uconn mba website rejuvenation appendices
TRANSCRIPT
VII APPENDICES
Appendix A – Questionnaire
UConn MBA Website
Questionnaire Consent Form
Title of Study: Improvement of University of Connecticut-‐ MBA website
Course Name and Number: Marketing Research (MKTG 5250)
Course Instructor/Faculty Member: Joseph Pancras Student: I-‐Li (Ruby) Lu, Shweta Jagatap, Thomas Jose, Tzu-‐Wen (Albert) Lin, Yi-‐ Hsuan (Sherry ) Chen
You are invited to participate in this survey regarding Improvement of University of Connecticut-‐ MBA website. We are graduate students at the University of Connecticut, and are conducting this survey as part of our course work. We are interested in finding out necessary changes in the UConn MBA website to make it more informative, user-‐friendly and attractive as compared to other MBA websites. Your participation in this study will require participation in a brief survey. This should take approximately 10-‐15 minutes of your time for the survey. Your participation will be anonymous and you will not be contacted again in the future. You will not be paid for being in this study. We believe this survey does not involve any risk to you. Although you may find it interesting to participate in this study, there will be no direct benefit to you from your participation. You do not have to be in this study if you do not want to be. We will be happy to answer any questions you have about this study. If you have further questions about this project or if you have a research-‐related problem, you can contact one of us, I-‐Li (Ruby) Lu at (860) 208-‐8688 or my advisor, Professor Joseph Pancras at (860) 486-‐0810. If you have any questions about your rights as a research participant you may contact the University of Connecticut Institutional Review Board (IRB) at 860-‐486-‐8802. The IRB is a group of people who review research studies to protect the rights and welfare of research participants.
Thank you! I-‐Li, Shweta, Thomas, Tzu-‐Wen, Yi-‐Hsuan
I Accept (1)
I Decline (2)
If I Decline Is Selected, Then Skip To End of Survey
Q2 Do you have a MBA degree or not?
Already have MBA degree (1)
Currently pursuing MBA degree (2)
Don’t have MBA degree but planning to have MBA degree (3)
Don’t have MBA degree and not planning to get MBA degree (4)
If Don’t have MBA degree and n... Is Selected, Then Skip To End of Survey
Q3 Did/Do you use MBA websites while searching for the right MBA program for you?
Yes (1)
No (2)
If “No” Is Selected, Then Skip To End of Block
Answer If Do you have a MBA degree or not? Already have MBA degree Is Selected Or Do you have a MBA degree or not? Currently pursuing MBA degree Is Selected And Did/Do you use MBA websites while searching for the right... Yes Is Selected
Q4. Approximately how many times (per week) have you visited MBA website of the school in which you enrolled later?
Number of times per week (1)
Answer If Do you have a MBA degree or not? Don’t have MBA degree but planning to have MBA degree is selected and Did/Do you use MBA websites while searching for the right... Yes Is Selected
Q5 Before joining an MBA program, how many times (on average) do you visit / have you visited the MBA website of your preferred school?
Number of times per week (1)
Q6 How much time (in hours) have you spent on any MBA website per visit?
Number of hours per visit (1)
Q7 Allocate 100 points amongst the following parts in MBA website browsing based on time spent before you apply/applied to the program. Allocate more points to the part you spend/spent more.
______ Admissions (1)
______ Academics (2)
______ Student life (3)
Q8 Please drags options below in a consequence of importance in MBA website, while 1 is “Very Important.”; and 7 being “Not at all important”.
______ Academic programs (1)
______ Admission procedure (2)
______ Student life (including residential social life and networking events) (3)
______ Residential life (4)
______ Website appearance (5)
______ Interaction functions (such as instant chat room with staff, video clip to show real life in program) (6)
______ Social media links to find more information (7)
Q9 Please indicate your agreement with each of the following statement.
Strongly Disagree (1)
Disagree (2)
Somewhat Disagree
(3)
Neither Agree nor
Disagree (4)
Somewhat Agree (5)
Agree (6)
Strongly Agree (7)
I would like to call MBA office
to get information (1)
I would like to have online
communication, including
assistance of website, e-‐mail
or instant message (2)
I would like to follow or
obtain more
MBA related information
from Facebook (3)
I would like to follow or
obtain more MBA related information from Twitter
(4)
I would like to follow or
obtain more MBA related information from YouTube
(5)
I would like to follow or
obtain more MBA related information from Google+
(6)
I would like to follow or
obtain more MBA related information from LinkedIn
(7)
I would like to follow or
obtain more MBA related information
through E-‐mail (8)
Q10 Please indicate your agreement with each of the following statement.
