long way off...it is a long way off...it is a long way off...it is a long way off...it is a long way off...it is a long way off...it is a long way off...it is a long way off...it is a long way off...it is a long way off...it is a long way off...it is a long way off...it is a long way off...

Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an Do you want to know what we think? Well, if you have an

iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes, iPad or a colleague that can lend you one for five minutes,

download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or download one of the many free BMW newsletters or

any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will any issue of Wired. Look at them, enjoy them and you will

understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come understand why we think that maybe the time has come

to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for to stop chopping down trees, at least for making paper for

books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on books and magazines (apart from those books we still read on

the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want the beach in the sun or when we are travelling and don't want

to take an e-reader with us).to take an e-reader with us).to take an e-reader with us).to take an e-reader with us).to take an e-reader with us).to take an e-reader with us).to take an e-reader with us).to take an e-reader with us).to take an e-reader with us).to take an e-reader with us).to take an e-reader with us).to take an e-reader with us).to take an e-reader with us).to take an e-reader with us).to take an e-reader with us).to take an e-reader with us).to take an e-reader with us).to take an e-reader with us).to take an e-reader with us).to take an e-reader with us).to take an e-reader with us).to take an e-reader with us).

DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 92 YES WE ARE SIMPLY PEOPLE NOVEMBER 2010

enjoy yourself.

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YES WE ARE SIMPLY PEOPLE DECEMBER 2011 10

Only moderate growth was observed in most of the application stores over the course of the past several months, however overall growth picked

up again in March . The Apple App Store for iPhone is the largest store in terms of all applications available however, it was among the slowest

growing stores in terms of relative growth in March. Regardless of its low relative growth, the Apple App Store for iPhone was still second only to

Google in terms of absolute growth figures.

The Google Android Market is the clear leader in terms of free applications as of March 2011. The total number of free applications exceeds that of

the Apple App Store for iPhone by more than 10,000, while the number of paid applications available in Google

Android Market is barely one-third of the total number of paid applications available in the Apple App Store for iPhone.

The Apple App Store for iPad grew by 12% in March to 75,755 applications, of which 34,120 are designated for iPad only. The total number of

iOS applications now equals 367,334

Source: Distimo Publication - April 2011


CAUTION: MOBILE IS NOT ONLY APPLE!


Source: Distimo Publication - April 2011

The previous page depicts the current store sizes and growth rates and reveals that some stores experienced higher growth than others. The

absolute growth is not necessarily high even though the relative growth can be high. The growth pace of the last three months is used to forecast

the absolute sizes of six stores in the coming three months in order to provide more insight into the development of the whole ecosystem.

First, the Google Android Market is predicted to have only 40,000 applications less than the Apple App Store for iPhone by the end of June 2011,

and will close the remaining gap before the end of July 2011. Second, we predict that the BlackBerry App World will double in size over a six-month

period and will most likely be larger than Nokia Ovi Store by the end of May 2011.

The last finding is not shown in the graph, although the trend can still be observed. At its current growth rate, the Windows Phone 7 Marketplace

will be larger than the Nokia Ovi Store and BlackBerry App World before the Windows Phone 7 Marketplace has even

been available for a full year. It should be noted that all figures are based purely on the average month-over-month

growth figures that could easily accelerate or slow down. Still, it depicts a good overview of what we believe may happen.

CAUTION: MOBILE IS NOT ONLY APPLE! VS


THETHET NEW ADV NEW ADV NEW CAMPAIGN OF MOF MOF ORELLATO MORELLATO M COLOURS SIGNED BY UBY UBY NITSTYLE UNITSTYLE U

Morellato presenta Colours, una linea di orologi moderna, fresca e dinamica che racconta una storia di alta qualità, tecnologia e indagine stilistica.Frutto dell’unione tra la forte tradizione orologiera del brand e l’innovazione che da sempre ne contraddistingue i prodotti, Colours è stata realizzata per offrire le massime prestazioni, insieme ad un design in grado di soddisfare le esigenze di chi è più attento alle tendenze moda, senza rinunciare però alla sicurezza e alla qualità date da un grande orologio.Non orologi “usa e getta” dalla vita breve, ma veri e propri gioielli high tech, resistenti e dalla perfetta funzionalità, garantendo la massima performance e libertà d’espressione, nel gusto come nelle emozioni, grazie all’ampia palette colori.

