Unravelling the Internet Business Puzzle

Always Look at EVERYTHING from the customer's point of view

You don’t really want this to happen do you?

Also Define what YOUR Goals Are

Look at your goals; What are they? WHY are they?

Understand the difference between what the customer wants and what YOU want.

You MUST understand the Conversion Path

Compare Your Goals to The Entry Points / Pages on Your Website -

Are Your Landing Pages Optimised for RESULTS?

You will need a basic understanding of ANALYTICS.

You must measure every dollar spent and look at returns on investment (ROI)

Every hour invested must be tested. Track the TIME you spend as well.

It’s NOT just about how much you earn; it’s about how much you spend COMPARED to how much you earn!

In Order to Achieve YOUR Goals…

Look at Things From Your Customers Point of View…

Do you have… A modern, fresh design? Is it

professional? Is it competitive? A home page header (the area “above

the fold”) that highlights your main income areas and your call to ACTION.

A home page that summarises what you do, offers easy contact, testimonials, Social Media and subscription options?

Is your site MOBILE friendly? If not, when will it be?

The Home Page is a Guide! Additional pages offer “one

problem and one solution.” Always use sales copy; a call

to action on EVERY page! Focus on Your Primary Goal

THEN offer alternatives.

These are The Keys to Conversions…

Look at the Point of Contact for them (off your website…) Does it “pre-qualify” them? Do they know WHY they are

visiting? Look at Your Content?

Does it offer SOLUTONS to needs? Look at Your CALL TO ACTION…

Does it ASK people to make a decision? (Buy / Contact / Opt-in)

Turning Browsers into Buyers

Never be afraid to ask for the order -

Remember: Not everyone buys the first time they “meet you.” Offer a FREE “something” in exchange for

name and email address (opt-in form / newsletter etc).

Use a follow up auto-responder to automatically follow them up. Give them an instant thankyou [a promise to…] Then DO IT!

Use an online CRM for those who contact you through your contact form.

Always Follow up / Follow up / Follow up

Create Your Own Sales Funnel

Contact me at PaulBarrs.com and ask for a Marketing Evaluation of your own Website.

I can help you get better results online!- Paul Barrs