understanding attitudes and beliefs towards aspects of the

Understanding attitudes and beliefs towards aspects of the Newcastle Urban Transformation and Transport Program A Report of results from a random CATI (telephone) survey of 613 Newcastle and lower Hunter residents.

Client: UrbanGrowth NSW Dated: October 2015

NUTTP: A Random Community Telephone Survey Jetty Research 2

Contact: James Parker e: [email protected] p: 02 6650 9175 Level 1, 30 Industrial Drive Coffs Harbour NSW PO Box 1555 Coffs Harbour NSW 2450 w: www.jettyresearch.com.au e: [email protected] Coffs Harbour Sydney ACN 121 037 429

Prepared by Christine Dening

Reviewed by James Parker

Date October 20th 2015

Document Name NUTTP CATI Survey Report October 2015

Version Final

mailto:[email protected]

http://www.jettyresearch.com.au/

mailto:[email protected]


Table of Contents

DISCLAIMER ................................................................................................................................................................ 5

EXECUTIVE SUMMARY ................................................................................................................................................ 6

INTRODUCTION .......................................................................................................................................................... 9

BACKGROUND............................................................................................................................................................. 9 METHODOLOGY .......................................................................................................................................................... 9 SAMPLING ERROR .......................................................................................................................................................11 SAMPLE CHARACTERISTICS.............................................................................................................................................12

Graph i: Sample by Gender (weighted) ...............................................................................................................12 Graph ii: Sample by Age (weighted) ....................................................................................................................12 Graph iii: Sample by LGA (weighted) ...................................................................................................................13

PART 1: NEWCASTLE CITY VISITATION BEHAVIOURS .................................................................................................14

Graph 1.1: Frequency of visitation to the Newcastle city centre in the past 6 months .........................................14

PART 2: PREFERENCE FOR CHANGES TO THE NEWCASTLE CITY CENTRE .....................................................................15

Graph 2.1: Aspects respondents consider to be the best thing about the Newcastle city centre ...........................15 Graph 2.2: Aspects respondents would like to see change in the future ...............................................................16

PART 3: AWARENESS OF AND ATTITUDES TOWARDS THE NEWCASTLE URBAN TRANSFORMATION AND TRANSPORT PROGRAM .................................................................................................................................................................18

Graph 3.1: Awareness of the Newcastle Urban Transformation and Transport Program (the Program) prior to being sent the information booklet.....................................................................................................................18 Graph 3.2: Likes/dislikes for the four different urban transformation Opportunities ............................................19 Table 3.1: Likes for the four different urban transformation Opportunities by LGA ..............................................20 Table 3.2: Dislikes for the four different urban transformation Opportunities by LGA ..........................................20 Table 3.3: Relationship between “likes” and “dislikes” ........................................................................................21 Graph 3.3a: Opportunity 1 – Greenway: Aspects liked ........................................................................................22 Graph 3.3b: Opportunity 1 – Greenway: Aspects disliked ....................................................................................22 Graph 3.4a: Opportunity 2 – Harbour West City: Aspects liked ............................................................................23 Graph 3.4b: Option 2 – Harbour West City: Aspects disliked ................................................................................23 Graph 3.5a: Opportunity 3 – Harbour Play City: Aspects liked .............................................................................24 Graph 3.5b: Opportunity 3 – Harbour Play City: Aspects disliked ........................................................................24 Graph 3.6a: Opportunity 4 – Harbour Entertainment City: Aspects liked..............................................................25 Graph 3.6b: Opportunity 4 – Harbour Entertainment City: Aspects disliked ........................................................25

PART 4: ATTITUDES TOWARDS THE THREE POTENTIAL OUTCOMES ...........................................................................26

Graph 4.1: Attitude towards a Civic Precinct to the harbour ................................................................................27 Table 4.1: Reasons to support/oppose the Civic Link ...........................................................................................27 Table 4.2: Ideas on future uses for the Civic Link site ...........................................................................................28 Graph 4.2: Attitude towards revitalisation of Hunter Street ................................................................................28 Table 4.3: Reasons to support/oppose the revitalisation of Hunter Street ............................................................29 Table 4.4: Ideas on future uses for the Hunter Street site ....................................................................................29 Graph 4.3: Attitude towards an Entertainment Precinct ......................................................................................30 Table 4.5: Reasons to support/oppose an Entertainment Precinct .......................................................................30 Table 4.6: Ideas on future uses for the Entertainment Precinct site .....................................................................31

PART 5: CURRENT ATTITUDES TOWARDS THE NEWCASTLE CITY CENTRE ...................................................................32

Graph 5.1: Attitudinal measures on five statements relating to Newcastle city centre .........................................33


PART 6: DEMOGRAPHICS ...........................................................................................................................................34

Graph 6.1: Main language spoken at home ........................................................................................................34 Graph 6.2: Household composition .....................................................................................................................34 Graph 6.3: Home ownership ...............................................................................................................................35 Graph 6.4: Type of dwelling ................................................................................................................................35 Graph 6.5: Children under 18 living at home ......................................................................................................36

APPENDIX 1: LIST OF POSTCODES FROM WHICH POTENTIAL RESPONDENTS CHOSEN ...............................................37

APPENDIX 2: SURVEY QUESTIONNAIRE......................................................................................................................38

APPENDIX 3: INFORMATION BOOKLET ......................................................................................................................49


Disclaimer

While all care and diligence has been exercised in the preparation of this report, Jetty Research Pty. Ltd. does not warrant the accuracy of the information contained within and accepts no liability for any loss or damage that may be suffered as a result of reliance on this information, whether or not there has been any error, omission or negligence on the part of Jetty Research Pty. Ltd. or its employees.


Executive summary

This survey was commissioned by UrbanGrowth NSW to understand how those residing in and around Newcastle and the lower Hunter feel towards the Newcastle Urban Transformation and Transport Program (NUTTP, or the Program). Feedback was specifically sought on four urban transformation Opportunities and three potential Outcomes as a result of urban transformation. The survey was conducted as part of the Revitalising Newcastle stakeholder and community engagement program, held between 10th August and 18th September 2015. Nine hundred residents (450 in the Newcastle LGA and 450 spread evenly through the four surrounding local government areas (LGAs) of Lake Macquarie, Port Stephens, Cessnock and Maitland) were initially recruited at random via telephone. An additional 140 young people aged 18-29 years were randomly recruited face-to-face on Newcastle streets. (Younger residents were over-represented initially due to: (a) a desire to engage with a traditionally hard-to-reach audience; and (b) an expectation of a higher-than-average drop-out during the research process.) Respondents were then distributed an information booklet containing information on the Program. This was followed by a 16-minute (average) telephone interview. Interviewing was conducted from Tuesday August 25th to Thursday September 10th 2015. From the randomly selected pool of 1,040 potential respondents, a total sample size of 613 was achieved. Random sampling error for the final sample was +/- 3.9% at the 95% confidence level. (This effectively means that if we conducted the same random survey 20 times, results should be representative of the sample population – in this case adult residents of the five LGAs – to within a +/- 3.9% margin of error in 19 of those 20 surveys.) Among the survey’s major conclusions:

1. Visitation to the Newcastle city centre amongst nearby respondents was moderate to high. One- third of respondents indicated that they visited the Newcastle city centre one or more times a week over the past six months.

2. Respondents indicated that the best things about the Newcastle city centre are the beach/beach culture, Honeysuckle and the foreshore, the range of dining Opportunities, the natural assets and the heritage buildings.

3. As to desired improvements within the city centre, most frequently mentioned suggestions included more parking, more dining/entertainment/retail options and improved public transport.

4. Four in five respondents (82%) indicated that they were aware of the Program prior to being sent the information booklet.

