Unit 1: P1, M1, D1Why would you complete research if you were creating a new media product?

To find out if your target audience would buy your product To find out how much you could sell your product for To find out how to make your product more appealing to your target audience To find out how to market your product to your target audience

Find definitions of the 4 research methods and give your opinions as to advantages/disadvantages for each one.

Method Definition Advantage Disadvantage

Primary

Research gathered by yourself. E.g. Surveys focus groups, questionnaires.

Up to date Reliable Unbiased Raw, un-edit Trustable Specific information

Takes Time to create Takes time to collate Some people might not be

bothered to answer correctly/honestly

Could cost money You could create bias

questions

Secondary

Research gathered by someone else E.g. Internet, Website, and Newspapers.

Fast Mainly free Time efficient We can trust information

from a trusted source

Unreliable Could be bias May have to pay for

certain information Might not be specific

Quantitative

Any data with numbers or statistical analysis. E.g. SurveysFocus GroupsQuestionnaires – closed questions

Accurate Good statistical data

Response is limited Information does not –

How/Why/When

Qualitative

Information using wordsQuestionnaires – open endedInterviewsFocus Groups

More specific Rich detailed response More representative

Time consuming Harder to categorise the

data Time to create Time to collate

Unit 1: P1, M1, D1What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practises, plans etc.) did you use when completing the assignments in year 11 for Unit 9 (Photography Techniques) and Unit 18 (Advertising) ?

The internet, we found many websites that included photo ideas and showed different ideas that were useful. We looked at different examples for inspiration. Unit 9We also found websites that gave us inspiration for banners and adverts for Unit 18

Unit 9 Research- Internet – GOOGLE – National Geographic- Practise Shots- Design plans

Unit 18 Research- Internet – advertising techniques- Real products - bottles logos- Real advertising agencies- Videos – TV adverts

What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the assignments in year 11 for Unit 9 (Photography Techniques) and Unit 18 (Advertising) ?

Primary – we made a questionnaire to find which photo was the best in other peoples (unbiased) opinions.Qualitative – The questionnaires asked were detailed E.g. Why this photo was the best Secondary - we found adverts and other print ads that gave us inspiration for our own adverts.

Unit 9/18- Primary – Questionnaire – audience feedback

Focus groups – audience feedback- Secondary – internet – photographers/photographs/techniques- Qualitative – Questionnaire/focus groups – audience feedback- Quantitative - questionnaire - audience feedback

Unit 1: P1, M1, D1If you didn’t use some of the methods in year 11, would use you them if you were to do your projects again? How and why would you do this?

All research methods were used in unit 9/18

Future projects - Film = audience tastes and feedback, trailer analysis, film beginning analysis.- Music video = research music videos – artists , genre,. Styles, techniques.

How did you collate, store and use the information when researching for your year 11 units? (e.g. did you book mark key websites? Keep a list of websites used? Print off or save any info for your folders?)

Information/research was collected and stored in the following ways:- PowerPoint presentations- Bookmarks- Viewing history- Word documents- Blogger- Home learning tasks- Unit tasks- Files/folders - computer- Files/folders – manila folders