Morellato presents Colours, a modern, fresh and dynamic line of watches that tells of high quality, technology and design research.The result of a combination of the strong watch-making tradition of the brand and the innovation that has always set its products apart, Colours has been created to offer top performance together with a design that successfully satisfies the needs of those that are most focused on the latest fashion trends, without foregoing the assurance and quality of a great watch. Far from being "disposable" watches with short lifespans, these are authentic high-tech jewels - durable and with perfect functionality - guaranteeing maximum performance and freedom of expression, in terms of taste and feelings, owing to the extensive colour palette.


MORELLATO

MORELLATO COLOURS MEDIA

COLOURS

1 2 3 TOTEM DISPLAY COLOURSEUROTRAM COLOURS EUROTRAM COLOURS


SHOOTINGHi Tech in Colours. Da questo claim è partita l’esigenza di pensare ad uno scatto che enfatizzasse il concetto del tecnologico. La creazione di uno sfondo colorato “pixelizzato” visualizzato su un monitor led full HD ha fatto da sfondo all’immagine di campagna.Un’opportuno gioco di luci e di post-produzione ha consentito di creare un’immagine di grande impatto, dove nei quadranti degli orologi in primo piano risalta il dettaglio di tutti i particolari. Il gioco di colori dei cinturini in silicone, contrasta con lo sfondo di luci colorate.

SHOOTINGHi Tech in Colours. Based on this claim, there

was a need to think of a shot that would

emphasize the technological concept.

The creation of a coloured "pixellated"

background viewed on a full HD led monitor

was used as the background for the campaign

image.

Using suitable lighting effects and post

production allowed the creation of a highly

striking image in which all the details on the

faces of the watches in the foreground are

highlighted. The colour effects of the silicon

straps contrast with the background of

coloured lights.

“A colourful pixellated image in a full hd led monitor is the background watches”

MAKING OF ADV MORELLATO COLOURSMAKING OF ADV MORELLATO COLOURS

54 DISPLAY COLOURSDISPLAY COLOURS WEB BANNER COLOURS

AUTUNNO INVERNO 2011 - 2012AUTUNNO INVERNO 2011 - 2012


prezzo 49 euroHI TECH IN COLOURS orologio in acciaiomovimento miyota 2035

cinturino in silicone colorato anallergico


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NOVEMBER 2010 YES WE ARE SIMPLY PEOPLE 2

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SONOHRA VIDEOCLIP FROM THE NEW ALBUM

MUSIC VIDEOSONOHRA

VIDEO

SONOHRA SAYS:SONOHRA SAYS:

“We really wanted to make this video because it expresses our music very well”

Ci siamo proprio divertiti a registrare il video di Let Go per tanti motivi, primo fra tutti il clima familiare che ci ha coinvolto fin dai primi sopralluoghi. La location del Circolo Enel è inoltre fantastica, il set ideale per la visione che avevamo fin da subito del progetto del video, la visione di un sogno (o di un incubo) in una atmosfera naturale e surreale allo stesso tempo. Sono stanze che hanno una storia, anche le piastrelle dei muri sembrano avere cose da raccontare.... E poi è un posto comodo, vicino, molto vicino a casa nostra.Abbiamo voluto con forza realizzare questo video perché esprime molto bene il nostro percorso musicale e ci sembra che ne sia uscito un prodotto che ci rappresenta per quello che siamo: fedeli alla nostra matrice blues/rock ma lanciati verso un futuro più elettronico!