5. In relation the four Opportunities presented in the information booklet, favourability was highest towards Opportunity 4 – Harbour Entertainment City (with 45% of those surveyed liking this option). This was followed by Opportunity 3 – Harbour Play City (32% favourability), Opportunity 1 – Greenway (27% favourability) and Opportunity 2 – Harbour West City (14% favourability). (Respondents could like one or more of the Opportunities shown, or “none of them”. Only 10% chose this latter option.)


6. When asked (unprompted) why they liked Opportunity 4 – Harbour Entertainment City, primary responses included: the potential for the proposal to stimulate the local economy and be an advantageous use of assets (mentioned by 65% of those who liked this Opportunity); its suitability for family and all-ages entertainment (52%); and its ability to draw people to the CBD (20%).

7. Opportunity 3 – Harbour Play City was liked for: the balanced and family-friendly nature of the proposal (noted by 85%of those who liked this Opportunity); improved transport/parking/access (25%); and the fact that it would likely stimulate the economy (14%).\

8. The aspect most frequently liked about Opportunity 1 – Greenway was the presence of more open space and less development (noted by 85% of those who liked this Opportunity); followed by its appeal to families and all-age entertainment (22%); and waterfront/foreshore access (18%).

9. Aspects liked regarding Opportunity 2 – Harbour West City were slightly less specific, with 64% simply indicating that they support the proposed development. Those who were able to identify specific aspects liked about the Opportunity mentioned the transport links/good accessibility (31%) and green space (29%).

10. Opportunity 4 was most popular among respondents in all LGAs except Maitland, whose respondents marginally preferred Opportunity 3

11. The following graph summarises the degree of like/dislike for the four Opportunities:

12. There was overwhelming support for all of the potential Outcomes - the Civic Link, revitalisation of Hunter Street and Entertainment Precinct – with net support of +79%, +78% and +76% respectively.

13. Respondents were aware of the benefits offered by urban renewal and realistic regarding the need for renewal of the city centre. There were some mixed feelings regarding the appropriate height of commercial/apartment buildings and the appropriateness of more apartments in the city centre. The following graph summarises views for the eight statements offered:


13. When compared with the overall sample, respondents living within an approximate 5 kilometre radius of the Newcastle city centre1:

Were more likely than respondents further from the city centre to visit the CBD weekly or more (at 51 and 26% respectively)

Were more likely to nominate improved public transport as an issue of importance to them (at 36%, against 26%)

Were more likely to agree that “the city centre is largely fine as it is” (9 vs.4%).

Apart from these differences, the results for those respondents living in or near the city centre were broadly consistent with those respondents living further away from the city centre.

1 This comprised the following residential postcodes: 2291, 2293, 2294, 2299, and 2300-2305 inclusive

57%

34%

54%

27%

7%

29%

34%

29%

27%

12%

3%

8%

27%

12%

26%

17%

9%

11%

6%

5%

4%

3%

11%

36%

30%

24%

27%

9%

28%

58%

62%

66%

0% 20% 40% 60% 80% 100%

The city centre is largely fine as it is

Apartment living will lower the value of property in surrounding suburbs

Any renewal of the city centre will ruin the character of the area

It is not appropriate to build more apartments in the city centre

Current height of commercial/apartment buildings in Honeysuckle is appropriate for city centre

Urban renewal can improve the area by bringing in more jobs, shops, public facilities and housing

The restoration of heritage buildings and items is very important to me

Urban renewal can have good outcomes for existing residents if it is planned and delivered well

Please rate your agreement or disagreement with the followingstatements relating to the Newcastle City Centre

(n=613)

Strongly disagree Disagree Neutral/unsure Agree Strongly agree

Revitalising Newcastle: A Random Community Survey Jetty Research 9

Introduction

Background

In May 2015, UrbanGrowth NSW commissioned Jetty Research to undertake attitudinal research regarding the Newcastle Urban Transformation and Transport Program (NUTTP, or the Program) among a random sample of adult residents in Newcastle and the lower Hunter region. Specifically, the research sought to understand how those residing in and around Newcastle and the lower Hunter region felt towards the Program. Feedback was specifically sought on four urban transformation Opportunities and three potential Outcomes as a result of urban transformation. The survey was conducted as part of the Revitalising Newcastle stakeholder and community engagement program, held between 10th August and 18th September 2015. The engagement program was a partnership between UrbanGrowth NSW and Newcastle City Council (NCC). The engagement program was developed and delivered collaboratively with Council officers from the Communications and Engagement and Strategic Planning Services teams and was oversighted by both an Independent Advisor and the Newcastle Urban Transformation Steering Group (NUTSG) comprised of senior representatives of NCC, UrbanGrowth NSW and the Hunter Development Corporation (HDC). Specific survey objectives comprised:

Determine (and benchmark) current perceptions of Newcastle city centre

Measure awareness of the Newcastle Urban Transformation and Transport Program (the Program)

Test early Opportunities and potential Outcomes:

o Understand respondents’ reactions to the Program Objectives, each Opportunity and potential Outcome

o Evaluate levels of support for each Opportunity and potential Outcome

o Determine potential improvements to each Opportunity and potential Outcome.

Understand any concerns that exist regarding the Program.

Methodology

The survey was conducted using a random telephone poll of residents aged 18+ in the Newcastle, Port Stephens, Lake Macquarie, Cessnock and Maitland local government areas (LGAs). In order to ensure informed response within a random sample of the target population, a three-stage deliberative research methodology was applied:

Recruitment of 1000+ residents across the five LGAs using telephone and face-to-face approaches;

Sending these 1000+ potential respondents an information booklet;

Following up with a standard telephone interview.


The process is described in greater detail below: From August 5th to 19th 2015, 900 residents (approximately half in the Newcastle LGA and the remainder spread evenly through the other four LGAs) were recruited randomly via fixed line and mobile telephone.2 See Appendix 1 for list of LGAs and postcodes. Respondents were screened to ensure they were aged 18 or over and were not Councillors or permanent Council employees. In addition, 140 young people aged 18-29 years were recruited face-to-face in a variety of locations around the Newcastle LGA on the weekend of August 14th and 15th. Younger residents were over-represented initially due to: (a) a desire to engage with a traditionally hard-to-reach audience; and (b) an expectation of a higher-than-average drop-out during the research process. Potential respondents were offered the chance to win one of ten $100 shopping gift cards for taking part in the survey. Those aged 18-29 were additionally offered the chance to win one of two iPads, valued at $400 each. (Again this was done to encourage a higher-than-normal response from this hard-to-engage demographic.) Beginning August 24th 2015, potential respondents were mailed or emailed a 12-page booklet containing information and schematics regarding the Program (see Appendix 3). A survey questionnaire was constructed collaboratively between UrbanGrowth NSW and Jetty Research (see Appendix 2), based on satisfying the above objectives. The survey questionnaire was reviewed and input provided by officers from NCC’s Communications and Engagement and Strategic Planning Services teams, the questionnaire was approved for use by the Newcastle Urban Transformation Steering Group, which is comprised of senior representatives of NCC, UrbanGrowth NSW and Hunter Development Corporation (HDC). Surveying was conducted between Tuesday August 25th and Thursday September 10th 2015 from Jetty Research’s Coffs Harbour CATI3 call centre. A team of 12 researchers called residents on weekday evenings (excluding Friday) from 3.30 to 8pm, and on Saturdays from midday to 5pm. Where phones went unanswered, were engaged or diverted to answering machines, researchers phoned on up to five occasions at different times of the afternoon or evening in order to obtain a response from the individual. In all, 613 valid interviews were conducted. The average survey completion time was 16.0 minutes. Please note that due to the nature of the survey, not all respondents answered every question. The number of respondents answering each question is marked as “n = XXX” in the graph accompanying that question. Caution should be taken in analysing some questions due to the small sample size. Unless indicated otherwise in the commentary accompanying each graph or table, results were consistent by age, gender, place of residence etc. Results have been post-weighted to match the age and gender characteristics of the five relevant LGA adult populations, based on 2011 ABS Census data (Usual Resident Profile).

