manyavar advertising campaign
TRANSCRIPT
![Page 1: Manyavar advertising campaign](https://reader035.vdocuments.us/reader035/viewer/2022062223/587e7a701a28abd6038b4e3d/html5/thumbnails/1.jpg)
Name : Maya DaymaRoll No. : 02Subject : Campaign of “Manyavar”Submitted to : Sweety Mam
![Page 2: Manyavar advertising campaign](https://reader035.vdocuments.us/reader035/viewer/2022062223/587e7a701a28abd6038b4e3d/html5/thumbnails/2.jpg)
About company : • Formation :1999 • Type : Privately Owned • Headquarters : Kolkata• Indian Leader : Ravi Modi• Chief Visualizer : Shilpi Modi (Wife of Ravi Modi) • Parent organization - Vedant Fashions Pvt. Ltd.• Motto : Earn your Respect • Website - http://www.manyavar.com/
![Page 3: Manyavar advertising campaign](https://reader035.vdocuments.us/reader035/viewer/2022062223/587e7a701a28abd6038b4e3d/html5/thumbnails/3.jpg)
Brand Information :
• Brand Products : Ethnic wear , Traditional outfits like Sherwani , Kurta , Indo - western, Kurta and Jackets , Kids wear, Accessories
• Target Group : Men ( 10 yrs to 45 yrs) and recently started their brand for women named “Mohey”
![Page 4: Manyavar advertising campaign](https://reader035.vdocuments.us/reader035/viewer/2022062223/587e7a701a28abd6038b4e3d/html5/thumbnails/4.jpg)
Campaigns :
• Yaar ki shaadi • Rang Jama de• Jab bhi koi khushi ki baat ho :• Swatantra diwas• Diwali• Convocation • Kurta film : Shopping with wife to impress
someone else• Manyavar No Nahana No Khana
![Page 5: Manyavar advertising campaign](https://reader035.vdocuments.us/reader035/viewer/2022062223/587e7a701a28abd6038b4e3d/html5/thumbnails/5.jpg)
Social Media connect..
![Page 6: Manyavar advertising campaign](https://reader035.vdocuments.us/reader035/viewer/2022062223/587e7a701a28abd6038b4e3d/html5/thumbnails/6.jpg)
![Page 7: Manyavar advertising campaign](https://reader035.vdocuments.us/reader035/viewer/2022062223/587e7a701a28abd6038b4e3d/html5/thumbnails/7.jpg)
Outdoor Publicity :
![Page 8: Manyavar advertising campaign](https://reader035.vdocuments.us/reader035/viewer/2022062223/587e7a701a28abd6038b4e3d/html5/thumbnails/8.jpg)
![Page 9: Manyavar advertising campaign](https://reader035.vdocuments.us/reader035/viewer/2022062223/587e7a701a28abd6038b4e3d/html5/thumbnails/9.jpg)
![Page 10: Manyavar advertising campaign](https://reader035.vdocuments.us/reader035/viewer/2022062223/587e7a701a28abd6038b4e3d/html5/thumbnails/10.jpg)
Slogans :
• “Maan dene se maan milta hai”• “Pehno apni pehchan”• “Rang Jama De”• “Jab bhi koi khushi ki baat ho”• “Earn your respect” is the punchline of this
brand.
![Page 11: Manyavar advertising campaign](https://reader035.vdocuments.us/reader035/viewer/2022062223/587e7a701a28abd6038b4e3d/html5/thumbnails/11.jpg)
MARKETING AND OUTREACH :
• Manas• Kolkata free dress up with uber• 400+ stores including 60 flagship and 12
international stores across 168 cities in India, U.S.A, Bangladesh, U.A.E, Nepal and Saudi Arabia.
• It serves the world’s elite with finest Indian elegance.
![Page 12: Manyavar advertising campaign](https://reader035.vdocuments.us/reader035/viewer/2022062223/587e7a701a28abd6038b4e3d/html5/thumbnails/12.jpg)
![Page 13: Manyavar advertising campaign](https://reader035.vdocuments.us/reader035/viewer/2022062223/587e7a701a28abd6038b4e3d/html5/thumbnails/13.jpg)
Manas, An Initiative By Manyavar:
• Manas foundation is a non-profit, private charitable organisation to help children with heart ailments, conduct surgeries and treat congenital heart disease.
