ub group strategy
DESCRIPTION
All you wanted to know about United BreweriesTRANSCRIPT
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UB Group
ANKUR BHATIA 91070ANKIT CHADHA 91068SOMSHUBRA PAL 91110SANDEEP AGRAWAL 91104DHRUV AGGARWAL 91078VISHAL SONI 91120
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UB Group
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Brand Quality Price
Kingfisher red 6.5 3277
GO AIR 5 3023
SPICE JET 5.5 3095
INDIGO 5.25 3051
JET LITE 5.75 4992
KINGFISHER CLASS 9 8747
JET AIRWAYS 7 6494
AIR INDIA 4 5954
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KINGFISHER AIRLINES SPICE JET
Operating profit margin -10.49% 0.24 %
Net profit margin -27.43% -9.60 %
ROCE -3.68%. 13.28%
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Financing
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Brand Quality Price
Antiquity 8 520Royal Challenge
7 430Mc Dowells 5.5 190Director Special
6 180Romanov 7 290Bagpiper 4.5 190Kingfisher 6.5 50Royal Stag 6 300Celebration 4 220
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Forecast for Whisky
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Forecast for beer ( in Million Litres)
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Strategy
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HOW TO FINANCE OUR PROJECT????
Revenue Reserves Cash and Cash Equivalent
Debt Equity Ratio
United Breweries
1691 810 39 103
UB Holdings 398 1285 130 0.62
Kingfisher Airlines
5629 80 171 1.55
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Sports Entities
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The Strategy
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Brand Equity
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How and Why
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• Force India – Renamed to touch Indian sentiments.
Brand Kingfisher promoted internationally
Even other brands like Whyte and McKay are promoted through the teams
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All Eyes on Them
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Consolidation
• Consolidating all entities under one roof
• First Corporate - Competitive advantage
• Presence in most popular sports – Mass Appeal
• Risk – Untested Market
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Now What?
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• CSR activities to show brand as socially active
• Buy 30% stake in Football club Birmingham City for around 15 mn pounds from Carson Yeung
• EPL viewership 700 million
• Turnover 49 mn pounds (‘07- ’08)