2 Phone numbers were supplied by Sample Pages, a respected supplier of random digit phone numbers to the market and social research industry. 3 Computer-assisted telephone interviewing


Where differences in this report are classed as significant, this implies they are statistically significant based on independent sample t-scores, Chi-square or other analysis of variation (or ANOVA) calculations. In statistical terms, significant differences are unlikely to have been caused by chance alone. Unless indicated otherwise, significant differences are typically highlighted in blue (above mean) and pink (below mean).

Sampling error

Random sampling error for a sample size of 613 respondents within a target population of 401,2974 is +/- 3.96% at the 95% confidence level. This means in effect, that were the same random survey to be conducted 20 times, results should be representative of the sample population – in this case adult residents of the five LGAs – to within +/- 3.96% in 19 of those 20 surveys. Random sampling error will obviously be higher for smaller sub-samples within the overall sample. By way of example, random sampling error for any 100 respondents is +/- 9.8% (again at the 95% confidence level). Care should hence be taken in interpreting or extrapolating results from sub-samples. As with any survey, there will also be forms of non-random sampling error that may affect result accuracy. This includes (but is not limited to) factors such as: households that could not be reached; the non-response rate5; and the survey questionnaire itself (length, clarity, question order etc.). Steps have been taken throughout the survey process to minimise non-random sampling error where possible.

4 Adult population of the five surveyed LGAs, based on 2011 ABS Census data (usual resident profile) 5 That is, the proportion of eligible respondents reached who declined to participate. This is inevitably higher in a deliberative exercise, due to the commitment required of respondents – i.e. reading a 12-page booklet and then completing a +/- 16-minute survey.


Sample characteristics

The survey sample exhibited the following characteristics:

Graph i: Sample by Gender (weighted)

As one would expect, the weighted sample was approximately evenly split by male (49%) and female (51%).

Graph ii: Sample by Age (weighted)

Likewise, the weighted age distribution of respondents reflects the adult (18+) age breakdown of respondents across the five LGAs surveyed.

Male49%

Female51%

Gender(n=613)

17%

28%34%

21%

0%

10%

20%

30%

40%

18-29 30-44 45-64 65+

Age range(n=613)


Graph iii: Sample by LGA (weighted)

The sampling methodology sought to sample approximately 50% Newcastle LGA respondents and the remaining 50% being evenly distributed across the four nearby LGAs. While this was the case in the initial recruitment, the final sample was slightly over-represented by Newcastle respondents – due likely to their interest in the subject matter.

60%

12% 11% 10% 7%0%

20%

40%

60%

80%

Newcastle Lake Macquarie

Maitland Port Stephens Cessnock

Local Government Area(n=613)


Part 1: Newcastle City Visitation Behaviours

The survey commenced with a question relating to Newcastle City visitation. This question was designed to understand local and nearby respondents’ frequency of visitation to the Newcastle city centre.

KEY FINDINGS 1. One-third of respondents indicated that they visited the Newcastle city centre one or more times a

week in the past six months. Only 5% had never visited the Newcastle city centre in the past six months. The remaining 60% had visited the Newcastle city centre less than weekly – 7% had visited once, 4% had visited twice, 6% had visited three times and 43% had visited four or more times.

Respondents were first asked how frequently they had visited the Newcastle city centre in the past six months.

Graph 1.1: Frequency of visitation to the Newcastle city centre in the past 6 months

One-third of respondents had visited the Newcastle city centre weekly or more in the past six months. Conversely, only 5% had not visited the Newcastle city centre in the past six months. The remaining 60% had visited the Newcastle city centre less than weekly: 7% had visited once, 4% had visited twice, 6% had visited three times and 43% had visited four or more times. Newcastle LGA respondents were significantly more likely to visit the Newcastle city centre at least weekly compared with Cessnock and Maitland LGA respondents (at 46%, compared with 12% and 13% respectively). Likewise, those living within approximately 5km of the city centre were also more likely to visit the CBD weekly (at 51%, against 26% of all other respondents).

7% 4% 6%

43%

34%

5%0%

10%

20%

30%

40%

50%

Once Twice Three times

Four+ times

At least once a week

Never

How often have you come into theNewcastle city centre in the past 6 months?

(n=613)


Part 2: Preference for changes to the Newcastle city centre

The survey then sought to understand which aspects of the Newcastle city centre respondents consider to be the best things about the city, and which aspects they may prefer to see change in the future.

KEY FINDINGS

1. The beach and waterfront were considered to be the best aspect of the Newcastle city centre followed by the restaurants and cafes, the surrounding natural assets and the heritage buildings.

2. Those aged 18-29 were significantly more likely to consider the beach/beach culture to be the best aspect of the Newcastle city centre compared with those aged 65+ (74% compared with 60%) as were males compared with females (71% and 65% respectively).

3. More parking (31%), more dining/entertainment/retail options (29%) and improved public transport (28%) were the most frequently mentioned aspects that respondents would like to see improved about the Newcastle city centre.

Respondents were first asked, in an unprompted question, what aspects of the Newcastle city centre they would describe as the best things about the city centre to someone who was new to the city:

Graph 2.1: Aspects respondents consider to be the best thing about the Newcastle city centre

11%

1%

1%

2%

2%

4%

6%

7%

10%

14%

19%

27%

56%

68%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Other

Affordable housing

Public transport access

Diversity of the community

Local events and celebrations

Community feel/spirit

Maintain existing open/green space

Nothing much

Close to shops and services

Heritage Buildings/history

Close to nature/natural assets

Restaurants, cafes etc.

Foreshore/Honeysuckle/Waterfront/Harbour

Beach/beach culture

If you were talking to someone new to Newcastle, what would you tell themare the best things about the city centre as it is now?

(n=631, multiple answers allowed)


When asked what respondents would describe to others as the best aspect of the Newcastle city centre, 68% stated the beach/beach culture. Meanwhile 56% nominated the foreshore, Honeysuckle, waterfront, and/or harbour. A quarter considered the restaurants and cafes to be the best aspect of the Newcastle city centre, while 19% indicated the natural assets and 14% mentioned the heritage buildings. Those aged 18-29 were significantly more likely to consider the beach/beach culture to be the best aspect of the Newcastle city centre compared with those aged 65+ (at 74% compared with 60%) as were males compared with females (71% and 65% respectively). “Others” centred around aspects such as local parks, the ANZAC memorial walk, and Fort Scratchley. Respondents were then asked (again unprompted) what they would like to see changed about the Newcastle city centre to make it a better place to live, work or visit:

Graph 2.2: Aspects respondents would like to see change in the future

More parking (31%), more dining/entertainment/retail options (29%) and improved public transport (28%) were the most frequently mentioned aspects that respondents would like to see improved about the Newcastle city centre.

10%

1%

2%

2%

3%

3%

4%

4%

4%

5%

6%

7%

8%

9%

9%

16%

18%

18%

28%

29%

31%

0% 10% 20% 30% 40%

Other

Less housing

Additional sporting facilities

More educational opportunities in the city centre

Preserve/improve heritage buldings

Keep heavy rail

More community facilities

Get rid of heavy rail

More jobs in the city centre

No change required

Better security/more family-friendly

More housing

Revitalize area (Hunter st, West end, Civic centre)

Additional cultural facilities

More local events and celebrations

Improved roads and traffic flow

More green/open space

Better walking and cycling connections

Improved public transport

More dining/entertainment/retail option

More parking

Thinking about the future of Newcastle, is there anything you would personally like to see change in the future to make the Newcastle City Centre a better place to live, work or visit?



