Joanna Chou 301194049Elaine Chou 301221695 Christa Wu 301254324

Understanding Users Designing and Interaction

hipmunck

hipmunk Analysis

Hipmunk is an online community travel platform that helps people arranging best price, duration, and number of stops (flights) from commercial flights, hotels and activities.

The primary user is traveller who prefers to save time and money by visually comparing top travel sites to show the best flight and hotel at the affordable prices.

The unique display makes it easy and fast to to plan users’ travel schedule with the best option.

USER TEST Findings

“Hipmunk only uses color and text to indicate the airline company which is not very obvious for user to search the specific airline. Especial-ly for older age group people who have diffi-culty to read the tiny text.”

“The price showing option doesn’t have Chi-nese Yuan/Renminbi, it is hard for me to know the exact price of the ticket.”

“When selecting the available options for flights, the app takes me to external web-site to complete the payment. I think it is better to complete the payment within the app.

Ken Wu / Business-man/ 50 year-old

Ken takes airplane frequently who has his personal preference airline company, the way how Hipmunk lays out the tickets doesn’t show the airline compa-ny’s logo clearly. The layout is hard for Ken to find his prefer airline tickets.

Sally prefers to pay directly within hipmunk instead of leading users to other sites; other-wise, it’s meaningless to search travel infor-mation on hipmunk.

Linda as being an international student who always needs to exchange Chinese Yuan to Canadian, so if there has no Chinese Yuan, it is not convenient for not only her but also all the international students to book ticket or hotel.

Linda Zheng /int. student / 22 year-old Sally Lin / student / 23 year-old

PROBLEMS Findings

Searching bar is inefficient to look for travel info. The main flight and hotel icons are locating at the bottom that they seem to be the secondary elements.

The searching bar doesn’t provide filter for more detail features and information. The primary booking elements should show on the top page. Secondary elements such as calendar, saved lists or profile pages should be showing at the bottom.

Doesn’t display all city currency dollars for payment.(shown lack of international currency)

Less selection for international currency that users will not be able to know the exact price in their country dollar.

The airline companies logos is not obvious for user to find their pre-ferred airline at their first glance.

Users are not able to recognize which airline they are looking (small texts) when they are comparing the lowest price. The colour bars do not clearly show their pur-pose that might confuse users.

PROBLEMS Findings

The app takes users to the external website for payment, which takes more time to complete the booking.

Users need to take longer time to complete the booking. If users cannot pay directly within the app, they might stop booking and think the goal of hipmunck is meaningless and useless.

hipmunck

hipmunk research summary

• Searching function is an inefficient and repetitive flows for users who are looking for both hotels and flight booking combination.

• Searching bar doesn’t provide filter for more detail features and information.

• Doesn’t display all city currency dollars for payment. (shown lack of international currency)

• The airline companies logos is not obviously for user to find their preferred airline at their first glance.

• No travel schedule to look up for flight or check-in time (hard to arrange their plan..etc)

• Hotel and flights cannot be booked simultaneously (separate booking)

• The app takes users to the external website for payment, which takes more time to load and complete the booking.

• Could have a saved list for browsed history, so users can always compare and check their wish lists.

hipmunck

hipmunk solutions

• Detailed list of city, dates, guests, room types under serach result

• Move the navigation from bottom to top for searching

• Add trip calender to plan for travel schedule and time line to check for flight and hotel status. And add saved list to look for browsed history or pervi-ous trip history (bottom navigation).

• More filter: price, duration, top airline (logo), reviews, deals, city...etc

• Add payment method in app to reduce time to pay in external website for payment.

• Allow users to choose to book both flights and hotel at the same time

• Add more city currency dollars for payment.

hipmunck

• The range of app users’ age is not limited to certain group of people.

• Many people are interesting in travel topic; therefore, they’re excited and willing to do the user test.

• Like to provide some feedbacks based on their own travel experiences, which help us on doing research.

RESEARCH Reflection

Strength

• Only short time is provided to the users. The results might only be their impression , but not the user experiences.

• Feedbacks are given in different fields that is hard to focus on the main issues.

Weakness

• Briefly explain the purpose of the app and give flexiable time to users while doing the user test.

• Look for more people to do the user test and categorize different group of people to narrow down their opinions and feedbacks. This can help to focus on the main issues and solve the problems.

Solution

PERSONA info

Doesn’t know about technology very well.Lazy to learn any new technology and softwares.beginner

intermediate

stakeholder

Bruce Walker

Love to use different apps to plan her schedule.Fast learner to easily get used to a new app.

Sara Wu

A business man who loves to invest valuable apps to make money.A technology lover that creates and develop apps for his company.