Strongly Disagree
(1)
Disagree (2)
Somewhat Disagree
(3)
Neither Agree nor
Disagree (4)
Somewhat Agree (5)
Agree (6)
Strongly Agree (7)
I would like to share MBA
information in my social circle (1)
I would like to share MBA related
information on
Facebook (2)
I would like to share MBA related
information on Twitter
(3)
I would like to share MBA related
information on Youtube
(4)
I would like to share
MBA related
information on Google+
(5)
I would like to share MBA related
information on LinkedIn
(6)
I would like to share MBA related
information via E-‐mail
(7)
Q11 Please indicate your agreement with each of the following statement.
Strongly Disagree (1)
Disagree (2)
Somewhat Disagree
(3)
Neither Agree nor
Disagree (4)
Somewhat Agree (5)
Agree (6)
Strongly Agree (7)
I prefer classy webpage
design than brightly
colored (1)
Comprehensive info on website
enables me to have a detailed
insight of MBA program (2)
Website with many
applications causes
confusion in my mind (3)
Well-‐updated website gives me adequate hands-‐on
information (4)
Well-‐designed website
attracts me to stay on
webpages of MBA program
(5)
Interactive website
attracts me to stay on
webpages of MBA program
(6)
Well-‐updated website creates a
positive image about the
MBA program (7)
Well-‐designed website creates a
positive image
about the MBA program
(8)
Well-‐updated MBA website can influence my decision in
favor of applying in
that respective MBA program
(9)
Well-‐designed MBA website can influence my decision in
favor of applying in
that respective MBA program
(10)
Using flash images of school can make the
website more attractive for potential
applicants (11)
Q12 Please indicate your preference for the importance of following information provided in website of MBA program.
Not at all
Important (1)
Very Unimportant (2)
Somewhat
Unimportant (3)
Neither Important nor
Unimportant (4)
Somewhat
Important (5)
Very Important (6)
Extremely
Important (7)
Geographic (1)
Weather (2)
Transportation (3)
MBA clubs/organiza
tions (4)
Residential life (5)
Neighboring areas (6)
Social events within
program (such as
International students
festival, MBA games) (7)
Networking events (with professionals, alumni and industrial
representatives) (8)
Family concern (such as daycare, kindergarten)
(9)
Mobile app for updated
information or
reminder (10)
Q13 Approximately how many times do you browse UConn MBA website every week?
Number of times per week (1)
Q14 Indicate your reasons that drove you to check and look for information in UConn MBA website. (You can choose more than one)
Family/Friend’s recommendation (1)
Link from MBA related website (such as TOP MBA schools of USA) (2)
You are an alumnus of UConn undergraduate and plan to pursue a MBA degree (3)
You are an alumnus of UConn graduate/PHD and plan to pursue a MBA degree (4)
You plan to get dual degree in your major and MBA (5)
Others (6) ____________________
Q15 Please check the UConn MBA website: http://www.business.uconn.edu/ftmba/; then indicate your agreement with each of the following statement.
Strongly Disagree
(1)
Disagree (2)
Somewhat Disagree
(3)
Neither Agree nor
Disagree (4)
Somewhat Agree (5)
Agree (6)
Strongly Agree (7)
UConn MBA
website displays visually pleasing design (1)
It is easy for me
to become skilful at using UConn MBA
website (2)
Learning to
operate UConn MBA
website is easy for me (3)
The display pages within UConn MBA
website are easy to read (4)
Q16 Please check the Uconn MBA website: http://www.business.uconn.edu/ftmba/ ;then indicate your agreement with each of the following statement.
Strongly Disagree
(1)
Disagree (2)
Somewhat Disagree
(3)
Neither Agree nor
Disagree (4)
Somewhat Agree (5)
Agree (6)
Strongly Agree (7)
Most information in UConn
MBA website I want is well-‐
updated (1)
UConn MBA
website adequately meets my information needs (2)
I know the way to navigate and find
information in UConn MBA
website (3)
I can interact
with UConn MBA
website in order to
get information
for my specific needs (4)
UConn MBA
website allows me to interact with it to receive
information (5)
Q17 Please check the UConn MBA website: http://www.business.uconn.edu/ftmba/; then indicate your agreement with each of the following statement.