Those aged 18-29 and 30-44 were significantly more likely to indicate that they would like to see better walking and cycling connections in the Newcastle city centre (24% and 21% respectively) compared with those aged 45-64 and 65+ (14% and 16% respectively). Those aged 18-29 and those aged 65+ were more likely to feel that improved public transport would make the Newcastle city centre a better place to live, work or visit (35% and 35%) compared with those aged 30-44 years (21%) who were more likely to prefer additional parking (37% of those aged 30-44 years mentioned more parking compared with 24% of those aged 18-29 years). Those living within a 5 kilometre radius of the city centre were more likely to mention the need for improved public transport (at 36%, vs. 26% of other respondents). “Other” responses covered a wide range of topics, from attracting more cruise ships to encouraging David Jones to return, and having more dog-friendly cafes.


Part 3: Awareness of and Attitudes towards the Newcastle Urban Transformation and Transport Program

Respondents were next asked a series of questions regarding their awareness of the Newcastle Urban Transformation and Transport Program (the Program) and their knowledge of both the Program Objectives and the four different urban transformation Opportunities outlined in the information booklet. (These Opportunities were prepared with reference to feedback from the Design Newcastle community engagement process held in 2014 and advice from Newcastle City Council and urban renewal experts.)

KEY FINDINGS

1. Four in five respondents indicated that they were aware of the Newcastle Urban Transformation and Transport Program (the Program) prior to being sent the information booklet (82%), 17% were unaware and 1% didn’t know.

2. Favourability was highest towards Opportunity 4 – Harbour Entertainment City, with 45% liking this option. This was followed by Opportunity 3 – Harbour Play City (32% favourability), Opportunity 1 – Greenway (27% favourability) and Opportunity 2 – Harbour West City (14% favourability).

3. In regards to what respondents didn’t like, 23% nominated Opportunity 1 – Greenway. The second “least desired” was Harbour Entertainment City (disliked by 17% of those surveyed), followed by Opportunity 2 – Harbour West (11%) and Opportunity 3 – Harbour Play City (9%).

The first question asked whether respondents were aware of the Newcastle Urban Transformation and Transport Program (the Program) prior to being sent the information booklet.

Graph 3.1: Awareness of the Newcastle Urban Transformation and Transport Program (the Program) prior to being sent the information booklet

Four in five respondents indicated that they were aware of the Program prior to being sent the information booklet (82%).

Yes82%

No17%

Don't know1%

Before receiving the information we sent regarding the future of Newcastle, had you heard about the State

Government's plans for urban renewal of the city centre?(n=613)


People aged 18-29 were significantly less likely to be aware of the Program compared with all older age groups (61% of 18-29 years were aware, compared with 84% of 30-44’s, 87% of 45-64’s and 86% of 65+’s). Respondents were then asked whether they liked or disliked each of the urban transformation Opportunities. Specifically, respondents were asked to consider the aspects of each of the Opportunities and indicate whether there were any Opportunities that they particularly liked and any that they particularly disliked. Opinion towards each of these Opportunities is outlined in Graph 3.2 below.

Graph 3.2: Likes/dislikes for the four different urban transformation Opportunities

Favourability was highest towards Opportunity 4 – Harbour Entertainment City, with 45% of respondents indicating that they liked this Opportunity. This was followed by Opportunity 3 – Harbour Play City (32% favourability), Opportunity 1 – Greenway (27% favourability) and Opportunity 2 – Harbour West City (14% favourability). More than half of respondents (56%) indicated that they disliked none of the four Opportunities offered. Results were relatively consistent among different groups. However:

Favourability towards Opportunity 1 – Greenway was highest amongst those aged 65+ (36% of 65+ liked Opportunity 1 compared with 18% of 30-44’s).

Favourability towards Opportunity 3 and Opportunity 4 was highest among those aged 30-44 years.

Those living within a 5km radius of the city centre were less likely than other respondents to support Opportunity 3 (at 25 and 35% respectively).

Tables 3.1 and 3.2 on the next page show how likes and dislikes for each of the Opportunities differed by LGA. The most popular response for each LGA (excluding “none of them”) is highlighted in green, and the least popular in pink.

10%

14%

27%

32%

45%

-56%

-11%

-23%

-9%

-17%

-70% -60% -50% -40% -30% -20% -10% 0% 10% 20% 30% 40% 50% 60%

None of them

Opportunity 2 - Harbour West City

Opportunity 1 - Greenway

Opportunity 3 - Harbour Play City

Opportunity 4 - Harbour Entertainment City

Likes/Dislikes for the 4 urban transformation Opportunities(n=613, multiple answers allowed)

Dislike Like


Table 3.1: Likes for the four different urban transformation Opportunities by LGA

This indicates that Opportunity 4 was most popular among respondents in all LGAs except Maitland, whose respondents marginally preferred Opportunity 3. Option 4 was also the most popular regardless of age or gender.

Table 3.2: Dislikes for the four different urban transformation Opportunities by LGA

Opportunity 1 was the most disliked (again excluding “none of them”) in all LGAs except those in Cessnock, who least preferred Opportunity 3. Opportunity 4 was the most likely to be disliked by those aged 65-plus, while among those aged 18-44, Opportunity1 was the most likely to be disliked. (For those aged 45-64, Options 1 and 4 were equally disliked.)

Newcastle

LGA

Port

Stephens

LGA

Lake

Macquarie

LGA

Cessnock

LGA

Maitland

LGA

110 11 12 14 17

29.8% 18.0% 15.6% 32.5% 25.2%

54 6 7 9 9

14.6% 10.3% 9.5% 21.1% 12.7%

107 21 30 10 27

29.0% 35.5% 39.9% 23.0% 40.4%

160 32 44 16 25

43.5% 55.0% 57.6% 38.2% 37.7%

33 5 7 8 5

9.1% 8.0% 9.9% 18.4% 7.9%

LGA





None of them

Newcastle

LGA

Port

Stephens

LGA

Lake

Macquarie

LGA

Cessnock

LGA

Maitland

LGA

88 13 19 5 17

23.7% 22.5% 25.5% 11.2% 25.5%

38 3 13 5 7

10.2% 4.9% 17.7% 12.3% 11.1%

38 1 4 7 5

10.2% 2.2% 5.5% 17.1% 8.0%

73 5 8 7 10

19.7% 8.4% 10.4% 15.8% 14.8%

196 39 42 28 40

53.0% 67.0% 55.1% 66.3% 59.8%

LGA





None of them


Table 3.3: Relationship between “likes” and “dislikes”

Table 3.3, above, shows the relationship between what respondents liked, and what they disliked. As indicated by the figures circled in red, it highlights the polarisation between Opportunities 1 and 4: i.e. 33% of those liking Opportunity 4 disliked Opportunity 1, and 26% of those liking Opportunity 1 disliked Opportunity 4. The next eight graphs summarise (unprompted) why respondents liked or did not like specific Opportunities. Note that in many cases the sample size is quite small (see the “n=xxx” at the top of each graph for number of respondents answering this question). Hence results should be treated with caution. (Continued over page…)

Opportunity 1 -

Greenway

Opportunity 2 -

Harbour West

City

Opportunity 3 -

Harbour Play City

Opportunity 4 -

Harbour

Entertainment

City

None of them

3 11 54 92 17 142

1.8% 12.9% 27.8% 33.2% 29.1%

16 2 18 34 16 67

9.7% 1.8% 9.2% 12.3% 26.7%

21 16 4 10 18 56

12.8% 18.3% 2.2% 3.7% 30.6%

43 18 30 2 25 102

26.1% 21.5% 15.3% .8% 42.0%

108 50 112 160 30 345

66.5% 58.7% 57.2% 57.6% 50.7%

163 85 195 278 59 613Total

Relationship between

"like" and "dislike"

Like

Total

Dislike




Opportunity 4 - Harbour

Entertainment City

None of them


Graph 3.3a: Opportunity 1 – Greenway: Aspects liked

The aspect most frequently liked about Opportunity 1 – Greenway was the presence of more open space and less development (mentioned by 85% of those liking this option). This was followed by the appeal to families and all-age entertainment (22%) and waterfront/foreshore access (18%).

