MEDIA KIT

Unlock the purchasing power of the LGBT

community and its allies!

Advertise with Unite Virginia to engage this untapped, multibillion-

dollar demographic today!

“Virginia’s business climate is open and welcoming to everyone. If you want to come here to start a business

and create economic activity, I want you here.”– Governor Terry McAuliffe

Following the historic marriage equality victory, Virginia’s LGBT community needs a concerted voice as it continues to expand its equality portfolio.

As the only statewide media outlet that informs, connects and engages Virginia’s LGBT community and its allies, Unite Virginia fulfills that need. By highlighting the commercial, community and cultural interests of this historically underserved demographic, Unite Virginia provides the LGBT community a unified voice in Virginia’s broader economic narrative.

Building new Virginia values for the new Virginia economy.

– Levar Stoney, Secretary of the Commonwealth

www.unitevamag.com

OPPORTUNITIES

Readership1

Unite Virginia provides businesses direct access to a lucrative demographic, the ability to engage new markets and unparalleled opportunities to diversify and expand both B2B and B2C commerce.

LGBT Consumers

• $835 billion purchasing power (2014)• $100 billion LGBT travel industry• Spend $2,300 on leisure and travel

every year (compared to the $1,500 that non-LGBT consumers spend)

• 97% took vacations in the past 12 months (compared to the national average of 64%)

• 71% will remain loyal to a brand that is LGBT-friendly, even if that brand is more expensive or less convenient

• 87% prefer brands that have equal benefits for LGBT employees (as do 75% of non-LGBT consumers)

• 23% have switched brands in the past year because a competitor was supportive of the LGBT community

• 47% are more likely to purchase from a company that directly advertises to an LGBT audience

The LGBT community travels more, owns more homes and cars, spends more on electronics and has the largest amount of disposable income of any niche market. Plus, Virginia’s LGBT market is untapped!1 Community Marketing Insights, Inc., the San Francisco-based gay and lesbian

research, marketing and communications firm, developed and conducted the Gay Consumer IndexTM and the Lesbian Consumer IndexTM studies. The study was coproduced by Rivendell Media.

Your Gateway to Virginia’s LGBT Community

• Reach lucrative consumer markets (B2C)• Identify and engage new business markets (B2B)• Embrace Virginia’s diverse 21st century economy

Available in Print & OnlineOur bimonthly magazine is available in print across Virginia and digitally through Issuu*.

Unite Virginia also maintains a regularly updated, comprehensive website (www.unitevamag.com).

*Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books and more online.

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25-65 years old $72,000 average salary college educated

77%

32% masters degree

86% own a vehicle 64%

homeowners

68%own a pet

71%

travel at least twice per y

ear 36%

travel abroad

76%travel domestically

are allies of the LGBT community

at least 6 times per month

84%dine out

THE FACTS ARE PLAIN

40%

PLACEMENT(bimonthly)

1 Issue 3 Issues(5% discount)

6 Issues(10% discount) Actual Size

2-Page Spread $2,850 N/A N/A 16.25” (w) x 10.25” (h)

Back Cover $2,200 N/A N/A 7.75” (w) x 10.25 (h)

Inside Back Cover $1,800 N/A N/A 7.75” (w) x 10.25 (h)

Inside Front Cover $1,800 N/A N/A 7.75” (w) x 10.25 (h)

Full Page $1,500 $1,425/issue $1,350/issue 7.75” (w) x 10.25 (h)

1/2 Page vert.1/2 Page horiz. $975 $926/issue $897/issue 3.625” (w) x 10.25” (h)

7.75” (w) x 4.75” (h)

1/4 Page $525 $499/issue $483/issue 3.625” (w) x 4.875” (h)

1/8 Page $270 $257/issue $248/issue 3.625” (w) x 2.1875” (h)

PLACEMENT(monthly)

1 Month 2 Months(5% discount)

3 Months(10% discount)

1 Leaderboard Top(970 x 90 pixels) $500 $475/month $450/month

2 Leaderboard Navigation(970 x 90 pixels) $400 $380/month $360/month

3 Leaderboard Bottom(970 x 90 pixels) $300 $285/month $270/month

4 MPU (Mid Page Unit) Right (300 x 250 pixels) $400 $380/month $360/month

5 Wallpaper Left(160 x 600 pixels) $350 $333/month $315/month

6 Wallpaper Right(160 x 600 pixels) $350 $333/month $315/month

premium space, no discount applies

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PRINT AD OPTIONSSI

ZE E

XA

MP

LES

2-Page Spread Full Page** 1/2 Page

1/2 Page1/4

Page 1/8 Page

**Same size as Back Cover, Inside Back Cover & Inside Front Cover

WEBSITE AD OPTIONS

PRINT + WEB BUNDLES

1

2

3

45 6

Reach more people and recognize significant savings by advertising with Unite Virginia in print and online. bimonthly monthly

