understanding of search location extensions in google adwords
DESCRIPTION
A PDF presentation which offers an Understanding of Search Location Extensions in Google AdWordsTRANSCRIPT
Reach people when it matters withLocation Extensions
Reach People when it matters with Location Extensions for Google AdWords.
Reach people when it matters withLocation Extensions
What are Location Extensions?● A map linked to your ads that shows searchers how
they can find you
● Enhancements that allow searchers to see targeted relevant information in your ads such as location, phone number, and customer reviews
● Display additional information across Google Search, Mobile and Google Maps
? ?? ?
What? Why? Benefits Conclusion
Reach people when it matters withLocation Extensions
What Location Extensions look like.
What? Why? Benefits Conclusion
Reach people when it matters withLocation Extensions
● 97%* of web users research online for products/services
● 20%* of desktop searches are location related
● 1 in 3* mobile searches are location related 97%Web Users
What? Why? Conclusion
*Source: Google Internal Data. Last updated: July 2012.
Why use Location Extensions?
Benefits
Reach people when it matters withLocation Extensions
Benefits of using Location Extensions.You can reach customers whilethey are on Google Search
What? Why? ConclusionBenefits
Reach people when it matters withLocation Extensions
What? Why? Conclusion
Benefits of using Location Extensions.You can reach customers whilethey are on Google Maps
Benefits
Reach people when it matters withLocation Extensions
What? Why? Conclusion
Benefits of using Location Extensions.You can reach customers whilethey are on Google Mobile
Benefits
Reach people when it matters withLocation Extensions
● Up to 4 times more ad space at the top of Google Search page
● Increase click-through-rate by an average of 10%
● Boost your conversions
● Enhance your Google Maps listing
● Show people the distance to your location withhyperlocal mobile format
What? Why? Conclusion
*Source: Google Internal Data. Last updated: July 2012.
Benefits of using Location Extensions.
Benefits
Reach people when it matters withLocation Extensions
Conclusion.Location Extensions are one of the best enhancements AdWords has to offer.
● Free to use
● Quick and easy to set up
● Capture a growing market among mobile searchers
● Relevant, targeted and effective
● Helps increase your visibility and makes you stand out online
What? Why? ConclusionBenefits
Reach people when it matters withLocation Extensions
If you have any questions or would like help setting up Location Extensions please contact:
Alfred MoyaAffordableWebPro.com
352.509.5420
Thank you.