Graph 3.3b: Opportunity 1 – Greenway: Aspects disliked

Of those respondents who disliked Opportunity 1 – Greenway, 58% felt it was boring or unimaginative, while 45% felt that it ignored development potential. Meanwhile 13% felt this Opportunity would have access and/or transport issues, and 7% suggested it would negate the rationale for removing the rail line.

85%

22% 18%6% 7%

0%

20%

40%

60%

80%

100%

More open space/less development

Appeal to broad demographic/alll ages

entertainment

Waterfront/foreshore access

Protecting rail corridor Other

Can you briefly tell me what you like about Opportunity 1 - Greenway? (n=163, multiple answers allowed)

58%

45%

13% 7% 6%0%

20%

40%

60%

80%

100%

Boring/ too much space

Ignores development potential

Access/transport issues

Broken promise/optimise rail

line development

Other

Can you briefly tell me what you dislike about Opportunity 1 - Greenway? (n=142, multiple answers allowed)


Graph 3.4a: Opportunity 2 – Harbour West City: Aspects liked

Aspects liked regarding Opportunity 2 – Harbour West City were slightly less specific with 64% of those liking this option simply indicating that they support the proposed level of development. Those respondents who were able to identify specific aspects liked about the Opportunity mentioned the transport links/good accessibility (31%) and green space (29%).

Graph 3.4b: Option 2 – Harbour West City: Aspects disliked

The aspect most frequently disliked about Opportunity 2 – Harbour West City was poor accessibility/ transport options (44% of those disliking this), not meeting the Program Objectives (32%), wanting heavy rail to be returned, and feeling this Opportunity would lead to over-development of the rail corridor (28%).

64%

31% 29%

5%0%

20%

40%

60%

80%

100%

Support Proposed Development

Transport links/good accessibility

Greenspace Other

Can you briefly tell me what you like about Opportunity 2 - Harbour West City?(n=85, multiple answers allowed)

44%32% 28%

5%0%

20%

40%

60%

80%

100%

Poor accessability/transport options

Not meeting objectives Want rail back/overdevelopment of

corridor

Other

Can you briefly tell me what you dislike about Opportunity 2 - Harbour West City(n=67, multiple answers allowed)


Graph 3.5a: Opportunity 3 – Harbour Play City: Aspects liked

The aspects which respondents most frequently liked about Opportunity 3 – Harbour Play City were the balanced and family-friendly nature of the proposal (85%), improved transport/parking/access (25%), and the belief that it would stimulate the economy (14%).

Graph 3.5b: Opportunity 3 – Harbour Play City: Aspects disliked

The aspects which respondents most frequently disliked about Opportunity 3 – Harbour Play City were a general dislike for the proposal aspects (raised by 40%of those disliking this option), dislike towards the transport/access options (38%) and wanting heavy rail to be returned/ opposing development of the rail corridor (28%).

85%

25%14%

3%0%

20%

40%

60%

80%

100%

Support proposal aspects/ balanced/family friendly

Improved transport/parking/access

Stimulate ecomony Other

Can you briefly tell me what you like about Opportunity 3 - Harbour Play City? (n=195, multiple answers allowed)

40% 38%28%

7%0%

20%

40%

60%

80%

100%

Dislike proposal aspects

Dislike transport/ access options

Want railway back/ anti-development

Other

Can you briefly tell me what you dislike aboutOpportunity 3 - Harbour Play City?



Graph 3.6a: Opportunity 4 – Harbour Entertainment City: Aspects liked

The aspects which respondents most frequently liked about Opportunity 4 – Harbour Entertainment City lay in its potential to stimulate the local economy and be an advantageous use of assets (65% of those liking this Opportunity), that it was deemed attractive to families and all-ages entertainment (52%), its ability to draw people to the CBD (20%), and to improve transport options (9%).

Graph 3.6b: Opportunity 4 – Harbour Entertainment City: Aspects disliked

Aspects disliked about Opportunity 4 – Harbour Entertainment City were similar to Opportunities 2 and 3 and included concerns about the development of the heavy rail corridor, a desire to see heavy rail returned and a desire for more green space in the city centre.

65%52%

20%9%

3%

0%

20%

40%

60%

80%

100%

Stimulate local economy/advantageous

use of assets

Familly/all ages entertainment

Draw people to CBD Improved transport options

Other

Can you briefly tell me what you like about Opportunity 4 - Harbour Entertainment City? (n=278, multiple answers allowed)

62%

38%

21%

6%0%

20%

40%

60%

80%

100%

Anti /poor proposal Want trains back/dislike transport solutions

Needs more green space Other

Can you briefly tell me what you dislike aboutOpportunity 4 - Harbour Entertainment City?



Part 4: Attitudes towards the three potential Outcomes

The information pack also contained information about three potential Outcomes as a result of urban transformation including: the creation of a Civic Link; the revitalisation of Hunter Street; and the creation of an entertainment Precinct in the city’s East End. (These Outcomes were prepared with reference to feedback from the Design Newcastle community engagement process held in 2014 and advice from Newcastle City Council and urban renewal experts.) The survey asked respondents their opinion towards each of the three potential Outcomes, the reasons for their opinions and their ideas on future uses for this site.

KEY FINDINGS

1. There was overwhelming support for all three of the potential Outcomes.

2. The creation of a Civic Link, from the Civic Precinct to the harbour:

o Support outweighed opposition to the idea of a Civic Link from the Civic Precinct to the harbour (84% support to 5% opposition – net support of 79%). Over half of respondents (55%) were strongly supportive of the idea.

o The main reasons for support were identified as more accessibility/parking/connectedness (65%), general support for development (36%) and promotion of the location/attraction of people to the area (19%).

3. The revitalisation of Hunter Street:

o Support again outweighed opposition (86% support to 8% opposition – 78% net support).

o The main reason for supporting the revitalisation of Hunter Street was recognition of the need to promote the location and attract people to the area (58%) followed by a general support for development (33%), potential for the Outcome to increase tourism/economic growth (12%) and improving accessibility, parking and/or connectedness (11%).

4. Entertainment Precinct:

o 82% of respondents supported the idea (compared with 8% opposition – 76% net support). Support was highest amongst those aged 30-44 years (92%).

o The most frequently mentioned reasons for supporting this Outcome included a general feeling of support (39%), promotion of the location and attraction of more people (37%) and diverse entertainment offer (35%).

(Continued next page…)


Respondents were first asked for their opinion towards UrbanGrowth NSW’s suggestion for a Civic Link.

Graph 4.1: Attitude towards a Civic Precinct to the harbour

Support outweighed opposition to the idea of a Civic Link from the Civic Precinct to the harbour (84% support to 5% opposition – hence net support of +79%). Over half of respondents (55%) were strongly supportive of the idea. As outlined in Table 4.1 below, main reasons for support were identified as more accessibility/parking/ connectedness (65%), general support for development (36%) and promotion of the location/attract people to the area (19%).

