ulocate: mobile, social, local where 2.0 conference june 13, 2006 walt doyle ceo ulocate...
TRANSCRIPT
uLocate: Mobile, Social, Local
Where 2.0 Conference
June 13, 2006
Walt Doyle
CEO
uLocate Communications
DeviceBrands, Operators. Handset
manufacturers
DeviceBrands, Operators. Handset
manufacturers
LBS ApplicationuLocate, Wavemarket, NIM, Radiate,
Webraska, Wayfinder
LBS ApplicationuLocate, Wavemarket, NIM, Radiate,
Webraska, Wayfinder
MiddlewareuLocate, Autodesk, Openwave, LocatioNet, CellVision, mobilaris
MiddlewareuLocate, Autodesk, Openwave, LocatioNet, CellVision, mobilaris
Geospatial ServerESRI, MapInfo, MapQuest, Telcontar,
Autodesk, NAVTEQ, TeleAtlas
Geospatial ServerESRI, MapInfo, MapQuest, Telcontar,
Autodesk, NAVTEQ, TeleAtlas
LBS Infrastructure. Management
TCS, Nokia, Openwave, Ericsson
LBS Infrastructure. Management
TCS, Nokia, Openwave, Ericsson
LBS InfrastructureQualcomm, SiRF, TruePosition,
Cambridge Positioning
LBS InfrastructureQualcomm, SiRF, TruePosition,
Cambridge Positioning
Va
lue
Ch
ain
2006 2007 2008
Wireless LBS Value Chain
ASP
App Dev
Publisher
uLocate Platform and Services
$1 Billion Market in 2008
LBS Total Market (US 2004-2011)
Mobile, Social, Local – Helpful and Useful
• Social is a state of mind - managed by you.– Early examples – presence
• Local is where you are – now. – Early examples – online local search.
• We bring these together through an enabling platform. – Buddy Finding / Friend Finding– Location enabled photos
Our Platform – Application Drivers
Location Clearinghouse Profile Management Privacy Media ManagementAlerting and Messaging
Billing Ad PlatformPublishing/Branding Online Photo Management
Local Search Indexed Search Mobile Marketing
Mobile 2.0 APIJ2ME, BREW, SMS/MMS, Flash Lite, WAP
Platform
Application Middleware
Maps & NavigationInternationalization
Map & Navigation DataUser Generated
ContentPoint of Interest Data
User Location Sources
Reporting
Web 2.0 APIHTML, CSS, AJAX, FLEX
““People Locators”People Locators”MapQuest Find Me, Track-em, MapQuest Find Me, Track-em, AOL / AIM Buddy Finder, Helio AOL / AIM Buddy Finder, Helio
Buddy Finder, Global Pet Buddy Finder, Global Pet Tracker, Lifeline Senior LocatorTracker, Lifeline Senior Locator
““People Locators”People Locators”MapQuest Find Me, Track-em, MapQuest Find Me, Track-em, AOL / AIM Buddy Finder, Helio AOL / AIM Buddy Finder, Helio
Buddy Finder, Global Pet Buddy Finder, Global Pet Tracker, Lifeline Senior LocatorTracker, Lifeline Senior Locator
““Travel Assistants”Travel Assistants”Orbitz, Travelocity, Zagats, Orbitz, Travelocity, Zagats, Fodors, ESPN, Citysearch, Fodors, ESPN, Citysearch,
Time Out, etc.Time Out, etc.
““Travel Assistants”Travel Assistants”Orbitz, Travelocity, Zagats, Orbitz, Travelocity, Zagats, Fodors, ESPN, Citysearch, Fodors, ESPN, Citysearch,
Time Out, etc.Time Out, etc.
““LBS Imaging”LBS Imaging”Geosnapper, Helio, Sprint, Geosnapper, Helio, Sprint, WHERE, AOL, Discovery, WHERE, AOL, Discovery,
Kodak, National Geographic, Kodak, National Geographic, eVite, USA Today, NBC, etc.eVite, USA Today, NBC, etc.
““LBS Imaging”LBS Imaging”Geosnapper, Helio, Sprint, Geosnapper, Helio, Sprint, WHERE, AOL, Discovery, WHERE, AOL, Discovery,
Kodak, National Geographic, Kodak, National Geographic, eVite, USA Today, NBC, etc.eVite, USA Today, NBC, etc.
Applications
Our Platform
3rd Party Data
Application – “Buddy Finders”
-uLocate is the developer and publisher of MapQuest Find Me, the first GPS-enabled “Buddy Finder” in the U.S. to work across multiple carriers.
- Wireless Location Management is the nucleus of “Buddy Finder / Friend Finder.”
- “Buddy Finders” enable Mobile Social Networking.
Camera Phones - Market Size
• 57 Million Millennials– 15-25 years old
• 84% have cell phones today – 26% likely to purchase
new phone w/i 6 months– ~60% of new cell phones
are camera phones• 47% will have a camera
phone in 2006• Total addressable market
(2006): 27 Million
Sources:Primary (analyst reports; Mobile Imaging Report)Secondary (internal and external including Alloy Readership Study)
Path of a camera phone photo
Camera Phone App Online Photo Management
Location data is best meta data (Time + X/Y).
Enable 100% tagging by not requiring the user to manually tag.
Enables effective search = monetization opportunity and increase user experience.
NOW
FUTURE
Online archive or prints
Searchable, indexed content
Geo-Tagged Imagery•Connects people through experiences they share right from their mobile phone (photos, video, text).
•Touch users at 3 core emotions: Vanity, Sociability and Sentimentality.
•Enhance user experience and create monetization opportunity for digital content.
uLocate
• B2B platform supporting commercial cross carrier applications managing user location.– Commerical “buddy finder” applications
with GPS.– Commerical GPS photo applications.