ubc pharmacy-personal brand 11 mar2013 - short

Marketing Yourselfand Personal Branding

UBC – Pharmacy | Pharmacy ManagementretailSOS.ca | Gerry Spitzner

March 11, 2013

retailSOS.ca | Gerry Spitzner 2

Roadmap

Objective; define your personal brand and create a personal value proposition for job search.

Thoughtstarter | Valuable Insight Marketing of You | 3 P’s of Personal Marketing Personal Value Proposition ( PVP ) Business Networking Personal Brand and Branding


Your Personal Brand is Not About You; It’s all about them.

The 3 foundational questions of your personal brand

◦ Question #1: Who is your audience? The more clarity and specificity that you can describe your audience

with, the more effective you will be.

◦ Question #2: How can you help them? Start by identifying their problem and the difference in their results if

they build a relationship with you.

◦ Question #3: What makes you different? Showcase your personality, your past success or your innovative

ideas. In this question, its okay for it to be about you.

Thoughtstarter | Valuable Insight


Think about the following questions:

Do you know your value – your unique differentiators? Can you define your personal brand? How easily can you articulate that brand? Do you actively work on enhancing your brand?

http://www.boston.com/business/blogs/global-business-hub/assets_c/2012/02/Personal%20Branding%20article-64246.html


Marketing of YouIdentifying and marketing your personal brand is an essential core

competency for managing and sustaining a successful career.


3 P’s Marketing Technique of You

Preparation conduct your due diligence;

define and identify your brand

Packaging create your portfolio; create and

build your brand

Presentation deliver your message; articulate

and enhance your brand


CONFIDENCE is how it all comes together – your preparation, your packaging and presentation!! ◦ Don’t limit efforts internally within your

organization/industry

◦ Be sure to incorporate external initiatives

◦ Take into account everything around you

◦ Create an effective branding and marketing outlook

◦ Be consistent across all platforms

◦ Embrace concepts as a way of achieving self-actualization

Summary | Marketing of You


Personal Value PropositionHow do you develop a powerful PVP?

Do one thing really, really, really well.


Set a clear target. ◦ One that needs what you have to offer. You'll prefer some

directions, not others. Targeting will make you most effective.

Identify your strengths. ◦ What you know and what you can do are the foundation of your

PVP. Hone in on what those are.

Tie your strengths to your target position. ◦ Don't leave it up to the employer to figure out how your strengths

relate to what he /she needs. Connect the dots for them.

Provide evidence and success stories. ◦ Strengths may be what an employer is "buying," but your

achievements are the evidence you have those strengths.

Four steps to develop a strong PVP


Business NetworkingThe idea of networking makes many people uncomfortable…or

confused. It’s easy to see why.


Network with the intention of helping other people, not yourself. Don’t expect anything.

Networking is more about listening to what people say;◦ Rather than saying the right things or what you want to tell them.

Start by focusing on being friendly and helpful.◦ #1 tactic - simply spread information in a friendly & helpful way.

Develop the habit of introducing people.◦ Connecting like-minded people is a powerful way to enhance your

network.

What You Should Do Now

The Real Goal of Networking


Brand and BrandingWhat’s the difference?


Two Kinds of Branding


It’s Very Deliberate

Horizontal Brand Vertical Brand


Marathon not a Sprint


And always remember...

that it’s a journey; but not a random one; the destination should be known.

Follow Twitter: @passion4retail Connect LinkedIn: Gerry Spitzner Web: retailSOS.ca Blog: gerryspitzner.com Email: [email protected] Online Biz Card: gerryspitzner.tel Online Biz Card: retailSOS.tel


Find me


To your business and professional success, thank you for your attention.

Time for questions...?

Thanks


Gerry Spitzner is an optimist with a natural "kid-like“ curiosity for improving life and business results. He believes in a bright future and our ability to build it together. Gerry is passionate about making the public aware of the great things Pharmacists do.

Drawing on 35+ years experience in multi-site retail Pharmacy operations, drug store ownership and the Pharmaceutical wholesale supply-chain; Gerry brings the leadership, knowledge and market awareness of business development to retail Pharmacy owners helping them achieve growth objectives. He teaches and inspires Pharmacists to achieve results by aligning their vision with marketing strategy and operational execution.

Fascinated with a lifelong curiosity for why customers buy and a passion for retail Pharmacy; Gerry guides leaders and organizations to create, engage and keep great customers by delivering the promise of an extraordinary customer experience. He has devoted his life to sharing his thinking with other Pharmacy leaders to manage market analysis and build business plans that increase profitability and create competitive advantage with systems to implement.

His company is retailSOS.ca, a Vancouver-based business management consultancy with a suite of outsourced business services to support Pharmacy owners starting, buying or strategically realigning their practice. With a clear understanding of the business of Pharmacy he uses a solution oriented focus with ideas and alternatives that clients can use to address the changing practice issues they face right now. Gerry understands who they are, what they need, and where to find it, helping them market and strategically realign their professional clinical services to integrate the business activities of optimal drug therapy outcomes through patient centered care.

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