Strongly Disagree
(1)
Disagree (2)
Somewhat Disagree (3)
Neither Agree nor Disagree (4)
Somewhat Agree (5)
Agree (6) Strongly Agree (7)
The language used in the current UConn MBA
website creates a strong positive image of the
school (1)
After reading the message on the UConn-‐MBA
website “UConn takes you farther” I feel that, “I
want to be in UConn MBA program.” (2)
The focus of “Experiential Learning” is attractive for me to apply for UConn
MBA (3)
Adding alumni or representatives videos will give me a clear idea about the student life in
UConn (4)
Adding mobile App for UConn MBA website will
be a good idea (5)
Showing a live telecast of UConn campus will be a good way to know the residential life (6)
Watching class video clips online will give me a clear
understanding about UConn MBA program (7)
More information about residential life using live videos/ videos showing different hostel facilities with interviews of on-‐
campus students will help students to better
visualize the lifestyle in UConn (8)
Q18 Please check the UConn MBA website: http://www.business.uconn.edu/ftmba/ ; then Indicate the level of agreement of “Using following features will make UConn MBA website more attractive”.
Strongly Disagree
(1)
Disagree (2)
Somewhat Disagree
(3)
Neither Agree nor Disagree
(4)
Somewhat Agree (5)
Agree (6) Strongly Agree (7)
Flash (including animation features)
(1)
Live recording of on-‐campus life (2)
More colorful tabs (3)
Catchy font (4)
Changing the message (Current: UConn takes you
farther) (5)
More appealing language (6)
Q19 Please check the Uconn MBA Application webpage: http://www.business.uconn.edu/cms/p960 ; then indicate your agreement with each of the following statement.
Strongly
Disagree (1)
Disagree (2)
Somewhat
Disagree (3)
Neither Agree nor
Disagree (4)
Somewhat Agree
(5)
Agree (6)
Strongly
Agree (7)
Online system makes application
procedure easier for me (1)
Individuals get help from MBA office to complete application
procedure (2)
I need an application reminder email to remind me of next
steps (3)
UConn MBA webpages of
application are easy for me to read and catch main points in each segment (4)
It would be helpful for me to obtain
detailed information about UConn MBA
website by contacting
Ambassadors/Diplomats of my home country/hometown
(5)
MBA application specific
Facebook/Twitter pages make my
decisions easier (6)
Q20 Instead of current message “UConn MBA takes you farther in your life and your career”, which other messages do you prefer?
UConn takes you higher in your career (1)
Learn * Lead * Innovate * Accelerate (2)
You can think of any other good message (open for answer): (3) ____________________
Q21 Do you have any suggestion to enhance current MBA website other than those mentioned in the survey?
Q22 You are.
US citizen/ Permanent Resident, CT resident
(please enter your Zip Code) (1) ____________________
US citizen/ Permanent Resident, Non-‐CT resident
(please enter your Zip Code) (2) ____________________
An international student. Please specify home country (3) ____________________
Q23 Gender
Male (1)
Female (2)
Q25 Marital status
Single (1)
Married (2)
Married with children (3)
Living with partner (4)
Divorced/ Separated (5)
Widowed (6)
Q26 Years of work experience
Q29 Your age in years
18 (1)
19 (2)
-‐ -‐ 61 (44)
62 (45)
63 (46)
64 (47)
65 (48)
Year (1)
Q25 Marital status
Single (1)
Married (2)
Married with children (3)
Living with partner (4)
Divorced/ Separated (5)
Widowed (6)
Q26 Years of work experience
0 (1)
1 (2)
2 (3)
50 (51)
51 (52)
-‐ -‐ -‐ 55 (56)
56 (57)
57 (58)
58 (59)
Year
Q28 Undergraduate specialization
Business related (1)
Social Science (2)
Engineering/IT related (3)
Law (4)
Pharmacy/Medical (5)
Other (6) ____________________
(1)
Appendix D1
The example of traditional style:
Figure1:Vanderbilt Owen University Figure2: Wake Forest University
Figure3: Michigan State University Figure4: Yale School of Management
Appendix D 1
The examples of colorful style:
Figure5: University of Washington/Foster Figure6: New York University/Stern
Figure7: University of Missouri
Appendix D2.