5% off • 1 issue/2 mo. online

10% off • 3 issues/6 mo. online

15% off • 6 issues/12 mo. online

TOTAL PRICE

TOTAL PRICE

TOTAL PRICE

20% DISCOUNT for non-profit organizations

www.unitevamag.com

47%

are more likely to purchase from a company that directly advertises to an LGBT audience

of LGBT consumers

Email us at sales@unitevamag.com

Thanks for joining the #EqualityEconomy!

www.unitevamag.com

Advertising rates are net and effective 01/01/2015. 20% discount for non- profit organizations. Full color publication produced with a gloss finish.

Advertiser Responsibility: When new rates are announced, the advertiser is protected at their agreement rate throughout the term of their contract. Contact Unite Virginia sales team for more information. Unite Virginia reserves the right to reject any advertisement submitted, as well as the right to print the word “advertisement” on any ad that, in our opinion, resembles editorial copy. We assume no responsibility for artwork or photographs left with us 30 days or longer after the last contract insertion date. The advertiser and/or advertising agency agrees to indemnify and hold harmless from and against any loss or expenses resulting from any disputes or legal claims.

Advertisers agree prior to placing ads that if there is a publication error by our magazine, the liability of Unite Virginia is limited to the cost of the advertisement and may be recouped through advertising credits only. Unite Virginia accepts no responsibility for errors or omissions in any published advertisement. Advertisers agree upon submission of any materials for publication to assume all liability for any expense, loss or damages incurred as a result of publication. All written copy, display copy, illustrations and photographs are published with the understanding that the advertisers are fully authorized and have secured proper written consent for the use of all submitted materials.

Unless guaranteed and noted in writing, the placement and location of all advertising ads are at the exclusive discretion of Unite Virginia.

All advertising copy and its classification is subject to the approval of Unite Virginia, at its exclusive discretion and without recourse of liability. Payment in advance is required for all new advertisers.

Interest of 1.5% per month accrues on any unpaid balance over 15 days plus all legal and/or collection fees incurred in the collection of any unpaid balance. Cancellations must be in writing, but are not accepted after the date final art files are due. Loss of credit due to account delinquency may affect frequency rates.

An advertiser who does not complete a committed schedule will be subject to a short rate back to the rate that was actually earned. Advertising rates are subject to change. Publisher will notify the contracted advertiser 60 days prior to a rate change. Publisher reserves the right to terminate any advertising agreement at any time for any reason solely by giving advertiser fifteen (15) days written notice of such cancellation.

SUBMITTING ADS:All artwork must be emailedto sales@univtevamag.com

FILE FORMAT REQUIREMENTS:PDF Files (preferred)InDesign or IllustratorNo bleeds or crop marks. All fonts and images embedded (300 dpi)TIF & JPG filesPhotoshop (300 dpi)EPS filesAdobe Illustrator for Mac/PCVersion 10.0 or lower.

ALL ADS ARE COLOR. These ads must use the CMYK color space (never RGB) for newsprint. Avoid the use of process black for color ads as plate shifting may produce undesirable results. Build blacks as 0% cyan, 0% magenta, 0% yellow and 100% black. Artwork is considered camera-ready if it is designed to size and does not require any enlargement, reduction or layout. Please include all fonts and images.

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EDITORIAL CALENDAR

AD SPECS + GUIDELINES

Issue (Unite Virginia is bimonthly)

Contract & 50% Deposit Due (net 15 days)

Final ArtFiles Due

January/February November 24 December 1

March/April January 25 February 1

May/June March 25 April 1

July/August May 25 June 1

September/October July 25 August 1

November/December September 24 October 1

Schedule your online ad with Unite Virginia today!There is greater flexibility in reserving online ads, but space is limited so don’t wait until the last minute. Email us today at sales@unitevamag.com to plan your digital advertisement!

DISCLOSURES

Reserve your ad space in Virginia’s only statewide LGBT magazine today!

GOVERNOR’S

LGBT TOURISM

TASK FORCENew Virginia Values

for the New Virginia

Economy

ALSO IN THIS ISSUE:

+Virginia Opera: Fabulous at 40!

+NOVA’s Longest Running Beach Party is such a DRAG!

+Green Greetings from Roanoke

INAUG

URAL I

SSUE

PRIDE ISSUE

Volume 1 | Issue 1 | 2015

Your Gateway to Virginia’s LGBT Community

VCU Brandcenter

The Power of 7%

Rocktown

Rises with Pride

Marriage Equality

One Couple’s

Dream Wedding