BUILDING A PASSIVE INCOME BLOG FROM SCRATCH

WHAT YOU WILL LEARN

Why You Should Start a Blog

Not sure if blogging is for you? Learn more about what it takes to start a blog.

Choosing the Right Niche

Find out what factors make a niche good or bad and how to choose one for your blog.

Creating Your Blog with Wordpress

Overview of how to get your blog up and running quickly.

Customization: Plugins & Themes

Learn how to utilize all of the resources out there to make your life as a blogger much easier.

Creating Content to Get Traffic

If you want to make money, you will need visitors. Learn how to drive targeted traffic with content.

Monetizing Your Blog

Find out how you can integrate Affiliate Marketing to your blog to skyrocket your earnings.

WHY YOU SHOULD START A BLOG

It’s a Great Way to Establish an Online Passive Income

Once your content starts ranking in search engines, you will be earning income passively without having to constantly put in work.

There’s No Need for Significant Investment

Besides hosting and domain, starting your blog is free of cost. This means you can work on your blog over time without having to waste money.

It Paves the Way to Interesting Opportunities

If you have a blog with decent traffic, you are sure to be presented with tons of opportunities that you would never get otherwise.

22,573,897,275page views across all Wordpress blogs last month alone… (source)

CHOOSING THE RIGHT NICHE FOR YOUR BLOG What You Can

Get Paid To Do

What You Are Good At Doing

PERFECTNICHE

What You Love Doing

“The best method for choosing a niche has got to be finding something you are extremely into. I mean something that you can eat, sleep and breathe.

- Chenel Tull

MORE IMPORTANT FACTORS TO CONSIDER WHEN PICKING A NICHE

Personal Expertise on The Niche

You need to be able to write or at least outsource content on the niche, so picking a topic that you are personally involved with makes things a thousand times easier.

Trend Factor

You want to make sure that you’re getting into a marketer that will still be popular in the future. You can use Google Trends to get some insight about the trend of a niche.

Competition

Depending on your level as a marketer, you should stay away from really competitive niches as it will be harder to rank your content and get visitors.

Why Wordpress?

Wordpress offers one of the best free platforms to build a blog on. It’s super customizable and for these reasons, it now powers more than 25% of all websites.

CREATING YOUR BLOG WITH WORDPRESS

How?

You will first need a hosting account and domain name. Then, you just need to install Wordpress through your hosting (most hosting providers offer a “1-click-install” for Wordpress).

MUST-HAVE PLUGINS FOR WORDPRESS Akismet:

Completely protects your blog from spam, making sure every comment you get is real.

Wordfence Security:

Provides enterprise class security and protecting your website from hacks and malware.

Yoast SEO:

Overview of how to get your blog up and running quickly.

W3 Total Cache:

Dramatically improve your website’s performance using caching.

How Themes Works

The theme dictates the way the rest of your blog looks. By default, you will have the yearly Wordpress theme enabled. From your dashboard, you will get access to plenty of free themes to choose from.

CHOOSING A QUALITY THEME FOR YOUR BLOG

Premium Themes

Although you can have a great looking blog without it, a lot of people tend to invest in premium themes. These themes are packed with more functionality straight out of the box. ThemeForest is the leading online marketplace for WordPress Themes.

GETTING TRAFFICBY CREATING

CONTENT

Getting your blog posts ranked in Google is the ultimate goal in order to get traffic to your site…

HERE ARE SOME THINGS TO KEEP IN MIND:

Focusing on User Satisfaction

Google is updating their algorithm at least once a day on average with the goal in mind to increase user satisfaction. This means that now more than ever, marketers need to be focusing on writing content that will provide actual value to the readers.

Targeting Long Tail Keywords

Long-tail keywords are more specific and longer keywords that describe a specific intent. These keywords have less competition and higher click-through & conversion rates while having less competition than broad keywords.

Original and Exciting Content

More than 2 million blog posts are published everyday. If you want yours to stand out, you need to make it special in some way. If your content is original and interesting, it will get more attention.

MORE INSIGHT ON

LONG-TAIL KEYWORDS

MORE GUIDELINES FOR WRITING GOOD CONTENT:

Attention Grabbing Headline:

Only viewers who are drawn in by you headline will read the rest of your page. This means that your headline needs to stand out and attract attention. Headlines that include a specific stat or ask a question tend to do better.

The Longer, The Better:

Study has shown that longer content ranks better in search engines and gets more social shares from readers. Aim for your articles to be at least 1500 words in length.

Good Page Structure:

You want to organize your content into smaller sub-headlined sections. You should also separate your body text into small 2-3 sentence paragraphs so that it is easier for the reader to take it in. Also make sure to fill your post with relevant images.

“Longer posts usually perform better on every level.

- Neil Patel

MONETIZING YOUR BLOGwith affiliate marketing

$4,206,880,336was the affiliate marketing spend in the United States in 2015

If someone buys a product through your unique affiliate link, you receive a commission for that purchase.

MORE ABOUT AFFILIATE PROGRAMS...

Joining Affiliate Networks

Affiliate networks are basically a regrouping of affiliate programs. Some of the top networks include Clickbank, Amazon Associates and Rakuten Marketing.

Different Ways to Integrate Affiliate Offers on Your Blog:

How you integrate these offers is ultimately up to you, but here are some ideas:

▫ Product Reviews▫ Top 10 Lists▫ Within your

content▫ Banner or

Sidebar ads▫ etc...

Finding Specific Affiliate Programs

Tons of companies offer affiliate programs for their product(s). Research the top affiliate programs in your industry to see which products are worth promoting.

EXAMPLE #1

Digital Photography School

This website is a great example of a niche site making money with affiliate products. They write content about photography tutorials, post-production etc. and make money with ads and Amazon Associates links in their “Cameras & Gear” section.

EXAMPLE #2

FreshomeAnother great example of a niche site. Lots of good content on design and architecture, and a whole bunch of reviews filled with affiliate links. They also have a very impressive social media following.

EXAMPLE #3

Money Saving Mom

Niche website targeting personal finance and coupon savings. She makes money by promoting affiliate products (such as coupon apps) and promoting her own product.

READ THE FULL GUIDE

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