ufi education fm - taipei 2010 - paul woodward
DESCRIPTION
How to organize webinars for the exhibition industry. By: Paul Woodward, Regional Manager, UFI Asia/Pacific, Hong Kong, ChinaTRANSCRIPT
Webinars / virtual education andthe exhibition industry
Paul Woodward
Taipei 3rd March 2010
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We are at a very early stage in theevolution of these technologies /
forms of interaction…
There is no reason that they shouldn’tsucceed in the medium-term, but muchof what we see today will not succeed.
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Multiple channels
• Dedicated webinar software
• Podcasts– Video
– Audio
• Simple slide sharing
• Social networks
• Fully-fledged virtual meetings
• ‘Mash-ups’ of 2 or more of these
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None yet seems entirely to dothe job effectively…
…particularly for an industrystructured as the exhibition industry
is
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Dedicated webinar software
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…on the way there
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But…
• Heavily reliant on professionalism of presenters.– No lengthy, empty pauses with rustling papers– Well-rehearsed presentations – without the distraction of
a live audience, a poorly-rehearsed presentation is evenmore painful than usual.
• Ideally needs several levels of activity to engageaudience.– Built-in polling and interactive discussion tools.– Parallel Twitter streams for more public sessions.– Other?
• Normally needs to be available well beyond the initiallife of the event.
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Life after the event
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Video replay…
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…is slow and not very exciting
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Video
Can be powerful…but very hard to dowell
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The great…
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The not so great…
• http://www.youtube.com/watch?v=v7tTqcvLxO0&feature=player_embedded
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The audio-only approach
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Examples from our industry
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Exhibitor training
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Lessons from all this• What works
– Top speakers– Very professional production standards– Backed by a great ‘brand’– Highly dispersed audience
• Seems to be working for exhibitor training in the US• But what of really international audiences with multiple time zones to deal
with?
• What that means– Budgets– Backed by large potential audience– This is not a DIY business– Medium-sized companies can probably not do this by themselves.
• Role for associations: national and international.• Role for effective businesses.
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