Kevin Tan

Services• Luxury Car Services (UberBlack)

• Cab Rides (UberTaxi)

• SUV Rides (UberSUV)

• Car Rides (UberX)

Current Status• As of August 2013, valued at $3.5B• Including Google Ventures’ $258M investment• Estimated 2013 Revenue: $125M• ~300 Employees (not including drivers)

UberHistory• UberCab 2009: CEO Travis Kalanick & Garrett

Camp• 2010 : iOS & Android app released• 2011: raised $50M from investors

o Menlo Ventures, Goldman Sachs, Bezos Expeditions

• 2012: experimental UberTaxi in Chicago• Early 2013: experimental UberChopper ($3000 !!)• Sept 4, 2013: First Sports Deal – NFL Partnership

o Reach a more mainstream audience

• From San Fran in 2010 to 19 countries (35 cities)o NYC, DC, Baltimore, Detroit, UK, France, Singapore, New Delhi, Taipei

What’s Hot?• One thing: RIDES!• Hottest: UberBlack

Why it Works:• “Everyone’s private driver”• One thing, and doing it well.• Constant Customer interaction for improvements• Focus on experience: Consumer willing to pay

premium• Uber has no drivers natively

o Drivers join the network, get paid and Uber takes a commission

We all Scream!• July 2013: Celebrate National Ice Cream Month

Competition• Lyft, Hailo, TaxiMagic, Sidecar• Local Taxi Companies (Metro Car, Yellow Car)• Public Transportation• Local Goverments

o Washington DC, San Francisco, Toronto, et al. all pushed legal opposition

Sink or Float?• Float and sail off with favorable winds• Biased… maybe.• Taking an existing high-demand market• Creating a new niche-market with self-

propagating demand• Releasing new products, with constant consumer

feedback• Google is backing them = Resources!

Thank You! Questions?