understanding data science and why it's so important

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Understanding Data Science and why is it important for your business by Dr. Lau Cher Han

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Page 1: Understanding Data Science and Why It's So Important

Understanding Data Science

and why is it important for your business

by Dr. Lau Cher Han

Page 2: Understanding Data Science and Why It's So Important

Cher Han PhD. MInfoTech. BInfoTech

Directory of Academy

Chief Data Scientist

Data Scientist &Full Stack Developer

Chief Technology Officer

Page 3: Understanding Data Science and Why It's So Important

What era we are in ?

Dr. Lau Cher Han

Page 4: Understanding Data Science and Why It's So Important

We are in the Data Era.

Jack Ma CEO, Alibaba

Dr. Lau Cher Han

Page 5: Understanding Data Science and Why It's So Important

Dr. Lau Cher Han

Page 6: Understanding Data Science and Why It's So Important

Why do we need data science?

Dr. Lau Cher Han

Page 7: Understanding Data Science and Why It's So Important

Not only the amount of data increased,

The channels to produce data also increased.Dr. Lau Cher Han

Page 8: Understanding Data Science and Why It's So Important

Find reliable signals from the noises.

Dr. Lau Cher Han

Page 9: Understanding Data Science and Why It's So Important

Case Studies

Dr. Lau Cher Han

Page 10: Understanding Data Science and Why It's So Important

Airasia uses Data Science to optimize their routes

1% is about 14 million kg of fuel, by saving 15 miles per landingDr. Lau Cher Han

Page 11: Understanding Data Science and Why It's So Important

UPS spent USD $1.5 billion per year on Data Science

For every 1 mile saved per driver per day,

to save 1.5 million gallons

of fuel per year (USD$ 50 million)

Dr. Lau Cher Han

Page 12: Understanding Data Science and Why It's So Important

After implementing data science in social media monitoring

Malaysia Airport Page gain

1000% of positive Facebook posts.

Dr. Lau Cher Han

Page 13: Understanding Data Science and Why It's So Important

Personal Experience

Dr. Lau Cher Han

Page 14: Understanding Data Science and Why It's So Important

48% of the attendees who sign up for free event

drop out.

But,

Dr. Lau Cher Han

Page 15: Understanding Data Science and Why It's So Important

78% of the attendees

attend if you charge a fee as low as RM 10Dr. Lau Cher Han

Page 16: Understanding Data Science and Why It's So Important

So, what is inside Data Science?

Dr. Lau Cher Han

Page 17: Understanding Data Science and Why It's So Important

Dr. Lau Cher Han

Page 18: Understanding Data Science and Why It's So Important

Data Science Technical Roadmap

Page 19: Understanding Data Science and Why It's So Important

Data Science Framework

Big Data Warehousing NoSQL

Probability and Statistics

Data Processing Tools

Scripting Languages

Model Evaluation

Interactive Visualization

RDBMS

Exploratory Data Analysis

RegressionsText AnalyticsUnstructured Data Processing

Modelling Quantitative Analysis

MapReduce

Data Handling

Fundamental Knowledge

Technical Skills

Business Applications

Data Storage Technologies

Data Wrangling

Trees and Forest Natural Language Processing

Data Mining and Analytic Techniques

Applications

Decision Making

Dr. Lau Cher Han

Page 20: Understanding Data Science and Why It's So Important

Common Questions

Dr. Lau Cher Han

Page 21: Understanding Data Science and Why It's So Important

# 1 - More data helps us to make better decisions?

No!

Dr. Lau Cher Han

Page 22: Understanding Data Science and Why It's So Important

Dr. Lau Cher Han

Page 23: Understanding Data Science and Why It's So Important

What is for lunch?

Page 24: Understanding Data Science and Why It's So Important

NO!

# 2 - I have no technical knolwedge, I can’t do data science

Dr. Lau Cher Han

Page 25: Understanding Data Science and Why It's So Important

How did our ancestors survive?

Page 26: Understanding Data Science and Why It's So Important

How did our ancestors survive?

They are empowered by tools.

Page 27: Understanding Data Science and Why It's So Important

# 3 - Data Science tools are expensive.No!

Dr. Lau Cher Han

Page 28: Understanding Data Science and Why It's So Important

Most of the data science tools are open-source.

Dr. Lau Cher Han

Page 29: Understanding Data Science and Why It's So Important

Technology is becoming a commodity.

Dr. Lau Cher Han

Dr. Lau Cher Han

Page 30: Understanding Data Science and Why It's So Important

Three Benefits of Applying Data Science

• Deep understanding of your customers.

• Additional layer of evidence for stakeholders.

• Optimize your resources.Dr. Lau Cher Han

Page 31: Understanding Data Science and Why It's So Important

Three things you can start todayDr. Lau Cher Han

Page 32: Understanding Data Science and Why It's So Important

# 1: Start wearing a data scientist hat.

if you can’t find a hat, get a pair of glasses

Dr. Lau Cher Han

Page 33: Understanding Data Science and Why It's So Important

# 2: Pick up a tool

If programming is not your thing, you can even start using Excel.

Dr. Lau Cher Han

Page 34: Understanding Data Science and Why It's So Important

# 3: Start AnalyzingAnalyzing your customers, facebook friends, the pile of name card that is

sitting in the corner…anything!

send me an email and I will tell you what’s next.

Dr. Lau Cher Han

Page 35: Understanding Data Science and Why It's So Important

Look deep into nature, and then you will understand everything better.

Albert Einstein

Page 36: Understanding Data Science and Why It's So Important

What’s next?

Page 37: Understanding Data Science and Why It's So Important

More about data scientist

http://www.thedatasciencehandbook.com

Page 38: Understanding Data Science and Why It's So Important

All graphics used in this slides are

cherhan

@cherhan

[email protected]

http://www.cherhan.net