David Hope

hipmunck

“I’m looking for a way that will reduce the time and simplify the planning of my vacation”

Bruce Walker

BIO

GOALS

FRASTRATIONS

HABITS

CONSIDERATIONSPr ice

Var ie t ies

Stops

Durat ion

Tech Sav v yAge: 50

Occupat ion: wh i te co l l a r

St atus : marr ied

Travel Frequency: once a year

A 50-year-old white collar who works at financial services company in New York. His working hours is usually extended because Bruce can not use his time wisely. Bruce goes on vacation with his wife once a year that last 1 to 2 weeks. Bruce usually to find the most budget tickets and hotels, however, every time he tries to research there are tons of tabs appear on his browser that drives Bruce crazy because it is too messy, and he does not know which site his is on. Bruce always looks for review from others because he thinks planning a trip requires lots of time. He is a lazy man who does not like to plan, so he always asks his wife to decide everything.

- Stay on budget- To spend less time booking tickets and hotels- Less process

- Wasting time on planning budget trips- Too many websites visited for a trip

-Taking photos-Eating foods

“I want to travel as many places as I can while I’m young”

Sara Wu

BIO

GOALS

FRASTRATIONS

HABITS

CONSIDERATIONSPr ice

Var ie t ies

Stops

Durat ion

Tech Sav v y

Age: 23

Occupat ion:

graduated s tudent

St atus : s ing le

Travel Frequency:

3 - 4 t imes / year

A 23-year-old graduated university student who loves to travel and seek for new places. Sara wants to explore around the world before she starts her career life that she goes on travel a lot in an year by herself. Sara is a foodie; she enjoys spending time in a restaurant, night clubs, and meeting new people. Sara is an expert in using technologies that she can not live without her smartphone; she uses lots of apps to help her find places and foods. After exploring the area, Sara would like to spend more time to relax in the hotel.

-Want to know detail travel schedule-Visiting popular areas based on customer reviews-Stay alert for the latest deal

-Wasting time on transit between different areas-Lacking of photos of places and hotels-Lacking of info for hotel

-Going to parties-Drinking beers

“I want to find the best for myself ”

David Hope

BIO

GOALS

FRASTRATIONS

HABITS

CONSIDERATIONSPr ice

Var ie t ies

Stops

Durat ion

Tech Sav v y

Age: 45

Occupat ion: ent repr eneur

St atus : marr ied

Travel Frequency:

4 - 5 t imes / month

David is an entrepreneur living in California with his wife and kids. David has great sight on invest-ment, he has invested many companies and he is making lots of profits from them. David’s parent lives in Florida so David’s family often visit them for weeks, and also bring the kids to Disneyland, but there was one time they experienced layover for 5 hours. Thus, David needs to book flights and hotel but he often finds out the price of the flights are not accurate, which cost him more when he arrives the hotel. Moreover, some reviews are not reliable as well. Since David is an busy entrepre-neur who travels 3 times in a year for his business meeting; he wishes to deal every tasks on his smart device to reduce unnecessary time and process. However, he can not find an application that solves his problems.

-Reliable reviews-Easy and Clear process-Filter based on price and location

-Price accuracy-Trouble finding quality hotels

-Listening to pop music-Collect antiques

https://www.hipmunk.com/about https://xtensio.com/how-to-create-a-user-persona/ http://webappsuccess.com/analysing-users-with-personas.html https://www.linkedin.com/pulse/4-starter-personas-tourism-travel-content-marketing-miranda-miller https://www.hipmunk.com/tailwind/new-clearer-time-bars-pricing-and-filtering/https://www.hipmunk.com/tailwind/hipmunk-hotels-is-redesigned/https://www.hipmunk.com/tailwind/discover-hipmunks-inspiring-new-app-design/

IMAGES:https://images.unsplash.com/pho-to-1490325333920-82e7b1386b40?ixlib=rb-0.3.5&q=85&fm=jpg&crop=entropy&cs=srgb&dl=lesly-b-juarez-227287.jpg&s=53c41067b38ef9e2eab4dfe10770051e, https://images.unsplash.com/pho-to-1475823678248-624fc6f85785?ixlib=rb-0.3.5&q=85&fm=jpg&crop=entropy&cs=srgb&dl=lau-keith-146366.jpg&s=5f3c8870e501dad9eafa7b1f05305c2f, https://images.unsplash.com/pho-to-1493970898304-668d085aa77c?ixlib=rb-0.3.5&q=85&fm=jpg&crop=entropy&cs=srgb&dl=rawpixel-com-252131.jpg&s=1ab33df2130bae9fe01a94ed784aa14d,

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