Table 4.1: Reasons to support/oppose the Civic Link

3% 2% 11%

29%

55%

0%

10%

20%

30%

40%

50%

60%

Strongly opposed

Somewhat opposed

Neutral Somewhat supportive

Strongly supportive

Which of the following best describes your opinion regarding a Civic Link?

(n=613)

Mean = 4.31Net Support = +79%

Support Oppose

More accessibility/parking/connectedness 64.9% 0.2% 65.0%

Support development/project aspects 36.0% 0.0% 36.0%

Promote location/attract people 19.0% 0.0% 19.0%

Oppose project aspects/location 7.0% 3.8% 10.8%

Increase tourism/ economic growth/forward thinking 4.7% 0.1% 4.9%

Want railway back 1.1% 2.0% 3.1%

Other 2.0% 0.3% 2.2%

Cater to all ages 1.7% 0.0% 1.7%

Diverse entertainment 0.6% 0.0% 0.6%

Total 94.7% 5.3% 100.0%

Civic LinkTotalReasons for support/oppose


Respondents were then asked if they could offer potential ideas for future uses of the site. A large proportion were unable to offer ideas for alternative uses (73%), while those who did offer suggestions were fairly vague - suggesting better facilities (11%) or other entertainment or cultural suggestions (8%).

Table 4.2: Ideas on future uses for the Civic Link site

Respondents were then asked for their opinion regarding UrbanGrowth NSW’s suggestion for the revitalisation of Hunter Street.

Graph 4.2: Attitude towards revitalisation of Hunter Street

Support Neutral Oppose

Extend transport connections 2.8% .9% .1% 3.8%

Other entertainment/cultural suggestions 6.6% .5% .3% 7.5%

Better facilities/infastructure 9.7% 1.2% .4% 11.3%

Coordinated rail services 1.5% .3% .6% 2.4%

Consider future growth 4.3% .3% .1% 4.7%

More green/outdoor spaces 2.5% .5% .3% 3.2%

No 63.0% 7.0% 3.2% 73.3%

No highrises .6% .3% 0.0% .8%

Bring back heavy rail 0.0% .4% .7% 1.0%

Other 1.4% .4% .3% 2.1%

Total 84.0% 10.6% 5.4% 100.0%

Civic LinkTotalOther ideas for site

4% 4%6%

27%

59%

0%

10%

20%

30%

40%

50%

60%

70%

Strongly opposed

Somewhat opposed


Strongly supportive

Which of the following best describes your opinionregarding the revitalisation of Hunter Street?

(n=613)



Again there was overwhelming support for the revitalisation of Hunter Street, with support outweighing opposition (86% support to 8% opposition, for +78% net support). Table 4.3 outlines the reasons for support or opposition towards the revitalisation of Hunter Street:

Table 4.3: Reasons to support/oppose the revitalisation of Hunter Street

The main reason for supporting the revitalisation of Hunter Street was recognition of the need to promote the location and attract people to the area (58%) followed by a general support for development (33%), potential for the project to increase tourism/economic growth/forward thinking (12%) and improving accessibility, parking and/or connectedness (11%). Again, feelings towards opposition stemmed from a general desire to oppose the project aspects.

Table 4.4: Ideas on future uses for the Hunter Street site

Support Oppose

More accessability/parking/connectedness 11.4% .6% 12.0%






Increase tourism/ economic growth/forward thinking 12.3% .4% 12.8%


Other 1.0% .5% 1.5%

Total 91.9% 8.1% 100.0%

Hunter StTotalReasons for support/oppose



Other entertainment/cultural suggestions 8.6% .4% .6% 9.6%

Better facilities/infastructure 15.0% 0.7% 1.9% 17.7%


Consider future growth 6.8% .8% 1.3% 8.8%

More green/outdoor spaces 1.5% .1% .4% 2.0%

No 59.6% 3.5% 4.3% 67.4%

No highrises .0% .1% 0.0% .1%


Other 1.4% .1% .1% 1.6%

Total 86.1% 6.0% 7.9% 100.0%

Hunter St.TotalOther ideas for site


When asked for other ideas for the Hunter Street site, again the majority of respondents were unable to determine future options (67%). However 18% suggested better facilities and infrastructure (18%) and 10% made other entertainment or cultural suggestions. Respondents were then asked for their opinion regarding UrbanGrowth NSW’s suggestion for an Entertainment Precinct.

Graph 4.3: Attitude towards an Entertainment Precinct

Again, there was strong support for the idea of an Entertainment Precinct, with 82% supporting the idea (compared with 8% opposition). Support was highest amongst those aged 30-44 years (92%), and those living more than 5 kilometres from the Newcastle city centre (86%).

Table 4.5: Reasons to support/oppose an Entertainment Precinct

3%5%

10%

24%

58%

0%

10%

20%

30%

40%

50%

60%

70%

Strongly opposed

Somewhat opposed


Strongly supportive

Which of the following best describes your opinionregarding an Entertainment Precinct?

(n=613)


Support Oppose

More accessability/parking/connectedness 7.0% .9% 8.0%






Increase tourism/ economic growth/forward thinking 15.5% .2% 15.6%


Other 2.8% .5% 3.6%

Total 91.8% 7.9% 100.0%

Entertainment PrecinctTotalReasons for support/oppose


The most frequently mentioned reasons for supporting the project included a general feeling of support (39%), promotion of the location and attraction of more people (37%) and enthusiasm for a diverse entertainment offer (35%).

Table 4.6: Ideas on future uses for the Entertainment Precinct site

Again very few respondents were able to suggest alternative future uses for the entertainment precinct site. Of those who did make suggestions, these were focussed on other entertainment/cultural suggestions (15%) and better facilities/infrastructure (14%).



Other entertainment/cultural suggestions 12.8% 1.3% .6% 14.6%

Better facilities/infastructure 10.0% 1.7% 1.9% 13.5%


Consider future growth 3.1% 1.2% .5% 4.8%

More green/outdoor spaces 2.9% .5% 1.2% 4.6%

No 60.6% 7.0% 3.9% 71.5%

No highrises .2% .0% 0.0% .2%


Other 1.1% .2% .2% 1.5%

Total 82.2% 10.1% 7.7% 100.0%

Other ideas for siteEntertainment Precinct

Total


Part 5: Current attitudes towards the Newcastle city centre

The survey concluded with a number of attitudinal statements relating to the Newcastle city centre. Respondents were asked to rate each statement on a scale of 0 to 10 where 0 meant they strongly disagreed with the statement and 10 meant they strongly agreed. The attitudinal statements were designed to understand respondents’ attitudes towards urban renewal generally, and the more specific impacts of urban renewal.

KEY FINDINGS

1. Respondents were aware of the benefits offered by urban renewal and realistic regarding the need for it.

2. Agreement with statements outlining the benefits of urban renewal was high – 93% of respondents agreed that urban renewal can have good outcomes for residents and 88% agreed that urban renewal can improve the area by bringing in more jobs, shops, public facilities and housing. Disagreement with statements outlining the fears people might have regarding development was also high – 83% disagreed that renewal would ruin the character of the area and 68% disagreed that apartment living would lower the value of property in the area.

3. Some 86% disagreed that the city is largely fine as it is, indicating community knowledge and acceptance that urban renewal would have a positive impact on the city in its current state. However respondents indicated that the way in which the urban renewal was undertaken was important, with 86% indicating that preservation of Heritage buildings was important to them.

4. There was mixed feelings regarding the appropriate height of commercial/apartment buildings and the desirability of more apartments in the city.

