understanding your app stats
TRANSCRIPT
Understanding your app stats. How an analytics tool can help you to leverage the power of your app
Alexander Kochubey, product development manager
“If no statistics, we would not even have an idea about ... how efficiently we work”
Mobile eating the world
1995 1997 1999 2001 2003 2005 2007 2009 2011 20130
250
500
750
1000
1250
PCs Smartphones and tablets
Source: Anders Analysis
*
*
Global mobile phone unit sales share
Jun
- 20
07
0
20
30
40
50
60
iOS Google Android Chinese Android Symbian RIM WP
10
Dec
- 2
007
Jun
- 20
08
Dec
- 2
008
Jun
- 20
09
Dec
- 2
009
Jun
- 20
10
Dec
- 2
010
Jun
- 20
11
Dec
- 2
011
Jun
- 20
12
Dec
- 2
012
Jun
- 20
13
Dec
- 2
013
%
Source: Apple, Google, Nokia, RIM, Enders Analysis
*
*
Global mobile phone unit sales share
0
20
30
40
50
60
Google Android Chinese Android
10
Dec
- 2
009
Jun
- 20
10
Dec
- 2
010
Jun
- 20
11
Dec
- 2
011
Jun
- 20
12
Dec
- 2
012
Jun
- 20
13
Dec
- 2
013
%
Source: Google, Enders Analysis
*
*
Mobile in Turkey
0
16
32
48
64
80
Aug 2011
Jan 2012
June 2012
Nov 2012
Jan 2013
June 2013
Nov 2014
Jan 2014
%
Android iOS Symbian Series 40 Other
Source: StatCounter Global Stats
*
*
}Conclusion Distribution opportunities Platform market share
#1
Platform market shares analytics
Application Stores
Average time users spend with their mobile device
2010 2014
0:24 2:51
Apps Continue to Dominate the Mobile Web
Source: Flurry Analytics*
0
25
50
75
100
2013 2014
%
Mobile web App
of t
ime
20% 14%
80% 86%
*
Time Spent on iOS and Android Connected Devices
32
288
18
14 86% Apps14% Browsing
GamingSocial NetworksEntertainmentProductivityBrowsing
*
Source: Flurry Analytics, comScore, NetMarketShare*
%
}Conclusion Applications landscape analytics
#2
Applications landscape
Non-mobile and mobile
2004 2014
Mobile user behavior patterns
notifications
navigation
sharing
social activity
(music/video)
media consumption
data uploading
Common features of analytics
– general user activity per period
– data update rate
– device and apps stats
– event data in apps
– crashes
Google analytics
– real-time statistics
– financial metrics
– mobile and desktop user intersection
Use if you intend to monitor users’ behavior in real time.
Flurry
– see your audience profile and its interests
– track audience from large amount of ad networks
Use if you want to track audience traffic from ad networks
}Conclusion There is no universal all-in-one analytics tool
#3
Yandex.Metrica for Apps
How many returned users did my app have in Turkey last month?
How many of those used it on Samsung devices?
How many of those used your app through wi-fi?
And How many of those have had sessions at least 1 minute long?
What was the number of new users, say, in Ankara and Istanbul who made in-app purchases using the 1.01 version of the app on Samsung devices per week?
Or, What was the number of crashes the new users of the app’s version 1.02 on tablets in Turkey had in one week?
And what do such detailed and fast reports give us?
Metrica advantages
– an absolutely free tool!
– very simple, handy and quick interface!
– real time update data!
– new report format, answering any question about your audience in just a few clicks and few seconds!
– available on Android, iOS, Windows Phone, Windows Store;
http://appmetrica.yandex.com
}Conclusion Answer any questions about your audience in a really easy way
#4
The bottom line
Distribution channels
Application landscape
Proper analytics tool
Audience segments
May 17th 12.20, Hall D «Speech recognition technologies» Den Filippov