Ora siamo impegnati su 2 fronti: i concerti estivi dell’A place for us tour 2011 che ci porterà in giro per l’Italia e nelle pause stiamo ultimando le registrazioni delle canzoni del nostro nuovo CD che dovrebbe uscire entro la fine dell’anno. Sarà una sorpresa per tanti, sarà una bomba, ascoltare per credere! (Sonohra)

We really enjoyed recording the Let Go video for many reasons, first and foremost owing to the family atmosphere that involved us right from the first scouting sessions. The location of the Enel Club is fantastic; the ideal set for the vision that we had in mind right from the beginning of the video project, the vision of a dream (or a nightmare) in an atmosphere that is both natural and surreal at the same time.They are rooms that have a story to tell, even the tiles on the walls seem to want to tell their tale... And then it is a comfortable place, which is very close to our home.

We really wanted to make this video because it expresses our music very well and we feel that the result is a product that represents us as we are: faithful to our blues/rock roots but moving towards a more electronic future!We are now working on two separate projects: the summer concerts of the 2011 A place for us tour, which will take us around Italy; and in the breaks we are finishing the recordings of the songs for our new CD, which should be coming out at the end of the year. It will be a surprise for many people; it will be a sensation; hear it to believe it!(Sonohra)

incubo) in una atmosfera naturale e surreale

Sono stanze che hanno una storia, anche le piastrelle dei muri sembrano avere cose da raccontare.... E poi è un posto comodo, vicino, molto vicino a casa nostra.Abbiamo voluto con forza realizzare questo video perché esprime molto bene il nostro percorso musicale e ci sembra che ne sia uscito un prodotto che ci rappresenta per quello che siamo: fedeli alla nostra matrice blues/rock ma lanciati verso un futuro più elettronico!

giro per l’Italia e nelle pause stiamo ultimando le registrazioni delle canzoni del nostro nuovo CD che dovrebbe uscire entro la fine dell’anno. Sarà una sorpresa per tanti, sarà una bomba, ascoltare per credere! (Sonohra)


MAKING OF THE VIDEO

A pub.

A man and a woman.

Twisted and warped thoughts.Twisted and warped thoughts.T

Eyes closed to avoid seeing.

Eyes closed to see again.

Souls held together by a bond that is too tight with no way out.

Enslaved by an obsession

A perverse thought waiting for its own end.

A journey between the real and the surreal.

We played with the lighting a lot, using black and white and exaggerated colour, with

very rapid scene changes that appear to have no connection with each other.

The special editing did the rest.

Coordinating and filming this video was fun.

The actors got into their parts perfectly, despite the low temperatures on the set, where

they had to act for more than four hours.

When you manage to create such involvement, you have done 90% of the work...

This video was created thanks to the strength and professional approach of all those

working for 15 hours without a break.

All well orchestrated and well coordinated.

A great team effort.

Un pub.Un uomo ed una donna.Pensieri contorti e distorti.Occhi chiusi per non vedere.Occhi chiusi per rivedere.Anime tenute insieme da un legame troppo stretto da dove non c'è via di scampo.Un pensiero ossessivo capace di sottomettere. Un pensiero perverso che vuole finire.Un viaggio tra reale e surreale.Abbiamo giocato moltissimo con le luci, il bianco e nero ed il colore esasperato, su cambi di scena molto spinti e apparentemente slegati tra di loro.Il montaggio studiato ad hoc ha fatto il resto.Coordinare e girare questo video è stato divertente.Gli attori sono entrati perfettamente nella parte nonostante le basse temperature sul set in cui sono stati costretti a recitare per più di quattro ore.Quando riesci a creare una tale immedesimazione hai fatto il 90 per cento del lavoro....Un video realizzato grazie alla forza e alla professionalità di tutti lavorando ininterrottamente per 15 ore filate.Tutto ben orchestrato e ben coordinato.Un grande lavoro di squadra.

