undergarments for everyone
DESCRIPTION
A document of the charity campaign, Undergarments for Everyone, raising money to buy pants & socks for homeless people in Bristol.TRANSCRIPT
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Undergarments for Everyone is the campaign by University of the West of England student Ed Tolkien to raise money in order to buy new underwear for the homeless people of Bristol.
I have collected funds via a series of collection boxes and with Sponsorcraft, a crowd-funding website for students. With the funds I collected I bought brand new pants & socks and donated them to two of Bristol’s charities working with homelessness: St Mungo’s in Stokes Croft, and the Julian Trust Night Shelter in St Pauls.
This campaign follows my project entitled ‘Warm Clothes’, where I collected donations of hats, scarves and gloves etc. for homeless people over the the month of December 2011. After talking to people on the streets, the type of garments they said were most difficult to come by was underwear. So here we are!
01-02 Introduction03-06 Advert07-08 Donation Boxes09-12 Donation Stations13-14 Sponsorcraft15-16 The Loot17-20 Shopping21-22 Donating
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Donation station at the Salvation Army charity shop in Stokes Croft
Special thanks:
Salvation Army
St Mungo’s
Julian Trust
UWE SU
Sponsorcraft
Tom Walker
& the sponsors!
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I made a short animated advert which served to
explain and promote the campaign.
To form the content of the clip I asked the
question – ‘Which words/sensations/emotions
would you use to describe the feeling of putting
on a new or clean pair of socks/pants/bra?
e.g snug, cosy, or bracing.’ – and posed it to
my contacts on Facebook. The answers form
a list which serves to remind the viewer of the
benefits we enjoy from the simple pleasure
that is new underwear. The text then goes on to
explain how you can help provide this pleasure
to a homeless person, who would otherwise not
be able to afford it, by donating money to me!
There are three slightly different versions of
the advert; one, which was posted on the UWE
campus Facebook groups, and directs students
to the donation boxes at their SU bars, another,
which was posted on public Facebook groups
and directs people to the two Salvation Army
shops in Bristol, and a third, which was posted
on my on-line fundraising page.
For the audio of the clip I used a jaunty 1930s
number by jazz legends, Django Reinhardt &
Coleman Hawkins, entitled ‘Crazy Rhythm’.
Although homelessness is a very serious issue,
I chose such an upbeat soundtrack because I
wanted to give the campaign quite an amiable
presence as I hoped it would encourage people
to respond positively.
One of the words from the clip
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At 9x9x9cm, my donation boxes were made
from recycled cardboard, with cereal box sides
and corrugated cardboard lids for stability.
Whitewashed and decorated with painted socks
and pants!
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Bedminster high S
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East St
cannon St
Dean Ln
Dean
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north
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SA
The haym
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Stok
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city rd
Marlborough St
newfoundland St
SA
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Stokes croft
Salvation Army charity shop(110 Cheltenham Road, Stokes Croft, Bristol)
Bedminster
Salvation Army charity shop(135 East Street, Bedminster, Bristol)
The donation boxes
are on display with
explanatory posters
at these locations:
church rd
09
UWE SU bars
FrenchayBower AshtonSt Matthias
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Sponsorcraft is a web-platform with which
students can raise money for any projects or
endeavours which are in need of funding. It
means anyone who visits the site can easily
donate any amount of money they desire to the
course of their choice, wherever they are.
With Sponsorcraft, sponsors also receive
rewards for their support. There are three
donation levels; £1, £5, and £10, each with
corresponding rewards set by me:
£1 - three different downloadable desktop
wallpapers (in varying sizes depending on the
resolution of your desktop)
£5 - A UfE postcard printed on 350gsm card with
a signed thank-you on the back + three desktop
wallpapers
£10 - A personalised A4 size UfE poster + all of
the above
Sponsorcraft project ticket
Sponsorcraft rewards.
Top: desktop wallpaperTop left: postcards 1Left: postcards 2Right: poster
1/5/12
SC also posted a short
interview about UfE on
their blog:
blog.sponsorcraft.com
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I chose to shop at Matalan because, when
looking into the manufacturing conditions, and
environmental and ethical policies of a number
of retailers, I found that Matalan was by far the
best company (for a reasonable price).
According to ethicalconsumer.org, Primark,
followed by supermarkets; Sainsbury’s, Tesco,
and ASDA rank as the lowest (most unethical)
clothing retailers, whereas Matalan scores a
whole 12 places higher than any of them.
I am also hoping that Matalans products will be
of higher quality than of those of Primark or the
supermarkets, and that they will last a bit longer,
as most people are well aware of the tendency of
Primark garments to disintergrate after about a
month of wear!
I also asked Matalan and the other retailers
whether they could offer me any discounts or
cost-price garments but unfortunately (and
understandably) they all told me the same
thing; that their charity budgets were already
allocated to other causes.
£138 worth of undergarments 08/05/12
Undergarment central
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Total purchases
Made with the total
amount of £168
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Jenny from St Mungo’s with some of my donations 9/5/12
Handing over the first batch of garments to St Mungo’s 20/4/12 The Julian Trust night shelter
Both charities were really gratefull to receive the
donations. The volunteers at St Mungo’s even
put the new garments right under the front desk
because they said that they would likely need to
be handed out straight away!
Special thanks to all the
generous sponsors!:
Emma Grainger
Richard Grainger
Freya Grainger
Sophia Duffy
Rowan Powell
Amelia Cussans
Selby Knox
Cecilia Cussans
Catherine Smiles
Tilly Crothers
Lucy Mennell
Rachael Bloomer
Harriet Kennedy
Vicky Osborne
Ella Cowgill
Lisa Cussans
Kerry Knox
Holly Catford
Kate Rogers
Emma Davies
Lauren Davies
Henry Taylor
Tom Hallam
Duncan Bambridge
Harrison Tanner
Amy White
Tom Walker
Kanika Jindal
Magnus Hearn
Charlotte Bard
Mim Wreyford
Sam Stefan
Lee Suet Yee
This is not the end!
Although the Sponsorcraft project has expired and I have submitted for my final assessment at University, I will continue to raise money with Undergarments for Everyone for as long as possible. The donation boxes will remain in their existing locations and I will hopefully be able to set some more up in other shops, cafés, and bars around Bristol. Watch this space!
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