Graph 5.1 outlines the level of agreement with each of the eight statements. Statements are ranked according to the largest proportion indicating strong agreement. (Continued next page…)


Graph 5.1: Attitudinal measures on five statements relating to Newcastle city centre

Agreement ratings indicate that the respondents were aware of the benefits offered by urban renewal and realistic regarding the need for it. Agreement with statements outlining the benefits of urban renewal was high. Some 93% agreed that urban renewal can have good outcomes for residents and 88% agreed that urban renewal can improve the area by bringing in more jobs, shops, public facilities and housing. Disagreement with statements outlining concerns regarding development was also high. In fact, 83% of respondents disagreed that renewal would ruin the character of the area and 68% disagreed that apartment living would lower the value of property in the area. Likewise, 86% of respondents disagreed that the city is largely fine as it is. This suggests widespread community acceptance that urban renewal would have a positive impact on the city in its current state. However respondents indicated that the way in which the urban renewal was undertaken was important, with 86% indicating that preservation of Heritage buildings was important to them. While there were some mixed feelings regarding the appropriate height of commercial/apartment buildings in the city centre, 64% of respondents agreed that the current height of commercial and apartment buildings in Honeysuckle (nominated as 8-12 storeys) is appropriate for the city centre. Likewise, only 20% of respondents agreed that it was inappropriate to build more apartments in the city centre.

57%

34%

54%

27%

7%

29%

34%

29%

27%

12%

3%

8%

27%

12%

26%

17%

9%

11%

6%

5%

4%

3%

11%

36%

30%

24%

27%

9%

28%

58%

62%

66%

0% 20% 40% 60% 80% 100%

The city centre is largely fine as it is

Apartment living will lower the value of property in surrounding suburbs

Any renewal of the city centre will ruin the character of the area

It is not appropriate to build more apartments in the city centre

Current height of commercial/apartment buildings in Honeysuckle is appropriate for city centre

Urban renewal can improve the area by bringing in more jobs, shops, public facilities and housing

The restoration of heritage buildings and items is very important to me

Urban renewal can have good outcomes for existing residents if it is planned and delivered well

Please rate your agreement or disagreement with the followingstatements relating to the Newcastle City Centre

(n=613)

Strongly disagree Disagree Neutral/unsure Agree Strongly agree


Part 6: Demographics

The tables below outline the demographic profile of the respondents.

Graph 6.1: Main language spoken at home

Almost all respondents surveyed indicated that English was the main language they speak at home.

Graph 6.2: Household composition

Three quarters of respondents lived with their families, 10% lived in unrelated households and 14% lived on their own.

English96%

Other4%

What is the main language spoken in your home?(n=613)

I live with family members

76%

I live with others who are not

related10%

I live on my own14%

Which of the following best describes your household?(n=613)


Graph 6.3: Home ownership

Close to four in five respondents owned their own home.

Graph 6.4: Type of dwelling

Four in five of those surveyed (81%) lived in separate (detached) houses, with the balance split evenly between semi-detached houses/terraces/villas and townhouses and apartments/units.

Renting22%

Own (outright or

partially)78%

Are you renting your current home, or do you own it?(n=613)

Separate (i.e. detached) house

81%

Semi-detached house, terrace,

villa or townhouse

9%

Apartment or unit

9%

Other1%

What type of home do you live in?(n=613)


Graph 6.5: Children under 18 living at home

Almost one-third of respondents indicated that they had children under 18 living in their home.

Yes31%

No69%

Do you have any children under theage of 18 living in your home?

(n=805)


APPENDIX 1: List of postcodes from which potential respondents chosen

POSTCODE LGA

2325 Cessnock

2326 Cessnock

2327 Cessnock

2334 Cessnock

2335 Cessnock

2264 Lake Macquarie

2265 Lake Macquarie

2267 Lake Macquarie

2278 Lake Macquarie

2280 Lake Macquarie

2281 Lake Macquarie

2282 Lake Macquarie

2283 Lake Macquarie

2284 Lake Macquarie

2285 Lake Macquarie

2286 Lake Macquarie

2290 Lake Macquarie

2306 Lake Macquarie

2320 Maitland

2321 Maitland

2322 Maitland

2323 Maitland

2287 New castle

2289 New castle

2291 New castle

2292 New castle

2293 New castle

2294 New castle

2295 New castle

2296 New castle

2297 New castle

2298 New castle

2299 New castle

2300 New castle

2302 New castle

2303 New castle

2304 New castle

2305 New castle

2307 New castle

2308 New castle

2314 Port Stephens

2315 Port Stephens

2316 Port Stephens

2317 Port Stephens

2318 Port Stephens

2319 Port Stephens

2324 Port Stephens


APPENDIX 2: Survey Questionnaire

Version 2.1 UGNSW_Newcastle_Survey

Last modified:17/08/2015 @ 8.26 AM

Q1. Hi my name is (name), and I'm calling from Jetty Research on behalf UrbanGrowth NSW. We

contacted you recently and have sent you some information to review regarding the

revitalisation of Newcastle city centre. We would like to conduct a short survey with you. Just

to confirm the survey takes approximately 10 minutes and all answers are confidential. Have

you received the booklet we sent? . . .

If Booklet not received via EMAIL: Check email is correct - record ID on sheet OR write

corrected email. set up call back for appropriate time. (take sheet to manager) .

If Booklet not received via POST: Check postal address - record ID on sheet - Set up call

back 4 day from now

If NO, confirm the email or mail address. Confirm it will be resent then arrange a call back.

Remind people to check their junk mail.If REFUSED to take part ask are you sure you don't

want to give your opinion on revitalising Newcastles city centre.

YES - Booklet received 1

Refused 3 Q1

Answer If Attribute "Refused" from Q1 is SELECTED

Q2. Thank you for your time. Have a great afternoon/evening.

End

Q3. And have you had a chance to read the booklet yet?

If NO, arrange a call back- skip back to page 1 before setting up call back

Yes 1 Q3

Q4. Do you have the booklet handy so you can refer to it?

Paper or online, If this will take too long arrange a call back - skip back to page 1 before

setting up call back

Yes 1 Q4


Q5. Fantastic! Are you okay to proceed with the survey now?

If NO, arrange a call back at suitable time ( skip back to page 1 before setting up call back )

Yes 1 Q5

Q6. Before we start, may I have your age range, would it be between?

PROMPTED except Declined

18-24 1

25-29 2

30-44 3

45-64 4 Q6

65+ 5

Declined 666

Q7. And which local government area do you live in?

OR which is your local council

Newcastle LGA 1

Port Stephens LGA 2

Lake Macquarie LGA 3

Cessnock LGA 4 Q7

Maitland LGA 5

None of these 6 End

Q8. RESEARCHER: Enter first name.

Use DETAILS option

Q8


Q9. To start things off [Q8], how often have you come into the Newcastle city centre in the past 6

months? Would it be?

PROMPTED- except refused

Once 1

Twice 2

Three times 3

Four or more times 4 Q9

At least once a week 5

Never 6

Refused 888

Q10. Thinking about the future of Newcastle, is there anything you would personally like to see

change in the future to make the Newcastle City Centre a better place to live, work or visit?

UNPROMPTED - tick any that apply

More jobs in the city centre 1 Q11_1

More educational opportunities in the city centre 2 Q11_2

Improved roads and traffic flow 3 Q11_3

More green/open space 4 Q11_4

More community facilities (schools, health care, aged

care etc.)

5 Q11_5

More dining/entertainment/retail options 6 Q11_6

More housing 7 Q11_7

Less housing 8 Q11_8

Better walking and cycling connections between the city

centre and surrounding suburbs, and between the city

centre and the harbour front

9 Q11_9

Improved public transport 10 Q11_10

More local events and celebrations 11 Q11_11

Additional cultural facilities 12 Q11_12

Additional sporting facilities 13 Q11_13

OTHER Q11_O


Q11. And if you were talking to someone new to Newcastle, what would you tell them are the best

things about the city centre as it is now?

