Jammie Dodger

sBy Emma Duddridge

‘Get Stuck In’ Campaign

Welcome Back First ad in four years £4.5 million investment in rebranding Reigniting Consumer spend Gaining market dominance Aimed to innovatively engage with

Customers

Get stuck In…

Introduces 2 new flavours within the Dodger range

Nostalgic Child’s Biscuit Targeted at:

The Buyer The Consumer Previous Jammie Dodger

Customers

Monkey Phenomenon? Already hugely successful online via:

YouTube Facebook Other Social Media

Characteristics seen in other viral successes Secret competition site to win dodger

monkey related prizes

Marketing Mix Impact Provide maximum

availability to Customers

Increase shelf-space in-store, due to product line growth

Create introductory offers Massive increase in production & distribution output

Why Dodgers? Builds Brand Awareness & Sales Effective ‘Buzz’ Marketing The next PG Monkey, Compare the

Meerkat or Coca-Cola Santa? Heavily branded segment of the

market Where being at the front of the Consumers’ mind is vital

In Summary… Interaction between you and

Consumers is ever more important Keep your message simple Creativity makes you memorable Success online is vital in today’s

market All of which Jammie Dodgers have

executed effectively

Any Questions?

so, what’s your

flavour?