uca: data analysis techniques
DESCRIPTION
User Centered Analysis: Data Gathering TechniquesTRANSCRIPT
Leonardo da Vinci Partnerships ProjectGUI USABILITY AND ACCESSIBILITY:
EXCHANGING KNOWLEDGE AND EXPERIENCES
Introduction to User-Centred Analysis (UCA)
Data Analysis Techniques
Cristina Cachero
This project has been funded with support from the European Commission under the Lifelong Learning Programme
Leonardo da Vinci Partnerships ProjectGUI USABILITY AND ACCESSIBILITY:
EXCHANGING KNOWLEDGE AND EXPERIENCES
This project has been funded with support from the European Commission under the Lifelong Learning Programme
2
User-Centred Data Analysis Techniques
Quantitative data (out of the scope of this course) Statistical methods (closed-questions in surveys) Clustering or other machine learning methods (web
analytics, card sorting) Qualitative data (comments, observations,
etc.) Data Exploration Term Analysis Affinity Diagramming
Leonardo da Vinci Partnerships ProjectGUI USABILITY AND ACCESSIBILITY:
EXCHANGING KNOWLEDGE AND EXPERIENCES
This project has been funded with support from the European Commission under the Lifelong Learning Programme
3
Qualitative data: Data Exploration
Leonardo da Vinci Partnerships ProjectGUI USABILITY AND ACCESSIBILITY:
EXCHANGING KNOWLEDGE AND EXPERIENCES
This project has been funded with support from the European Commission under the Lifelong Learning Programme
4
Qualitative data: Term Analysis
synonyms (words with the same meaning)
antonyms (words with the opposite meaning)
related concepts broader and narrower terms concepts frequently mentioned together
Leonardo da Vinci Partnerships ProjectGUI USABILITY AND ACCESSIBILITY:
EXCHANGING KNOWLEDGE AND EXPERIENCES
This project has been funded with support from the European Commission under the Lifelong Learning Programme
5
Qualitative data: Affinity Diagramming
Leonardo da Vinci Partnerships ProjectGUI USABILITY AND ACCESSIBILITY:
EXCHANGING KNOWLEDGE AND EXPERIENCES
This project has been funded with support from the European Commission under the Lifelong Learning Programme
6
Affinity Diagramming: 2*2 Matrices
Dimensions: How often the participant uses the site How experienced the participant is with the
product How familiar the participant is with the
content How they looked for information – searching
or browsing Type of task: Were they getting a quick fact
or exploring in detail? Is the issue about a positive or negative
experience? How much content would they need to
answer their question? Any sort of demographic of the participant? …
Leonardo da Vinci Partnerships ProjectGUI USABILITY AND ACCESSIBILITY:
EXCHANGING KNOWLEDGE AND EXPERIENCES
This project has been funded with support from the European Commission under the Lifelong Learning Programme
7
Affinity Diagramming: Multidimensional
Dimensions: How often the participant uses the site How experienced the participant is with the product How familiar the participant is with the content How they looked for information – searching or browsing Type of task: Were they getting a quick fact or exploring
in detail? Is the issue about a positive or negative experience? How much content would they need to answer their question? Any sort of demographic of the participant? …
Discuss each dimension with your team
Leonardo da Vinci Partnerships ProjectGUI USABILITY AND ACCESSIBILITY:
EXCHANGING KNOWLEDGE AND EXPERIENCES
These slides are made available under the license Creative Commons Attribution-NonCommercial-NoDerivs CC BY-NC-ND. More information about license: http://creativecommons.org/licenses/by-nc-nd/3.0/.These slides were created under Leonardo da Vinci Partnerships Project 2012-1-PL1-LEO04-28181 GUI USABILITY AND ACCESSIBILITY: EXCHANGING KNOWLEDGE AND EXPERIENCES (http://usability-accessibility.org/).
This project has been funded with support from the European Commission under the Lifelong Learning Programme
8
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