understanding, maximizing and leveraging social media in recruitment and employer branding mr....
Post on 19-Dec-2015
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Understanding, maximizing and leveraging social media in recruitment and employer branding
Mr. Mahesh Jain,
Head - TA at Collabera
Agenda
• Why create recruiting strategy around Social Media?
• How then Build your Social Media strategy?
• Collabera Case Study
• Benefits & ROI
• Take Aways
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Why Social Media in Recruitment?
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Traffic trend for job hunting
Naukri ranked #300, 2009Naukri ranked #437, 2011
Monster India ranked #600, 2009Monster India ranked #1029, 2011
Source: Alexa
Why Social Media in Recruitment?
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• Develop new, passive talent streams
• Strengthen employment branding
- Engage talent in open, personal dialogue
- Improve employee advocacy and engagement
- Proactively recruit talent who is passionate about your brand
• Target your ideal candidate based on user generated information
• Promote your company and industry
- Drive traffic to your company brand page and/or career site
Why use Social Media for recruiting?
Few Social Media tools
- Blogging (wordpress)- Microblogging (Twitter)- Video-sharing (YouTube)- Photo-sharing (Flickr)- Podcasting (Blog talk radio)- Mapping (Google maps)- Social networking (Facebook)- Social voting (Digg)- Social bookmarking (Delicious)- Lifestreaming (Friendfeed)- Wikis (Wikipedia)- Professional networking (Linked In)- Virtual words (Second life)
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Why Social media in Recruitment?
Social media includes the various online technology tools that enable people to
communicate easily via the internet to share information and resources.
Advantages:- Opportunity to connect with passive market- New dimensions emerged for sourcing- Approach and Access to information- Enhancing employer branding
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Disadvantages:- No structural approach- Volume is high- Maintaining visibility is a tedious task
Case Study:Collabera 's Integrated Recruitment Strategy
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Strategies we Adapted
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Traditional approach Social Media Approach
Collabera: Case Study
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4 dimensional networking
4D networking involves understanding the unique value
Create and utilize a virtual network through web 2.0
4D networkers build up a virtual trusted network
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Business Career
OthersEducation
Strategies we Adapted
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Strategies we Adapted
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Benefits & ROI Types of non-financial impact
Blog Comments
Impressions
Retweets
Twitter followers
Employee participation
Employment applications
Positive WOM
Impressions
Click-thoughs
Positive Press
Customer complaints
Social mention
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Benefits & ROI
All business look for…
Cost reduction
Revenue generation
Non financial is potential
Investment(Time)
reactionaction Non-financial impact
Financial impact
Take Away
Companies need to invest and explore how they can tap into Social media to find and attract top talent.
Choosing a defined approach all the way is not recommended. However, careful analysis have to be made for before initiating Social media networking on the guidelines of 4Cs i.e. Content – Collaboration – Community and Collective Intelligence
Social media is much more than just another channel and by integrating it with the overall employer branding strategy, companies can attract top talent that can grow with the company
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Thank youNetworking begins!