www.nellandme.it


PRINT

THETHET DHE DHE IESEL DIESEL D ISLAND ISLAND I PASSPORT PRINTED BY UBY UBY NITSTYLE UNITSTYLE U

È la novità che i Diesel fan di tutto il mondo stavano aspettando. Dopo anni di emarginazione da parte della società, in cui si sono spesso sentiti troppo eccentrici, troppo coraggiosi o troppo stupidi per il resto del mondo, avranno finalmente un posto dove sentirsi a casa.Nel 2011 potranno emigrare verso la Diesel Island. Non è una vacanza - è una nazione. Dopo aver creato un vero e proprio movimento con la campagna Be Stupid, il prossimo step di Diesel è la creazione di una società completamente nuova e stupida: un’utopia tropicale dove i principi del manifesto Be Stupid potranno crescere e prosperare.

The news that Diesel fans from all over the world were waiting for. After years of social exclusion in a society where they have often felt too eccentric, too courageous or too stupid for the rest of the world, they will finally have a place where they can feel at home.In 2011, they can emigrate to Diesel Island. It is not a holiday, it is a country. After having created a full-scale movement with the Be Stupid campaign, the next step for Diesel is the creation of a completely new and stupid society: a tropical utopia where the principles of the Be Stupid manifesto can grow and prosper.What does creating a nation from scratch

NEW CATALOGUEDIESEL

TTHET

mean? Taking what is good in other countries in the world and getting rid of everything that is nasty? Rewriting the laws? Putting right social injustice? Founding a country that is only for the brave?The images of the print and outdoor campaign will show the first pioneers arriving on the island, with thrilling experiences, resolving some of the oldest problems in the world (immigration, healthcare system, transport, etc.) with new solutions and organising wild parties to celebrate the birth of their nation.

Come sarebbe creare una nazione da zero? Prendere quel che c’è di buono negli altri paesi del mondo e sbarazzarsi di ciò che è brutto? Riscrivere le leggi? Rimediare alle ingiustizie sociali? Fondare un paese solo per i coraggiosi?Le immagini della campagna print e outdoor mostreranno i primi pionieri arrivare sull’isola, vivere esperienze emozionanti, risolvere alcuni dei più vecchi problemi del mondo (immigrazione, sistema sanitario, trasporti...) con nuove soluzioni, organizzare feste selvagge per celebrare la nascita della loro nazione.

The passport to allow you to land on Diesel island is the general summer 2011 Diesel catalogue.The cover has been designed selecting paper that draws on the classic "waxed" effect of passports.The graphics have been created with screen printing and hot gold stamping. The rounded corners, created BY HAND using a CORNER ROUNDER are the finishing touch.

Il passaporto per sbarcare sull’isola di Diesel è il catalogo generale Diesel per l’estate 2011.La copertina è stata studiata scegliendo una carta che riprendesse appunto l’effetto “cerato” classico del passaporto.La grafica è realizzata in stampa serigrafica ed oro a caldo. Gli angoli arrotondati, realizzati MANUALMENTE grazie ad una SCANTONATRICE sono il tocco finale.

PRINTING CATALOGUE

“The cover has been designed selecting paper that draws on the classic "waxed" effect of passports.”

DIESEL CATALOGUE


.com

www.emoji.com


NEW EXPERIMENTAL IMAGES WITH MORPHICK


MORPHICK

Taking photographs in a drab studio is like opening a jar of Nutella and discovering it’s empty. I don’t use electronic light, I love what the day has to offer, to photograph what I see. My eye is the lens, at times un-focused and at times it moves too quickly, but it captures what I like most.

It’s what I see looking around me.

ZATAC PHOTOGRAPHER

MORPHICK IS THE STUDY OF STYLE IN COMMUNICATION, REINTERPRETATION AND TRANSFORMATION.