UNPROMPTED - tick any that apply

Community feel/spirit 1 Q12_1

Maintain existing open/green space 2 Q12_2

No reduction in community facilities (education, health

etc.)

3 Q12_3

Type of housing 4 Q12_4

Public transport access 5 Q12_5

Diversity of the community (cultural/socio-economic etc.) 6 Q12_6

Affordable housing 7 Q12_7

Local events and celebrations 8 Q12_8

Beach/beach culture 9 Q12_9

Close to shops and services 10 Q12_10

Close to nature/natural assets 11 Q12_11

OTHER Q12_O

Q12. Before receiving the booklet we sent regarding the future of Newcastle, had you heard about

the State Government's plans for urban renewal of the city centre, including the areas around

Wickham, Civic and Newcastle Stations?

Yes 1

No 555 Q13

Don't know 999

Q13. The next few questions relate to the four different urban transformation opportunities shown in

the booklet. Thinking for a moment about these opportunities, and the description of what they

include, are there any you particularly like?

UNPROMPTED - Tick any that apply. These may be mentioned as Opportunity 1 2 3 4 or by

name e.g Greenway etc. Confirm option

Opportunity 1 - Greenway 1 Q15_1

Opportunity 2 - Harbour West City 2 Q15_2

Opportunity 3 - Harbour Play City 3 Q15_3

Opportunity 4 - Harbour Entertainment City 4 Q15_4

None of them 5 Q15_5


Q14. Can you briefly tell me what you like about option 1 - Greenway?

Answer If Attribute "Opportunity 1 - Greenway" from Q15 is SELECTED

RECORD response

Q16

Q15. Can you briefly tell me what you like about option 2 - Harbour West City?

Answer If Attribute "Opportunity 2 - Harbour West City" from Q15 is SELECTED

RECORD response

Q17

Q16. Can you briefly tell me what you like about option 3 - Harbour Play City?

Answer If Attribute "Opportunity 3 - Harbour Play City" from Q15 is SELECTED

RECORD response

Q18

Q17. Can you briefly tell me what you like about option 4 - Harbour Entertainment City?

Answer If Attribute "Opportunity 4 - Harbour Entertainment City" from Q15 is SELECTED

RECORD response

Q19

Q18. And are there any of the opportunities you particularly dislike?

UNPROMPTED - Tick any that apply. These may be mentioned as Opportunity 1 2 3 4 or by

name e.g Greenway etc. Confirm option

Opportunity 1 - Greenway 1 Q20_1

Opportunity 2 - Harbour West City 2 Q20_2

Opportunity 3 - Harbour Play City 3 Q20_3

Opportunity 4 - Harbour Entertainment City 4 Q20_4

None of them 5 Q20_5


Q19. Can you briefly tell me what you dislike about option 1 - Greenway?

Answer If Attribute "Opportunity 1 - Greenway" from Q20 is SELECTED

RECORD response

Q21

Q20. Can you briefly tell me what you dislike about option 2 - Harbour West City?

Answer If Attribute "Opportunity 2 - Harbour West City" from Q20 is SELECTED

RECORD response

Q22

Q21. Can you briefly tell me what you dislike about option 3 - Harbour Play City?

Answer If Attribute "Opportunity 3 - Harbour Play City" from Q20 is SELECTED

RECORD response

Q23

Q22. Can you briefly tell me what you dislike about option 4 - Harbour Entertainment City?

Answer If Attribute "Opportunity 4 - Harbour Entertainment City" from Q20 is SELECTED

RECORD response

Q24


Q23. You may also recall information in that booklet about three potential outcomes as a result of

urban transformation: these are the creation of a Civic Link, the revitalisation of Hunter Street,

and the creation of an Entertainment Precinct in the city's east end. I would like you to now

think about these and tell me your views on each potential outcome. Which of the following

best describes your opinion regarding Urban Growth's idea of a Civic Link from the Civic

Precinct to the harbour?

PROMPTED

Strongly opposed 1

Somewhat opposed 2

Neutral 3 Go to Q27 Q25

Somewhat supportive 4

Strongly supportive 5

Q24. And briefly, why are you [Q25] regarding the proposed Civic Link?

RECORD response

Q26

Q25. Do you have any other ideas on future uses for this site?

PROBE

Q27

Q26. Which of the following best describes your opinion regarding Urban Growth's idea of the

revitalisation of Hunter Street?

PROMPTED

Strongly opposed 1

Somewhat opposed 2





Q27. And briefly, why are you [Q28] regarding the proposed revitalisation of Hunter Street?

RECORD response

Q29


PROBE

Q30

Q29. Which of the following best describes your opinion regarding Urban Growth's idea of an

Entertainment Precinct?

PROMPTED

Strongly opposed 1

Somewhat opposed 2




Q30. And briefly, why are you [Q31] regarding the proposed Entertainment Precinct?

RECORD response

Q32


PROBE

Q33


Q32. Please rate your agreement or disagreement with the following statements relating to the

Newcastle City Centre. We'll use a scale of 1-5, where 1 means you strongly disagree, 3 is

neutral or unsure and 5 means you strongly agree.

PROMPTED

1 Strongly

disagree

2 3

Neutral/un

sure

4 5 Strongly

agree

Urban renewal can improve the area by bringing in more

jobs, shops, public facilities and housing

1 2 3 4 5 Q34_1

Urban renewal can have good outcomes for existing

residents if it is planned and delivered well

1 2 3 4 5 Q34_2

The city centre is largely fine as it is 1 2 3 4 5 Q34_3

It is not appropriate to build more apartments in the city

centre

1 2 3 4 5 Q34_4

Apartment living will lower the value of property in

surrounding suburbs

1 2 3 4 5 Q34_5

Any renewal of the city centre will ruin the character of the

area

1 2 3 4 5 Q34_6

The restoration of heritage buildings and items is very

important to me

1 2 3 4 5 Q34_7

The current height of commercial and apartment buildings

in Honeysuckle is appropriate for the city centre (if asked,

4-12 storeys)

1 2 3 4 5 Q34_8

Q33. Now [Q8], just some demographic questions to finish off. Firstly what is the main language

spoken in your home?

RECORD if OTHER

English 1 Q35

OTHER Q35

Q34. Which of the following best describes your household?

PROMPTED

I live with family members 1

I live with others who are not related to me 2 Q36

I live on my own 3

OTHER


Q35. Are you renting your current home, or do you own it?

UNPROMPTED

Renting 1

Own (outright or partially) 2 Q37

Declined 3

Q36. And what type of home do you live in?

PROMPTED

Separate (i.e. detached) house 1

Semi-detached house, terrace, villa or townhouse 2

Apartment / unit 3 Q38

Declined 4

OTHER

Q37. Do you have any children under the age of 18 living in your home?

UNPROMPTED

Yes 1

No 555 Q39

Declined 2

Q38. May I have your residential postcode?

RECORD

Q40

Q39. Gender?

Don't ask

Male 1

Female 2 Q41


Q40. And finally, do you belong to any local groups in the community?

UNPROMPTED- record Community Interest Groups in OTHER

Parents and Friends Group 1 Q42_1

Local sports club or surf club 2 Q42_2

Probus, Rotary or similar 3 Q42_3

Community interest groups (record in other) 4 Q42_4

Business group, Chamber of Commerce etc 5 Q42_5

No 555 Q42_6

Declined 6 Q42_7

OTHER Q42_O

Q41. Thanks so much [Q8], that's the end of the survey. UrbanGrowth NSW greatly appreciates

your time and feedback. Did you have any final comments you wanted to make about the

revitalisation of the Newcastle city centre?

Thank you and have and great afternoon/evening.


Appendix 3: Information Booklet

understanding attitudes and beliefs towards aspects of the

Documents