• It funds 500 heart surgeries every year.
![Page 14: Manyavar advertising campaign](https://reader035.vdocuments.us/reader035/viewer/2022062223/587e7a701a28abd6038b4e3d/html5/thumbnails/14.jpg)
Journey of Brand :• 2007 – 08 : Launch of an Exclusive Business
Outlet format as Manyavar opens its first outlet outside Kolkata, in Bhubaneshwar.
• 2010 - marked the inauguration of the 100th store in Santa Cruz, Mumbai.
![Page 15: Manyavar advertising campaign](https://reader035.vdocuments.us/reader035/viewer/2022062223/587e7a701a28abd6038b4e3d/html5/thumbnails/15.jpg)
• 2011 - was a highlight with the establishment of Manas Foundation, a non-profit, charitable organization dedicated to support heart surgeries in children.
• In the same year, it crossed borders with the opening of their first international store in Dubai, followed by Bangladesh.
![Page 16: Manyavar advertising campaign](https://reader035.vdocuments.us/reader035/viewer/2022062223/587e7a701a28abd6038b4e3d/html5/thumbnails/16.jpg)
• 2012 – It reached upto 200 stores. • It inaugurated in Karol Bagh, New Delhi. • Manyavar collaborates with Indian Premier Leaugue to
partner Kolkata Knight Riders. The year’s high was the launch of www.manyavar.com
• 2013 - In more than 100 cities. • The 300th store opened in Quest Mall, Kolkata. • Association with IPL grew stronger with sponsoring
Kolkata Knight Riders, Delhi Daredevils, and Sunrisers Hyderabad.
![Page 17: Manyavar advertising campaign](https://reader035.vdocuments.us/reader035/viewer/2022062223/587e7a701a28abd6038b4e3d/html5/thumbnails/17.jpg)
• 2014 - 333rd store : the grandest Manyavar store in Mumbai.
• It partnered Indian Super League as Associate Sponsors.
• Film advertisements aired across India making it a national brand.
![Page 18: Manyavar advertising campaign](https://reader035.vdocuments.us/reader035/viewer/2022062223/587e7a701a28abd6038b4e3d/html5/thumbnails/18.jpg)
• 2015 - 400th store in Hazrathanj, Lucknow
• 2016 - The launch of Women’s Celebration Wear label - Mohey.
• Manyavar opened in New Jersey, USA
![Page 19: Manyavar advertising campaign](https://reader035.vdocuments.us/reader035/viewer/2022062223/587e7a701a28abd6038b4e3d/html5/thumbnails/19.jpg)
My views :
• It creates impact by presenting itself as ‘a mark of respect’, a brand with which consumers can proudly associate with.
• If you look at the origin of Menswear ads or their positioning, it has always been the formal-type.
• The brand has a connection with customers emotionally.
![Page 20: Manyavar advertising campaign](https://reader035.vdocuments.us/reader035/viewer/2022062223/587e7a701a28abd6038b4e3d/html5/thumbnails/20.jpg)
• Manyavar is an instant hit because :
1. It hopes to be a true Indian brand2. It has touched the Indian Male's biggest occasion - Marriage 3. It also gives the Indian Male to present himself on other Indian "festivities".
![Page 21: Manyavar advertising campaign](https://reader035.vdocuments.us/reader035/viewer/2022062223/587e7a701a28abd6038b4e3d/html5/thumbnails/21.jpg)
References..• https://www.fashionunited.in/news/fashion/many
avar-cashing-in-on-ethnic-wear-031220101423• http://www.indiaretailing.com/2014/11/17/fashion
/manyavar-rooted-in-tradition-growing-in-style/• http://www.afaqs.com/news/story/43167_Manya
var-goes-outdoor• https://www.youtube.com/channel/UCLFcNhsW8
b2lfggndqNN3jA/videos?sort=p&shelf_id=2&view=0
![Page 22: Manyavar advertising campaign](https://reader035.vdocuments.us/reader035/viewer/2022062223/587e7a701a28abd6038b4e3d/html5/thumbnails/22.jpg)
Thank You..