uk & ireland advertising campaign for 2013
TRANSCRIPT
UK & Ireland Advertising Campaign for 2013UK & Ireland Advertising Campaign for 2013
The global RESCUE® brand has a new communications manifesto for 2013 and beyondwhich focuses on positivity and managing ‘everyday stresses’, moving the brand away from crisis use (births, deaths & weddings). Please see to follow examples of the new advertising campaign for the UK & Ireland.
Simple, bold and high impact ‐ catching the attention of, and resonating with, the target audience.
Engages with a broader audience than previous RESCUE® advertising, making the brand more mainstream and appealing to new users.
Happy, positive advertising ‐ not focusing on negative stress feelings
Live throughout April 2013Live throughout April 2013
RESCUE ® Core Campaign at a Glance – Live throughout April
Where will the campaign be found?• In the press:
Grazia Now and Hello magazines
Where will the campaign be found?
– Grazia, Now and Hello magazines– ES Magazine (Evening Standard) and Guardian Weekend
• Online:– Daily Mail Online– Facebook (RESCUE UK)
• Westfield Shopping Centres:Westfield Shopping Centres:– Westfield Stratford (one large site)– Westfield White City (eight sites)
Example of Westfield CreativeExample of Westfield Creative
Digital ad runs through threethrough three stages in 10 seconds
Print CreativePrint Creative
• Full page print ads with “upside” advert relating to the magazine content
• All ads driving to Facebook• Facebook will create a forum
to exchange experiences and solutions to everyday stressors, and discuss the use of RESCUE ® with our loyal followers
Print CreativePrint Creative
Online AdvertisingOnline Advertising
• Daily Mail online advertising focusing on the upside of current news themes
All d d i i t• All ads driving to Facebook