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ABOUT UNILEVER
INTRODUCING UNILEVER
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ABOUT UNILEVER
Unilever is one of the world’sleading suppliers of fast-moving consumer goods.
Our products are sold in over190 countries and used by2 billion consumers everyday.
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OUR PEOPLE
We aim to create an environment in whichall employees can fulfil their potential.
Unilever is one of the world’s most culturallydiverse companies.
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BUSINESS WITH PURPOSE
Our purpose is to makesustainable living commonplace
We work to create a betterfuture every day, with brands
and services that help peoplefeel good, look good and getmore out of life.
Our first priority is to our
consumers – then customers,employees, suppliers andcommunities.
When we fulfil ourresponsibilities to them, webelieve that our shareholderswill be rewarded.
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OUR COMPASS STRATEGY
Our vision is to double the size ofthe business, whilst reducing ourenvironmental footprint andincreasing our positive socialimpact.
The Compass provides a blueprintfor success by identifying what wemust do to win share and growvolume in every category andcountry.
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FAST FACTS - 2012
€1 BILLIONINVESTED IN R&D WORLDWIDE
190COUNTRIES INWHICH OURPRODUCTSARE SOLD
TURNOVER OF
€51 BILLIONAT END OF 2012
EMPLOYEESAT THE ENDOF THE YEAR
173,000
EMERGING
MARKETSNOW REPRESENT
55%OF TURNOVER
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STRATEGIC FOCUS
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OUR BUSINESS MODEL
OUR BRANDSStrong brands and innovationare central to our ambition todouble in size
OUR OPERATIONS
We aim to develop innovativeproducts that address differentconsumer needs at differentprice points
OUR PEOPLE
Sustainable, profitable growthcan only be achieved with theright people working in anorganisation that is fit to win SUSTAINABLE LIVING
The differentiator in our businessmodel is our Sustainable Living Plan
and the goal of sustainable living.
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UNILEVER’S GROWTH PRIORITIES
Our ambition is to win share and grow volume in every category and
country.
WINNING WITH BRANDS AND INNOVATION
BUILD STRONGERBRANDS
DEVELOP BIGGER,BETTER, FASTERINNOVATIONS
BUILD MARGINENHANCINGINNOVATION
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UNILEVER’S GROWTH PRIORITIES
Our ambition is to win share and grow volume in every category and
country.
WINNING IN THE MARKETPLACE
LEAD MARKETDEVELOPMENT; REACHUP, DOWN AND WIDE
WIN WITH WINNINGCUSTOMERS ANDCHANNELS
BE AN EXECUTIONPOWERHOUSE
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UNILEVER’S GROWTH PRIORITIES
Our ambition is to win share and grow volume in every category and
country.
WINNING THROUGHCONTINUOUS IMPROVEMENT
BUILD A QUALITY-DRIVENVALUE CHAIN WITH GLOBALSCALE AND LOCAL AGILITY
DRIVE RETURN ON
CAPITAL ANDMARKETINGINVESTMENT
DELIVER A COSTCOMPETITIVEORGANISATION
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UNILEVER’S GROWTH PRIORITIES
Our ambition is to win share and grow volume in every category and
country.
WINNING WITH PEOPLE
BUILD DEPTH OFCAPABILITY ANDLEADERSHIP
LIVE OUR VALUESAND BUILD APERFORMANCECULTUREBUILD AN AGILE,
FLEXIBLE, AND DIVERSEORGANISATION
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THE UNILEVER SUSTAINABLELIVING PLAN
We have long been working and reportingon our impact on society and theenvironment. Our Sustainable Living Planbrings together all this work and setsmany new targets.
Our Sustainable Living Plan will result inthree significant outcomes by 2020.
1. We will help more than 1 billionpeople take action to improve theirhealth and well-being.
2. We will halve the environmentalimpact of the making and use of ourproducts.
3. We will source 100% of agriculturalraw materials sustainably.
HELP
1 BILLIONPEOPLE IMPROVETHEIR HEALTH& WELLBEING
HALVEENVIRONMENTALFOOTPRINT OF
OUR PRODUCTS
SOURCE
100%OF AGRICULTURALRAW MATERIALS
SUSTAINABLY
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IMPROVING HEALTH AND WELL-BEING
From our earliest days we have sought to meetpeople’s need for good health and hygiene.
By 2020 we will help more than 1 billion peopleimprove their hygiene habits and bring safe
drinking water to 500 million people.
Using globally recognised dietary guidelines, wecontinually work to improve the taste andnutritional quality of our products.
By 2020 we will double the proportion of ourportfolio that meets the highest nutritionalstandards, helping hundreds of millions of peopleachieve a healthier diet.