Chart 1: 44.9% of survey participants agree with classy website than brightly website.
Chart 2: 44.9% of survey participants agree with classy website than brightly website.
Appendix D3:
Appendix D4:
Figure1: Georgetwon University embades Videos on the front page to show the students and staff experiences.
Figure2: Uiversity of Illinois at Urbana Champaign puts the student life videos on the front page.
Figure3: Harvard Business school puts the videos on the front page to show student experiences categoried by different locations.
Figure4: NYU Stern puts the virtual campus tour and day in the life videos on the front page.
Appendix D5:
Chart 1: 38.8% respondents agree that watching class video clips online will give them a clear understanding about UConn MBA program
Chart2:Over 70% of the respondents agree that showing a live telecast of UConn campus will be a good way to know the residential life
Chart3: About 46.9% participants agree that using live recording of on-‐campus life will make UConn MBA website more attractive
Appendix D6:
Figure1: flash pictures on NYU Stern
Figure2: flash pictures on Ohio State University (Fisher)
Figure3: flash pictures on MIT
Appendix D-‐7
Appendix D8 a:
* University of Connecticut
University of Washington/ Foster
Ohio State University/ Fisher
Vanderbilt Owen University
MIT
University of Iowa (Tippee School of Management)
University of Wisconsin
Experiential LearningOne of the top ten schools for women
Involved and Action-Based Learning
Collaborative Community, Rigorous Curriculum, Leadership development, Global Perspective
MIT Sloan community, student experience, and career support
•Fastest payback •Ranking•Real World Learning
World&class*academic*atmosphere,*opportunity*to*access*to*leaders,*ethical*and*sustainable*education,*diversity*study*body,*specializations
Rice University Jones Graduate School of Business
Wake Forest University
Boston University
Temple University/Fox Business School
Babson UniversityMichigan State University/ Broad Northeastern University
MBA Career Management Center through Hire a MBA
Not specified - Entrepreneurial approach to business problem, Integrated curriculum, Corporate connections
The program doesn't mention any specific points. But it does have other dual degree within MBA program, such as Health sector MBA and Public & Nonprofit MBA.
Entrepreneurship, health sector management, IT management. The MBA program lists itself with Wharton School as great Bschool in PA area.
Entrepreneurial Thought and Action.Managing for Value Creation.Creating and Sustaining. Organizational Effectiveness.Growing and Creating New. Businesses in a Globally Connected Environment.
A fast track to success, Education with a global focus, and Interactive, experiential learning
Focus*your*career/Build*on*your*experiences/Learn*to*lead
George washington University
University of Illinois-Urbana Champaign
University of Missouri/Trulaske
Purdue University Krannert School of Management
Harvard Business School
Yale School of Management
NYU Stern School of Business
Focus*on*new*frontier*markets*where*real*world*is*going*to*happen,*opportunities*to*attend*events,*brings*the*same*research*and*database*to*every*course,*broadens*your*thinking*and*exports*you*to*new*ideas.***
They%focus%on%flexible%curriculum,%experience%learning,%joint%degree,%high9impact%scholarships,%and%international%immersion%program.%
They%focus%on%entrepreneurial%ventures,%explore%marketing%analytics,%global%perspective,%and%the%warren%Buffett%connection.%
Operations & Supply chain management
Management across Business function
MBA in advanced management, Healthcare management & General MBA
20 specializations
Appendix D8-‐b. Map showing hiring companies in the vicinity of UConn
Appendix D9
a. b.
c. Table: Great message samples
Vanderbilt Owen University
University of Iowa (Tippee School of Management)
Yale School of Management
University of Missouri/Trulaske
Your potential. Our promise.
