unit 2 brands sara. starting up starting up type of product: sportswear, cars, soft drinks … ...
TRANSCRIPT
Unit 2 Brands Unit 2 Brands
Sara
Starting Starting
upup
Type of product: sportswear, cars, soft drinks…
Brand: adiddas,
Advantages for the manufacturer: having a product which is instantly recognizable (and thus more likely to be bought); being able to associate specific qualities with the brand (e.g. value for money, safety, prestige); the possibility of launching related new products under the same (established ) brand; greater customer loyalty.
Advantages for the consumer: a reliable product-you know what you are getting for your money; high prestige brands give you an opportunity to enhance your standing.
It gives a misleading impression of the price. When the prices of french fries and drink at the full price are taken into account, the discount on the whole meal amounted to only about 5%.
RalphRalphLauren Lauren
RalphRalphLaurenLauren
RalphRalphLaurenLauren
RalphRalphLaurenLauren
RalphRalphLaurenLauren
CKCK
CKCK
ChanelChanel
ChanelChanel
ChanelChanel
ChanelChanel
Chanel Chanel