IN ACTION
AROUND 220 MILLIONPEOPLE REACHED BY
END 2012 THROUGHOUR PROGRAMMES ONHANDWASHING, SAFEDRINKING WATER,ORAL HEALTH ANDSELF-ESTEEM†
† 2012 figures are preliminary. They will be finalised in the UnileverSustainable Living Plan: Progress Report 2012, to be published in April 2013.
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REDUCING ENVIRONMENTAL IMPACT
Our aim is to halve the environmentalfootprint associated with the making anduse of our products by 2020.
By 2020 we aim to:
• Halve the greenhouse gas impact of ourproducts across the lifecycle
• Halve the water associated with theconsumer use of our products
•Halve the waste associated with thedisposal of our products
† 2012 figures are preliminary. They will be finalised in the Unilever SustainableLiving Plan: Progress Report 2012, to be published in April 2013.‡ Measured July 2011-June 2012, compared to January-December 2010.
IN ACTION
OUR GREENHOUSE GASIMPACT HAS REDUCEDBY AROUND 6% SINCE2010†‡
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ENHANCING LIVELIHOODS
We work with hundreds of thousands ofsmallholder farmers, small-scale distributorsand micro-entrepreneurs.
Our goal is to link 500,000 smallholder
farmers into our supply network.
We will help to improve their agriculturalpractices and enable them to supply intoglobal markets at competitive prices.
We will increase the number of Shaktientrepreneurs – our door-to-door sellingoperation in India – that we recruit, train andemploy from 45,000 in 2010 to 75,000 in 2015.
† 2012 figures are preliminary. They will be finalised in the UnileverSustainable Living Plan: Progress Report 2012, to be published in April 2013.
IN ACTION
48,000 SHAKTI SMALL-SCALE DISTRIBUTORSBY END 2012†
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OUR VALUES
Our Values guide our people inthe judgments, decisions andactions they take every day.
They underpin everything wesay and do.
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OUR VALUES
INTEGRITYWe are committed to integritybecause it creates our reputation,so we never compromise on it. Itdefines how we behave, whereverwe are. It guides us to do the rightthing for the long-term success of
Unilever.
RESPECTWe are committed to respectbecause people should betreated with dignity, honesty andfairness. We celebrate thediversity of people, and werespect people for who they are
and what they bring.
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OUR VALUES
RESPONSIBILITYWe are committed to responsibilitybecause we want to take care ofour consumers, customers andemployees, as well as theenvironment and the communitiesin which we operate. We take this
personally and always do whatwe say we will do.
PIONEERINGWe are committed to thepioneering spirit because itcreated us and still drives us as abusiness. It gives usthe passion for winning and forcreating a better future. It means
that we are always willing to takeintelligent risks.
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PERFORMANCE
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SCALE AND GEOGRAPHICAL REACH
EUROPE
€20.4 billion turnover5.7% underlying volume growth
40% of group turnover
ASIA, AFRICA, CENTRAL &EASTERN EUROPE
EUROPE
€13.9 billion turnover0.9% underlying volume growth27% of group turnover
EUROPE
EUROPE
€17.1 billion turnover3.1% underlying volume growth33% of group turnover
THE AMERICAS
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SCALE AND GEOGRAPHICAL REACH
2012 TURNOVER €51.3 BILLION
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CATEGORY HIGHLIGHTS IN 2012
Turnover: €9.1 billion
Underlying volume growth : 10.3%
Turnover: €14.4 billionUnderlying volume growth: 0.9% Turnover: €18.1 billionUnderlying volume growth : 6.2%
Turnover: €9.7 billion
Underlying volume growth : 2.4%
PERSONAL CAREFOODS
REFRESHMENTHOMECARE
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UNILEVER FINANCIAL PERFORMANCE
UNDERLYINGSALESGROWTH %
TURNOVER
(€ BILLION)
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UNILEVER FINANCIAL PERFORMANCE
YEAR 2012 2011 2010 2009 2008
UNDERLYING SALES GROWTH % 6.9 6.5 4.1 3.5 7.4
TURNOVER (€ BILLION) 51.3 46.5 44.3 39.8 40.5
OPERATING PROFIT (€ BILLION) 7 6.4 6.3 5 7.2
NET PROFIT* (€ BILLION) 4.9 4.6 4.6 3.7 5.3
NET CASH FLOW FROM OPERATING ACTIVITIES(€ BILLION)
6.8 5.5 5.8 3.9
* Continuing operations
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CATEGORIES,
BRANDS ANDCLUSTERS
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UNILEVER’S PORTFOLIO OF CATEGORIES
PERCENTAGE OF SALES
28% 18% 35% 19%
FOODS REFRESHMENTPERSONAL CAREHOMECARE
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OUR € 1 BILLION BRANDS
Home Care
Refreshment
Foods
Personal Care
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CATEGORIES AND CLUSTERSCLEAR, DISTINCT, COMPLEMENTARY ROLES
CATEGORIESDeliver global platforms
Responsible for:
• Brand development
• Innovation
• Research and development
Accountable for:
• Medium/long-term market share
• Brand health
• Innovation metrics
• Category value creation
OUR CATEGORIES
PERSONAL CAREDeodorantsHairOralSkin
REFRESHMENTBeveragesIce Cream
HOMECARELaundryHousehold care
FOODSSpreads & DressingsSavouryFood Solutions
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CATEGORIES AND CLUSTERSCLEAR, DISTINCT, COMPLEMENTARY ROLES
CLUSTERSExecute on the ground
Responsible for:
• Managing the business
• Deploying brands and innovations
• Customer management
Accountable for:• Short-term market shares
• Growth
• Profit
• Cash flows
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INSPIRATION EVERY DAY
Working closely with chefs and caterers in 74 countriesUnilever Food Solutions helps achieve the critical balancebetween impressing guests and making a profit, andaddressing the important food issues that have beenidentified by consumers.
