uber history - media.planning.org home
TRANSCRIPT
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Uber History
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Founded at Le Web 2009 by Garrett Camp & Travis Kalanick
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What is Uber?
It’s a smartphone app that reliably connects
riders to the nearest limo or taxi – when and
where they need it.
Uber’s goal is to connect riders with the highest quality
transportation with the fastest response time.
Uber allows riders to request from anywhere;
ride in style and convenience; and have a
hassle-free payment.
Uber delivers huge benefits to consumers, to
drivers, and to economic growth in cities.
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Every city beating San Francisco
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29 cities worldwide…and counting!
I need a
better globe
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Uber Data
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Uber Data - Math Team
• ETAs
• Supply and demand matching
• Pricing
• Covert ops
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Uber Data – Prediction and Forecasting
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Uber Data – Real Time Pricing
• Why?
• Demand spike
• Supply shortage
• …ensure the Uber experience
• Algorithm based on utilization
NYE
2012
NYE
2013
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Regulatory
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• Uber only operates in cities where it’s legal.
• Uber does not own any vehicles or employ any drivers.
• Our technology simply connects people seeking rides with legal and insured
transportation providers.
• Any time there is change, those that benefit from the status quo will try to
protect it.
• Uber is growing around the world, and there is a steady drumbeat of progress
which pro-consumer, pro-innovation places like – New York , DC,
Massachusetts, and California – are recognizing that everyone wins when
technology and choice in transportation is allowed to flourish.
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Continued opposition…
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Continued opposition…
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Uber’s Top 5 Silly Transportation Laws
1. You can’t order a limo in < 1hour
2. You can’t order a limo for <$40
4. Limos can’t charge by time and distance
3. Limos can’t sit within 200 feet of a hotel,
bar, or restaurant downtown
5. Limos can’t be to their pickup location
<30 minutes in advance
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EVERYONE’S Private Driver
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Transportation is Local…
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BLACK, SUV or TAXI? Choose Your Own Adventure
• 1 App
• Multiple car types
• Same request process
• Same car tracking
• Same payment ease
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Uber Marketing
‘Giving Riders High Fives’
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Valentine’s Day
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The UberCade
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Rider One…
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On-demand….
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Pop-ups…Where is Uber needed?
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Uber Love!
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Uber Operations
‘Giving Drivers Hugs’
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Cities Need
modern, accountable, convenient,
stylish, efficient
Transportation Alternatives
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Chicago Transit Authority
CTA’s Experience with Digital
Transit Information for Customers .
Graham Garfield General Manager, Customer Information, CTA
American Planning Association Conference
“Transforming Transportation through Phones”
April 15, 2013
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• Digital Information Available from CTA
• Brief History of Development
• Current CTA Approach and Initiatives
• Customer Experience and User Stats
Overview
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Bus Tracker
• Website ctabustracker.com
• Mobile website ctabustracker.com/bustime/wireless/html/home.jsp
• Texting/SMS
• API
• Third-party apps
• Bus shelter LED signs
• Rail station digital signs
Digital Information Available from CTA
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Train Tracker
• Website transitchicago.com/traintracker
• Mobile website transitchicago.com/mobile/traintracker.aspx
• Texting/SMS
• API
• Third-party apps
• Rail station
digital signs
Digital Information Available from CTA
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Customer Alerts
• Fully integrated into CTA website
• Available in Bus and Train Trackers
• CTA Updates subscription service
– Email or SMS
– Route
– Time of day
• API
Digital Information Available from CTA
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Digital Screens at Transit Stops
• Bus stops
– LED signs in shelters
– A few hundred shelters (~2,000 shelters, ~11,500 stops)
• Rail stations
– On digital advertising
screens
– On transit info-only screens
– At least one screen at
every rail station by
Labor Day 2013