MORPHICK IS EVOLUTION OF IDEAS

MORPHICK IS THE ABILITY TO GO BEYOND ALL LIMITS

MORPHICK IS WHEN COMMUNICATION MEET ART

Cover Picture - Photographer: Zatac - Model: Sara Rosati - Make up artist: Massimiliano Della Maggesa


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product by

JEWELLERY EXPERIMENT - RINGS AND NECKLACES - MATERIALS: STONES AND DIAMONDS


UNITDESIGNLAB



THE ROLE OF ART BUYERTHE ROLE OF ART BUYER

Una pelliccia di finto visone in pieno agosto e bulbi di narciso a dicembre... questa è solo una delle tante “liste della spesa” alquanto bizzarre che Maliparmi richiede puntualmente ad ogni stagione per la realizzazione delle proprie vetrine. In uno scenario attuale dove il visual merchandising è sempre più standardizzato anche nella scelta e nell’utilizzo dei materiali, proprio per un problema di tempi e di costi sempre più ristretti, questa casa di moda mette invece a dura prova la professionalità e le capacità dell’art buyer dell’agenzia.L’utilizzo di materiali “veri” a volte stravaganti, rende indubbiamente le vetrine di Maliparmi curiose ed affascinanti. Uno stile perfettamente in linea con il target elegante, sofisticato, quasi artigianale della donna che sente proprio questo modo di vestire. E per l’art buyer...la sfida continua.

A fake mink fur coat in the middle of fake mink fur coat in the middle of August and narcissus bulbs in December.. August and narcissus bulbs in December.. this is just one of the many somewhat bizarre this is just one of the many somewhat bizarre "shopping lists" that Maliparmi unfailingly "shopping lists" that Maliparmi unfailingly requests every season for the creation of its requests every season for the creation of its window displays. In the current scenario, window displays. In the current scenario, in which visual merchandising is more and more standardised in the selection and use of materials, precisely owing to problems of increasingly limited time and expenses, this fashion house really puts the professional approach and skills of the agency's art buyer to the test.The use of "authentic", at times extravagant materials, undoubtedly makes Maliparmi's window displays strange and fascinating. The style of the window displays is perfectly in line with the elegant, sophisticated target audience, with a taste for craftsmanship - women that identify with precisely this way of dressing. And for the art buyer... the challenge goes on.

VISUAL MERCHANDISING

VISUAL MERCHANDISINGMALÌPARMI

STORE WINDOWS

“The use of authentic extravagant materials makes Maliparmi's window displays strange and fascinating.”

MALIPARMI VISUAL MERCHANDISINGMALIPARMI VISUAL MERCHANDISING

CONCEPT

This proposal will centre on the concept of the passion that the XXX kitchen conveys through the care and attention focused on customer requirements.

Passion is what drives us and allows man to achieve success in his work or in the activities that he enjoys... however, he often feels the need to place this display this with a touch of pride.

CLIENTKitchen manufacturer

VISUAL

A strong image will be used that plays on the desire to "show your passion" with pride... placing a part of ourselves on display that our everyday image does not reveal.

The slogan leaves no room for ambiguity...

CENSORED

SORRY, TOO LATE

DON’T WASTE TIME, DRINKproduct by


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DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 47 DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 47

WE WORKED AND WORK WITH:

IT’S A COMMUNICATION AGENCY

SPECIALIZED IN FASHIONBORN IN 1994WITH INTEGRATED PRODUCTION

ACCESSORIESACCESSORIESACCESSORIESACCESSORIESACCESSORIESACCESSORIESACCESSORIESACCESSORIESACCESSORIESFASHION/OUTDOORFASHION/OUTDOORFASHION/OUTDOORFASHION/OUTDOORFASHION/OUTDOORFASHION/OUTDOORFASHION/OUTDOORFASHION/OUTDOORFASHION/OUTDOORFASHION/OUTDOORFASHION/OUTDOOR

