starting up:

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STARTING UP rocket fuel for everyone

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Post on 01-Dec-2014

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Do you have an idea you'd like to make real? Are you a person with a mission? At the Melton Foundation's 2013 Global Citizenship Conference "Springboard Sessions", Jyotsna Pattabiraman - a serial entrepreneur - describes her experience with "starting up" businesses, prototyping and using design thinking and strategic communication to transform a lightbulb into a start up.

TRANSCRIPT

Page 1: Starting up:

STARTING UPSTARTING UProcket fuel for everyonerocket fuel for everyone

Page 2: Starting up:

WHAT “ENTREPRENEUR ” MEANT TO ME

WHAT “ENTREPRENEUR ” MEANT TO ME

Page 3: Starting up:
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Entrepreneur ? Moi ?

Page 8: Starting up:

UNTIL I MET BILLUNTIL I MET BILL

Page 9: Starting up:

WHAT WOULD HELP ME BECOME AN

ENTREPRENEUR ?

WHAT WOULD HELP ME BECOME AN

ENTREPRENEUR ?

Option 1 : ExperienceOption 2 : MBAOption 3 : Working with startups Option 4 : Finding my passion

Page 10: Starting up:

HAVE YOU FELT “ THE PULL” ?

A STRONG ATTRACTION TO DO SOMETHING

HAVE YOU FELT “ THE PULL” ?

A STRONG ATTRACTION TO DO SOMETHING

Page 11: Starting up:

OPINION :

How would you advise me to get started?

OPINION :

How would you advise me to get started?

Option 1 : Market SurveyOption 2 : Business PlanOption 3 : Raise moneyOption 4 : Experiment

Page 12: Starting up:

MAKE YOUR OWN RULES

MAKE YOUR OWN RULES

Page 13: Starting up:

WHAT WORKS FOR ME : PROTOTYPES

WHAT WORKS FOR ME : PROTOTYPES

Page 14: Starting up:

CREDIT CARD PROTOTYPE BY IBM, ~1960CREDIT CARD PROTOTYPE BY IBM, ~1960

Page 15: Starting up:

WORLD’S THINNEST WATCH PROTOTYPEWORLD’S THINNEST WATCH PROTOTYPE

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WHAT WORKS FOR ME : CO-CREATING

WHAT WORKS FOR ME : CO-CREATING

Page 17: Starting up:

TextCOMMUNITY CUSTOMERS OR PARTNERS

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COMING FULL CIRCLECOMING FULL CIRCLE

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Starting up

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“ Do not follow in the footsteps of the wise.Seek what they sought.”

- basho