unconventional retention strategies | johnatan canal
TRANSCRIPT
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UnconventionalRetention StrategiesJohnatan CanalCEOPipa Studios
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Praia Bingo
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Pipa Studios
●Mobile/social casino studio, founded in 2012
●35 employees
●Based in Sao Paulo/Brazil
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Praia Bingo●Top grossing casino app in Brazil,
Mexico, Spain●Mobile-first●Collection of multiple games in one
app●Translated into 25+ languages
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The concept●Inspired on paradisiacal beaches (praia=beach)
●Beach: coexistence, democratic, tolerance and fun
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The vision●We strive to create true emotional bonds
●We want players to feel at home and be theirselves
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Amazing stories
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How Praia goes beyond Bingo?
3STRATEGIES
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In-game Chat●24x7 live chat rooms●Place where people play, meet,
exchange game items, answer quizzes, form teams and more
●15 chat leaders in 5 languages
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In-game Chat + Instant Messenger
●WhatsApp-like feature●Players exchange direct messages
with their bingo mates and groups●Full integration with promos, events
and team missions
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In-game Chat + Instant Messenger + Week of Heart
●We promote campaigns in partnership with NGOs voted by our community
●During one week all revenues from a selected store item are redirected to the campaign
●Last campaigns:○ Cancer Support Center for Children
○ Jello’s Shelter for abandoned dogs
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Retention KPIs
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What is coming next?●Voice & video messaging●CRM and Customer Support via IM●Bot messaging●Expand Week of Heart campaigns to
more geos
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UnconventionalRetention Strategies
Johnatan CanalCEOPipa Studios
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