COSMETICSCOSMETICSCOSMETICSCOSMETICSCOSMETICSCOSMETICSCOSMETICS

NO PROFITNO PROFITNO PROFITNO PROFITNO PROFITNO PROFITNO PROFIT

TECHNOLOGYTECHNOLOGYTECHNOLOGYTECHNOLOGYTECHNOLOGYTECHNOLOGYTECHNOLOGYTECHNOLOGYTECHNOLOGY

MORELLATOMORELLATOMORELLATOMORELLATOMORELLATOSECTORSECTORSECTORSECTORPIRELLI PZEROPIRELLI PZEROPIRELLI PZEROPIRELLI PZEROPIRELLI PZEROPHILIP WATCHPHILIP WATCHPHILIP WATCHPHILIP WATCHPHILIP WATCHPHILIP WATCHGINEVRA GIOIELLIGINEVRA GIOIELLIGINEVRA GIOIELLIGINEVRA GIOIELLIGINEVRA GIOIELLIGINEVRA GIOIELLIMOTOROLAMOTOROLAMOTOROLAMOTOROLAMOTOROLASAFILOSAFILOSAFILODE RIGODE RIGODE RIGOOPTISSIMOOPTISSIMOOPTISSIMOOPTISSIMOMARCOLINMARCOLINMARCOLINMARCOLINMARCOLINMARCHONMARCHONMARCHONMARCHONSTROILI OROSTROILI OROSTROILI OROSTROILI OROSTROILI ORO

DIESELDIESELDIESELDIESELDIESEL U.S.ADIESEL U.S.ADIESEL U.S.ADIESEL U.S.ADIESEL U.S.ADIESEL KIDDIESEL KIDDIESEL KIDDIESEL KIDDIESEL KIDDOCKERS LEVI STRAUSS EUROPEDOCKERS LEVI STRAUSS EUROPEDOCKERS LEVI STRAUSS EUROPEDOCKERS LEVI STRAUSS EUROPEDOCKERS LEVI STRAUSS EUROPEDOCKERS LEVI STRAUSS EUROPEDOCKERS LEVI STRAUSS EUROPEDOCKERS LEVI STRAUSS EUROPEDOCKERS LEVI STRAUSS EUROPEDOCKERS LEVI STRAUSS EUROPEROBERTO CAVALLIROBERTO CAVALLIROBERTO CAVALLIROBERTO CAVALLIROBERTO CAVALLIROBERTO CAVALLIROBERTO CAVALLID&GD&GD&GDSQUARED2DSQUARED2DSQUARED2DSQUARED2DSQUARED2GIORGIO ARMANIGIORGIO ARMANIGIORGIO ARMANIGIORGIO ARMANIGIORGIO ARMANIGIORGIO ARMANIVALENTINOVALENTINOVALENTINOVALENTINOVALENTINOMARLBORO CLASSICSMARLBORO CLASSICSMARLBORO CLASSICSMARLBORO CLASSICSMARLBORO CLASSICSMARLBORO CLASSICSMARLBORO CLASSICSDIMENSIONE DANZADIMENSIONE DANZADIMENSIONE DANZADIMENSIONE DANZADIMENSIONE DANZADIMENSIONE DANZADIMENSIONE DANZAREPLAYREPLAYREPLAYREPLAYRARERARERARERARENOLITANOLITANOLITASALEWASALEWASALEWASALEWADOLCE & GABBANADOLCE & GABBANADOLCE & GABBANADOLCE & GABBANADOLCE & GABBANADOLCE & GABBANADOLCE & GABBANATHE NORTH FACETHE NORTH FACETHE NORTH FACETHE NORTH FACETHE NORTH FACETHE NORTH FACETHE NORTH FACE