Digital Information Available from CTA
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Automated Voice Annunciation System
(AVAS) on buses • $15.6 million system, installed by Clever Devices
• Installed in 2002-03, activated Aug-Dec 2003
• Provides automated stop announcements and displays
upcoming stop on LED signs
• At stops, announces the route and destination of bus
• System determines the bus’ position by using a
combination of:
– Global Positioning Satellites (GPS)
– odometer inputs that provide distance traveled
– a gyroscope that observes changes in direction
Brief History of Development
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Bus Tracker - pilot
• Utilized equipment already installed for AVAS,
leveraging previous investments in technology –
“building blocks”
• Pilot launched in summer 2006 on #20 Madison
route
• $1.3 million contract with Clever Devices
• Launched website, installed LED sign at one
shelter
Brief History of Development
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Bus Tracker - rollout
• Began rollout of additional routes in April 2007
• Three contracts totaling $24.1 million for the
purchase and installation of hardware and
system upgrades
– Clever Devices
– IBM
– Sprint/Nextel
• Rollout completed May 2009
• Additional features such as email alerts, “alarms”
Brief History of Development
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Train Tracker
• Launched January 2011
• Developed for approx. $125,000, using in-house
staff and existing web developer contract
• No GPS on trains – estimated arrival times
generated through a combination of:
– data collected by QuicTrak, train management software
that monitors the signal system to indicate train locations
by track circuit occupancy
– schedule information
– averages the times of the last five trains to
move across a portion of track
Brief History of Development
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Bus and Train Tracker by Text (SMS)
• Bus Tracker text – Dec 2009
• Train Tracker text – Feb 2012
• Information provided:
– online
– at bus stops on decals
– at train stations on
timetable posters
• Opens up info to a broader audience
Brief History of Development
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Developer Center
• Launched Dec 2009
• Provides access to
CTA service data to
enable third-parties to create web tools, widgets
and mobile apps
– Bus Tracker API (previously available Sept 2009)
– Customer Alerts API
– Google Transit™ Feed Specification (GTFS) Data
– Train Tracker API – added June 2011
Brief History of Development
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Provide Solid Basic Info and Tools
• Provide core services for bus, train tracking and
customer alerts
• Platform-agnostic Web platform, not apps
• Provide basic text/SMS services
• Available free
• Easy to use
Current CTA Approach and Initiatives
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Open Data
• Added to City’s
Data Portal Oct 2011
• Publish a variety of
data useful to developers,
researchers, journalists &
urban planners, as well
as interested citizens
• Data sets include ridership, mapping data (KML and
shapefiles), fare media sales outlets, et al.
• Dual purpose: transparency and app developers
Current CTA Approach and Initiatives
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Encourage Third-Party
Development
• Let free market do what it
does best
• Make data, APIs available
• Allow developers to serve
niche markets, create
“mash ups”
• Support with Developer Ctr
• Encourage with App Center
• Economical for public agency, engage public
Current CTA Approach and Initiatives
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Customer Experience and User Stats
Mobile Access – Age
• Senior citizens less likely to have access
to mobile texting or emailing
• < 35 years-old are more likely to have
smartphones
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Mobile Access – Income
• Lower income groups less likely to have access to
mobile texting or emailing
• However, most customers in these income groups
(81.7%) still have access to the technology
• All customers with annual household incomes of
$125,000 or more have access to this technology
Customer Experience and User Stats
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Bus Tracker – Awareness
• Over 85% of all customers have heard of Bus
Tracker in general
• Younger customers more likely to have heard of Bus
Tracker, steady decline in the awareness of among
older customers
• Income level doesn’t vary among the customers’
awareness
Customer Experience and User Stats
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Bus Tracker – Usage
• Of customers who have heard of Bus Tracker,
74% indicate they are current users
• Customers ages 18-34 are much more likely to use
Bus Tracker than other age groups
• Senior citizens are the least likely age group to use
• Income does not have a significant impact as to
whether customer uses Bus Tracker
Customer Experience and User Stats
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Customer Behavior
• Discretionary trips
• “Smarter trips” – informed transfer choices
• Scanning street replaced with tracking
• Increased dependence on real-time
estimated arrivals, discomfort when
unavailable
Customer Experience and User Stats