UCT Jammie ShuttleAdvertising

The Context• UCT’s Jammie Shuttle (JS) launched in 2005 • It’s a service to students and alleviates Campus parking

issues.• JS operates 11 routes, based on a “Park & Ride” principle• Upmarket areas include Newlands, Rondebosch, Claremont,

Mowbray, Obs (Medical Campus) and into town (Fine Art).• JS transports a desirable target market for advertisers

The Stats• A fleet of 30 buses • Operated by Sibanye (licensed contractors)• Carrying 30 000 passenger trips a day (on average)

reaching 45 000 per day at peak times.• Clean and safe environment• Min duration of 7 minutes per ride• Max duration of 20 min• Captive audience• Jammie Shuttle branded in UCT blue

On-Board Opportunity

• Serve static advertising inside the bus• Key areas: behind the driver, at the exit rear

door and on the rear window panel.

Behind the driver

Rear exit

Rear window panel

Bus Stop Opportunity

• 5 key sites, on and off campus• Upper Campus x 3, Middle Campus & Anzio

Road (Medical Campus).• A1 frames• Scrolling banners = up to 6 ads per

frame• Double sided and backlit

Hundreds line up each day Sprite have booked an 8 month package May-Nov 2012

Audience Numbers

• 30 000 passenger trips per day• 150 000 per week (excl weekends)• 600 000 per month• Allowing for duplication – divide by 2• 300 000 per month• 6 days a week (limited service on Sundays)• 6am – midnight (2am prior to exams)• Holidays = limited service

Verified by UCT Properties and Services Dept and Sibanye Bus Co.

Audience Profile

• Audience reflective of the broader UCT student profile

• 18 – 25 years old• 54% female, 46% male• 50% white, 50% BCI• Approx. 6000 student based in res, rest “day-

trippers”

Rates - Bus

• Total buses = 30• 3 packages available (10 buses per package)• one bus per route, • 26 x 30 seater Senior buses, four x 45 Explorer seater • 2 posters per bus (front and rear)• R2500 per bus per month• Total cost = R25 000pm *• Production cost of printing: R4500 (once off cost)

*Rates = ex VAT & incl Agency comm

Rates – Bus Stops

• 4 Bus Stops on Campus • 2 Scrollers per stop• Each Scroller carries 6 ad posters• Each package offers one ad per Scroller• 8 posters per package• R2000 month per poster• Total cost = R16 000pm*• 6 packages available• Production cost for producing poster is R3 000 • Installation cost by Moving Tactics: R5840 *Rates = ex VAT & incl Agency comm.

Rates• Based on competitive analysis of Comutanet ,

Campus Media and Primedia Unlimited’s Wash Room Frames.

• Analysed on a CPT basis• Estimated against the desirable target market

Terms and Conditions

• All of the above inventory is subject to availability at time of booking

• All campaigns are subject to landlord approval• All monthly rentals include agency commission & VAT• Print production lead times is 10 WORKING DAYS from

receipt of correct artwork and proof sign-off • Blue Bus Media to handle all Production• Production payment is required upfront before the start

of the campaign• PLEASE NOTE PAYMENT IS COD FOR PRINTING AND 30 DAYS FOR

MEDIA• The UCT does not allow alcohol advertising on the buses

or bus stops

Jammie Shuttle Media t/a Blue Bus Media c.c.CC reg no. 2011/024638/23

Members: AJ & MC GillettNot VAT registered

Thank you