I³: Integrity Innovation Impact
Broad perspective, Global, Rigorous, Practical, Leadership and excellence
Choose to thrive
Figure D10
a:
b : UConn MBA website’s structure
c: Temple University website’s structure
d: MIT website’s structure
e: Michigan State University website’s structure
Appendix D 11
a: Fisher adopts both following and sharing social media link in the website
b: Rice puts their social media button in the bottom of the page
c: Harvard categories each social media by differ purposes
d: People attitude toward social media link in website
e: People attitude toward sharing MBA information on their social media platform
Appendix D12
a. UConn contact information b. GWU contact information
c. Foster online respond system
d.
e. Fisher MBA has an integral contact methods box
Appendix D13
a : Success stories example-‐Purdue b: Success stories example-‐Vanderbilt
Appendix D14
a. Foster Hiring firm lists b. Yale Alumni resources
c: George Washington University Online Career resources system
Appendix D15
a. Tippie MBA has News
Appendix D16
a: Rice-‐Student life Videos
b. Rice-‐Student life photos
c: Maryland-‐Students Ambassadors
d: UIUC-‐Detail information of student life
Appendix E1:
Null Hypothesis The academic program is equally important or less important for local students than for non-‐local students
Alternative hypothesis
The academic program is more important for local students than for non-‐local students
Scale d.v.-‐ (Q8_1)the importance rank of Academic program (ordinal scale)
i.v.-‐ (Q22) where students come from(nominal scale)
Test Chi-‐square test
Confidence level 90% confidence level
95% confidence level
Rejection rule p-‐value (0.041) < Alpha(0.1)
p-‐value (0.041)< Alpha (0.05)
Conclusion The rank of importance of Academic program does depend on where student come from.
Percentage (70.6%) of the students from Connecticut rank academic program1 significantly (p = 0.041) more than percentage (50.6 %) of students from non-‐Connecticut and percentage (53.6%) of students from other countries
Managerial Implications
Any improvement on academic program would be more effective for Connecticut students than from non-‐local students. One possible reason for this behavior could be that international or out of state students have many other preferences such as living facilities, getting into the school itself, job opportunities, getting into US, etc.
Appendix E2:
Null Hypothesis There is no relationship between age, work experience and the percentage of time spent on student life section in MBA website
Alternative hypothesis
There is relationship between age, work experience and the percentage of time spent on student life section in MBA website
Scale d.v.-‐ (Q7_3) Allocate 100 points amongst the following parts in MBA website browsing based on time spent before you apply the program. ____student life.(ratio scale)
i.v.-‐ (Q26) years of work experience (ratio scale)
(Q29) your age in years (ratio scale)
Test Multiple regression
Confidence level 90% confidence level
Rejection rule P-‐value(0.000, 0.062, 0.071) < alpha(0.1)
Conclusion There is relationship between age, work experience and the percentage of time spent on student life.
the percentage of time spent on student life = 27.092 -‐ 1.403 *Age + 1.568 * work experience
Managerial Implications
1. Students who are older but do not have many years working experience will spent less on student life.
2. Almost 10% of viewing of student life section is dependent on age and work experience of student population. Hence by making the student life section more attractive, we can bring a more competitive candidate to UConn (Assuming that the make or break decision is guided by this 10 percentage points in many cases)
Variables Entered/Removedb
Model Variables
Entered
Variables
Removed Method
d
i
m
e
n
s
i
o
n
0
1 work experience,
Agea
. Enter
a. All requested variables entered.
b. Dependent Variable: 100 points amongst Student lifes
Model Summary
Model
R R Square
Adjusted R
Square
Std. Error of the
Estimate
d
i
m
e
n
s
i
o
n
0
1 .314a .098 .048 10.11104
a. Predictors: (Constant), work experience, Age
ANOVAb
Model Sum of Squares df Mean Square F Sig.
1 Regression 401.300 2 200.650 1.963 .155a
Residual 3680.393 36 102.233
Total 4081.692 38
a. Predictors: (Constant), work experience, Age
b. Dependent Variable: 100 points amongst Student lifes
Coefficientsa
Model
Unstandardized Coefficients
Standardized
Coefficients
t Sig. B Std. Error Beta
1 (Constant) 27.092 5.618 4.822 .000
Age -1.403 .728 -.557 -1.928 .062
work experience 1.568 .842 .538 1.862 .071
a. Dependent Variable: 100 points amongst Student lifes
Appendix E3:
call
MBA offic
e
online communicati
on
follow from
follow from
follow from
YouTube
follow from
Google+
follow from
follow throug
h E-mail
N Valid 49 49 49 49 49 49 49 49 Missing 17 17 17 17 17 17 17 17
Mean 4.61 5.9 4.65 3.63 4.67 4.04 4.78 5.82
Median 5 6 5 4 5 4 5 6 Std. Deviation
1.693 0.872 1.702 1.811 1.688 1.881 1.598 1.167
Range 6 4 6 6 6 6 6 5