SPECCHIASOLSPECCHIASOLSPECCHIASOLSPECCHIASOLSPECCHIASOLEUPHYTOSEUPHYTOSEUPHYTOSEUPHYTOSAKYSAKYSAKYS

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RIELLO UPSRIELLO UPSRIELLO UPSRIELLO UPSRIELLO UPSRIELLO CRDRIELLO CRDRIELLO CRDRIELLO CRDRIELLO CRDBERNERBERNERBERNERBERNERIMETECIMETECIMETECIMETEC

NOVEMBER 2010 NOVEMBER 2010 DECEMBER 2011NOVEMBER 2010DECEMBER 2011NOVEMBER 2010 NOVEMBER 2010 NOVEMBER 2010DECEMBER 2011NOVEMBER 2010DECEMBER 2011NOVEMBER 2010DECEMBER 2011NOVEMBER 2010DECEMBER 2011 DECEMBER 2011 DECEMBER 2011 YES WE ARE SIMPLY PEOPLEYES WE ARE SIMPLY PEOPLEYES WE ARE SIMPLY PEOPLEYES WE ARE SIMPLY PEOPLEYES WE ARE SIMPLY PEOPLE YES WE ARE SIMPLY PEOPLE YES WE ARE SIMPLY PEOPLEYES WE ARE SIMPLY PEOPLEYES WE ARE SIMPLY PEOPLEYES WE ARE SIMPLY PEOPLEYES WE ARE SIMPLY PEOPLEYES WE ARE SIMPLY PEOPLEYES WE ARE SIMPLY PEOPLEYES WE ARE SIMPLY PEOPLEYES WE ARE SIMPLY PEOPLEYES WE ARE SIMPLY PEOPLEYES WE ARE SIMPLY PEOPLEYES WE ARE SIMPLY PEOPLEYES WE ARE SIMPLY PEOPLEYES WE ARE SIMPLY PEOPLEYES WE ARE SIMPLY PEOPLE YES WE ARE SIMPLY PEOPLE YES WE ARE SIMPLY PEOPLE YES WE ARE SIMPLY PEOPLE YES WE ARE SIMPLY PEOPLE 4747474747474747

Se Sei inTereSSaTo a riceVere GraTuiTaMenTe il proSSiMo nuMero di QueSTo MaGaZine, inVia una Mail con oGGeTTo “YES WE ARE PEOPLE” A: [email protected], INDICANDO L’INDIRIZZO DI SPEDIZIONE.

IF YOU ARE INTERESTED IN RECEIVING THE NEXT EDITION OF THIS MAGAZINE FREE OF CHARGE, PLEASE SEND US AN E-MAIL AT [email protected], WITH “YES WE ARE PEOPLE” IN THE SUBJECT LINE AND PROVIDING YOUR MAILING ADDRESS.

YES WE ARE SIMPLY PEOPLE DECEMBER 2011481 YES WE ARE SIMPLY PEOPLE NOVEMBER 2010 YeS we are SiMplY peopleUNIT ASSOCIATI S.R.L Corte Convento,11 - 37132 VeronaPhone: +39 045 8780732 - mail: [email protected]

UNTSTYLE ha sede nell’antico monastero delle Benedettine monumento storico del 1064 d.C. recentemente ristrutturato.Il cenobio di san Michele fu considerato fra i più notevoli per importanza economica e documentaria nella provincia di Verona, oltre che il più antico, e godette fama d’essere ricco di beni e ragguardevole per le monache d’alto lignaggio, tra cui alcune discendenti degli Scaligeri, dei Visconti e tre nipoti di Dante, figlie di Pietro Alighieri.

UNITSTYLE is based in an old Benedictine convent, a historic monument dating back to 1064, which has recently been renovated. San Michele or Saint Michael’s religious community was considered amongst the most worthy of note in the province of Verona because apart from being the oldest convent, it was extremely important in economic and documentary terms. It was famous for being rich in assets and distinguished by nuns of high descent, including some descendents of the Scaglieri and Visconti families and three of Dante’s nieces, the daughters of Pietro Alighieri.

unitstyle magazine issue n.2

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