OUR BRANDSGlobal brands: Knorr, Lipton and Hellmann’sLeading positions in dressings, sauces, seasonings,sauces, soups, desserts and tea.
OUR PEOPLE4,600 employees, of which:
• 3,600 sales people
• 190 chefs
EssenceInspiring chefs to satisfy
their guests every day
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OUR CHEFMANSHIP
Our unique DNA that is a key point of differencefor us. We put Chefs at the heart of everything we do.
OUR SERVICES
Three areas that help boost our relevance to operators
• Your Guest (Understand more about their guests)
• Your Menu (Deliver nutritious, healthy and profitable menus)
• Your Kitchen (Keep their kitchen efficient and thriving )
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THE SUPPLY CHAIN
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MANUFACTURING
TOTAL WASTE
- ktonnes of Waste -
TOTAL WATER
- Mio m3 Water -
TOTAL CO2- Mio tons -
31% lessCO2
per tonne of
product
25% less
water per tonne of
product
51% less
wasteper tonne of
product
H2O Actual Waste ActualCO2 Actual
0.84 76
2010
2.60
2009
2.64
2008
Baselin
e
2.79
1.95
2011
2.21
2012
43
2011
45
2010
52
2009
52
2008
Baselin
e
57
2012
75
2011
93
2010
126
2009
121
2008
Baselin
e
151
13.1
30% less in absolute 50% less in absolute23% less in absolute
*2008 is the Manufacturing USLP baseline
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CONSUMERS
Our top 12 brandsall have sales of
more than €1
billion. Around €6.8 billion
invested in
advertising and
promotion.
2 billion
consumers use a
Unilever product
every day.
€1 billion investedin R&D.
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CUSTOMERS
Unilever manages a numberof partnerships globally.
http://en.wikipedia.org/wiki/File:Tescologo.svg
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INNOVATION
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INNOVATION DRIVING GROWTH
• More than 300 new patentapplications filed each year
• A portfolio of more than20,000 patents and patentapplications
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INTEGRATED R&D
• More than 6,000 R&D professionals• Six key R&D sites delivering
groundbreaking technologies: Bangalore(India), Colworth (UK), Port Sunlight (UK)Shanghai (China), Trumbull (US), andVlaardingen (NL)
• 31 major development centres developingand implementing product innovations
• 92 locations around the globe with R&Dteams implementing innovations incountries and factories
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DOVE FLIES INTO THEPHILIPPINES
Within six months of beingintroduced in thePhilippines in 2012, theDove hair range hadbecome the number threebrand in the market andwe achieved our highestshare of the haircaremarket for a decade.
BIGGER AND FASTER INNOVATIONS
RELAUNCH OF DiG
Our ‘Dirt is Good’ (DiG)brands, re-launched inmultiple markets in 2012with a powerful mix oftraditional and digitaladvertising. Five keymarkets have already grownmarket share as a result andmore DiG re-launches areplanned for 2013.
TRESemmé MULTIPLELAUNCHES
In November 2011, theTRESemmé brand waslaunched into Brazil just sixmonths after the Alberto
Culver acquisition wascompleted. We have sincelaunched the brand inIndonesia, India, Thailandand the Philippines, provingour organisational
capability to roll out a brandwith speed and agility.
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STRUCTURE
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LEGAL STRUCTURE AND GOVERNANCE
Unilever was formed in 1930 from twocompanies: Margarine Unie and LeverBrothers.
It was a full business merger, operating as asingle business entity.
Two separate legal parent companies havebeen maintained:
Unilever NV (Netherlands) and
Unilever PLC (UK)
This works through an equalisation agreementand other contracts between the twocompanies.
Margarine Unie
(Netherlands)
Lever Brothers(UK)
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