understanding web design - jeffrey zeldman
TRANSCRIPT
U N D E R S T A N D I N G W E B D E S I G N
O N A P L A N E
“I make things on the internet.”O N A P L A N E
“I’m a designer. On the internet.”O N A P L A N E
“I create experiences on the web.”O N A P L A N E
“I make apps and websites. That’s right, like on the iPhone.”
O N A P L A N E
“I design matrices that facilitate and subtly direct human interactions on the world wide web.”
O N A P L A N E
“I’m ... in marketing.” O N A P L A N E
? ??O N A P L A N E
@#$%!O N A P L A N E
New York, New York
New York, New York
New York, New York
Art Directors ClubO R I G I N A L H Q B Y S TA N F O R D W H I T E
O R I G I N A L H Q B Y S TA M F O R D W H I T E
Art Directors ClubO R I G I N A L H Q B Y S TA N F O R D W H I T E
“We had this conversation ten years ago.”
“It’s interactive if it’s on the internet.”
“It’s interactive if it’s on the internet.”
Something’s wrong when a web page can win awards for interactivity even though the only interactive elements on the page are a Play button and a “Like” button.
The MYSTERY of WEB DESIGN
Facebook approached mobile as a technology problem, when it was really a design problem.
U N D E R S TA N D I N G W E B D E S I G N
Facebook’s mobile performance problems weren’t a referendum on the capabilities of HTML 5.
U N D E R S TA N D I N G W E B D E S I G N
What happens when too many developers, in too many silos, work on the same product at the same time.
U N D E R S TA N D I N G W E B D E S I G N
When companies harvest data to serve their advertisers instead of their customers.
U N D E R S TA N D I N G W E B D E S I G N
How to remove needless complexity from the Facebook experience, regardless of device used.
U N D E R S TA N D I N G W E B D E S I G N
We don’t design for browsers.U N D E R S TA N D I N G W E B D E S I G N
Web design is not book design, it is not poster design, it is not illustration, and the highest achievements of those disciplines are not what web design aims for.
U N D E R S TA N D I N G W E B D E S I G N
Web design is like type design.U N D E R S TA N D I N G W E B D E S I G N
Web design is like architecture.U N D E R S TA N D I N G W E B D E S I G N
Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity.
U N D E R S TA N D I N G W E B D E S I G N
A great website makes interaction easy.
U N D E R S TA N D I N G W E B D E S I G N
A great website guides you subtly toward your heart’s desire.
U N D E R S TA N D I N G W E B D E S I G N
Great design is never passive. It only looks that way.
U N D E R S TA N D I N G W E B D E S I G N
Great web design can be invisible or in your face.
U N D E R S TA N D I N G W E B D E S I G N
Represent the profession.S P R E A D T H E W O R D
Don’t wait to be asked.S P R E A D T H E W O R D
Arrive early and often.S P R E A D T H E W O R D
Push your way in. Volunteer.S P R E A D T H E W O R D
Achieve the right things for the wrong reasons.
S P R E A D T H E W O R D
Your boss will never care about the web for the same reasons you do.
S P R E A D T H E W O R D
Your job is to find the reasons she will care about.
S P R E A D T H E W O R D
We are all ambassadors.S P R E A D T H E W O R D
Thank you.