understanding social media
Post on 19-Sep-2014
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A presentation I gave at the American Ad Federation District 5 conference on October 3rd, 2009.TRANSCRIPT
Understanding Social Media
What is this social media you speak of?
History
Social Media –
Special Sauce Recipe
2 cups listening1 cup creative thought
1 dash technical skill
1 pound trust What exactly is Social
Media?
How social media is presented
How social media is perceived
More than Marketing*
*Everything Is Marketing*everything is
marketing
a little like this…
and a lot like this.
it’s this too!
So should I be on Facebook? Twitter? MySpace? Blogger? Posterous?Ning?Wordpress?LinkedIn?
Define the job before you pick the tools
people
objectives
strategy
technology
Start Here
Finish Here
Forrester Model
Start HereStart Here
Who are you people?
critics creatorscollectors
joiners
spectatorsinactives
Objectives
Listening
Talking
Engaging
Leading
Strategy
We are the best in the world at…
Measure
Measure properly
Technology
Wikis
The Wisdom of the Crowd
How could you use wikis?
Social Networks
Launch Date August 2003 February 2004 May 2003
Users >100 MM >300 MM >40 MM
2008 Revenue $ 850 MM $ 350 MM $100 MM
Alexa Rank 11 3 82
Valuation $ 3.25 Billion $ 6.5 Billion $ 1 Billion
$11,750,000,000
How could you use Social Networks?
RSS
Disclaimer: RSS will receive inordinate attention during this presentation.
What is RSS?
Real Simple Syndication
Rich Site Summary
WTF is RSS?
Free Delivery
Fast, Friendly
Feed Me
Competitive Advantage
<10%use rss
But I’m Not Tech Savvy
It’s So Easy
How could you use RSS?
Tagging
Can You Digg It?
Tag!
How could you use tagging?
Forums
How could you use forums?
audio, video, photos
And now a word from our sponsors
Will it blend?
Real People…Talking
Every picture tells a story
http://www.flickr.com/photos/tenioman/2771903123/sizes/l/
How could you use audio, video, & photos?
blogs
Blogs
www.TheFutureValueofBusiness.com
Is it TRUTH?
Is it FAIR to ALL concerned?
Will it build GOODWILL & BETTER
FRIENDSHIPS?
Will it be BENEFICIAL to ALL concerned?
You are specialBe yourself
How could you use blogs?
microblogs
What Are You Doing?
Tweetdeck
How could you use microblogging?
Other cool tools
Where do you find the time?
Effective use of time
And now… quotes from smart people
If I were running a company today, I would have one priority above all others: to acquire as many of the best people as I could.
- Jim Collins, Good to Great
Listening drives credibility.
- Pete Blackshaw, Satisfied Customers Tell Three Friends, Angry Customers Tell Three Thousand
Seek first to understand and then to be understood
Stephen CoveyThe 7 Habits of Highly Effective People
Do your homework.-Keith Ferrazzi, Never Eat Alone
The more acquaintances you have, the more powerful you are.-Malcolm Gladwell,The Tipping Point
Get someone else to speak on your behalf.
-Dr. Robert B. Cialdini, Yes!
People want to do business with their friends.
– Jeffrey Gitomer, Little Red Book of Selling
Product development is hard. Why not let your customers help you with it?
Charlene Li, Josh BernoffGroundswell
Everyday it gets easier to tighten the relationship you
have with the people who choose to follow you.
– Seth Godin, Tribes
Don’t be afraid to experiment
Connect with me
David E. BowmanMarketing ManagerLÛCRUM Inc.davidebowman.com